TOURISM & THE MINNESOTA ECONOMY ANNUAL ECONOMIC IMPACT Travel/tourism in Minnesota generates: • $10.5 billion in gross sales • $650 million in state sales tax CONTRIBUTING TO THE ECONOMY • Travelers in Minnesota spend more than $32 million a day. • These dollars circulate widely into Minnesota’s local and state economies, supporting a variety of businesses and amenities that add to Minnesotans’ quality of life. • Tourism is comparable to agriculture in its contributions to the gross state product. GROWTH IN THE TOURISM INDUSTRY Sales at leisure and hospitality businesses grew 26% from 2000 to 2005. 1975 $1.4 in Billions $ 2.3 1980 Leisure & Hospitality Gross Sales $ 3.2 1985 1975-2006* $ 4.0 1990 $ 5.6 1995 $ 8.1 2000 $ 10.2 2005 * $10.5 (billion) gross sales for 2006 RETURN ON INVESTMENT Every $1 invested in state tourism marketing returns an estimated • $4.60 in state and local taxes • $20.40 in wages • $53 in gross sales 1 TRAVELERS & DESTINATIONS TRAVELERS IN MINNESOTA Minnesota’s 41 million annual person-visits are distributed throughout the state. B A Twin Cities Area 45% C D B Northeast 16% C North Central/West 21% A D Southern 19% Note: A person-visit is one person on a day trip or one person staying overnight in one accommodation for one or more nights. TRAVELER SPENDING BY EXPENDITURE: • • • • • Shopping 25% Recreation 25% Food 24% Lodging 14% Transportation 11% TRAVELER EXPENDITURES BY SEASON SPRING 22% SUMMER 3 9% WI NT E R 16 % FALL 23% 2 TOURISM EMPLOYMENT Tourism means jobs in communities across Minnesota. The leisure and hospitality industry accounts for: • 244,200 full-and part-time jobs • $3.7 billion in wages Growth in Leisure & Hospitality Jobs 1975 1980 1985 1990 1995 2000 2005 Leisure & Hospitality 106,573 Employment 142,897 1975-2006* 159,860 181,956 214,265 235,023 242,304 * 244,200 jobs for 2006 • Over the past 30 years, the number of leisure & hospitality jobs has more than doubled. • Leisure & hospitality jobs increased 127% from 1975 to 2005. • The payroll for this sector grew even more during this same period – 157% (inflation-adjusted). Leisure & Hospitality Jobs by County, 2006 0 to 300 301 to 1,000 1,001 to 3,000 3,001 to 72,500 3 ECONOMIC IMPACT by County Leisure and Hospitality Industry 2006 GROSS SALES County STATE SALES TAX PRIVATE SECTOR EMPLOYMENT TWIN CITIES METRO REGION Anoka $422,744,203 $27,064,740 11,019 Carver $128,493,060 $8,027,521 3,036 Chisago $48,807,980 $2,890,033 1,550 Dakota $665,202,273 $42,239,585 17,114 Hennepin $3,421,174,671 $214,863,265 72,162 Ramsey $1,531,704,703 $95,213,052 27,301 Scott $303,564,692 $14,922,600 5,777 Washington $393,516,538 $25,060,674 10,896 Wright $126,502,456 $7,599,772 4,265 $7,041,710,576 $437,881,242 153,120 Region Total NORTHEAST REGION Aitkin $18,753,964 $1,247,087 517 Carlton $46,637,864 $2,993,642 1,162 Cook $48,461,833 $3,027,971 901 Isanti $26,160,542 $1,715,083 966 Itasca $62,833,201 $3,776,491 1,539 Kanabec $10,987,083 $695,560 261 Koochiching $24,796,829 $1,532,327 620 Lake $28,883,792 $1,762,762 819 Pine $58,606,126 $3,472,155 963 St Louis $393,113,979 $24,919,416 10,184 Region Total $719,235,213 $45,142,494 17,932 Notes: Leisure and hospitality businesses include lodging, eating and drinking establishments, and arts, entertainment and recreation. 