WINTER TERM 2016
NO. 08
The goal
of the
Small Business Center
at
Fayetteville Technical
Community College
is
to provide relevant
high quality
entrepreneurship
training
and
small business
education
to assist you
in creating
and growing
successful businesses.
Contact Information:
Weekly 910-678-8462 or
Phone:
910-678-8496
Gatherings
Fax: 910-678-8200
Cultivating
Email: [email protected]
Entrepreneurship
Address:
Center for Business
and Industry
Wednesdays
2723 Fort Bragg Road
9-10 a.m.Fayetteville, NC 28303
Website:www.faytechcc.edu
Small
Business
Seminars
To register, please go to
http://tiny.cc/sbcftcc.
TRACK 1-BUSINESS BASICS
BUSINESS ORGANIZATION AND RECORD KEEPING
We will discuss the difference between a Sole Proprietor, Partnership and Corporation; the importance of record keeping; what you
should keep and for how long. Participants will also get an overview
of their tax responsibilities as a small business.
Presenter: Martha Slader, IRS
W
6:00pm-8:00pm
Mar 16
Fee: FREE
2 hrs
CBI 129
50 HOME BASED BUSINESSES TO START
Did you know that over 25% of all small businesses are also home
based businesses? This course is designed to provide start up entrepreneurs with the flexibility they seek in career options by exploring
the availability of a home based small business career. Offered by
the US Small Business Administration, topics will include developing the key processes of a home based business such as the startup
requirements in North Carolina; the business plan; the marketing
plan; the financial plan; and how to obtain alternative lending for
your home based small business. An online E-book download link
will be provided for students who attend this seminar!
Instructor: Don Spry, SBA
T
10:00am-12:00N
Feb 16
Fee: FREE
2 hrs
Cliffdale Library
FINANCING YOUR SMALL BUSINESS
Financing continues to be a challenge for many small business owners. Questions range from: Who will give me money for my business idea and what do the need from me? To: How will this business
make money and will it be enough to pay back a loan or attract an
investor? Get to the heart of business financing in this seminar that
answers your questions. Explore the advantages and disadvantages
of the different funding sources and how to choose the right one for
your needs. Discover the keys to financing success.
Instructor: Ruben Gonzales
M
6:00pm-9:00pm
Feb 01
Fee: FREE
3 hrs
CBI 129
HOW TO BE A PROFITABLE ARTIST
You will hear how to intertwine your creativity with the world of
business. Regardless of you medium - visual, literary, music, dance
or film – this program gives you the tools to bridge the gap between
what you already know about how to find clients and produce saleable art and what you need to know in order to operate the business
side of your studio successfully. The Presenter has been a freelance
writer for over 30 years and she is the author of two published books.
She will share how she applied her business experiences to the world
of art with measurable success. Her tips include the importance of
setting goals, how to evaluate your market opportunities, and how to
work with galleries, agents and other third parties.
Instructor: Annette B. Dunlap
W
6:00pm-9:00pm
Feb 03
Fee: FREE
3 hrs
CBI 129
HOW TO BE A PROFITABLE ARTIST- PART II
Join us in a conversation with artists from all media in How to Be a
Profitable Artist-Part II. This seminar is a discussion about the challenges that artists face: where to buy supplies; how to price your artwork; how to find customers. Plan to bring samples of your artwork/
product, a supply catalog, information about shows and festivals
and share with other artists your challenges and your ideas on how
to grow the business side of your art. Desired outcomes from the
session; ideas on where to best reach prospective customers, understanding of what venues are best to sell your work, tool/method on
how to price their artwork.
Instructor: Annette B. Dunlap
W
6:00pm-9:00pm
Feb 10
Fee: FREE
3 hrs
CBI 129
HOW TO DEVELOP A BUDGET FOR YOUR BUSINESS
Nonprofit organizations have limited resources and represent funds
entrusted to their organizations; officers have a fiduciary responsibility to make sure that every dime of this money is spent wisely. No
matter who or what the organizations, all have one thing in common: the need to achieve their goals and objectives with limited resources. This 3 hour seminar is designed to assist nonprofit directors
and officers to develop budgeting skills necessary to reach their full
potential.
