Microsoft Pinpoint Marketplace
What is Pinpoint?
Why Use Pinpoint?
Pinpoint provides a global open marketplace for
Microsoft partners and developers to promote and
sell Microsoft technology solutions to customers,
amplifying your pipeline of qualified leads and giving
you the ability to connect with other partners and
developers to meet the unique needs of customers.
•  Grow Your Business by promoting your technology and solutions to over 6M visitors annually
•  Amplify Leads globally with over 1M customer referrals annually sent to partners and
integration of partner Pinpoint profiles into Microsoft.com experiences
•  Connect to Community where developers and partners can connect with each other to meet
the needs of customers
Get Started with Pinpoint
1) 
Sign up at Partner Center using the same
Microsoft account used to login to MPN:
https://partnercenter.microsoft.com/
2) 
Optimize your profile to best help customers
find you and learn top tips for a great profile
with training and guidance at
http://aka.ms/PinpointResources
3) 
Add Services and Applications listings to your
profile utilizing the Partner Center. List in
multiple Marketplaces.
4) 
Refresh your profile often with keywords and
ask customers to leave reviews.
5) 
Need help? Utilize your
Regional Service Center.
“Customers are coming to us rather than us marketing
to them… We don’t need to advertise overseas for our
product primarily because Pinpoint does all of the work
for us.” -Kevin Fong, Sales Manager, Theta Systems,
Auckland, New Zealand
Profile Tips (for more see “Top Ten Profile Tips” at Pinpoint Resources)
ü 
http://pinpoint.microsoft.com
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Integrate relevant keywords: Keyword integration is the number one thing you can do to optimize your
profile for search on Pinpoint and search engines like Bing and Google. Keywords can be Microsoft
product names, business needs, industry trends and specific industry channels.
First sentences are critical: If a customer can’t see that you have the skills and expertise to address their
needs in the first sentence(s) they will look to the next partner in search results.
Understanding Pinpoint Search
Pinpoint search results take into account the following:
•  Keywords
•  Most relevant competencies
•  Response rate
•  Cloud competencies
•  Ratings and reviews
•  Profile freshness
Keywords entered by customers during search have the most weight, so make sure you integrate
the most accurate keywords to describe your business offerings, as well as words your customers
use to search for your applications and services.
When keywords are not entered, the next most important search factor is competencies
(relevant to the customer search). Ensure your profile is accurately updated to reflect your current
competencies and partner program association(s).
More at: http://aka.ms/PinpointResources
Top Ten Profile Tips: How do you stack up?
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Know your audience: Write as if you are speaking to your customer, not for your internal team or for Microsoft.
First sentences are critical: If a customer can’t see that you have the skills and expertise to address their
needs in the first sentence(s) they will look to the next partner in search results.
People don’t read online, they scan: Be clear and succinct in stating factual information about your skills and
expertise. Less is more.
Integrate relevant keywords: Keyword integration is the number one thing you can do to optimize your profile
for search Pinpoint and search engines like Bing and Google. Keywords can be Microsoft product names,
business needs, industry trends and specific industry channels.
Focus on value-driven terms and the benefits of your offering to the customer, not processes or software
feature.
Use active (verbs) not passive language: [Example: We provide expertise, not we have provided expertise.]
Use bullets: Break up sequenced information (a, b, c, d, etc.) into bulleted lists so that it is easier to scan.
Avoid jargon: Use simple, everyday language, even if you are describing something very technical.
Avoid “clever” or made up names for your applications or services. Name your offerings for what they do—the
business needs they address, or task or objective they help customers accomplish
Keep your profile current and in synch with your company web presence. With each software or service
release, update your profile and site, ensuring a seamless customer experience.
Put yourself in your customer’s shoes. Read your own profile. As a customer with a pressing business
need, would you contact this partner?
Calls to Action | Resources
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www.pinpoint.microsoft.com
https://partnercenter.microsoft.com
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Here (English)
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http://aka.ms/PinpointResources
•  Pinpoint Perfection