C E N T R A L
P I E D M O N T
C O M M U N I T Y
C O L L E G E
GRAPHIC IDENTITY STYLE GUIDE
Current as of 4/2016
GRAPHIC IDENTITY STYLE GUIDE
Central Piedmont Community College Graphic Identity Style Guide establishes standards for the institution’s identity and
conveys strategies, methods and standards for communications activities.
Institutional Identity is the totality of all visual impressions of an institution. This includes, but is not limited to, the institutional
trademark, stationery, color palette, advertising, publication packages and vehicle graphics.
The visual identity is a large part of what our customers perceive of as our brand. Like superior customer service,
convenient & accessible locations and high quality instruction, our visual identity is part of the total customer experience.
This is branding.
Central Piedmont Community College’s Graphic Identity Style Guide provides a framework to ensure the consistent use of
our identifying marks, such as:
• College Signature
• Official Fonts
• Photography
• College Mission and Vision
• Equal Opportunity and SACS statements
• Cost Statements
• College Logo and Color Palettes
• College Seal and Color Palettes
• Secondary logos
COLLEGE SIGNATURE
For advertisements, press releases, brochures and flyers, when referencing the college in materials, the first reference of the
college name will be spelled out in full, with subsequent references using the abbreviated version (CPCC).
OFFICIAL FONTS
The college has purchased and has license to use three (3) different font families to use in print materials.
• Futura STD
- Light
- Light Oblique
- Medium
- Medium Oblique
- Bold
- Bold Oblique
-
Light Condensed
Light Condensed Oblique
Medium Condensed
Medium Condensed Oblique
Bold Condensed
Bold Condensed Oblique
• Times New Roman MT STD
- Regular
- Italic
- Bold
• Univers LT STD
- 45 Light
- 45 Light Oblique
- 55 Roman
- 55 Oblique
- 65 Bold
- 65 Bold Oblique
- 75 Black
- 75 Black Oblique
MARKETING PHOTOGRAPHY
For advertisements, press releases, brochures and flyers, it is preferred that the photography be taken by the official college
photographer, or an independent contract photographer hired by the college. Photo shoots can be scheduled in advance for
use in marketing materials by contacting the Community Relations and Marketing Services office. As a last resort, stock
photography can be purchased by the department or “client” to use in the materials.
MISSION, VISION and COMPLIANCE
The Equal Opportunity statement should be on collateral material for units that are part of the College. This includes
Foundation and Harris Conference Center. Exceptions to this need to be agreed upon prior to publication. The full version of
the Vision, Mission and E/O statement is to be used as follows:
VISION: Central Piedmont Community College intends to become the national leader in workforce development.
MISSION: Central Piedmont Community College is an innovative and comprehensive college that advances the
life-long educational development of students consistent with their needs, interests and abilities while strengthening
the economic, social and cultural life of its diverse community. The college accomplishes this purpose by providing
high-quality, flexible pre-baccalaureate and career-focused educational programs and services which are
academically, geographically and financially accessible. This purpose requires a fundamental commitment to
student success through teaching and learning excellence within a supportive environment. COMPLIANCE: Central
Piedmont Community College is committed to equal opportunity and non-discrimination based on any legally
protected classification, including race, color, national origin, religion, gender, sexual orientation, disability, age,
genetic information and political affiliation. The college provides access, equal opportunity and reasonable
accommodation in services, programs, activities, education and employment for individuals with disabilities.
Reasonable accommodations will be provided to individuals with disabilities upon request 10 business days in
advance of the activity. To request accommodation, call 704.330.6631. Inquiries concerning the application of
Title IX may be referred to Central Piedmont Community College’s Title IX Coordinator or to the U.S. Department of
Education’s Office for Civil Rights. Central Piedmont Community College’s Title IX Coordinator’s office is in the Hall
Building, Room 218. This office can be contacted by phone at 704.330.6524 or by email at
[email protected].
