food marketing institute survey
OCTOBER 17, 2012
Ninety percent of consumers report that high quality produce
“is very
important when deciding where to shop.
”
®
W
er.
here
Fres h is Fresh
fresher
Old Fashioned Pot Roast
(Slow Cooker Directions)
Ingredients:
Pot Roast (approx. 2 lbs.)
1 cup water*
Salt and pepper to taste
1-2 tbs. oil
H. Brooks Pot Roast Vegetable mix
(carrots, potatoes, celery and
onion) 38332 - Pot Roast mix 6/2.5#
Instructions:
Instructions con’t.
slow cooker or crock-pot. Cover and cook on low for 8-10 hours or
until meat is cooked and vegetables are tender. To thicken drippings
for gravy: Remove meat and vegetables from pan. Place drippings in
saucepan. Dissolve 1/2 cup flour in 1/2 cup water. Heat drippings to
just boiling. Carefully stir in water/flour mixture. Cook until it reaches
desired consistency.
*Dry red wine may be substituted for up to 1/2 cup water. OR 1 cup
beef broth may be used to substitute water.
Place oil in large skillet over medium/high heat. Cook roast in oil until
both sides are browned. Remove potatoes from package and cut in
half. Place roast, all the vegetables and remaining ingredients in
About H. Brooks and Company…
H.Brooks was founded more than 100 years ago.
Then, a
produce cart served as its corporate headquarters. Today, while the size of the company has
changed dramatically—its reputation as a friend and advisor with the unfailing ability to seek
out and deliver unique, best available field-fresh produce has not. And never will.
With H. Brooks and Company,
There’s no trick to making
Halloween sales a treat.
One of our favorite fall celebrations, Halloween is always a treat. And while kids fill their
bags with candy, this holiday is really all about pumpkins, Indian corn and fall décor while
friends and family gather for home parties, school functions and neighborhood celebrations.
Fruit & Veggie Trays Vanish
Like Ghosts.
Your Customers Will Warm Up
to Our Apple Cider.
Famous Brooks Caramel Apples
for Parties or Treat Giving.
Who doesn’t love bite sized fruit and veggies with dip? Watch these
trays disappear and boost your produce department sales by offering customers a way to balance candy bars with healthy finger food.
The days and nights are chilly, so warm up sales and holiday
gatherings with our fresh, delicious apple cider. Whether
served hot with cinnamon sticks, or chilled, cider is a fall favorite loved by all. (#4280) 9 ½ gallon containers per case.
Make any party unforgettable with fresh, delicious and locally
made H. Brooks and Company caramel apples. There’s nothing
like our top secret recipe—which is closely guarded and
locked in our vault–for the best apple experience you’ll ever
have. Make H. Brooks caramel
apples part of your
Halloween tradition.
Choose made fresh daily trays like:
• (#38279) Our 3 lb. Fruit Tray with dip; includes pineapple, can-
For the freshest fruits and vegetables, insights,
news and buys, contact your
H. Brooks salesperson now!
tel 651-635-0126
fax 651-746-2210
®
W
H. Brooks and Company . 600 Lakeview Point Drive . New Brighton, Minnesota 55112 .
here
er.
Fres h is Fresh
www.hbrooks.com
taloupe, honeydew and grapes; two per case serves 12 to15
• (#38653) Our 40 oz. Veg Tray with dill dip; includes carrots,
broccoli, celery, and cauliflower; two per case serves 10 to 12
• (#31683) Fiesta Taco Platter two 28 oz. trays per case
Delicious Grapes
for a BOOtiful
Bottom Line!
Our special seasonal hobgoblin
bags create the perfect
container for scrumptious grapes.
Moms love them because they’re
a healthy alternative to candy. Kids
love them because this cool package is as sweet as the fruit!
Plus, grape bunches make great centerpieces for holiday tables.
Bob for Apples or Dip
Them in Caramel.
