a l l
a c c e s s
international
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contents
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A l w a y s
Company Profile
Founder
Ownership
Quick Facts
Leadership
Vendors
Corporate Chronology
Johnny’s World Map
International Franchise FAQ
s e r v e d
w i t h
a
s m i l e . . .
03
COMPANY PROFILE
Headquarters
Founded
20 Enterprise, Suite 300, Aliso Viejo, CA 92656
Main: (949) 643-6100 Fax: (866) 209-9523 www.johnnyrockets.com
Ronn Teitelbaum, an award-winning men’s fashion retailer, launched the first Johnny
Rockets on June 6, 1986, on Melrose Avenue, in Los Angeles, California. The brand name originated by combining the timeless Johnny Appleseed story with the classic Oldsmobile Rocket 88. Together, they embody the concept of classic Americana and the promise of the future
Tagline
The Original Hamburger
Where the good times roll!®
Motto
Mission
To establish Johnny Rockets as the leading global restaurant chain providing a classic all-
American experience.
Guiding Principles
• Provide a great work environment and treat each other with respect and dignity
• Serve great all-American food in a timeless and fun environment
• Apply the highest standards of excellence to the purchasing, preparation and deliver of our products
• Enthusiastically serve our Guests and meet or exceed their expectations at all times
The Johnny Rockets Group, Inc. (johnnyrockets.com) is a privately-held company that operates restaurants under the name Johnny Rockets® in the United States and abroad. The company was acquired by RedZone Capital Fund II, an investment fund led by Washington Redskins owner Dan Snyder, in 2007.
Ownership
B
oard of Directors
Summary
Dan Snyder ....................................................... Member since 2007
Dwight Schar..................................................... Member since 2007
Norm Chirite...................................................... Member since 2007
Joe Theismann.................................................. Member since 2008
Chris Guthrie .................................................... Member since 2009
John Fuller........................................................ Member since 2010
Johnny Rockets is an international restaurant chain that offers the food, fun and friendliness of classic, timeless, feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, classic sandwiches and hand-dipped shakes and malts. It’s the place to go for friendly service, flavorful food, uplifting music and relaxed, casual fun.
Not confined to any era, Johnny Rockets combines the best elements from a century of
American dining history to create an experience and menu that are relevant today...and
will be, for decades to come.
04
COMPANY PROFILE
Products
Johnny Rockets serves a simple menu based on classic all-American comfort foods.
• All Johnny Rockets hamburgers are available with 4 protein options: Fresh, never-frozen
Hamburger; Ground Turkey; Veggie or Chicken Breast.
• Unlike French Fries, Johnny Rockets American Fries are a larger cut 3/8” straight cut
potato cooked crunchy on the outside and like a baked potato on the inside.
• The secret to Johnny Rockets onion rings is the signature sourdough breading. The
special recipe covers extra sweet onions with a thin, light coating that provides an extra
crunch and a uniquely savory taste.
• Johnny Rockets mixes, by-hand, scoops of a proprietary blend of extra fancy Danish
vanilla ice cream and milk using a stainless steel cup and special Multimixer® blender
with spindles that gently spin and mix the ingredients to a velvety smooth consistency. Size
Johnny Rockets has approximately 300 corporate and franchise-owned restaurants in
about 30 states and 16 countries, including those found in Six Flags amusement parks
and aboard Royal Caribbean cruise ships.
Venues
In addition to malls, strip centers and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, military bases, sports arenas and seaports.
Notable locations include highly visible and popular destinations, including Ocean Drive, in Miami’s South Beach; 3rd Street Promenade, in Santa Monica; South Street Seaport, in New York; Universal Citiwalk, in Los Angeles; Cancun International Airport; and Dubai Mall.
Employees
Sales
Franchising
Each year, Johnny Rockets serves 17 million Hamburgers, 11.3 million soda pops, 8.3 million Shakes and Malts, 8 million pounds of Fries, 2.1 million orders of Onion Rings and 815,000 gallons of ice cream.
Over 6,000 dynamic people are employed by Johnny Rockets around the globe.
Approximately 1,000 of those are corporate employees, of which 35 work at the worldwide headquarters, in California. Each Johnny Rockets employs 3-40 part-time
and full-time individuals.
