The Sundae Times
PO Box 182395, Shelby Twp., MI 48318-2395 ● 586.254.1012 ● www.ashbysicecream.com
June 2015
MI Pot Hole Ice Cream Shoots to the Top of the List in Sales!
Inside this issue:
News from Ashby’s Sterling Ice Cream
Introducing Quarts
After May sales were calculated, it became apparent that our new Michigan Pot
Hole Ice Cream really is a winner. Not only for Ashby’s Sterling Ice Cream, but
for the State of Michigan as well, since Ashby’s will donate1% of sales of this
flavor to the State of Michigan to help fix our roads. While the amount won’t
be enough to fix too many holes, it has already accomplished what we set out
to do: keep the conversation going about ways to pay for and fix our terrible
roads and bridges. Although the first “fix” was a soundly defeated sales tax increase, plan B promises to use money from the new budget and raise registration fees for some vehicle types. How ever the MDOT finds the money, we
know we have tried to help one scoop at a time! MI Pot Hole became our 9th
best seller in May sales—unheard of for a brand-new flavor, especially since
the ice cream season has barely begun. Thank you Ashby’s customers and
fans!
Recipe Corner
Promotions For Ice
Cream Month
You Wanted to Know
Welcome! New
Ashby’s Sterling
Retailers
Important Dates:
Ashby’s Flavor
Day—November 7,
2015
GLIC&FFA Show—
February 4-6, 2016
Www.glicffa.com
NAPICS Show—
January 25-26, 2016
Www.napics.com
If you haven’t seen any of the coverage, you can google “Michigan Pot Hole Ice
Cream” and will find five pages of links to interviews and stories around the
state and country including segments on WDIV-Detroit, Fox News, The Weather Channel, The Wall Street Journal, Detroit Free Press, and many, many others.
Ashby’s Annual Flavor Day is Saturday, November 7, 2015
On Saturday, November 7th, Ashby’s will host its annual flavor tasting day in
Lansing, MI at the MI Restaurant Association’s banquet room. We invite, you,
our customers, distributors, and business prospects to spend the afternoon
with us picking out new flavors for 2016. After taste-testing 35 brand-new concept flavors, our guests will help narrow our choices to four or five new flavors
for the next ice cream season. Please mark your calendar for this fun, familyfriendly day.
July is National Ice Cream Month!
Get your ice cream promotions ready to celebrate the best summer idea in
America. I think we can all agree that ice cream is the most recognized and
served dessert in the United States, so we celebrate this wonderful dessert
during the month of July, especially on the third Sunday (7/19/15), which is National Ice Cream Day. Look on the following pages for some promotions and
recipes.
Introducing. . .
Recipe Corner
Hand-Crafted Flavors
July is National Ice Cream Month and of
course the anniversary of American Freedom, so below are some recipes for a celebration at your store.
Soldier Sundae:
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Signature Vanilla
Amaretto Cherry
Butter Pecan
Salty Jack
Chocolate Peanut
Butter Cup
Scouts Honor Mint
Tennessee Toffee
MI Pot Hole
Eskimo Kisses
Nana’s Banana
Puddin’
In Quart Size
to Enjoy at
Home!
Retail Package:
Case Pack: 6 Quarts
Suggested Retail: $5.99‐6.99 each.
Ashby’s Sterling’s award‐winning ice cream has created
such a buzz and “cult‐like” following over the years, that
the demand for some of the flavors to be available in re‐
tail packages has been over whelming for the company.
A line of ten popular flavors is now available for our loyal
fans to purchase from you. They can enjoy ice cream lat‐
er with their family and friends after a great meal, or with
their own homemade desserts.
Ask your distributor for pricing and availability.
Using a large serving dish, or banana boat, place a fourounce scoop of one of Ashby’s Sterling’s creamy vanilla
flavors and one scoop of strawberry into the dish. Top
the strawberry
scoop with blueberry sauce and
add a ladle of strawberry, or raspberry sauce, to the
vanilla scoop.
Then garnish with
whipped cream,
two fresh strawberries, and a few
fresh
blueberries.
Add a mini
American
flag.
Serve with two spoons and a “thank you for your service” if the customer is a veteran!
Patriotic Cooler:
Using a clear cup, layer blue raspberry slush, vanilla ice cream, and then strawberry slush. Top with
whipped cream and a cherry for a red, white, and
blue treat.
America the Beautiful Cake
Start with four 9” vanilla layer cakes. Blend 1 cup
boiling water into a 3 oz. package of red gelatin flavor until dissolved (about 2 minutes). Add 1/2 cup
cold
water and mix well.
Repeat with a blue gelatin
flavor. Using a chop
stick,
or meat fork, polk
holes
1-2” apart in the
cake
layers and pour one
gelatin flavor over 2 layers
each. Refrigerate 3
hours. To assemble a cake, place one layer of cake
on a 10” cardboard round, add a 2” layer of vanilla
ice cream, then “frost” with Whipping Ice, Rich’s
Topping, Better Cream, etc. Decorate as desired
with red, white, and blue accents. Package and keep
frozen.
