Pulsar TRAC
Social Audience Intelligence
Pulsar TRAC is an advanced social intelligence
platform designed for researchers and planners
by researchers and planners. We have developed
a robust research framework to analyse and
interpret social data to move the industry
beyond basic keyword social media monitoring
platforms.
With the most intuitive dashboard available,
Pulsar TRAC is the only platform that allows
to you to mine big social data by:
Topic (keyword tracking)
Reach (visibility analysis)
Audience (mapping and segmentation)
Content (diffusion through networks)
What people say about Pulsar
“
The regular reports we receive as part of our
subscription enable stakeholders across the
whole company to gain valuable insights into
how our brands, products and services are
performing.
I have no hesitation in recommending
Pulsar TRAC to anyone who is looking for a
high quality social insight platform and who
want to work with a team that can add real
value to your social strategy.
“
Jake Steadman
Head of Real Time Research,
Business Intelligence, O2 Telefónica UK
The immediacy of Pulsar is so
important; we are able to get very real
and live feed back that is an unedited,
unfiltered reality of what people
think about the Tesco brand and our
competitors. Alongside monitoring brand
love, the Pulsar team reporting feeds into
our communications in real time so that
we can react to customers needs.
For example, during our large Easter egg
hunt promotion we increased engagement
levels by 150% by up weighting prize
selection based on real-time feedback,
and during the horse meat scandal of
2013, Pulsar’s hourly reporting was used
by senior stakeholders in the business to
inform our PR response during the first 2
weeks of the crisis.
“
“
Pulsar provides us with an easy-to-use
dashboard and the accurate and reliable social
data that we require to make both tactical and
strategic business decisions.
Alicia Howard
Head of Social Media & Digital Content
Tesco
Trust your data
Facebook Topic Data
Track conversations in 175 languages with
‘best in class’ coverage of both social and
non-social sources. This gives you both the
scale and quality of data to conduct robust
analysis and make better decisions.
Get insights from 1.55 billion people: Back
in 2015 Pulsar was the first tool to integrate
Facebook Topic Data, which allows you
to analyse trending topics, sentiment.
What’s more, you can see the demographic
profile of everyone talking to see if you are
reaching the right people.
“Pulsar TRAC is the only platform that can
allow you to combine three different types of
tracking; keyword based tracking, audience
mapping and content diffusion.”
Analyse Images
Pulsar VISION offers the most advanced
deep learning tools to help you make
sense of images in social media. Simply
put, Pulsar now helps you understand the
content and the context of a picture by
analysing the picture itself.
Know your audience
Track content
Visualise big data
Identify and listen to specific group
of people in social media. Profile and
benchmark your fan base vs competitors
to understand who they are, what they like
and who they are connected to for richer
segmentation and incisive planning.
Track any digital content (video, advert,
website) on the social web, see how it is
shared across networks in real-time and
who is sharing it.
Full-blown, real-time, interactive data
visualisations to help you mine complex social
data at a glance.
Understand what drives its viral appeal to
create more relevant and engaging content
strategies.
“The Treemap visualisation shows the most
frequent topics by social media channel.”
“Pulsar enables accurate audience
segmentation, allowing you to see exactly
what type of person is engaging with your
brand, product or industry across social
channels.”
“Pulsar TRAC advanced location detection
gives you up to 100% geo-localised data by
city and country.”
Find real influencers
Give you context
Advanced filtering
Universal influencers don’t exist.
Domain-specific influencers do exist.
Influence is based on credibility, trust,
reach, network quality and timing. This is
why we measure influence contextually and
in real-time, by looking at how impactful
people are about a specific topic and within
specific social networks and categories.
This enables you to target your social
communications precisely at those who will
amplify your social campaigns the most.
Content is only the starting point. When a
conversation comes in, Pulsar TRAC enriches it
in real-time with 30 types of metadata, ranging
from demographics and behaviours to location,
semantic tagging and link analysis. It’s only when
you build the context of a conversation that you
see the full picture.
Pulsar TRAC’s 14 granular data filters include
User Bio search, Klout, Reach and Engagement
levels. These give you the ability to quickly
make sense of complex data sets through
slicing the data by audience segment,
behaviour or influence.
“The Network map visualises the engagement
patterns within your audience and identifies
the most influential users.”
“The visualisation shows the most shared
content within the data set, ranked by
number of shares and click-through data.”
“Slice and dice the data with contextual,
behavioural and content filters.”
Dynamic taxonomies
Connect the dots
Email Alerts
Tag and annotate any piece of content and
author using custom taxonomies to enable
advanced content analysis and real-time
segmentation.
Aggregate multiple datasets and queries in
customised visualisations to fit the needs
of your business and make the analysis
process more relevant, efficient and realtime.
Use Pulsar’s intuitive alerts system to keep
on top of who, when and how people are
talking about your brand without having to
log in to the platform.
“Use both automatic and manual content
coding to connect social data to existing
business categories and segmentations.”
“The Bundle visualisation shows the most
frequent correlations between keywords or
topics.”
“Alerts are quick and easy to set up, and can be
sent to anyone, even those without log-ins to
the tool.”
Strategic Insight & Recommendations
Pulsar TRAC is run by a global team of experienced social media researchers and planners
with a robust mix of qualitative and quantitative experience. The team will help you set up
your projects and deliver continuous strategic insight and recommendations via a range of
customised reports including:
Weekly or monthly social media insight
Product launch or campaign reviews
Real-time crisis reporting
Insight reports responding to a specific
business question or product
category
Competitive landscape reviews and
strategic positioning analysis
Mapping audiences, their social
networks
and interests
Influencer mapping for strategic social
media PR
Identifying consumer need- states for
innovation projects
Get in touch:
[email protected]
+44(0) 20 7874 6599