As a privately-held company, Johnny Rockets does not disclose data concerning revenues, profits, margins or salaries.
Johnny Rockets is currently franchising new restaurants in most markets and has several key territories available for exclusive development. To learn more, visit www.johnnyrockets.com/franchising.
N e w p o r t
C e n t r e ,
J e r s e y
C i t y ,
Nj
06
Our founder
Ronn
Teitelbaum
It was 1943, during
World War II, when
5-year-old Ronn
Teitelbaum first dreamed
of Johnny Rockets. He
went with his mom to pick
his dad up from work, at
the end of a long swingshift, in Santa Monica.
It was when people
worked around-the-clock
to support the war effort
and when many services
were open 24-hours-aday to support defense
workers.
Ronn loved the feeling of something going
on all the time, of restaurants being open and
well-lit, late into the night. He also loved the
feeling of everyone working toward the same
goal…of people having pride in their work
and in serving a great product in a clean
environment. He thought, “Gee, if I ever open
a restaurant, that’s what I’d like to have.”
But he’d have to wait a while.
After attending City College, Ronn went
into real estate and earned a brokers
license. But his first real business success
happened during his 18 years in the world
of men’s fashion. He launched Eric Ross &
Co., in Beverly Hills, with loyal customers that
included Hugh Hefner, Steve McQueen and
other fashion-forward celebrities.
His talent and reputation for spotting
extraordinary European apparel earned him
the fashion industry’s prestigious Coty Award,
in 1972. At the time, he was one of only
three retailers to ever receive that honor,
which was usually given to designers, like
Ralph Lauren.
After years of introducing unknown
designers to the world, he was pushed out
by large companies, like Macy’s. So, in
1984, at the age of 46, he sold his company
and spent a year and a half designing the
restaurant he dreamed of as a child.
His goal was to offer full-service — which
included eye contact and genuine, human
interaction — unlike what he saw in fast
food places, at the time. He wanted to
remind people of when quality was more
important than speed or low price points.
So, with no experience in the industry,
he went to work creating a restaurant with
the friendliness and cleanliness of old-time
diners, yet the coolness of modern retro
concepts. He rounded up counter-top
jukeboxes, old-fashioned spindle mixers
and avoided cluttering the design with
knickknacks. He was a fanatic about detail
and wanted everything to be perfect, not only
in the look of the place, but also in the quality
of food and attitude of employees.
The $250,000 project comprised of
an 844-square-foot diner with 20 vinyl
stools. No one thought it would succeed,
considering LA’s health-conscious appetites
at the time.
However, a two week delay to fine-tune
operations — and a countdown posted in the
window — created a curiosity that resulted
in an opening day line that lasted until 5 am.
That day was June 6th, 1986, and Melrose
Avenue would never be the same.
Serving up to 700 customers a day,
including the likes of Bob Hope and Elizabeth
Taylor, revenues reached $1 million, the
first year. After that, the Company expanded
rapidly and Ronn fought hard to protect his
new brand in trademark protection battles
in New York, San Francisco and Mexico. He
won them all.
Sadly, Ronn passed away on September
11, 2000, but his spirit and enthusiasm —
his integrity, moral standards and leadership
— are what live on in every Johnny Rockets,
today. His dream lives in every unforgettable
visit…and in everyone who works hard to
make those visits happen, every day.
07
OWNERSHIP
Dan Snyder
Snyder is Owner of the Washington Redskins football team and Founder of
RedZone Capital Management Company LLC, which holds controlling investment
ownership interests in the Johnny Rockets chain of restaurants, along with Dick
Clark Productions and Red Zebra Broadcasting LLC. Additionally, Snyder is a
partner with Tom Cruise in Cruise/Wagner Productions, the actor’s production
company, and was an Executive Producer of Cruise’s 2008 film “Valkyrie.” Snyder is active in a variety of other private business ventures, both as an
investor and as an advisor to management, as well as philanthropic and
community organizations.