Apple season is here and we’ve got the best.
Choose from Honeycrisp, Regents, McIntosh
and Ambrosia. Perfect for snacking, baking or
desserts paired with Marzetti’s caramel dip!
We’ve Got Your Great
Pumpkin and More!
Bring the beauty of fall indoors with our fresh
and colorful selection of pumpkins, mini
pumpkins, Indian corn and gourds.
Buyers’
Top 10
1) cantaloupes and honeydews:
Tim’s Top10
Merchandising Tips
by tim pe terson
Add:
1) grapefruit: New crop Texas grapefruit has just started and is in stock, along
2)
with Florida grapefruit, so make sure to add these to your departments. Display
these on their own, or with oranges and other hard fruit.
fresh cranberries: Fresh cranberries are now in stock, so make sure
to add these. Old school tactics recommend merchandising these next to celery;
new school next to fresh berries; I’d suggest both places, it’s a win-win.
Expand:
3) pumpkins and fall related items: Fall related items always sell
Stay with your fall merchandising
sets through Halloween! Add new varieties
of local apples, new crop Texas and Florida grapefruit,
cranberries and pomegranates. Be aggressive with your
fall items including Honeycrisp–the market leader, all
local apples, caramel apples, fresh cider, pumpkins, hard
shell squash, yams, gourds, Indian corn and cooking
vegetables like carrots, broccoli, cauliflower, celery,
potatoes, and onions. Continue to promote grapes,
Bartlett pears, 3lb. and 2lb. Mandarins, pineapple, cut
watermelon, cantaloupe, all berries, tomatoes, cut fruit
and vegetables. Remain aggressive with import Navels,
new crop Washington apples, all peppers, salads and salad
fixings. With football season here, now is a good time to
expand your peanut and pistachio displays.
4)
5)
6)
best early, so be aggressive now! You have a little more than a week remaining to sell
pumpkins, which are best displayed in bins near the entrance to your store. Tie in mums,
corn stalks, straw bales, mini and peewee pumpkins, gourds, Indian corn, squash and
even local apples.
fresh cider: Expand your displays now. Display next to juices or apples.
caramel apples: Peak sales are here, so be aggressive with your displays and make sure to include our gourmet line. Remember, at H. Brooks and
Company, Carnival brand is our own homemade product, made fresh daily, right here
in our warehouse. Keep in mind our caramel apples are only available through
October. Try merchandising them in multiple locations; like up by the registers. Ask
your salesperson for details.
bartletts: Washington State Bartletts are looking great, so expand your displays now. These look amazing on their own or with any of your hard fruit.
Remain Aggressive:
7) grapes (Conventional and Organic): This remains a big category
8)
and the quality is outstanding, with strong demand, so remain aggressive!
Displays should remain up front in your highest traffic areas.
apples: Be aggressive with Honeycrisp—by far the market leader, I’d suggest
totes, bulk and bags! Regents, Cortlands and MacIntosh are also in stock. Haralsons
are very tight, but we’re bringing in as much as we can. Almost all of our other apples
are new crop Washington State so be aggressive with your displays. As with every
year, apples sales peak in October, but with all the varieties available now, watch
your inventories; stay tight and discontinue older local varieties!
9) import navels, 2lb mandarins, cara caras and fall
glow tangerines: Remain aggressive with this category. Make sure you’re
selling 3lb import Navels. New crop California navels should start in early November.
10) berries (Conventional and Organic): Some good sales remain, but
it’s time to tighten up your displays and your backstock. Tie in raspberries, blueberries and blackberries. Displays should remain up front in the lead rack position.
Cantaloupe supplies have decreased as
shippers get ready to transition back to Arizona. Markets have become somewhat active.
Honeydew markets continue to be steady with excellent quality.
