ECONOMIC IMPACT
IN BRAZIL REACHES
NEW HEIGHTS IN 2010
Developed by:
May, 2011
Economic information of Franchising in Brazil
Survey shows that the Franchise sector has been growing in the country in large scale. Note
that the year of 2010 the franchising business represented 2,1% of the Brazilian GDP.
GDP
Below there is a graph showing the GDP Growth x Franchise Business Growth:
Growth:
20,4%
19,5%
15,6%
12,0%
14,7%
13,0%
12,0%
Franchise
11,0%
9,0%
GDP Brasil
7,5%
5,7%
3,7%
5,7%
2,7%
2002
5,1%
3,2%
1,3%
2001
4,0%
-0,6%
1,1%
2003
2004
2005
2006
2007
2008
2009
2010
It is important to mention that the Brazilian economic growth has impacted the country´s
country´
social mobility. Therefore, the lower class (the poorest ones) has increased their income; as a
result they have improved their purchasing parity power.
Note in the graph below that the lower class has decreased 5% while the middle class has
increased 4%.
60%
50%
51%
46%
40%
36%
30%
46%
39%
45%
49%
40%
35%
34%
AHigh
eB
Middle
C
20%
10%
18%
15%
DeE
Lower
15%
16%
15%
0%
2005
2006
2007
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2008
2009
The revenue has reached R$ 75,987 billion which is approx. U$ 48 billion.
Exchange rate: U$1,00 = R$1,592 (April, 2011)
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The growth by sector in 2010 is shown below:
Brazil is the 4º biggest vehicles producer and the 5º biggest consumer computer market.
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The Segments Participation is shown below:
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