Dwight Schar
Schar is Co-Founder of RedZone Capital Management LLC and is the Founder
and Chairman of the Board of NVR, Inc., a leading homebuilder in the United
States. The company is comprised of the building operations of Ryan Homes
and NVHomes. Also under the NVR umbrella is NVR Financial, which is
comprised of NVR Mortgages and NVR Settlement Services. The company is
based in Reston, Virginia, and is traded on the New York Stock Exchange. In
addition, Schar is a Co-owner of the Washington Redskins. Schar has been
extremely active in the greater Washington community, involved in numerous
business and educational groups.
Norm Chirite
Chirite has been Managing Director of RedZone Capital Management Company
LLC since 2006, and in such capacity is responsible for all investment and
portfolio activities under the direction of the firm’s founders. Mr. Chirite
previously was a partner at Weil, Gotshal & Manges LLP in New York City,
where he practiced corporate law from 1987 until 2000. He served as
Executive Vice President and General Counsel of Washington Football Inc.
from 2002 until 2005. Mr. Chirite serves as Chairman of the Johnny Rockets
Group, Inc. and as a director of Comstock Homebuilding Companies, Inc., Dick
Clark Productions Inc., Iogen Corporation, K-2 Pure LLC and a number of other
privately held companies.
M o n t e r e y ,
CA
09
Quick facts
• Over 17 million Johnny Rockets Hamburgers are sold annually.
• On average, Americans eat 3 hamburgers/week.
• Hamburgers account for 60% of all Johnny Rockets sandwiches sold.
• Hamburgers/Cheeseburgers comprise 71% of beef servings in
commercial restaurants.
• 11.3 million Johnny Rockets soda pops sold/year
• 8.3 million Johnny Rockets Shakes and Malts served/year
• 8 million pounds of Johnny Rockets American Fries sold/year
• 2.1 million orders of Johnny Rockets Onion Rings sold/year
• 815,000 gallons of Johnny Rockets ice cream purchased/year
• Americans consume an estimated 14 Billion hamburgers each year.
• The first printed American menu which listed hamburger was an 1826
menu from Delmonico’s, in New York
• At $499, the world’s largest hamburger commercially available weighs
185.8 pounds and is on the menu at Mallie’s Sports Grill & Bar in
Southgate, Michigan. It is called the “Absolutely Ridiculous Burger”,
which takes about 12 hours to prepare. It was introduced on May 30,
2009.
• A $777 Kobe beef and Maine lobster burger, topped with caramelized
onion, Brie cheese and prosciutto, is available at Le Burger Brasserie,
inside the Paris Las Vegas casino.
m o d e r n
a m e r i c a n a
11
LEADERSHIP
John Fuller
President/CEO/CFO: Originally hired as the CFO of Johnny Rockets, in April 2008, Fuller previously
managed business finances for restaurant companies that include Rubio’s, Del Taco and CKE
Restaurants. “My vision is to embrace our Guest-focused model that recognizes and addresses
every level of customer within the organization, from the top down, and to bring greater market
penetration by delivering the right Johnny Rockets concepts in the right locations.” Fuller received
a BA in Economics from UCLA and resides in Southern California. Assuming the President and CEO
position just 11 months prior, he was featured in the international CBS hit series, “Undercover Boss,”
in December 2010.
MARC ABENOJA
Director, International Operations: An integral part of Johnny Rockets, since June 1993, Abenoja has vast
experience with the brand. He served as a Certified Training Manager, for seven years, showing the ropes
to hundreds of international and domestic restaurant managers. He was also a key element in the brand’s
successful expansion on the East Coast, including Florida, New York, New Jersey, South Carolina, Atlanta,
Tennessee and Virginia, as well as what are now 11 restaurants on Royal Caribbean Cruise Line ships. In
his current position as Director of International Operations, Abenoja oversees day-to-day operations and has
managed all training aspects of new openings in markets that include the Bahamas, Puerto Rico, Mexico,
Cyprus, Chile, Germany, Panama, Philippines and South Korea.
Chris Carver
Senior Vice President, Operations: With Johnny Rockets since July, 2007, Carver has held the Franchise
Operations titles of Director, Executive Director and Vice President. He has worked diligently toward — and
succeeded in — creating mutually beneficial relationships throughout the Johnny Rockets Franchise
community and has been key in managing the effectiveness of the newly formed Franchise Leadership
Council. Prior to joining the Company, Carver was an educator, franchisee and executive with brands that
include Togo’s and Allied Domecq, now Dunkin Brands. He holds Masters degrees in both psychology and
education.