2) grapes: Red Seedless and Green Seedless are dessert-sweet juicy, delicious and
make beautiful centerpieces for fall dining! Also try our Black grapes, always refreshingly
tantalizing. And check out our grower’s best grapes in a seasonal hobgoblin graphic
pouch bag! These bags are the latest merchandising trend, so expand your grape section
now! Holiday grapes, a Red Seedless variety, have arrived! Weather in the Valley has
begun to cooperate. We should close the gap in Holiday seedless soon.
3) soft fruit: California soft fruit is coming to an end with just a few peaches and plums
remaining. We'll continue to offer Prima Gattie peaches which should be available through the
third week of October.
4) strawberries: Market prices are expected to remain stable next week. Growing
areas for strawberries will be moving to Santa Maria and Oxnard, as Watsonville finishes in
California. Supplies should improve for raspberries. Quality blueberries are very limited; expect higher market prices. Imported blues start next week and will transition to the smaller
4.4 oz. package from Argentina and Chile. Blackberry supplies have tightened, but will be
more plentiful when Mexico starts next week.
5) organic produce: We continue to experience shortages on organic
citrus and organic celery.
6) local product: Includes cabbage and hard squash. Fall items like
pumpkins and Indian corn are now available. Product is fresh!
7) citrus: Australian Navels are winding down. The fruit remains luscious and
naturally vibrant with excellent quality. We also have the freshest bagged
oranges available everyday with 3# imported Navel oranges, and 4lb or 5lb
bags of Valencia oranges. And that’s just the beginning! We are also offering Florida Dark Red
grapefruit, Chilean Mandarins in 15/2lb bags and super sweet and delicious Florida Fall Glow
tangerines. Look for Texas grapefruit to start this week! Texas grapefruit crop is high in sugar.
The California Navel season starts early in November.
8) blueberries, blackberries, raspberries: Blackberries are good quality, but supplies are light. Blueberries have transitioned into 4.4 oz. packages; quality is good,
however supplies are tighter!
9) west coast veggies: Lettuce has transitioned to the Huron growing area. Early
reports indicate overall good quality. Celery will tighten up as we get closer to Thanksgiving.
10) onions, rutabagas and potatoes: onions: Cooking vegetables
sales are rising! All sizes and colors of onions are reasonably priced and in good supply.
potatoes: Current supplies allow promotions for favorites. Most of our Red potatoes
are now from North Dakota, so color is very sharp. yams/sweet potatoes:
New crop Louisiana Yams are here! Besides the normal #1 Yam we are also offering
Bakers, which are smaller and perfectly portioned for one serving. Don’t forget to check
out our 12/ 3lb bagged Yams! rutabagas: Will be new crop from Canada.
Hardy Veggies Make Hardy Sales
What fall meal doesn’t taste better with potatoes or onions?
These savory staples are the foundation for meals that especially around Halloween
are simply magical. At H. Brooks and company we’re onion and potato connoisseurs
and offer the freshest, tastiest and most unique varieties on the market.
Pass the potatoes please.
Who can resist them? Potatoes are fat-free, cholesterol-free and a good source of vitamin B6 and dietary fiber. They’re also high in potassium and vitamin C.
Onions: Mmmmmm!
Fresh, sautéed, grilled or baked, onions are high in vitamin C, a good source of
fiber, and with only 45 calories per serving, add generous flavor to a wide variety of
food. Onions are sodium, fat, and cholesterol free, and provide a number of other
key nutrients.
Halloween Fun Facts
1. The first Jack O’Lanterns were actually made from turnips.
2. Halloween is the second highest grossing commercial holiday after Christmas 3. in The largest pumpkin ever measured,
weighed 836 lb. in1993 4. Stephen Clarke holds the record for
the world’s fastest pumpkin carving time: 24.03 seconds 5.
Halloween is thought to have originated around 4000 B.C.,
which means Halloween has been around for over 6,000 years
6. Black and orange are typically associated with Halloween.
Orange is a symbol of strength and endurance and, along with
brown and gold, stands for the harvest and autumn.
