PROVIDING EXCELLENCE
-THE FOUNDATION OF A THRIVING
BUSINESS-
Provided with Pleasure to You by
Analisa Naldi
The Business Movement - 2017
Created by Abraham Maslow, Father of Humanistic
Psychology
The Customer Pyramid Created by Chip Conley and Joie de Vivre Hospitality Team
WHAT BUSINESS ARE YOU IN?
Meets Expectations
(Creates Satisfaction)
Why did they seek out your
services in the first place? What
are their BASIC expectations?
The Customer Pyramid Created by Chip Conley and Joie de Vivre Hospitality
Team
Prepare
Communicate
Gather
Follow-Up & Through
Meets Desires
(Creates Commitment):
Emotional based,
connection, feeling of
accomplishment
(Psychological Needs)
The Customer Pyramid Created by Chip Conley and Joie de Vivre Hospitality
Team
• What business would your customers SAY
that you are in?
• What business do you WISH your customers
would say that you are in?
Prepare
(Destination and Flexibility)
Communicate
(Stories, Normalize, Get
Personal)
Gather
(Support System, Experiences, Preferences,
DIG!)
Follow-Up &
Through
(Creative & Seamless)
What
LARGER CAUSE
are they a part of?
Meet
Unrecognized
Needs
(Creates
Evangelism)
The Customer Pyramid Created by Chip Conley and Joie de Vivre Hospitality
Team
Prepare
(Attention to Details)
Communicate
(Toy Porsche)
Gather
(Babs and Me)
Follow-Up &
Through
(Be A Dreammaker)
Meets
Unrecognized
Needs
Meets desires
(Creates Commitment): Emotional
based, connection, feeling of
accomplishment
(Psychological Needs)
Meets Expectations
Usually the baseline reason they sought out your
service in the first place
(Creates Satisfaction)
The Customer Pyramid Created by Chip Conley and Joie de Vivre Hospitality
Team
Photo courtesy of: NASA
Blue Mind Inspired by Wallace J. Nichols, SLOWCOAST,
Big Gratitude.
Live A Great Story.
RESOURCES AND REFERENCES
•
THE NEW GOLD STANDARD BY JOSEPH MICHELLI
•
PEAK: HOW GREAT COMPANIES GET THEIR MOJO FROM MASLOW
BY CHIP CONLEY
•
ESSENTIALISM: THE DISCIPLINED PURSUIT OF LESS
BY GREG MCKEOWN
•
LEGACY: WHAT THE ALL BLACKS CAN TEACH US ABOUT THE BUSINESS OF LIFE
BY JAMES KERR
•
BLUE MIND: THE SURPRISING SCIENCE THE SHOWS HOW BEING NEAR, IN, ON, OR
UNDER WATER CAN MAKE YOU HAPPIER, HEALHIER, MORE CONNECTED, AND
BETTER AT WHAT YOU DO.
BY WALLACE J. NICHOLS
•
BLUE MIND & SLOW COAST TEAM
•
MY STUDENTS – ALWAYS OPEN TO SHARE THEIR THOUGHTS & STOKE
•
PRETTY WOMAN – Julia Roberts ☺