Steve Devine
Senior Vice President, International Development: Steve brings a multitude of experience with
franchising and restaurant operations. He currently works with international franchise partners to develop
their restaurants and territories through proven sales and operations methods, as well as effective brand
building and leadership skills. His passion for guest satisfaction is reflected in his success with market
development, training and the popularity of the Johnny Rockets experience, worldwide. Prior to joining
Johnny Rockets, in 2001, Steve led restaurant operations for Sizzler, Wrapsters and Kenny Rogers Roasters.
Tim Hackbardt
Senior Vice President, Marketing: In his current position since January, 2010, Hackbardt was the
founding partner of the White Barn Group, a strategic marketing agency based in San Juan Capistrano, CA,
providing services to multi-unit restaurant companies. Hackbardt also served as lead marketing executive
for a variety of restaurant chains, including vice president of marketing for Rubio’s Restaurants, Inc. and Del
Taco, Inc.
Alan Hinson
Executive Director, Legal Services and Secretary: Originally joined Johnny Rockets in November
2004 as Manager, Development Services. He was promoted to his current position in June 2008, and
is responsible for preparing, reviewing and negotiating all franchise and development contracts for the
company. He was elected Secretary of the Corporation in June 2008. Prior to joining Johnny Rockets, he
served as Real Estate Contracts Manager for CKE Restaurants, Inc., for almost eight years.
Cozette Koerber
Vice President, Brand Marketing and Corporate Communications: Koerber manages the
reputation and overall voice of the Johnny Rockets brand. She also oversees the Public Relations, Internal
Communications and Social Media activities for the Company and serves as its corporate spokesperson.
Heralding from world-class lifestyle brands that include Jenny Craig, Sony, Domino’s Pizza, Eddie Bauer
and PETsMART, Koerber specializes in creating a cohesive tone and message platform for growing global
companies.
12
LEADERSHIP
DAVID KREIZINGER
Vice President, Finance: As of June, 2011, Kreizinger is responsible for monitoring and reporting the
performance of the Company and oversees the Accounting, Information Technology and Human Resources
departments. Kreizinger was the VP of Hotel Finance for Sunstone Hotel Properties, since October, 2005.
Prior to that, he was Controller for Scantron Corporation and Edwards Theatres Management. He graduated
from University of California Santa Barbara and currently lives in Irvine.
Ray Masters
Senior Vice President, Purchasing: After successfully contributing to the rapid growth and IPO of
Red Robin Gourmet Burgers, Masters joined Johnny Rockets in June of 2010. He has made remarkable
progress in upgrading the quality and safety of the Company’s key raw materials, including ground beef and
poultry, and he simultaneously consolidated and upgraded their global distribution network, spearheading
the transition to a global distribution network. He also brings significant experience in the areas of
manufacturing, restaurant operations and all areas of supply chain solutions.
LACY NOVELL MORRIS
Executive Director, Information Technology: With Johnny Rockets, since 2008, Morris has been
incremental in revamping and launching the Company’s reporting and communication systems, gift and
credit card programs, Web site overhaul, e-Commerce solutions and acquisition of valuable new hard- and
software to streamline operations. Prior to joining the Company, he spent 8 years at Rubio’s Restaurants,
first as Project Manager and then as Store Systems Technical Manager. He was also a Principal Developer at
SkyPoint Technologies. Morris is a Multiple Industry Certified Solutions Expert, specializing in the development
of Corporate Enterprise Systems and public website development. His 15 years of experience have proven
beneficial to every department within the Johnny Rockets organization.
Paul Nishiyama
Paul Nishiyama – VP, Corporate Restaurant Operations: Nishiyama is a seasoned veteran of the
restaurant industry, with over 21 years of experience, and oversees both Johnny Rockets’ Company-owned
restaurant operations and IT department. Before coming on board with Johnny Rockets in 2008, he was
integral in growing the Rubios Restaurant chain from 2 stores to a successful 180 locations. He has helped
develop Johnny Rockets IT systems by launching various, advanced software, hardware and telecom systems
suitable for both corporate and franchise stores and became head of Company restaurants, in August 2011.