Buyers’
Top 10
1) cantaloupes and honeydews:
Tim’s Top10
Merchandising Tips
by tim pe terson
Add:
1) grapefruit: New crop Texas grapefruit has just started and is in stock, along
2)
with Florida grapefruit, so make sure to add these to your departments. Display
these on their own, or with oranges and other hard fruit.
fresh cranberries: Fresh cranberries are now in stock, so make sure
to add these. Old school tactics recommend merchandising these next to celery;
new school next to fresh berries; I’d suggest both places, it’s a win-win.
Expand:
3) pumpkins and fall related items: Fall related items always sell
Stay with your fall merchandising
sets through Halloween! Add new varieties
of local apples, new crop Texas and Florida grapefruit,
cranberries and pomegranates. Be aggressive with your
fall items including Honeycrisp–the market leader, all
local apples, caramel apples, fresh cider, pumpkins, hard
shell squash, yams, gourds, Indian corn and cooking
vegetables like carrots, broccoli, cauliflower, celery,
potatoes, and onions. Continue to promote grapes,
Bartlett pears, 3lb. and 2lb. Mandarins, pineapple, cut
watermelon, cantaloupe, all berries, tomatoes, cut fruit
and vegetables. Remain aggressive with import Navels,
new crop Washington apples, all peppers, salads and salad
fixings. With football season here, now is a good time to
expand your peanut and pistachio displays.
4)
5)
6)
best early, so be aggressive now! You have a little more than a week remaining to sell
pumpkins, which are best displayed in bins near the entrance to your store. Tie in mums,
corn stalks, straw bales, mini and peewee pumpkins, gourds, Indian corn, squash and
even local apples.
fresh cider: Expand your displays now. Display next to juices or apples.
caramel apples: Peak sales are here, so be aggressive with your displays and make sure to include our gourmet line. Remember, at H. Brooks and
Company, Carnival brand is our own homemade product, made fresh daily, right here
in our warehouse. Keep in mind our caramel apples are only available through
October. Try merchandising them in multiple locations; like up by the registers. Ask
your salesperson for details.
bartletts: Washington State Bartletts are looking great, so expand your displays now. These look amazing on their own or with any of your hard fruit.
Remain Aggressive:
7) grapes (Conventional and Organic): This remains a big category
8)
and the quality is outstanding, with strong demand, so remain aggressive!
Displays should remain up front in your highest traffic areas.
apples: Be aggressive with Honeycrisp—by far the market leader, I’d suggest
totes, bulk and bags! Regents, Cortlands and MacIntosh are also in stock. Haralsons
are very tight, but we’re bringing in as much as we can. Almost all of our other apples
are new crop Washington State so be aggressive with your displays. As with every
year, apples sales peak in October, but with all the varieties available now, watch
your inventories; stay tight and discontinue older local varieties!
9) import navels, 2lb mandarins, cara caras and fall
glow tangerines: Remain aggressive with this category. Make sure you’re
selling 3lb import Navels. New crop California navels should start in early November.
10) berries (Conventional and Organic): Some good sales remain, but
it’s time to tighten up your displays and your backstock. Tie in raspberries, blueberries and blackberries. Displays should remain up front in the lead rack position.
Cantaloupe supplies have decreased as
shippers get ready to transition back to Arizona. Markets have become somewhat active.
Honeydew markets continue to be steady with excellent quality.
2) grapes: Red Seedless and Green Seedless are dessert-sweet juicy, delicious and
make beautiful centerpieces for fall dining! Also try our Black grapes, always refreshingly
tantalizing. And check out our grower’s best grapes in a seasonal hobgoblin graphic
pouch bag! These bags are the latest merchandising trend, so expand your grape section
now! Holiday grapes, a Red Seedless variety, have arrived! Weather in the Valley has
begun to cooperate. We should close the gap in Holiday seedless soon.