Instructor: Sam Gore
M
6:00pm-9:00pm
Mar 21
Fee: FREE
2 hrs
CBI 129
HOW TO FIND YOUR CUSTOMERS
Market research isn’t just for startups; it is an important ongoing
process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover
the variety of market research tools that will give you critical information about your industry and customers. Get the data you need
to test the feasibility of a new business, find the competition and
potential customers interested in your proposed product or service.
Instructor: Tammy Lester
W
6:00pm-9:00pm
Jan 20
Fee: FREE
2 hrs
CBI 123
HOW TO RUN A SUCCESSFUL FOOD BUSINESS
In this seminar, participants learn how to start a food service business by studying the major
categories such as restaurants, food trucks, and catering, in order to evaluate which is the best
fit for their experience and finances. Participants will develop an outline of a feasibility study.
This can be used for their restaurant project based on location, renovation cost of an existing
space vs. construction of a new building; equipment costs, cash flow, rules and regulations for
food service. This includes a break-even analysis! The class will use a business plan example
of a restaurant project. It shows how a small restaurant went through the planning stages and
opened within a specific time period and budget.
Instructor: Ruben Gonzales
W
6:00pm-9:00pm
Jan 13
Fee: FREE
3 hrs
CBI 129
HOW TO START A BUSINESS
Understand the basics of starting a business in this seminar that take you from idea to opportunity. Learn the key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a
self-assessment and how to evaluate the feasibility of your business idea. Discover the resources
available to help you start and successfully operate your business.
Instructor: Tamara Bryant
T
10:00am-12:00N Jan 19
Fee: FREE
2 hrs
Cliffdale Library
HOW TO START A NONPROFIT BUSINESS
There is a tremendous interest coming from our communities wanting to know how to form
a non-profit business. Careful consideration should be given to this quest and much attention
needs to be given to the proper steps to take. Failure to do so could result in serious consequences for individuals as well as becoming detrimental to the original cause for which the
non-profit was designed. If you are considering starting a non-profit business, please plan to
attend this very informative seminar. Participants will discover: Basics on what a non-profit
business is; Refine the definition of a non-profit; Issues to consider before starting a non-profit;
Key steps in forming a non-profit; Forms and Documents needed to be filed; What takes place
at the first board meeting; Do you need an attorney?
Instructor: Sam Gore
M
6:00pm-9:00pm
Feb 29
Fee: FREE
3 hrs
CBI 129
INTRODUCTION TO BUSINESS MODELING
Are you a startup or existing entrepreneur wondering how you should develop your business
idea? Building and understanding your business model is a critical first step in the business
planning process. Learn how to design and analyze your business model into a one-page document. With your one-page business model, you can develop your business plan more efficiently
and effectively.
Instructor: LaShon Harley, LAH Companies
M
6:00pm-9:00pm
Jan 25
Fee: FREE
3 hrs
CBI 129
NC R.E.A.L. Series:
THE ENTREPRENEUR IN YOU (1)
Do you have what it takes to be a business owner? Earn Your Certificate! This interactive seminar is part of the ‘2016 REAL Entrepreneurship Series’. Five (5) stand-alone seminars explore
key issues related to starting your business. Topics include: self-assessment, business idea and
site feasibility, legal structure, marketing, and business financials. Attend four (4) out 5 seminars in the 2016 NC REAL series to earn your NC REAL Business Start-Up Certificate.
Instructor: Debra Morman
T
10:00am-1:00pm Apr 19
Fee: FREE
3 hrs
Cliffdale Library
FINDING YOUR CUSTOMER (2)
This session will include a demonstration of library resources for new entrepreneurs to conduct
marketing research on demographics, industry analysis and competition using Simply Map,
and other Regional Business Data. Earn Your Certificate! This interactive seminar is part of the
2016 REAL Entrepreneurship Series’. Five (5) stand-alone seminars explore key issues related to
starting your business. Attend four (4) out 5 seminars in the 2016 NC REAL series to earn your
NC REAL Business Start-Up Certificate.