Editor’s Note: A new source for cake boxes is
available. Uline, based in IL carries a full line of
cake boxes, white and gold pads, along with cupcake inserts. Check them out at Uline.com /
800.895.5510
Some Pot Holes are good…
. . . thanks to some of our creative retailers. Station 66
in Battle Creek, MI who sells donuts, along with ice
cream, produce, and specialty products has created the
Pot Hole Sundae featuring AS Michigan Pot Hole ice
cream, hot fudge, a donut “tire”, whipped cream, and
chocolate cookie crumbs for garnish. Yum!
One of our long-time ice cream retailers who is now
retired shared her promotion from a while back, after
seeing us on television introducing Pot Hole ice cream.
She cross promoted with a nearby tire store by giving
the owner some coupons for pot hole sundaes, similar
to the one above, that they would give to their customers who came in for tire repair. In turn, she would
hand her customers the tire store’s coupon when they
purchased the sundae. A win—win for both companies!
Other promotion ideas discussed include taking ice
cream (or coupons) out to the local road crew as they
patch the road in front of, or near your store. It may be
a major headache having your road under construction,
but in the long run, you will enjoy much more traffic
when it is fixed!
You Wanted to Know:
Q. My milkshakes don’t always come out thick
and rich like they should. What is happening?
A. Milk shakes and malts are expected to be thick
and rich when they are served. However, if too
much milk is added, or they are left on the mixer
too long, they can become thin and frothy. It
takes practice, but generally 30 seconds is about
the right amount of time it takes for a shake to
blend all ingredients together. Start with the proper scoop, such as a Zeroll #10 scoop that will dip
a nice round ball of 4 oz. of ice cream. Two
scoops of ice cream, 6 oz. of milk, and 1-2 oz. of
flavoring should yield a 16 oz. drink every time,
without waste. Garnish with whipped cream, a
drizzle of flavored syrup or sprinkles, and a cherry for full, dramatic effect. A long handled spoon
and a straw will be needed as well. Ashby’s
Sterling Ice Cream has ice cream drink menu/
table cards available for advertising.
Questions? Contact us at
www.ashbysicecream.com or 586.254.1012
2 1/2” MI Pot Hole stickers will be available soon that
say, “Fixing Pot Holes One Scoop at a Time”. If you
would like some for you and your employees to wear
or give to customers who buy a double scoop, or a special pot hole dessert, call Dianne at 586.254.1012, ext.
400.
Matt
DeVriendt
Berry Blast Yogurt
641 W. Bridge Street
Owatonna
MN
Matt
DeVriendt
Berry Blast Yogurt
300 Western Ave. NW
Faribault
MN
Bruce
Brown
Alpine Chocolat Haus
208 W. Main Street
Gaylord
MI
Bruce
Brown
Alpine Chocolat Haus
1 Walker Street
Boyne City
MI
Miguel
Sanchez
La Viva Grocery
1049 Stadium Road
Pt Arthur
TX
Irfan
Isran
Sweety Park Frozen Yogurt
9709 Spencers Hwy.
LaPorte
TX
Vy
Nguyen
Galaxy Frozen Yogurt
18007 Double Bay Road
Houston
TX
Juan
Londono
Chamoyadas Snaks & Ice Cream
13180 FM 529
Houston
TX
Amanda
Bragg
PJ's Bakery & Ice Cream
13901 Guildford Street
Waverly
NE
Misty
Jungemann
Goode To Go
1301 River Drive
N. Sioux city
SD
Todd
Johnson
Fryin' Hawaiian
36 W. Water Street
Chillicothe
OH
Nancy
Kello
Romeo Scoop Ice Cream Parlor
67400 Van Dyke
Washington Twp.
MI
Linda
Stubblefield
Tri Lakes General Store
4538 W. Stanton Road
Stanton
MI
Paul
Campbell
The Painted Lady
112 S. Third Street
Rogers City
MI
Jeff
Brown
NEDS
15450 S M-43
Hickory Corners
MI
Larene
Hill
The Sweet Shoppe, LLC
19622 Middlebelt Road
Livonia
MI
Ara & Saleem
Rizwam
Amigo Servica Store
6002 Dashwood Drive
Houston
TX
Steve
Porubsky
Crossroads Market & IC
800 S. Chipman
Owosso
MI
Trevor
Buhl
Big Lick Ice Cream
230 S. Adams Street
Newago
MI
Mark & Susie
Kietzman
Feather N Finn
7543 Miller Road
Swartz Creek
MI
Denny & Kathy
Sian
The Perfect Scoop
354 W. Saginaw Road
Sanford
MI
Serena McGill
Manager
Richmond Shell
609 E. South Street
Richmond
MO
Sam
Wickey
Discount Foods
867 W. Chicago Road
Bronson
MI
Stacey & Daryl
Bertsch
Main Street Sweets Café, LLC
109 W. Main Street
Cambridge City
IN
Carolyn
Ira
Back Porch Ice Cream
1101 W. Commerce Street
Brownstown
IN
Dalona
Fiscus
It's All Good
213 Isabella Street
Radcliffe
IA
Mark & Susie
Patullo
Luzerne Express
3535 W. Park Road
Luzerne
MI
James & Brenda
Martin
Sonrisers Popcream
218 E. Main Street
Clarinda
IA
Jackie
Buehner
Sundae Funday's
25145 Royalton Road
Columbia Station
OH
Christine
Dorsten
DJ's II
10606 S. Old 27
Waters
MI
Walker & Todd
Thornton
Crepe Studio Café
120 W. Highland Road
Howell
MI
Kim
Johnson
Childrens Museum of Houston
1500 Binz
Houston
TX
Singleton & Miles
Bailey
Loris Drug Store
4123 Main Street
Loris
SC
Jeff
Speaks
Dairi-O (4)
