CROSS SELL
YOUR BEST SALES SPECIALIST IN YOUR ONLINE SHOP
Thanks to econda Cross Sell, you can display personal recommendations
to individual online-shop visitors. Always in the right place and at the
right time! Aided by self-learning cross-selling algorithms, this innovative
technology combines web-analytics data with user-specific behavioral
data in real time!
Cross Sell can be integrated quickly; you start out with a pre-configured setting. And the
intuitive interface allows you to take control of recommendations. This approach makes for the
quickest possible kickoff for email re-marketing and recommendations, landing-page
customization, and live recommendations in online shops.
SAVING TIME VIA AUTOMATION
A lot of customers means a lot of different needs. Your offerings can make all of them happy,
but only if customers can find precisely those items they are searching for. Cross Sell helps
you identify ideal products for each and every customer. Simply display exactly those products
your customer wants in the limited space available on the product-detail page or your
homepage.
Seamless integration with your e-commerce landscape and sophisticated fallback rules ensure
that products will be shown even if there is a change in offerings or a product is out of stock.
Personalized and
compliant with dataprotection laws:
recommendations in
the Deichmann
online shop
ADDRESS YOUR CUSTOMERS PERSONALLY
Address each of your customers individually on any given landing page – regardless of whether
they are repeat customers or unknown visitors. Sophisticated fallback mechanisms guarantee
that appropriate products are always shown.
econda GmbH I www.econda.com
Tel. +49 721/ 603035-399 I E-Mail: [email protected]
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CROSS SELL
YOUR BEST SALES SPECIALIST IN YOUR ONLINE SHOP
You can display the following:
Best sellers
Previously viewed products
Product recommendations for the category on screen
Products in the same campaign viewed frequently by other visitors
Comparable products
SELF-OPTIMIZING TECHNOLOGY
econda Cross Sell is based on a unique, self-optimizing technology developed at econda.
Cross Sell combines web-analytics data with product data and longitudinal data for
recommendations that are as relevant as possible. Moreover, an intuitive interface makes it
simple to set up cross-selling widgets, offers complete control when including your own
empirical data, and ensures rapid response times despite any changes to rules.
Self-learning data-mining algorithms
Unique combination of product, web-analytics, and longitudinal data
Context-sensitive
Read out the search term
Unsurpassed quality of recommendations
System-independent
MINIMAL TIME-TO-ACTION: STAY FLEXIBLE IN THE FACE OF
CHANGES
Nobody knows your business as well as you! Use the intuitive interface to create cross-sell
widgets and product recommendations. No need for IT or agency projects. Live View shows
you changes before you actually implement them directly in your online shop. You can thus
make changes to your recommendations at short notice.
RECOMMENDATION RULES: 100% APPROPRIATE
econda Cross Sell enables you to make flawless recommendations to your customers. A predefined set of rules gets you off to a speedy start. You can define additional recommendation
rules yourself in the interface.
Increased revenue via intelligent recommendation rules
Combination of recommendation rules
Score modifications for prioritization of rules
Category-sensitive blacklists (example: “Do not recommend women's items along
with men's items.”)
Category-sensitive whitelists (example: “If Bogner, then only Bogner.”)
econda GmbH I www.econda.com
Tel. +49 721/ 603035-399 I E-Mail: [email protected]
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CROSS SELL
YOUR BEST SALES SPECIALIST IN YOUR ONLINE SHOP
SUCCESS MONITORING AND PERFORMANCE EVALUATIONS
Manage your cross-selling measures by using the interface. The linked web-analytics solution
supplies detailed analyses on Cross Sell performance. You can check how successful
recommendations are and subsequently optimize recommendation rules. You can also insert
cross-sell widgets. By closing the gap between data and execution, you can leverage your data
to create value!
Integrated monitoring of success
Segmentation and Profiling
Important
recommendations:
more orders for
higher revenue
EXAMPLES OF CROSS SELLING
SELL MORE WITH LARGER SHOPPING CARTS
Simply put, econda Cross Sell will help you sell more products! Recommend similar products,
additional articles, and impulse items on product pages, in shopping carts or at checkout.
More items for more lucrative shopping carts
Include dynamic contexts
Knock-on effects at checkout
More revenue for you
Offer additional articles and suitable sets
MORE REVENUE VIA UP-SELLING
Combine recommendation rules for efficient up-selling and recommend goods that have a
higher price or margin. Ways to increase overall purchases:
Price-based recommendations for more revenue
Prioritize high-margin products via rules such as “Display article with highest profit
margin first”
Up-selling by means of global filters such as “Articles shown must not be less
expensive than the article already selected by visitor”
econda GmbH I www.econda.com
Tel. +49 721/ 603035-399 I E-Mail: [email protected]
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CROSS SELL
YOUR BEST SALES SPECIALIST IN YOUR ONLINE SHOP
CUTTING COSTS WITH INVENTORY SALES
econda Cross Sell can help you sell inventory in a targeted and fully automated manner.
Thanks to data synchronization and recommendation rules, you can make sure that empty
cross-selling widgets will not be shown and goods will not be recommended if they are no
longer available.
Campaigns for bargain hunters
A win-win deal: bargain hunters save money and you make money
Sell closeout items
Automatic comparison with inventory
RE-MARKETING WITH PERSONALIZED EMAILINGS
Email re-marketing with recommendations leads to a considerable increase in revenue thanks
to personalized emailings. Expand your pool of existing customers and provide helpful
reminders of shopping carts left abandoned. Connected plug-ins and data services ensure the
following fully automated processes: collection of data, segmentation, communication with
emailing providers, displaying of recommendations, and performance measurements.
Send an emailing with personalized product recommendations
Emailings with individual recommendations for return visitors: “You can use your
gift certificate worth 5 euros if you order today!”
Automatically reactivate abandoned transactions
Guide visitors toward customized landing pages
“… you might also
like” recommendations
at playmobil
econda GmbH I www.econda.com
Tel. +49 721/ 603035-399 I E-Mail: [email protected]
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CROSS SELL
YOUR BEST SALES SPECIALIST IN YOUR ONLINE SHOP
GETTING STARTED WITH CROSS SELL
INTEGRATION
econda Cross Sell is system-independent and can be quickly integrated in any major onlineshop system. You can begin cross selling after these three steps:
1. Integrate tracking
2. Upload product data
3. Implement the widget
Integration check by econda Technical Services
Startup configuration by econda e-commerce consultants
econda will provide you with pre-configured recommendation rules to get you off to a fast
start. Then use the interface to create cross-selling widgets and optional recommendation
rules before activating them for your shop.
NEXT STEP
Cross Sell constitutes a part of econda's data-driven e-commerce suite, an integrated package
solution for data-driven and customer-focused e-commerce and digital relationship
management.
For more information and application scenarios, please write to [email protected]. Your
econda contact person will gladly talk with you about how you can use Cross Sell. econda will
also provide you with a price quote. Or contact us at www.econda.com to try out Cross Sell.
econda GmbH I www.econda.com
Tel. +49 721/ 603035-399 I E-Mail: [email protected]
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