Instructor: Tammy Lester
T
10:00-12:00N
Apr 26
Fee: FREE
2 hrs
Cliffdale Library
IS THE PRICE REALLY RIGHT? (3)
Regardless of the type of business you have, pricing is crucial. Don’t cheat your customers or
your business by pricing yourself out of the game. A few simple strategies will have you right
in line with the competition and generating profits as well. In this class we’ll also go over your
breakeven point to determine how many products or services you need to sell each month to
cover your expenses. Earn Your Certificate! This interactive seminar is part of the 2016 REAL
Entrepreneurship Series. Five (5) stand-alone seminars explore key issues related to starting
your business. Attend four (4) out 5 seminars in the 2106 NC REAL series to earn your NC
REAL Business Start-Up Certificate.
Instructor: Debra Morman
T
10:00am-1:00pm May 03
Fee: FREE
3 hrs
Cliffdale Library
CREATING A MARKETING PLAN FOR YOUR BUSINESS (4)
This seminar will cover the 4 P’s of Marketing and the importance of creating a marketing plan
and budget to gain customers and increase sales. You will learn innovative ways to market and
advertise your business effectively on a limited budget. Attend four (4) out 5 seminars in the
2016 NC REAL series to earn your NC REAL Business Start-Up Certificate.
Instructor: Renea Simon
T
10:00am-1:00pm May 10
Fee: FREE
3 hrs
Cliffdale Library
ON YOUR MARK, GET SET and GO! (5)
This session will cover some tips and strategies to start and sustain your business. In this session
certificates will be given to those individuals that have completed 4 out of 5 NC REAL STARTUP SERIES. This session is not considered one of the four sessions.
Instructor: Debra Morman
T
10:00am-12:00N May 17
Fee: FREE
2 hrs
Cliffdale Library
TRACK2- BUSINESS GROWTH
CONTRACTING 101: SELLING TO THE FEDERAL GOVERNMENT
The class is an introduction to doing business with the government. As an attendee, you will
learn how to sell your commodities and services to the Federal Government. Topics to be discussed are methods of procurement, socio-economic small business programs for which you
may qualify, registration and codes required to work with the government, and locating and
identifying federal business opportunities.
Instructor: Sherly Turner
W
6:00pm-8:00pm Feb 24 Fee: FREE 2 hrs
CBI 129
MARKETING ON A SHOESTRING BUDGET
Understand key points of an effective website, networking, getting the most for your money
with radio/print advertising, and using word-of-mouth to your advantage. Find out how to be
visible and branded in the community-whether you are a start-up or existing business. You will
also learn low-cost alternatives for designing logos, brochures and business cards.
Instructor: CEED
T
10:00am-12:00N Mar 15
Fee: FREE
2 hrs
Cliffdale Library
MARKETING YOUR BUSINESS
Marketing for the 21st century small business is more dynamic and challenging than ever.
Discover how to use the many marketing tools available most effectively and efficiently. Gain
insights how to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques.
Explore the components of an effective marketing plan in this comprehensive seminar.
Instructor: Steve Carver
W
6:00pm-9:00pm
Jan 27
Fee: FREE
3 hrs
CBI 129
STRATEGIES FOR EXTENDING YOUR SALES BEYOND THE SEASON/HOLIDAYS
The months following the winter holidays are typically slow for businesses, retailers in particular. However, there are strategies to build strong relationships, create store loyalty and provide
reasons for your holiday customers to be your year-long customers. Desire outcome from this
seminar; tips to gather contact information from your customers, ways to distinguish yourself
both during and after the holidays, advice for choosing what products and services to promote
at what times, and much more
Instructor: Jeanne Eury, NC Retail Association
M
6:00pm-8:00pm
Jan 19
Fee: FREE
2 hrs
CBI 129
FINDING GOVERNMENT OPPORTUNITIES ON THE INTERNET
How do you know when it’s time grow? Do you know where your business is headed? This
seminar will identify key business indicators that can show if your business is ready for growth
and identify where the challenges are and assist you with focusing on the areas to create a
growth plan that will allow you to move your business to next level.
Instructor: Sherly Turner - NC MBC
W
6:00pm-8:00pm
Apr 20
Fee: FREE
2 hrs
CBI 129
TRACK 3- NETWORKING OPPORTUNITIES
BUSINESS ROUND TABLE CHAT FOR FOOD BUSINESS OWNERS
Studies have shown that businesses thrive and excel from networking and learning from our
peers. In this session business owners learn best practices and share their secret sauce of success
to operate their business more efficiently and effectively.