3) soft fruit: California soft fruit is coming to an end with just a few peaches and plums
remaining. We'll continue to offer Prima Gattie peaches which should be available through the
third week of October.
4) strawberries: Market prices are expected to remain stable next week. Growing
areas for strawberries will be moving to Santa Maria and Oxnard, as Watsonville finishes in
California. Supplies should improve for raspberries. Quality blueberries are very limited; expect higher market prices. Imported blues start next week and will transition to the smaller
4.4 oz. package from Argentina and Chile. Blackberry supplies have tightened, but will be
more plentiful when Mexico starts next week.
5) organic produce: We continue to experience shortages on organic
citrus and organic celery.
6) local product: Includes cabbage and hard squash. Fall items like
pumpkins and Indian corn are now available. Product is fresh!
7) citrus: Australian Navels are winding down. The fruit remains luscious and
naturally vibrant with excellent quality. We also have the freshest bagged
oranges available everyday with 3# imported Navel oranges, and 4lb or 5lb
bags of Valencia oranges. And that’s just the beginning! We are also offering Florida Dark Red
grapefruit, Chilean Mandarins in 15/2lb bags and super sweet and delicious Florida Fall Glow
tangerines. Look for Texas grapefruit to start this week! Texas grapefruit crop is high in sugar.
The California Navel season starts early in November.
8) blueberries, blackberries, raspberries: Blackberries are good quality, but supplies are light. Blueberries have transitioned into 4.4 oz. packages; quality is good,
however supplies are tighter!
9) west coast veggies: Lettuce has transitioned to the Huron growing area. Early
reports indicate overall good quality. Celery will tighten up as we get closer to Thanksgiving.
10) onions, rutabagas and potatoes: onions: Cooking vegetables
sales are rising! All sizes and colors of onions are reasonably priced and in good supply.
potatoes: Current supplies allow promotions for favorites. Most of our Red potatoes
are now from North Dakota, so color is very sharp. yams/sweet potatoes:
New crop Louisiana Yams are here! Besides the normal #1 Yam we are also offering
Bakers, which are smaller and perfectly portioned for one serving. Don’t forget to check
out our 12/ 3lb bagged Yams! rutabagas: Will be new crop from Canada.
Hardy Veggies Make Hardy Sales
What fall meal doesn’t taste better with potatoes or onions?
These savory staples are the foundation for meals that especially around Halloween
are simply magical. At H. Brooks and company we’re onion and potato connoisseurs
and offer the freshest, tastiest and most unique varieties on the market.
Pass the potatoes please.
Who can resist them? Potatoes are fat-free, cholesterol-free and a good source of vitamin B6 and dietary fiber. They’re also high in potassium and vitamin C.
Onions: Mmmmmm!
Fresh, sautéed, grilled or baked, onions are high in vitamin C, a good source of
fiber, and with only 45 calories per serving, add generous flavor to a wide variety of
food. Onions are sodium, fat, and cholesterol free, and provide a number of other
key nutrients.
Halloween Fun Facts
1. The first Jack O’Lanterns were actually made from turnips.
2. Halloween is the second highest grossing commercial holiday after Christmas 3. in The largest pumpkin ever measured,
weighed 836 lb. in1993 4. Stephen Clarke holds the record for
the world’s fastest pumpkin carving time: 24.03 seconds 5.
Halloween is thought to have originated around 4000 B.C.,
which means Halloween has been around for over 6,000 years
6. Black and orange are typically associated with Halloween.
Orange is a symbol of strength and endurance and, along with
brown and gold, stands for the harvest and autumn.
food marketing institute survey
OCTOBER 17, 2012
Ninety percent of consumers report that high quality produce
“is very
important when deciding where to shop.
”
®
W
er.
here
Fres h is Fresh
fresher
Old Fashioned Pot Roast
(Slow Cooker Directions)
Ingredients:
Pot Roast (approx. 2 lbs.)
