“Illuminate”
‘And as one small candle may light a
thousand, so the light here kindled
hath shone to many’
Sponsorship
Proposal
2014
A Single candle will be lit on the spot where the Pilgrim
Fathers left Plymouth in 1620, kicking off the official countdown
to the 400th anniversary of a historic voyage.
On November 20, a poignant ceremony will take place at the
Mayflower Steps, followed by an illuminated parade of floats,
made by the local community, which will make its way up from
the Mayflower Steps to the Hoe led by a Mayflower replica
float. This will be closely followed by a presentation of marine
related floats and the dignitaries, VIP’s and hundreds of
members of the community who joined the service while they
make their way along this stunning coast line.
Once that one candle has arrived on the Hoe thousands of
candles will light the outline of 400 as not only a symbol of this
historical anniversary but of the community that has been
created both sides of the Atlantic.
Invitations have been extended to dignitaries from UK regions
associated with the Mayflower story, along with those from
Leiden in Holland and the USA.
The event will be filmed and then screened in Plymouth,
Massachusetts the following day, when they will hold their own
equivalent celebration.
To be part of this transatlantic, historical and community event
we have created a limited number of sponsorship opportunities
.
Connect and promote your brand, launch a product or
advertise your latest company initiative, or just be proud to be
involved in one of the major global commemorations of this
decade. Sponsorship of ‘Illuminate’ enables you to showcase
your organisation in the following ways:
Platinum Sponsor - £8000
• Logo on all pre, during and post show event collaterals
including but not limited to: Mayflower 400 UK Website, email
broadcast campaign, newsletter, official programme
• Banner advert on Visit Plymouth & Mayflower 400 UK website
• 6 VIP invites to evening dinner reception at ‘Rhodes at the
Dome’, Plymouth*
• Mention and quote in event press release x2
• Headline Platinum sponsor logo to be featured on all
applicable onsite signage
• Headline Platinum sponsor logo to be mentioned on all social
network channels (LinkedIn, Twitter, Facebook)
• Headline Platinum sponsor to receive 200 word description on
website with Hyperlink to domain name
• Headline Platinum sponsor to receive 200 word description in
newsletter distributed to list of at least 10,000
• Acknowledgement of sponsorship from speakers on the
evening
• Headline sponsor to be mentioned in and applicable
interviews (TV, local radio, newspapers & partner publications)
• 6 Passes in to the VIP area*
Gold Sponsor - £4000
• Logo on all pre, during and post show event collaterals
including but not limited to: Mayflower 400 UK Website,
email broadcast campaign, newsletter, official programme
• Banner advert on Visit Plymouth & Mayflower 400 UK
website
• 4 VIP Invites to evening dinner reception at ‘Rhodes at the
Dome’ Plymouth*
• Mention and quote in event press release x1
• Headline Gold sponsor logo to be featured on all
applicable onsite signage
• Headline Gold sponsor logo to be mentioned on all social
network channels (LinkedIn, Twitter, Facebook)
• Additional branding area on The Hoe for company specific
showcasing
• 4 Passes in to the VIP area*
Silver Sponsor - £4000
• Logo on all pre, during and post show event collaterals
including but not limited to: Mayflower 400 UK Website,
email broadcast campaign, newsletter, official programme
• Banner advert on Visit Plymouth & Mayflower 400 UK
website
• 2 VIP Invites to evening dinner reception at ‘Rhodes at the
Dome’, Plymouth*
• Mention and quote in event press release x1
• Headline Silver sponsor logo to be featured on all
applicable onsite signage
• Headline Silver sponsor logo to be mentioned on all social
network channels (LinkedIn, Twitter, Facebook)
• Stage Sponsor – artwork produced at own cost
• 2 Passes in to the VIP area*
Bronze Sponsor - £1000 (3 available)
• Logo to appear on all pre, during and post show event
collaterals including but not limited to: Mayflower 400 UK
Website, email campaign, newsletter, official programme
• Banner on Visit Plymouth & Mayflower 400 UK website
• Bronze sponsor logo to be featured on all applicable
