BoomCloud 360 / Boomstick
Presentation
C
BoomStick FAQ 1
WHAT IS A BOOMSTICK? / HOW DOES IT WORK / WHO IS IT FOR?
Anyone who . . .
• listens to music with wired headphones or earphones.
The BoomStick™ is an audio accessory that
• wants their music to have enhance clarity, feel as if it’s
supercharges the sound of any wired headphones
playing live in the room, and deeply immersive.
or earphones. How? Through a proprietary set of
• is shopping for a new set of earphones or headphones
algorithms based on psychoacoustics, which treat
the ear and brain as a system.
HOW DOES IT WORK?
WHAT IS A BOOMSTICK?
The BoomStick dynamically processes the incoming
sound from a media player (like a mobile phone) and
• is buying a new phone or tablet
WHO SHOULD TRY A
BOOMSTICK?
sends it on to the headphones. The end result is
dramatically enhanced bass, vastly improved clarity,
and enveloping, immersive sound.
A MULTI-DIMENSIONAL EXPERIENCE
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BoomStick FAQ 2
IS IT AN AMP or EQ? / WILL IT WORK WITH CORDLESS BLUETOOTH HEADPHONES?
Headphone amps only add gain (aka volume). The
The BoomStick works with wired headphones and
BoomStick enhances + transforms the sound of your
earphones that use a standard 3.5mm connector.
music, movies and games. It uses patented
Bluetooth/Wireless headphones and earphones are
algorithms that dynamically process sound to restore
not compatible with the BoomStick 1. However iPhone
bass punch, increase clarity for mid and high
frequencies, and deliver a much richer and
immersive overall listening experience.
IS THIS A HEADPHONE
AMP, JUST MAKING
SOUND + BASS LOUDER?
IS THIS AN EQ? HOW IS IT
DIFFERENT FROM AN
EQUALIZER?
The BoomStick experience goes well beyond
equalization for headphones. It pushes the audio
perception outside of your head for a more natural
7 and other devices releasing this fall without
headphone jacks will offer compatible adapters to
bring richer, fuller sound to Bluetooth.
WILL THIS WORK WITH
NEW CORDLESS
BLUETOOTH
HEADPHONES?
sound. It restores punch in bass, which is normally
lost in headphone reproduction. And It enhances
overall clarity throughout the sound spectrum.
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BoomStick FAQ 2
WILL IT WORK WITH MY SPEAKERS? / WHY IS IT BETTER THAN BUYING EXPENSIVE HEADPHONES?
BoomStick audio processing is optimized for small
The BoomStick enhances sound for all types of
drivers used in headphones and earphones..
headphones and earphones, and makes premium
That said, many people do find it enjoyable when
headphones sound off-the-charts amazing. Consumer
using with speakers. With certain brands, there is a
remarkable difference. For example, the before and
after quality on the Beats Pill in tests, was amazing.
WILL THIS WORK WITH MY
SPEAKERS?
(BOTH LO-FI + HI-FI?)
WHY IS A BOOMSTICK
BETTER THAN BUYING
MORE EXPENSIVE,
QUALITY HEADPHONES?
research shows that using the BoomStick with even
Adding a BoomStick to your current headphones for
I ALREADY OWN PREMIUM
HEADPHONES / EARBUDS,
WHY SHOULD I HAVE A
BOOMSTICK TOO?
$79 delivers better sound than more expensive
headphones alone. Consumer research shows that in
every case the BoomStick enables free or
high end headphones provided a significantly superior
listening experience..
inexpensive earphones and headphones to
outperform $200 or even $300 models.
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PLAYS WELL WITH ALL SPEAKERS
+ ULTRA-PORTABLE
RELAX + ENJOY
Just plug a BoomStick into your portable
speaker audio jack, and go! BoomStick
technology will make even inexpensive
speakers + earbuds sound far better
than you ever imagined possible…while
improving hi-end audio as well.
Just press the Boom Button to transform
your listening experience. Customers tell
us: “I didn’t know my speakers were
this flat and dull. I can’t even listen to
music anymore without my BoomStick.”
TAKE YOUR GAME TO THE
NEXT LEVEL with IMMERSIVE,
DIMENSIONAL 360 SOUND
AUDIO FAHRVERGNUGEN
Gaming graphics have become so
advanced, so real. But it’s often missing
the audio experience. When game
hearing rich, spatial, multi-dimensional
sound, it’s mind-blowing.
You thought you already had a great
car speaker system. Wait until you
try BoomStick in the car... Open up
your music on the road.
..
BETTER SOUND QUALITY for
VIDEO CON-CALLS + FACETIME
(WORK or PLAY)
Does your current iPad or portable
desktop speakers sound flat or hard to
hear others? BoomStick clarity +
definition improves mobile conference.
WATCH MOVIES IN A WHOLE
NEW WORLD OF DETAIL,
DEFINITION + DIMENSION
Movie scenes, surroundings and
perceived dimensions of moving objects
come to life in your living room. Sound so
real, it’s pure immersion.
MUSIC IS LIFE
Wherever you go, whatever you do. Music is better with BoomStick.
You are what you listen to. BoomCloud brings “the real music” back to real
people everywhere – no matter whether you paid $10 or $800 for your
headphones. In the mobile revolution, we lost something important…
sound quality. We downgraded music-richness for portable convenience.
Compressed MP3’s can’t compare with former stereo tech and CDs. Now
you can have convenience AND sound quality unlike ever heard before.