Cris Pangan
Vice President, Development: Under his direction, Johnny Rockets has made great strides in developing
new floor plans and design standards for a variety of new venues. Since joining Johnny Rockets, in 2010,
Pangan has cultivated relationships with – and earned the respect of – several key internal and external
constituents. His 21 years of experience includes various domestic and international positions with Yum
Brands, such as Taco Bell, KFC, Pizza Hut and Chevy’s, as well as Asia Franchise Brands.
Terri Pattillo
Executive Director, Human Resources: Pattillo is responsible for all facets of employee relations for
Corporate-owned restaurants and the Home Office, including benefits and risk management. She also
drives the vitality of the brand, positioning it as a desirable workplace, and oversees the implementation
of all Company-wide policies and procedures. With over 15 years of corporate HR experience and
PHR certification (Professional in Human Resources), Pattillo provides Johnny Rockets with a wealth of
knowledge and is an integral member of the Company’s Senior Leadership Team.
BRETT WILLIS
Senior Vice President, Franchise Sales: Hired in May, 2011, Willis brings with him an impressive
background within chains that include Arby’s and Sonic Drive Ins. With those companies, Willis managed
sales activities that resulted in numerous franchising and development agreements that led to hundreds
of new restaurants. He earned his Bachelor of Business from Oklahoma State University and his MBA from
University of Oklahoma.
S a w g r a s s
M i l l s ,
S u n r i s e ,
F L
T h e
B a n k s ,
C i n c i n n a t i ,
OH
15
VENDORS
P r o v i d e n c e
P l a c e ,
P r o v i d e n c e ,
RI
17
Johnny Rockets
Corporate
1986
Jan 9 1988
Sep 21 1989
May 18 1995
Oct 18 1996
May 4 2000
May 30 2001
May 2004
Mar 21 2007
Mar 26 2007
Feb 2 2008
Oct 16 2008
Nov 2008
Dec 2008
Apr 16 2009
Jun 24 2009
Sep 9 2009
2009
Sep 14
2009
Oct 6
2009
Jan 19 2010
Jul 29 2010
Aug 2010
Feb 2011
Jun 2011
Jun 6
Chronology
Founder Ronn Teitelbaum opens first Johnny Rockets on Melrose Avenue, in Los Angeles, CA.
Johnny Rockets expands beyond California opening its first out of state location in Sandy Spring, GA
Johnny Rockets opens its first international location in Tokyo, Japan
Johnny Rockets rolled into the Reno Hilton in Reno, Nevada, the company’s first casino location.
100th restaurant opens at The Falls in Coral Gables, Florida.
Johnny Rockets set sail on Royal Caribbean Cruise Lines’ Voyager of the Seas.
Johnny Rockets opens at Cedar Point Amusement Park, in Sandusky, OH.
Johnny Rockets celebrates the 100th anniversary of the hamburger with a month-long party!
Johnny Rockets opens its 200th restaurant in Glendale, Arizona.
Johnny Rockets is acquired by Redzone Capital.
Johnny Rockets agrees to open in Camp Pendleton, the Marine Corps’ largest West Coast expeditionary
training facility, located in Southern California.
Former NFL Quarterback and legend, Joe Theismann is appointed a member of the Johnny Rockets Board of Directors.
Johnny Rockets opens in one of the world’s largest malls in Dubai, United Arab Emirates.
Johnny Rockets signs international deals to build 5 restaurants in Jalisco, Mexico and between 15-20 new
restaurants in the Philippines.
The new Yankee Stadium opens with four Johnny Rockets locations throughout the stadium.
Announce restaurant opening in popular tourist destination, the Mediterranean island of Cyprus.
Johnny Rockets declares September “National Shake Month”.
Open first restaurant in Germany, at Ramstein Air Base.
Global expansion is further fueled as Johnny Rockets opens in Quezon City, Philippines.
Announce appointment of new CEO, John Fuller
First South American Johnny Rockets opens, in Santiago, Chile.
First co-branded concept restaurants open, with Halsted Street Deli, in Downtown Chicago.
First of five planned Johnny Rockets restaurants opens in Korea.
