NewsandinsightforNorthAmerica'sfreshproducebuyers
ByCarlCollen
Wednesday26thOctober2016,10:21GMT
USAPearsgoes
spookyfor
Halloween
OrgainsationpartnerswithAlternative
Proteinsfor'spooky'October-themed
promotion
U
SA Pears partners has teamed
itwasagreattimetopairapearwiththese
“Whatbettertimetotalkaboutsomething
with Cricket Flours to create
sustainableproteinsandshakeupthefruit
sonewthatsomeconsumersmaybealittle
innovative
category.”
wary than October?” Moffitt added. “In
and
cutting-edge
Halloween-themed promotions, recipes
addition to being interesting, it’s fun to
Thecampaignwillincludeablogpostfrom
andsocialmediatie-ins.
Cricket Flour founder and CEO, Charles
“Alternative, healthy and
sustainable
Wilson, discussing the trend and what he
proteinsourcesaregeneratingconsiderable
sees as the benefit to alternative proteins,
consumer interest,” said Kevin Moffitt,
three new recipes combining pears and
president and CEO of Pear Bureau
alternative protein flours, social media
Northwest. “With so much access to new
posts leading up to Halloween sharing the
foodinformation, consumers are changing
blog,recipesandsomespooky,unexpected
thewaytheyeatandtryingnewfoods.We
alternativeproteins.
share new ideas. You think Cricket Flours
are unusual, just check out the alternative
protein recipes we developed with our
Mexicoteam!”
thought
http://www.fruitnet.com/americafruit/article/1474/parts-of-san-diego-quarantined-as-psyllid-count-mounts
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