Presenter: Tamara Bryant/CEED
T
6:00 pm-7:00 pm Jan 26
Fee: FREE
1 hr
CBI 111
HOW TO BRAND AND BUILD YOUR NON-PROFIT – NEW
Give your elevator pitch in 60 seconds or less. This seminar covers how to get supporters to
invest in your organization; defining partnerships versus relationships; make your vision lead
your passion and the responsibility of your board to protect and serve together.
Instructor: Johnny Wilson
M
6:00pm-8:00pm
Apr 18
Fee: FREE
2 hrs
CBI 129
HOW TO GENERATE LEADS TO GROW YOUR BUSINESS
Have you tried a bunch of marketing ideas with little success? Is your business stagnant because
you cannot figure out how to attract more prospects? Attend this entertaining program and
walk away with great information you can use right away. Grow your leads and convert them
to loyal customers. Topics covered include: Who are your ideal customers and what do THEY
want? Are you selling what your customers want or what YOU want them to have? What is
strategic vs. tactical marketing? - How to write an effective marketing advertisement; and the
pros and cons of available media for marketing your business (radio, TV, social media, etc.)
Instructor: Darsweil Rogers
W
6:00pm-7:30pm
Apr 27
Fee: FREE 1.5 hrs
CBI 129
HOW TO SELL YOUR PRODUCTS ON EBAY
Make money selling on eBay! Attend this seminar and hear an overview of how this online store
works and how you can become an eBay entrepreneur today. Topics covered include site restrictions, security requirements, and much more.
Instructor: Phyllis Sneed
M
6:00pm-9:00pm
Apr 25
Fee: FREE
3 hrs
CBI 129
FAYETTEVILLE’S FOOD SUMMIT
Sponsor by: Thomas and Little, Inc
FTCC Small Business Center and CEED Women’s Business Center present the 1st annual Fayetteville’s Food Summit. Are you interested in starting a business in the food industry? Want to
learn how to operate a successful restaurant or food truck? What about how to get your family’s
secret sauce or food product to the local market? Then you don’t want to miss this wonderful
and unique opportunity! Come hear from the local government’s on the food industry rules and
regulations and from successful food entrepreneurs who will share their best practices. Light
Refreshments will be served. Register NOW
Instructor: Various Speakers
TH 9:00am -200pm
Mar 17
Fee: FREE
5 hrs
Tony Rand
Multipurpose Room
ONE MILLION CUPS (1MC) MEETINGS
1 Million Cups (1MC) is a simple way to engage entrepreneurs in communities around the
world. Each Wednesday from 9-10am the 1MC program offers two local entrepreneurs an
opportunity to present their startups to a diverse audience of mentors, advisors, and entrepreneurs. Presenters prepare a 6 minute educational presentation and engage in 20 minutes of
feedback and questioning after they present. Entrepreneurs gain insight into possible ways they
can improve their businesses, gather real-time feedback, and connect with a community that
truly cares about their progress and walk away feeling like they have advanced their business.
The audience also learns a great deal from the presentations. Whether this is through passively
listening or deeply engaging with the entrepreneurs, there is much to learn every week from
these dynamic and diverse communities. For more information and confirmed dates please go
to the SBC website. http://tiny.cc/sbcftcc
W9:00am-10:00am
Fee: FREE
1 hr
GCB 221
ONLINE TRAINING
HP LIFE Online Entrepreneurship Training - FREE - HP Learning Initiative for Entrepreneurs (HP LIFE) is a global program that offers aspiring entrepreneurs and small businessowners valuable business skills. HP LIFE offers participants a path to realizing their business
dreams. The NC Small Business Center Network, in partnership with the National Association
for Community College Entrepreneurship (NACCE), is pleased to offer this innovative program to NC entrepreneurs and small business owners free of charge! This program is self-paced,
making it possible for more aspiring entrepreneurs to participate. Register for this event online
at http:/tiny.cc/sbcftcc. Class is available till June 30th Speaker: Various
NEW TRACK 4- HANDS ON WORKSHOPS
GETTING YOUR BUSINESS ON FACEBOOK (hands-on-seminar)
Facebook is still one of the giants in social media marketing. This seminar takes a hands-on
approach to setting up a Facebook business page account and then will show you some the
basic tips and tricks for marketing on Facebook. (Facebook personal profile previously set up
is recommended.)
