Products and Channels
Santander Universities
The estrategy of
Santander
University Smart Card
III International Congress of University Smart Card
Valparaíso, April 23rd 2015
2
Products and Channels
Santander Universities
The estrategy of
Santander
University Smart Card
III International Congress of University Smart Card
Valparaíso, April 23rd 2015
3
INDEX
01. Who are we
02. Santander’s university smart card
03. Opportunities
04. Commitments
05. User experience
06. The future
4
01. Who are we
Santander at universities1
A global network of agreements unique in the world.
Germany 9
UK 77
Belgium 1
Poland 52
USA 35
Russia 8
Portugal 46
Mexico 186
Spain 117
Puerto Rico 8
Colombia 24
China 12
Africa 3
Singapor 3
Brazil 455
1.178 agreements1
Chile 56
Uruguay 8
Argentina 78
In red share of university colective bigger than 90%
1. December 2014.
20 countries
154 M€ invested in 2014
2.200 headcount
01. Who are we
Santander at universities1
 20 countries
 1,178 collaboration agreements with universities
 4,200 projects per year with universities
 28,527 scholarships in 2014, more than 160,000 since 1996
5
7,899,000 university smart cards, 302 universities
 650 branches at campus
 2.5 million users registered in Universia portal
 154 million € invested in 2014
 More than 1,000 million € since 1996
It´s a unique project in the world
1. December 2014.
02. Santander’s University Smart Card
6
7
02. Santander’s University Smart Card
Sustainability
20
7,899,000 cards
302 universities
Brasil
Portugal
years
Poland
USA
Tunisia
UK
Morocco
Uruguay
Argentina
Research center
Murcia
Research center
Puerto Rico
Mexico
Chile
F.Fluminense
Research center
TEC Monterrey
Research center
Unisinos
Spain
Research center
Cantabria
1995 1996 1997 1998 1999 2000 20011 20022 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1. Launchment includes Venezuela, whose retail bankink activity was sold later.
2. Launchment includes Colombia, Paraguay, Bolivia and Peru, whose retail banking activity was sold later.
02. Santander’s University Smart Card
Media
8
02. Santander’s University Smart Card
Media
9
10
02. Santander’s University Smart Card
Strengths
1
3
Technology
5 research centres
Open, estandard
Independence
More services
Experience
20 years
12 countries
Global
2
Networking
302 universities
11
Use level of
opportunities
02. Santander’s University Smart Card
Strengths: Networking
On boarding
of new university
Universities
Research centers
Providers
Time
Portal catalog of
existing services
Wiki
Workshops
Int’l congress
02. Santander’s University Smart Card
Strengths: Technology, USC app available
•
•
•
12
Ensures evolution of USC
High acceptance by universities
Lower time to set up at university (less than one month app, three months USC)
Launched at workshop Santiago Chile, 5-11-2013
02. Santander’s University Smart Card
Experience1
UK 3
Poland 7
USC:
7,9 million cards
302 universities
12 countries
USC app:
7 universities
USA 10
Mexico 34
Plan15: pilot 90% universities
TEC Monterrey
Portugal 27
Puerto Rico 4
13
13
Brasil 65
Spain 68
Católica de Murcia
Murcia
Federal Fluminense
Chile 40
Santa Maria
Valparaíso
Católica
Uruguay 3
Argentina 35
1. December 2014.
Includes 5 universities in Morocco & 1 in Tunisia issued through Attijari Bank (Group Santander).
02. Santander’s University Smart Card
Strengths: Global product
2nd International University Smart Card Congress, April 10&11 2014, Murcia (Spain)



Common services, tailored to each local market
Common technology allows economies of scope and scale
Leverages research centres
14
15
02. Santander’s University Smart Card
Research centers



Alineate USC Santander with universities needs
Networking between universities
Anticipate trends in technology and habits
Cantabria:
Unisinos:
Technology
Social
media
TEC
Monterrey:
Services
Mobile
Federal
Fluminense:
Digital
signature
Murcia:
Catalog
services &
Showcase
02. Santander’s University Smart Card
Opportunities of improvement
1
Plan
Set up services
Communication to users
Uni-bank collaboration
2
Address university
values and needs
Campus ID, while
including bank services
(optional)
3
Adopt technology
improvements
USC app
4
Share best practices
Global backend support
USCSantander.com/community
TUISantander.com/comunidad
16
17
04. Commitments
Value chain
Card
manufacturing
Leadership
Card
issuance
Services
Project
management
University
Research
centers
Global
Multiplatform
smart card,
common to all countries
Global & local
Global
05. User’s experience
The university smart card allows a
good perception at universities...
...specially through the
services it offers
 Better valued service
(freshers University Santiago Compostela1)
 Average global surveys2:
 Card
6.9 (when used weekly 7.3)
 Services
6.8
 Knowledge
57%
 Suggestions: discounts, transport, payments
1. Since academic year 2005-06.
2. Surveys performed in universities in 2014 (Brazil, Mexico, Chile, Puerto Rico, Portugal, Spain),
supported in web (error +/-4%, 95% confidence).
06. The future…
19
…Social & mobile campus ID
University
Access control
Attendance
Library loans
E-purse
University Smart Card
1995…
Digital
signature
Transport
Friends
University Smart Wallet
…2012
Discounts
at shops
Debit card
06. The future
Next steps
 Take advantage of standardization and interoperability
 Continue evolving to mobile…
 …and to social campus ID
 Join forces, between all stakeholders:
universities, research centers, providers, Santander
 ECCA, NACCU…
provide support for a global campus card association