SIGNATURE EVENTS - Williamsburg Economic Development

2019
Commemoration
Another 400th anniversary for the
Historic Triangle and Virginia
Kathy J. Spangler
Executive Director
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2019 Commemoration Historical Events
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2019 Commemoration's Vision
Commemorate the ongoing journey toward key ideals of
America: democracy, diversity, and opportunity— three
forces that converged in Virginia in 1619 and have been
shaping America ever since.
2019 Commemoration Strategic Goals
Leverage partnerships and launch a series of programs and events
of national and international significance.
Build awareness of Virginia’s role in the creation of the United
States.
Position Virginia as a global leader in education,
and economic development.
tourism
2019 Commemoration Objectives
Reinforce Virginia’s brand
for entrepreneurship &
innovation.
Increase visitation
statewide.
Expand appreciation of
representative
democracy.
2019 Commemoration Objectives
Engage millennials in the democratic process.
Foster diversity and inclusion.
Make history relevant to all generations.
Key Performance Metrics
• 36 Months
• 24 Events
• $6.1M participants/attendees
• $2.295M Direct Visitor
Spending
• 22B media impressions
• Education reach TBD
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First Representative Legislative
Assembly Committee
G. Paul Nardo and
Susan Clarke Schaar
Co-Chairs
First Africans to English North
America Committee
Cassandra Newby-Alexander and
Jacquelyn E. Stone
Co-Chairs
Programs & Events Committee
2019 Commemoration
Steering Committee
Thomas K. Norment, Jr.,
and M. Kirkland Cox
Co-Chairs
Jeanne Zeidler, Chair
Frank B. Atkinson, Vice Chair
Resources & Logistics Committee
First Thanksgiving Committee
Frank B. Atkinson
M. Kirkland Cox
H. Benson Dendy III
Paul D. Koonce
George Keith Martin
Thomas K. Norment, Jr.
Jeanne F. Zeidler
initial structure is anticipated to evolve over time.
Barbara J. Comstock and
Mary Margaret Whipple
Co-Chairs
George Keith Martin, Chair
Paul D. Koonce, Vice Chair
2019 Executive Committee
^This
Impact of Women Committee
H. Graham Woodlief
Chair
Entrepreneurialism and
Innovation Committee
Stephen R. Adkins, Sr. and
James D. Duffey, Jr.
Co-Chairs
Staffing Framework
• Planning and Performance
• Marketing &
Communications
• Events and Education
• Partnership Programs
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SIGNATURE EVENTS
Global Emerging Leader Summit
• Engagement of emerging leaders in government, non-profit and private
sector, 25 – 40 years old, representing 75+ countries.
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SIGNATURE EVENTS
“Grand” Assembly commemorating 1619’s
First Representative Legislative Assembly
• Unites legislative leaders from across the United States, Congress,
Parliament and other democracy-led nations.
• Commemorates ideals of democracy.
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SIGNATURE EVENTS
The Idea of America
• Focused on value tensions of the American Evolution™ since 1619.
• Major Virginia Universities to hold Scholarly & Public Forums.
• Major public forum and online engagement centered in Williamsburg.
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SIGNATURE EVENTS
1619: The Making of America & African Arrival Day
• Commemorative event at Fort Monroe/Hampton with statewide,
national, global partners.
• 400 African-American “Firsts” leading up to 2019.
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SIGNATURE EVENTS
Cultural Arts Event(s)
• Partner with the Virginia Arts Festival and Virginia Fine Arts
Museum to commission new works centered around the three cultures.
• Visual, musical and theatrical performing arts recognizing great
performers in the Arts, Fine Arts, Literature and Classical Music.
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SIGNATURE EVENTS
Voices from the Garden
Women’s Monument at Capitol Square
• Dedication Event and Women’s Leadership Conference.
• 400 Women “Firsts” leading up to 2019.
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SIGNATURE EVENTS
“Super Bowl” of Entrepreneurship & Innovation Competitions
• Virginia: The Original/Most Successful Start-Up in history
• Sponsor Categories: financial, insurance, energy products, tech, etc.
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SIGNATURE EVENTS
Customs, Culture and Cuisine Festival
Featuring America’s Original English Thanksgiving
• Month-long program across the Historic Triangle including
• Virginia Thanksgiving Festival
• Customs, Culture and Cuisine Festival
• Food & Fests Festival
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LEGACY & SPECIAL PROJECTS
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The American Evolution™ Digital Trails Project
Women’s Monument at Capitol Square
Fort Monroe Visitor’s Center & Monument
Jamestown Settlement Gallery Refresh & Special Exhibition
Jamestown Rediscovery Archeological Projects
Madison Scholars “Virginia’s influence…”
Remembering Jamestown II
American Indian Film Festival
America in 1619: The Year Before the Pilgrims Documentary
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Engagement Opportunities
• Customs, Cultures & Cuisines Event 2017-2019
• Rally for America
• Jamestown Settlement Special Exhibition
• Jamestown Rediscovery Exhibition
• Re-creation of First Legislative Assembly
• Tourism Promotion
• Millennial Focus
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Sponsorship Opportunities
• Founding Partners (3 years)
• Virginia Colony Partners (3 years)
• Presenting Partners (Signature Events)
• Associate Partners (thematic support)
• Small Business Partners (Events & Programs)
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