Instructor: Todd Lyden
M
6:00pm-8:00pm
Mar 14
Fee: FREE
2 hrs
CBI 121
FINDING YOUR CUSTOMER (2)
This session will include a demonstration of library resources for new entrepreneurs to conduct
marketing research on demographics, industry analysis and competition using Simply Map,
and other Regional Business Data. Earn Your Certificate! This interactive seminar is part of the
2016 REAL Entrepreneurship Series’. Five (5) stand-alone seminars explore key issues related to
starting your business. Attend four (4) out 5 seminars in the 2016 NC REAL series to earn your
NC REAL Business Start-Up Certificate.
Instructor: Tammy Lester
T
3:00pm-5:00pm
Feb 11
Fee: FREE
2 hrs
CBI Computer Room
SETTING UP GOOGLE TOOLS FOR YOUR BUSINESS
Seminar attendees will use a hands-on approach to set up a basic Google account and the variety of tools and apps offered by Google to set up a website, phone system, e-mail, customer
relations management system, team management, online reputation management, video chat,
and document storage.
Instructor: Todd Lyden
M
6:00pm-8:00pm
Feb 15
Fee: FREE
2 hrs
CBI 121
GETTING YOUR BUSINESS ON TWITTER
Twitter can be a great resource for marketing your business. This seminar takes a hands-on
approach to set up a Twitter account and then shows you some of the basic tips and tricks for
marketing with Twitter in the right way to the right customers.
Presenter: Todd Lyden
M
6:00pm-8:00pm
Apr 11
Fee: FREE
2 hrs
CBI 121
LINKED-IN MADE EASY - HANDS-ON WORKSHOP
LinkedIn is the platform for professionals. If you want to do business with serious individuals,
market your brand and find leads, you should attend this hands-on workshop to more information on: How to set up your LinkedIn Profile ·How to gain recommendations ·How to send
messages and target your audience· How to navigate LinkedIn and connect to your other social
media outlets.
Instructor: Chisa Pennix-Brown
Th
3:00pm-5:00pm
Apr 14
Fee: FREE
2 hrs
CBI 121
Are you interested in starting a business in
the food industry and what to know how to
get started?
Sponsored by
March 17, 2016
8:30am-2:00pm
• Want to learn how to operate a successful
restaurant or food truck?
Tony Rand Student Center
• What about how to get your family’s secret
sauce or food product to the local market and
North Carolina shelves?
For more information, contact
Tamara Bryant
[email protected] • 910-678-8462
or
Lexi Hasapis
[email protected] • 910-323-3377
Then you don’t want to miss this wonderful
and unique opportunity! Come hear from
the Department of Health on the food industry
rules and regulations and from successful food
entrepreneurs who will share their secret recipes
of their success and best practices.
Light Refreshments will be served.
Register NOW!
F AYETTEVILLE T ECH C OMMUNITY C OLLEGE
Register at http://tiny.cc/ftccsbc
2016
Winter
Schedule
• 50 Home Based Businesses to Start • Finding Your Customer
• How to Brand and Build Your Non-Profit • One Million Cups
• Fayetteville’s Food Summit and MORE!
Small Business Center at FTCC is introducing
“Journaling Your Journey”
Nothing happens without a blueprint. And every blueprint has an author.
You will be the author of YOUR OWN blueprint. Trace your journey from your idea
to your first earned Dollar with the help of the Small Business Center’s new program:
‘Journaling Your Journey’
10 SBC events –in any combination of these sample combinations – will get you in
the Loyalty Program:
• 9 attended seminars + one 1 Million cup meeting attendance
• 8 seminars + two 1 Million cup meeting attendance
• 7 seminars + two 1 Million cup meetings + one counseling session
• 1 counseling session + started a business + several seminars
For further details come to one of our One Million Cup Meetings on Wednesdays
from 9-10 am at the General Classroom Building and you will already have met one of the criteria to
be one of our Loyalty Customers with access to “Journaling Your Journey” blueprint.