Johnny Rockets celebrates its 25th Anniversary on June 6th.
Kuwait . Korea
19
where in the world is
johnny rockets?
EXISTING MARKETS
DEVELOPING MARKETS
EXPANSION MARKETS
Total No. of States/Districts: 33
Total No. of Countries: 15
Domestic Corporate Locations: 26
Domestic Franchise Locations: 199
International Franchise Locations 64
20
International Franchising
Frequently Asked
Questions
1) How does Johnny Rockets currently offer franchising internationally?
Johnny Rockets offers international franchising opportunities through a Master
Franchisee / Area Development model. This method of franchising identifies
specific geography within a country and defines an agreed upon number of
restaurants that must be built within the predetermined geography within a
specific timeframe. The franchisee in this method of franchising will have
exclusive development rights to the predetermined geography for a defined
period of time, usually 10 years. The franchisee is given a development schedule
that defines when each restaurant must be opened, usually one restaurant every
9 – 10 months.
2) What are Johnny Rockets royalty fees, and how often do we submit the royalty to
your headquarters (Restaurant Support Center)?
Johnny Rockets royalty fee is 6% of gross sales paid on a monthly basis by
electronic wire transfer.
3) What is the franchising fee per restaurant?
The total Initial Franchise Fee for individual restaurants is $60,000
i) Franchisees who enter into an Area Development Agreement will pay an
Initial Exclusivity Fee equal to $30,000 per restaurant that is included in the
ADA, upon execution of the ADA. Upon the execution of each individual
Franchise Agreement an Initial Franchise Fee of $30,000 is due.
ii) For franchisees who have purchase Exclusive Country Rights the Initial
Franchise Fee of $60,000 per restaurant is due upon the execution of each
Franchise Agreement.
4) How does the advertising work? Is there a standard % of sales that must be used as
advertising fund or its up to the franchise to decide.
You will be required to spend a minimum of 2% of your gross sales locally for
advertising; you will also be required to pay 0.75% of gross sales into the
Johnny Rockets Advertising Fund through our Restaurant Support Center
monthly together with your 6% royalty payment.
5) What support does Johnny Rocket provide to its franchises,
i.e., training, marketing, and more?
a) Training support
i) Management Training - consists of a four-week management-training
program for each of your restaurant managers. Your restaurant management
team must travel to one of our Certified Training Restaurants in the United
States to receive this training. After you have opened your third restaurant, a
member of the Johnny Rockets training department will visit your restaurants,
at your request, to certify one of your own restaurants to conduct this
training.
ii) Grand Opening Training – Johnny Rockets will send a team of three Certified
trainers to your new restaurant opening for a period of ten days. The team
will spend the five days prior to your opening at your new restaurant helping
to set up the restaurant as well as to train your new crewmembers. The team
will spend the Grand Opening day and the following four days working in the
restaurant with your management team and your staff to ensure that the
proper Johnny Rockets standards are in place.
s e r v i n g
s m i l e s
s e r v i n g
s m i l e s
23
International Franchising
Frequently Asked
Questions
5) What support does Johnny Rocket provide to its franchises,
i.e., training, marketing, and more? cont .
b) Marketing Support
i) The marketing team, through your 0.75% contribution to the ad fund,
provides you with ongoing support for such marketing items as in restaurant
point of purchase materials, menu templates and LSM programs. Your ad
fund contribution also provides you with access to the Johnny Rockets
Extranet through which you will have access to all of the available marketing,
operational, development and purchasing materials.
c) Purchasing Support
i) Working in conjunction with the franchisee, the Johnny Rockets Purchasing
Department helps to coordinate the local production of all the required
product to deliver the entire Johnny Rockets menu. Those products, if any,
that are determined to not be available locally are sourced from our approved
suppliers in the United States and imported through a consolidator.
6) Does Johnny Rockets allow sub franchising?
a) At the current time Johnny Rockets does not offer sub franchising.
7) Will Johnny Rockets introduce some locally accepted recipes on the menu?
a) Throughout our 22-year history our international franchisees have found that it is
the genuine Americana essence of our menu that has proven to be the most
successful aspect of our restaurants, however, Johnny Rockets is sensitive to
local taste and flavor profiles. We will allow you to submit your menu ideas to us
through our R&D submission program. Our R&D Department will consider all
requests and will approve new menu items based upon their fit to our brand as
well as their fit to the local culture.