SACS COMPLIANCE STATEMENT
The following statement is to show that the College is accredited by SACS:
Central Piedmont Community College is accredited by the Commission on Colleges of the Southern Association of
Colleges and Schools to award associate degrees, diplomas and certificates. Contact the Commission on Colleges at
1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 or see sacscoc.org for questions about
the accreditation of Central Piedmont Community College. Inquiries regarding the programs and services of Central
Piedmont Community College should be directed to the college; the Commission on Colleges should be contacted
only for questions relating to the college's accreditation.
STATEMENT USAGES
The following college publications always include the complete version of the mission, vision and compliance statements:
1. Catalogs
2. Annual Reports
3. Graduation Programs – Adult and High School
4. Viewbooks
5. CCE Schedules
6. Goals & Accomplishments Booklets
7. Performance Reports
8. Reports to the Community
9. Arts Viewbooks
10. Foundation Campaign Materials
11. Strategic Goals Brochures
12. Institute for Entrepreneurship / Small Business Center Course Schedules
COST STATEMENT
Any printed marketing materials that use state money to pay for printing need to include a cost statement that shows how much
money was used (before tax), the quantity of the pieces, the breakdown per piece cost and the CPCC job reference number:
XXX copies of this document were produced at a total cost of $XXX or $.XX per piece. CPCC (job number)
Direct mail, brochures and fliers receive abbreviated E/O statement plus cost statement and job number as follows:
Ex: Central Piedmont Community College is an equal opportunity institution. XXX copies of this document were
produced at a total cost of $XXX or $.XX per piece CPCC (job number)
INSTITUTIONAL (PRIMARY) LOGO
COLORS
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750
bug
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
logotype
(Futura STD Medium)
VARIATIONS
Acceptable variations in the logo are black and gray, reversed out white for situations where the logo needs to
appear on a dark background. No other variations in colors should be used. The color logo should not appear
on the color red at any time, the BxW version or the reversed is preferred in this situation. Logo may not be
stretched or distorted in any way.
DIVISION LEVEL LOGOS
Logos for specific departments of the college are not allowed. Only the division level will be allowed a mark,
where the name of the division is added to the Institutional logo with a line seperating the name and logo. The
name of the division will be centered above the line and logo. The name of the division will be typeset in
Futura STD Medium. A template of the logo is available on the Marketing server. These marks will be approved
by Marketing Services, Director of Creative and Art Services.
DIVISION
Applied Technologies
DEPARTMENT
Welding Technology
COLLEGE SEAL
COLORS
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
FOIL STAMPING / GOLD
In instances where the color needs to go to gold and for foil
stamping, the following color is to be used only:
C: 27
R: 187
M: 36
G: 155
Y: 66
B: 104
K: 2
PMS 874
Hex: BB9B68
PURPOSE
The purpose of the seal is to designate an official, formal relationship with the college. The college seal should
not be substituted for the college logo and/or name. The use of the seal should be designated by authorized
personnel only. Questions about the CPCC College Seal should be directed to Marketing Services, Director of
Creative and Art Services.
SEAL USAGE
The college seal is reserved for:
• official degrees, diplomas and certificates.
• official letters from the college president.
• transcripts from the registrar’s office.
SOCIAL MEDIA ICONS
ch
at
t
St
or
if
y
Sn
ap
es
Pin
te
r
C
P
Do CC
w A
nlo pp
ad
Bl
og
C
PC
C
ua
sq
Fo
ur
L in
ke
Yo
uT
ub
re
Ins
ta
oo
gl
e+
G
dI
n
e
am
gr
r
itte
Tw
ne
Vi
Tu
m
bl
r
Fa
c
eb
oo
k
With so many variations for social media icons available, the college has elected to create their own set of branded icons to
show the various social media sites where CPCC posts content. Each social media outlet that the college uses has its own
icon, with future icons that may be necessary having a similar treatment.
VARIATIONS
Acceptable variations of the social media icons are gray (with solid white center social media logo) and reversed out white
(with solid black center social media logo) for situations where the icons need to appear on a dark background. No other
variations in colors should be used.