4 ECONOMIC IMPACT by County Leisure and Hospitality Industry 2006 GROSS SALES County STATE SALES TAX PRIVATE SECTOR EMPLOYMENT SOUTHERN REGION Big Stone $4,021,137 $269,406 168 Blue Earth $126,992,800 $7,916,694 3,655 Brown $33,904,158 $2,135,268 1,218 Chippewa $18,934,808 $837,675 419 $7,498,157 $483,712 284 Dodge $13,318,656 $783,723 382 Faribault $10,680,063 $719,290 365 Fillmore $19,095,842 $1,266,473 615 Freeborn $35,104,373 $2,282,229 1,106 Goodhue $64,478,303 $4,090,610 1,915 Houston $9,363,168 $624,684 284 Jackson $9,519,925 $545,622 302 $64,083,724 $3,790,874 1,775 Cottonwood Kandiyohi Lac Qui Parle $2,764,319 $175,612 158 $23,581,686 $1,421,479 719 $4,712,148 $217,717 102 Lyon $37,649,623 $2,490,961 1,120 McLeod $37,302,071 $2,435,286 1,174 Martin $24,838,648 $1,519,998 852 Meeker $14,472,301 $945,158 503 Mower $57,497,327 $2,889,326 1,325 Le Sueur Lincoln Murray $5,249,050 $350,663 209 Nicollet $28,984,746 $1,877,331 990 Nobles $25,503,951 $1,624,902 892 Olmsted $329,419,343 $20,645,226 7,768 Pipestone $9,179,967 $590,970 309 Redwood $23,920,150 $1,616,013 391 Renville $8,399,497 $548,466 269 Rice $68,013,683 $4,090,151 1,897 Rock $8,513,541 $557,303 283 Sibley $5,719,803 $389,815 216 Steele $54,946,001 $3,436,071 1,722 228 Swift $6,933,204 $469,012 Traverse $2,021,751 $140,335 30 Wabasha $19,045,396 $1,227,099 715 Waseca $12,712,168 $821,596 416 $8,140,574 $465,342 269 Winona $55,482,843 $3,663,786 2,105 Yellow Medicine $11,214,381 $559,950 226 $1,303,213,286 $80,915,828 37,376 Watonwan Region Total 5 County GROSS SALES STATE SALES TAX PRIVATE SECTOR EMPLOYMENT NORTH CENTRAL/WEST REGION Becker $57,799,017 $3,728,449 1,387 Beltrami $62,905,087 $4,016,501 1,845 Benton $41,436,185 $2,754,702 1,152 Cass $91,159,511 $5,484,138 1,739 Clay $58,961,338 $3,586,894 1,980 Clearwater $4,341,746 $283,961 145 Crow Wing $185,294,079 $11,186,708 4,115 $86,597,417 $5,453,167 2,249 $2,119,295 $125,000 114 $26,406,572 $1,673,955 842 Douglas Grant Hubbard Kittson $2,258,350 $142,635 86 Lake of the Woods $22,650,604 $1,257,476 448 Mahnomen $26,259,892 $1,017,665 79 $3,996,005 $298,055 145 Mille Lacs $49,093,453 $3,003,168 1,101 Morrison $28,938,686 $1,910,190 1,018 Norman $3,263,803 $228,741 94 Otter Tail $58,166,954 $3,701,659 2,025 Pennington $16,353,373 $1,056,596 549 Polk $36,305,686 $2,225,137 1,154 Pope $12,363,571 $836,281 362 $2,710,600 $187,095 45 $14,364,387 $920,621 474 Marshall Red Lake Roseau Sherburne Stearns $74,345,883 $4,561,624 2,199 $257,726,015 $15,559,223 7,879 Stevens $11,298,222 $640,455 393 Todd $16,502,501 $1,066,088 506 Wadena $14,025,418 $910,719 435 $5,537,793 $359,796 196 $1,273,181,443 $78,176,699 34,756 $10,502,811,976 $650,431,384 244,200 Wilkin Region Total MINNESOTA State Total Notes: State total does not equal the sum of counties or regions because some data is withheld to avoid disclosure of individual businesses; and some state level data is for businesses located outside of Minnesota. Leisure and hospitality businesses include lodging, eating and drinking establishments, and arts, entertainment and recreation. 6 121 7th Place East, Suite 100 Saint Paul, MN 55101 651-297-2333 800-657-3637 Information for the tourism industry, including additional research reports and information on state tourism marketing programs, is available at: www.industry.exploreminnesota.com Sources: Explore Minnesota Tourism, spring/summer 2000; The Economic Impact of Expenditures by Travelers on Minnesota, June 2005-May 2006, Davidson-Peterson Associates; Minnesota Department of Revenue, 2006; Minnesota Department of Employment and Economic Development, 2006; Bureau of Labor Statistics EMT1/08 5M
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