1 cup water*
Salt and pepper to taste
1-2 tbs. oil
H. Brooks Pot Roast Vegetable mix
(carrots, potatoes, celery and
onion) 38332 - Pot Roast mix 6/2.5#
Instructions:
Instructions con’t.
slow cooker or crock-pot. Cover and cook on low for 8-10 hours or
until meat is cooked and vegetables are tender. To thicken drippings
for gravy: Remove meat and vegetables from pan. Place drippings in
saucepan. Dissolve 1/2 cup flour in 1/2 cup water. Heat drippings to
just boiling. Carefully stir in water/flour mixture. Cook until it reaches
desired consistency.
*Dry red wine may be substituted for up to 1/2 cup water. OR 1 cup
beef broth may be used to substitute water.
Place oil in large skillet over medium/high heat. Cook roast in oil until
both sides are browned. Remove potatoes from package and cut in
half. Place roast, all the vegetables and remaining ingredients in
About H. Brooks and Company…
H.Brooks was founded more than 100 years ago.
Then, a
produce cart served as its corporate headquarters. Today, while the size of the company has
changed dramatically—its reputation as a friend and advisor with the unfailing ability to seek
out and deliver unique, best available field-fresh produce has not. And never will.
With H. Brooks and Company,
There’s no trick to making
Halloween sales a treat.
One of our favorite fall celebrations, Halloween is always a treat. And while kids fill their
bags with candy, this holiday is really all about pumpkins, Indian corn and fall décor while
friends and family gather for home parties, school functions and neighborhood celebrations.
Fruit & Veggie Trays Vanish
Like Ghosts.
Your Customers Will Warm Up
to Our Apple Cider.
Famous Brooks Caramel Apples
for Parties or Treat Giving.
Who doesn’t love bite sized fruit and veggies with dip? Watch these
trays disappear and boost your produce department sales by offering customers a way to balance candy bars with healthy finger food.
The days and nights are chilly, so warm up sales and holiday
gatherings with our fresh, delicious apple cider. Whether
served hot with cinnamon sticks, or chilled, cider is a fall favorite loved by all. (#4280) 9 ½ gallon containers per case.
Make any party unforgettable with fresh, delicious and locally
made H. Brooks and Company caramel apples. There’s nothing
like our top secret recipe—which is closely guarded and
locked in our vault–for the best apple experience you’ll ever
have. Make H. Brooks caramel
apples part of your
Halloween tradition.
Choose made fresh daily trays like:
• (#38279) Our 3 lb. Fruit Tray with dip; includes pineapple, can-
For the freshest fruits and vegetables, insights,
news and buys, contact your
H. Brooks salesperson now!
tel 651-635-0126
fax 651-746-2210
®
W
H. Brooks and Company . 600 Lakeview Point Drive . New Brighton, Minnesota 55112 .
here
er.
Fres h is Fresh
www.hbrooks.com
taloupe, honeydew and grapes; two per case serves 12 to15
• (#38653) Our 40 oz. Veg Tray with dill dip; includes carrots,
broccoli, celery, and cauliflower; two per case serves 10 to 12
• (#31683) Fiesta Taco Platter two 28 oz. trays per case
Delicious Grapes
for a BOOtiful
Bottom Line!
Our special seasonal hobgoblin
bags create the perfect
container for scrumptious grapes.
Moms love them because they’re
a healthy alternative to candy. Kids
love them because this cool package is as sweet as the fruit!
Plus, grape bunches make great centerpieces for holiday tables.
Bob for Apples or Dip
Them in Caramel.
Apple season is here and we’ve got the best.
Choose from Honeycrisp, Regents, McIntosh
and Ambrosia. Perfect for snacking, baking or
desserts paired with Marzetti’s caramel dip!
We’ve Got Your Great
Pumpkin and More!
Bring the beauty of fall indoors with our fresh
and colorful selection of pumpkins, mini
pumpkins, Indian corn and gourds.