8) Does Johnny Rockets have any preferred suppliers for its restaurants furniture,
equipment and food supplies, or is it up to the master franchisee to source form the
best available sources in the area they are in ?
a) Johnny Rockets works together with Sysco’s International Food Group – IFG
(www.ifoodgroup.com) to assist our international developers with
restaurant design as well as the design, manufacture and supply of food and
beverage equipment to fixturize our restaurants worldwide. As much of the
equipment used in our restaurants in readily available worldwide, we also
authorize our developers locally purchase restaurant equipment and supplies that
match our specifications and are available locally.
b) Johnny Rockets also uses Sysco’s International Food Group to supply food
products to our restaurants. IFG can assist our developers world-wide to
establish relationships with locally operated distributors to supply all of the
required product to Johnny Rockets restaurants
24
International Franchising
Frequently Asked
Questions
9) What should be the average size of a Johnny Rockets restaurant in sq. foot, and
how many seats should it have?
a) Johnny Rockets has four footprints ranging in size from 500 to 2200 square feet,
the menu offerings and service style at each footprint differs.
i) Traditional Johnny Rockets restaurants range in size from 1800 – 2200
square feet and offer our full menu in a table service environment. These
restaurants typically feature seating for 60 – 80 Guests. Traditional Johnny
Rockets restaurants are typically located in shopping malls, power centers,
lifestyle centers and storefront locations.
ii) Traditional Small Johnny Rockets restaurants range in size from 1400 – 1800
square feet and offer our full menu in a table service environment. These
restaurants typically feature seating for 30 – 40 Guests. Traditional Small
Johnny Rockets restaurants are typically located in shopping malls, power
centers, lifestyle centers, airports and storefront locations.
iii) Non-Traditional Plus Johnny Rockets restaurants range in size from 1000 –
1200 square feet and offer a limited menu of Johnny Rockets favorites in a
counter service environment. These restaurants typically feature seating for
only 8 – 12 Guests. Non-Traditional Plus Johnny Rockets restaurants are
typically located in shopping malls, storefront locations, amusement parks,
airports, casinos and other non-traditional locations.
iv) Non-Traditional Johnny Rockets restaurants range in size from 500 – 750
square feet and offer a menu featuring only our most popular hamburgers,
chicken tenders, American fries, onion rings and original shakes and malts in
a counter service environment. These restaurants typically do not feature
seating. Non-Traditional Johnny Rockets restaurants are typically located in
mall food courts, casinos, sports stadiums, airports and other non-traditional
locations where square footage is harder to come by.
10) How many employees are required to run a Johnny Rockets restaurant efficiently?
a) The average Johnny Rockets restaurant of 2200 square feet will employ from 35
– 50 total employees. This number varies based upon sales volume, business
flow and square footage.
11) What is the cost of equipment, furniture, and construction of a Johnny Rockets
restaurant in the US?
a) Johnny Rockets estimates that the cost to completely build and fixturize a
restaurant in the U.S. ranges from a low end of $524,000 to a high of
$1,088,000. This is an all-inclusive number and reflects the complete initial
investment including initial franchise fees, inventory, training costs and initial
labor costs.
b) The cost for only equipment and furniture ranges between $150,000 and
$245,000 depending upon the design of the restaurant.
12)What is a Johnny Rockets restaurant average annual sales volume?
a) During our last fiscal year ended May 1, 2011 Johnny Rockets international
restaurants averaged $1,300,000 in annualized sales.
13) What is your average food cost?
a) According to the information published in the Domestic Johnny Rockets Uniform
Franchise Offering Circular (UFOC), Company operated restaurants in the United
States average a food cost of 24.9%. This number will vary depending upon the
availability of food product in your local area, the amount of product that you
import and the menu prices that you establish.
14) Does Johnny Rockets have a restriction on having a self-owned or a rented location?
a) Johnny Rockets restaurants are usually built in rented space although we do not
have a restriction on developing on property that is owned by the Master
Franchisee.