300 S Stratford Ave.
Winston-Salem
NC
Fred
Jones
Aunt B's (6)
628 S. Main Street
Mt. Airy
NC
Greg
Witkop
Jordan's Sweet Shop
26400 Kuykendahl Rd.
Woodlands
TX
Mely
Ballard
Mely's Yogurt & IC
4051 Somerset Drive
Prairie Village
KS
Mary & William
Peters
Cool Licks, LLC
7647 Gratiot
Saginaw
MI
Joe
Reusses
J&D Market - Croswell
5000 E Peck Road
Croswell
MI
Bill
Schwehr
Shasta's Cones & More
4100 University Drive
Houston
TX
Michelle
Pullen
Montgomery Candy Co.
19380 Hwy. 105 W
Montgomery
TX
Continued…..
Doug
Wolf
Cruisin Coneheads
3266 N. Ridge Road
Perry
OH
Kassie
Boyd
Chill The Milk Shake
6402 Louetta Road
Spring
TX
Patrick
Barnhart
Angelo's Italian Eatery
6997 West Q Avenue
Kalamazoo
MI
Cathy
Kimmerly
OH, Fudge!
128 Stonehenge Drive
Crossville
TN
Jim
Talkington
Lone Rock Café/Rock Cut State Pk
Caledonia
IL
Jamie
Rademacher
Des Moines West KOA
34308 L Avenue
Adel
IA
Bonnie
Mikkelson
Hessel Grocery Store
197 S. Pickford Ave.
Hessel
MI
Eric
Hodgson
Harbour Market
26235 Main Street
Beaver Island
MI
Amanda
Etheredge
Piney Shores Resort
8350 Piney Shores Drive
Conroe
TX
Amanda
Sheaffer
Old Strand Emporium
2112 Strand
Galveston
TX
Janna
Boyer
Rocky Mt. Chocolate Factory
714 S. Main Street
Stillwater
OK
Robert
Hahn
Dairy Bar
2703 Stringer Street
Brenham
TX
James
Miner
Lake to Bay Grocery
542 Tawas Beach Road
E Tawas
TX
Emily
Clare
Purple Tree Coffee
336 N. Main Street
Cheboygan
MI
Amber
Simons
Lake House Coffee & Café
2666 Jordan Lake Street
Lk Odessa
MI
Steven
Barnes
Clare Sweet Shop
601 N. McEwan Street
Clare
MI
Kristy
Reis
Sweet by Kristy
29 E. Main Street
Tipp City
OH
Donna
Richardson
Country Charms
3696 US Hwy. 59 S
Cleveland
TX
Nancy
Campos
Paletaria & Fruiti Landia
906 N Eastman Road
Longview
TX
Chris
Illiq
Ogemaw Lanes, Inc.
2357 S. M-76
West Branch
MI
Miao
Lu
Diana Lu's Frozen Custard
2414 S. Gordon Street
Alvin
TX
Lewis
Fentada
Fish Tales
2502 Seawall Blvd.
Galveston
TX
Todd
Seeburger
Seeburgers Cheeseburgers
26756 Gratiot Ave.
Roseville
MI
Todd
Seeburger
Seeburgers Cheeseburgers
71 N Main Street
Mt. Clemens
MI
Jian
Lu
Steve's Ice Cream
171 Pasadena Town Sq Mall
Pasadena
TX
Christy
Mayes
Chocolate Monkey
3605 Outdoor Sportsmans Place
Kodak
TN
Brenda
Norman
Chocolate Monkey
702 Parkway
Gatlinburg
TN
Liddmila
Williamson
Chocolate Monkey
3152 Parkway
Pigeon Forge
TN
Monica
Jolly
Chocolate Monkey
1739 Parkway
Sevierville
TN
Melissa
Bodensiek
Chocolate Monkey
7600 Kingston Pike
Knoxville
TN
Steve
Branham
Chocolate Monkey
1956 Pittman Center Road
Sevierville
TN
Thank You & Have a Productive Summer!