“BE SOCIAL” TEXT
The text treatment portion of the college’s social media branding is used as 100% black for light backgrounds or 100% white
for reversed out on dark backgrounds. Both black and white treatments are stored on the server in the same folder as the
social media icons. The vector versions of the text should be used to eliminate any type/font issues.
Futura STD Light
Futura STD Bold
COLORS
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
33% Black
SOCIAL MEDIA ICONS USAGE
SIZING
x
x
The size relationship between the “Be Social” and the proper social media icon(s) should be the height (x)
from the bottom of “Be Social” to the bottom of the icon and the height of the “social media logo inside the
icon” (or green circle ) being equal. The center lines of the “Be Social” and the proper social media icon(s)
should be centered.
y
y
The size relationship between the Be Social (with the proper social media icon) and the institutional logo
should be the height (y) from the bottom of the tagline to the bottom of the icon and the height of the “bug”
(or green box ) being equal. The base lines of the icon and the bug should be even along the bottom edge.
MULTIPLE ICON USAGE
In the instances where multiple social media icons are necessary, each additional icon is added to the right
of “Be Social” at even intervals. A maximum of five icons is allowed. If more than five social media sites are
used, the top five as determined by the Senior Digital Communications Specialist will be used.
STACKING
If the piece being designed is too narrow for the left to right horizontal use, a stacked usage option is
available. The social media icons should be centered below the “Be Social.” Alignment is similar to the
horizontal option with base lines of the icon and the bug being aligned along the bottom edge.
PLACEMENT
The placement of the “Be Social” should be in the lower left corner of the document, with the institutional
logo in the opposite lower right corner. The distance away from the edge of the page (z) should be the
same for each with respect to the side on which it appears.
z
z
OR
z
z
SOCIAL MEDIA ICONS USAGE
#HASHTAG AND ADDRESS SPECIFIC NEEDS
When a #hashtag or social media account name is needed to send viewers directly to a specific site,
adding the wording centered below the BeSocial (with the icons) is acceptable. The size relationship of
the text below will be the height (x) of a capital letter in the wording matching the height of the interior of
the “O” in Social. Wording should not touch the circle social icons. The font for the #hashtag or address
will be Futura STD Medium. The wording for the #hashtag and account name should be cleared with the
Senior Digital Communications Specialist prior to adding to the BeSocial mark.
x
x
CPCC Arts
#CPCC
x
x
x
x
#CPCC
CPCC Arts
x
x
PLACEMENT
The placement of the “Be Social” remains the same as the BeSocial without the #hashtag or account name
and should be in the lower left corner of the document, with the institutional logo in the opposite lower right
corner. The distance away from the edge of the page (z) should be the same for each with respect to the
side on which it appears.
z
z
CPCC Arts
OR
z
z
CPCC Arts
50th ANNIVERSARY LOGO
COLORS
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
50% Black
VARIATIONS
Acceptable variations in the logo are black and gray, reversed out white for situations where the logo needs to appear on a
dark background, with the “0” as solid black when logo appears on a light colored background, or without tagline or dates
for pieces smaller than letter size paper where the text would be hard to read. No other variations in colors should be used.
SIZING
x
x
The size relationship between the 50th anniversary logo and the institutional logo should be the height (x)
from the bottom of the tagline to the bottom of the “years bar” and the height of the “bug” (or green box )
being equal. The base lines of the two logos should be even along the bottom edge. If the tagline is
dropped, make the size adjustment, and then delete the tagline portion.