onsite signage
• Bronze sponsor logo to be mentioned on all social network
channels (LinkedIn, Twitter, Facebook)
VIP Lounge/Press Area Sponsor - £4500
• Logo on all pre, during and post show event collaterals
including but not limited to: Mayflower 400 UK Website,
email broadcast campaign, newsletter, official programme
• Display posters and literature in the lounge
• Goody bags (to be provided at own cost) handed out
• 15 x complimentary passes to the VIP Lounge
• Branding on signage in the lounge
• Refreshments provided to VIPs on your behalf
• Logo on all VIP emails
• Logo on all printed VIP Invitations
• Logo on VIP Registration Desks
• Mentioned on all social network channels (LinkedIn,
Twitter, Facebook)
• 2 VIP invites to evening dinner reception at ‘Rhodes at the
Dome’, Plymouth*
VIP Dinner Sponsor - £4000
• Logo on all pre, during and post show event collateral
including but not limited to: Mayflower 400 UK Website,
email broadcast campaign, newsletter, official programme,
• Banner advert on Visit Plymouth & Mayflower 400 UK
website
• Branding at the event including but not limited
to: Banners, Menu’s, VIP Invites
• Acknowledgement of sponsorship from speakers on the
evening
• 10 VIP invites to evening dinner reception at ‘Rhodes at
the Dome’, Plymouth
• Headline sponsor logo to be featured on all applicable
onsite signage
• Headline sponsor logo to be mentioned on all social
network channels (LinkedIn, Twitter, Facebook)
• 4 Passes in to the VIP area*
Parade Sponsor - SPONSORED
• Logo on all pre, during and post show event collateral
including but not limited to: Mayflower 400 UK Website,
email broadcast campaign, newsletter, official programme,
• Banner advert on Visit Plymouth & Mayflower 400 UK
website
• Branding at the event
• Acknowledgement of sponsorship from speakers on the
evening
• 6 VIP invites to evening dinner reception at ‘Rhodes at the
Dome’, Plymouth*
• Lead parade float sponsored with company branding
• Parade sponsor logo to be
featured on all applicable
onsite signage
• Parade sponsor logo to be
mentioned on all social
network channels
(LinkedIn, Twitter, Facebook)
• 4 Passes in to the VIP area*
Joint Event Sponsorship Opportunity
The Destination Plymouth Visitor Economy Conference will be
running from 10:30 – 15:30 on the 20th November. This event
offers your brand the ability to be seen by both business to
business and consumer audiences as well as a full day’s
promotion.
Tourism Conference Sponsor - £3000
• Logo on all pre, during and post show event collateral
including but not limited to: adverts, newsletter, official
programme,
• Banner advert on Visit Plymouth website
• Branding at the event
• Opportunity to have a speaker at the conference
• A commercial stand space max 6m x 2m
• To be mentioned on all social network channels (LinkedIn,
Twitter, Facebook)
• 4 VIP invites to the ‘Illuminate’ evening dinner reception at
‘Rhodes at the Dome’, Plymouth*
Joint packages with “Illuminate” can be tailored to requirements
at a reduced cost
Bespoke Sponsorship - £TBC
We welcome the opportunity to create tailor-made packages
ideal to individual sponsors so please do not hesitate to ask
what we can do to suit your company needs and long-term
strategy.
Marketing statistics and audience reach
‘Visit Plymouth’ website - over 1,000,000 unique visitors per
annum
‘Visit Plymouth’ and’ What’s On Plymouth’ Facebook pages –
over 37,000 likes
‘Visit Plymouth’ and’ What’s On Plymouth’ Twitter feeds – over
8000
Weekly consumer e-newsletters – reaching10,000
B2B e-newsletters (combined) – over 1200
Quarterly
Printed materials
Poster sites
Branded signage
Big screen
Estimated audience on the night (weather permitting) over 1000
Estimated media reach – local, regional, national, international
Partner organisations including Plymouth Mass, Visit
England/Britain
Terms and conditions
*We reserve the right to remove this item if the area is not
available on the day.
In the event of poor weather conditions on the day the
‘Illuminate’ event will be held at The Guildhall, Plymouth
Contact details
To discuss sponsorship packages and opportunities available
in more detail contact:
Cathryn Baldanza
Project Manager Mayflower 400
T +441752304542
M +447789924098
E [email protected]