With BoomCloud 360 tech, music feels as big, colorful and real as life.
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BOOMSTICK CUSTOMER RESEARCH / Section 3
Mexico: 95% of consumers ranked their audio experience better with BoomStick
 The consumer research was conducted in 9 gyms in the Mexico City area with a total sample size of 384
 Consumers were intercepted at local gyms with their own headphones and their own music
 Our data sample of 384 is large and consistent with the US consumer research
AUDIO EXPERIENCE WITH BOOMSTICK
AUDIO EXPERIENCE WITHOUT BOOMSTICK
(scoring from 1-10)
(scoring from 1-10)
250
120
109
Average = 6.9
200
95
100
82
80
60
136
150
48
100
33
40
50
20
0
212
Average = 9.4
0
1
0
1
2
3
Worst
9
7
0
4
5
6
7
8
9
10
Best
0
0
0
0
2
1
6
1
2
3
4
5
6
7
Worst
27
8
Scoring of 9 and 10 increased from 40/384 to 348/384
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Source: BoomCloud 360 Mexico Consumer Research: N = 384
Confidential
9
10
Best
BOOMSTICK CUSTOMER RESEARCH / Section 3
China: 98% of consumers ranked their audio experience better with BoomStick
 The consumer research was conducted in Shanghai, Beijing, and Guangzhou with a total sample size of 677
 Consumers were intercepted at local gyms with their own headphones and their own music
 Our data sample of 677 is large and consistent with the US consumer research
AUDIO EXPERIENCE WITH BOOMSTICK
AUDIO EXPERIENCE WITHOUT BOOMSTICK
(scoring from 1-10)
(scoring from 1-10)
300
Average = 6.1
262
250
190
200
153
150
174
147
150
100
100
50
0
Average = 8.0
250
200
282
300
0
0
4
1
2
3
Worst
45
19
4
5
6
7
8
41
50
0
0
0
1
5
10
1
2
3
4
5
Best
Worst
4
0
9
0
6
27
7
8
9
Best
Scoring of 9 and 10 increased from 4/677 to 201/677
29
Source: BoomCloud 360 China Consumer Research: N = 677
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BOOMSTICK CUSTOMER RESEARCH / Section 3
BoomStick™ succeeds across headphone brands – in best listening experience
AVERAGE WITHOUT vs. WITH THE BOOMSTICK
US, by headphone brand
Samsung (free with phone)
10
8.7
9
8
Apple Earpods
10
8.8
9
8
7
6
10
6.5
6
7
Beats
8.8
9
8
7
6.3
Skullcandy
8
6.9
9.1
10
9
Bose
7.4
10
9
8
7
6
6
7
6
5
5
5
5
5
4
4
4
4
4
3
3
3
3
3
2
2
2
2
2
1
1
1
1
1
0
0
0
0
0
Without BS
With BS
Without BS
With BS
Without BS
With BS
Without BS
With BS
7.5
Without BS
SUCCESS OVERVIEW




Consumers agree that the BoomStick makes every headset sound better.
Strongest improvement was with highest volume (bundled) headsets.
Top audio experience was with Beats branded headphones.
Results were consistent bin US, Mexico, and China.
Source: BoomCloud 360 US Consumer Research: N = 450
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8.5
With BS
BOOMSTICK CUSTOMER RESEARCH / Section 3
stated willingness to switch mobile carriers is very high
WILLINGNESS TO SWITCH MOBILE CARRIER
for BoomStick Audio Experience
US, Mexico, China
100%
SUCCESS OVERVIEW
90%
 Telecom customer lifetime value ~$1,500 in US, and most
telecom subs get a free headset.
80%
70%
 Mobile carriers desperate for differentiation.
60%
51%
50%
43%
 If BoomCloud 360 can drive switching, then this is the
highest value-creating use of our technology.
40%
30%
 Hence the focus on telecom carriers…prove switching and
negotiate a Gain Share.
25%
20%
10%
0%
US
Mexico
China
Source: BoomCloud 360 Consumer Research
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BOOMSTICK CUSTOMER RESEARCH / Section 3
stated willingness to switch music streaming carriers – is shockingly high
WILLINGNESS TO SWITCH MUSIC STREAMER
for BoomStick Audio Experience
US, Mexico, China
100%
SUCCESS OVERVIEW
90%
77%
80%
70%
78%
67%
 Loyalty to streamers is very low.
60%
 No streamer has differentiated quality (even though some
trying with higher bitrates).
50%
 Streamers have multi billion dollar valuations.
 Big opportunity for Business Model #3… platform
subscriptions wrapping around existing streamers.
40%
30%
20%
10%
0%
US
Mexico
China
Source: BoomCloud 360 Consumer Research
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BOOMSTICK CUSTOMER RESEARCH / Section 3
The BoomStick outperformed the HK Clari-Fi algorithm
– as well as standard and Hi-Fi streaming services
BoomStick vs. Spotify + TIDAL HiFi
BoomStick vs. HK Clari-Fi
vs.
10
* With Sharp Aquos phone and EarPods
8
6
4
vs.
10
6.5
4
7.6
2
0
0
33
4.9
7.9
5.5
4
2
Clari-fi OFF
7.4
8
6
4.8
* With iPod Touch music player and EarPods
Clari-fi ON
Clari-fi OFF + BS
Clari-fi ON + BS
Spotify
Source: BoomCloud 360 Focus Groups; 1-10 scale where 1 is the worst and 10 is the best
TIDAL
Spotify + BS
TIDAL + BS