PLACEMENT
The placement of the 50th anniversary logo should be in the lower left corner of the document, with the
institutional logo in the opposite lower right corner. The distance away from the edge of the page should
be the same for each logo with respect to the side on which it appears.
y
y
CPCC ARTS LOGO
COLORS
PMS: 3425C
CMYK: c-100 m-0 y-78 k-42
RGB: r-0 g-112 b-74
Hex: #017750
PMS: 7461C
CMYK: c-92 m-48 y-8 k-0
RGB: r-0 g-118 b-178
Hex: #0076b2
100% Black
PMS: 143C
CMYK: c-0 m-35 y-85 k-0
RGB: r-251 g-176 b-64
Hex: #fbb040
60% Black
CMYK: c-0 m-0 y-0 k-60
RGB: r-128 g-130 b-133
Hex: #808285
PMS: 7425
CMYK: c-10 m-90 y-41 k-13
RGB: r-193 g-56 b-94
Hex: #c1385e
PMS: Process Cyan
CMYK: c-100 m-0 y-0 k-0
RGB: r-0 g-174 b-239
Hex: #00aeef
PMS: 368
CMYK: c-50 m-0 y-100 k-0
RGB: r-140 g-198 b-63
Hex: #8cc63f
Acceptable variations in the logo are (L to R) reversed in color, black and gray or reversed out white for situations where the logo needs
to appear on a dark background. Far right logo is stacked for cases where the logo needs to be more square or more vertical than the
primary; it should be used only as a secondary option. No other variations in colors should be used.
SIZING
x
x
The size relationship between the Arts logo and the Institutional logo should be the height (x) of the “s” in Arts and the height of the “bug”
(or green box ) being equal. The base lines of the two logos should be even along the bottom edge of the “at CPCC” from the Arts logo
and the base of the “bug.” The Arts logo is meant to be more prominent than the Institutional logo on Arts pieces.
The placement of the Arts logo should be in the lower left corner of the document. The distance away from the left edge of the page
should be the same distance from the bottom of the “at CPCC” to the bottom edge of the page. In cases where the Institutional logo
needs to appear on the same side as the Arts logo, use the same spacing between the right edge of the page and the college logo. See
page 2 for more detailed examples of placement on different types of collateral.
y
y
y
USAGE EXAMPLES
MagicNet - Use the MagicNet template with Institutional logo
embedded at 30% black or 30% white depending on background.
(cover)
Central Piedmont Community College is an equal opportunity
institution. XX,000 copies of this document were produced at
a total cost of $X,XXX or $0.XX per piece. CPCC 11636
(mailing panel)
SunTrust Box Office
P.O. Box 35009 • Charlotte, NC 28235
tix.cpcc.edu
(back panel)
Summer Theatre 2012
Brochures - Arts logo placement is in the lower left of
the cover of the brochure. Institutional logo needs
only to appear as part of the return address on the
mailing panel. Sponsor logos will appear on the
mailing panel above the cost statement.
(refer to job 11636)
INCREDIBLE. AFFORDABLE. THEATRE.
Ads - Arts logo placement is in the lower left of the cover of the brochure.
Institutional logo does not need to appear. This will be the same for both print
and online ads. This is so the ads do not become cluttered due to the necessity
to include required sponsor logos.
Woody Allen’s Play It Again, Sam*
April 13 - 22
Pease Auditorium - Tickets $16
* A part of CPCC’s Sensoria, an annual celebration of
arts and culture. Learn more at sensoria.cpcc.edu.
CPCC Arts
For tickets or more information: tix.cpcc.edu • 704.330.6534
Posters and Fliers - Arts logo placement is in the lower left
of the cover of the brochure. Institutional logo follows the
placement rules in the lower right. Sponsor logos will
appear above the Institutional logo.
y
y
y
50th year logo usage - Arts logo placement is in the lower
left corner. 50th logo replaces the institutional logo and goes
to the lower right with the height of the “50” and the height
of the “r” in Arts being equal. Spacing from the edge is
equal and the baselines of the Arts and 50 are aligned. The
full name “Central Piedmont Community College” needs to
be used at the top of the page as shown at right. This will
go in effect on all materials after the CPCC Summer Theatre
2012 concludes. This is the only time the 50th logo will
appear in the lower right. Sponsor logos will appear
centered between Arts and 50th logos.
C E N T R A L
y
x
P I E D M O N T
C O M M U N I T Y
C O L L E G E
x
y
y
ASPIRE BISTRO LOGO
For use on promotional materials such as advertising, posters, direct mail, chef coats, signage, etc.
Secondary logo - For use on packaging, coasters, stickers and buttons.
COLORS
C: 45
R: 86
M: 100
G: 0
Y: 0
B: 78
K: 55
PMS 262
Hex: 56004E
C: 28
R: 184
M: 39
G: 157
Y: 11
B: 186
K: 0
PMS 262 (30% tint)
Hex: B89DBA
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
C: 0
R: 147
M: 0
G: 149
Y: 0
B: 153
K: 50
PMS Black (50% tint)
Hex: 939598
GREENWAY RESTAURANT LOGO
For use on promotional materials such as advertising, posters, menus, chef coats, signage, etc.
Futura STD Medium
Futura STD Light
COLORS
C: 50
R: 141
M: 0
G: 198
Y: 100
B: 63
K: 0
PMS 376
Hex: 8dc63f
C: 51
R: 112
M: 0
G: 205
Y: 9
B: 227
K: 0
PMS 305
Hex: 6fcde4
60% Black
30% Black
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
PBS CHARLOTTE LOGO
For use on promotional materials such as advertising, posters, vehicles, signage, etc.
VARIATIONS
A service of CPCC mark can be used on screen to tie
the station back to the college
COLORS
C: 75
R: 102
M: 100
G: 45
Y: 0
B: 145
K: 0
PMS 526
Hex: 662D91
Other PBS Charlotte logos:
C: 71
R: 29
M: 16
G: 136
Y: 0
B: 181
K: 24
PMS 7459
Hex: 1D88B5
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750
CPCC FOUNDATION LOGO
Primary usage is in color using the horizontal version. Stacked version can be used only when necessary for places where a more
square orientation will fit best.
Futura STD Medium
PRIMARY
HORIZONTAL USAGE
Palatino Bold
VARIATIONS
SECONDARY
STACKED USAGE
COLORS
C: 27
R: 187
M: 36
G: 155
Y: 66
B: 104
K: 2
PMS 874
Hex: BB9B68
C: 51
R: 127
M: 42
G: 126
Y: 52
B: 115
K: 10
PMS 416
Hex: 7F7E73
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
CPCC CAMPUS PRINTING MARK
Primary usage is in color using the horizontal version. Stacked version is also available when necessary for places where a more
square orientation will fit best.
Futura STD Bold
PRIMARY
HORIZONTAL USAGE
Futura STD Light
VARIATIONS
SECONDARY
STACKED USAGE
COLORS
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750
C: 61
R: 78
M: 2
G: 192
Y: 8
B: 224
K: 0
PMS 636
Hex: 4EC0E0
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
C: 31
R: 184
M: 0
G: 216
Y: 68
B: 122
K: 0
PMS 366
Hex: B8D87A
C: 0
R: 109
M: 0
G: 110
Y: 0
B: 112
K: 70
PMS 70% Black
Hex: 6D6E70
C: 61
R: 114
M: 14
G: 168
Y: 92
B: 77
K: 1
PMS 7489
Hex: 72A84D
PBS CHARLOTTE LOGO
For use on promotional materials such as advertising, posters, vehicles, signage, etc. Logo can be used with and without the “Tuned in.”
tagline depending on where it appears.
VARIATIONS
A service of CPCC mark can be used on screen to tie
the station back to the college, non-tagline version only.
COLORS
C: 72
R: 106
M: 100
G: 42
Y: 9
B: 131
K: 2
PMS 526
Hex: 662D91
C: 0
R: 35
M: 0
G: 31
Y: 0
B: 32
K: 100
PMS Black
Hex: 000000
C: 100
R: 0
M: 0
G: 112
Y: 78
B: 74
K: 42
PMS 3425
Hex: 017750