Innovate with Salesforce Faster than Ever with
the Higher Education Data Architecture (HEDA)
The mobile and social era has changed the way colleges and universities connect with their students and
other constituents. To thrive in this environment, institutions need to use the latest technologies to ensure
student success and meet institutional performance goals. Salesforce provides a foundation to get them
there faster than ever.
Introducing HEDA, the Higher Education Data Architecture. Built in collaboration with our partners and customers in
Higher Education, HEDA is a community-driven data architecture and set of best practices designed to configure
Salesforce out of the box for Higher Ed. HEDA makes it even easier for institutions of any size to become a Connected
Campus, enabling richer and dynamic, 1-to-1 engagement across the student journey.
With HEDA, colleges and universities can implement an industry-proven data model and configure it to meet their
unique needs. HEDA tracks the full student experience, making it easy to move students seamlessly through the entire
student lifecycle, from prospect through alumni. With HEDA, institutions can innovate on Salesforce faster than ever,
simplify infrastructure and integration, and build new apps faster to serve students in a whole new way across all devices,
on the world’s #1 CRM platform.
HEDA was developed by listening to our community and bringing together the expertise of our Higher Education customers and industry leaders. By adopting HEDA, institutions become part of a community of colleges and universities
looking to collaborate and change the way Higher Ed uses technology to drive success.
Foundation for the
Connected Campus
Innovate Faster than Ever
Salesforce AppExchange
Reporting, Mobile, Social, Cloud
Community of Innovators
Full Lifecycle Relationship
Management
Partner Ecosystem
Flexible Standard for Higher Ed
Foundation for the Connected Campus
Confidently become a Connected Campus by implementing a community-driven data architecture
and set of best practices designed to help institutions successfully represent constituents across the
student journey.
Innovate Faster Than Ever
Accelerate deployment time and configuration with objects and functionality created specifically for
Higher Ed. Quickly create 360-degree student views and engage students with personalized, multichannel communications throughout their journeys.
Community of Innovators
Join a community of colleges and universities looking to collaborate and change the way Higher Ed
institutions use technology. HEDA is an open source, community-driven data architecture focused
on facilitating collaboration to solve some of the industry’s biggest challenges. Institutions can now
stay current with Higher Ed best practices and innovation through product updates supported by
Salesforce.org.
Partner Ecosystem
Whether you plan to use Salesforce to improve recruiting, ensure student success, raise more funds,
communicate more effectively or build and foster a community of collaboration, there are application
and system integration partners who are ready to help your institution make the most of your investment and deliver results.
Salesforce AppExchange
With more than 3,000 partner apps and 1.7 million customer installs, Salesforce’s AppExchange is
the most comprehensive source of social and mobile cloud apps for your institution, including HEDA,
which is available on the AppExchange.
Reporting, Mobile, Social, Cloud
Leverage reports and dashboards to gain real-time insight into your institution’s efforts. Bring CRM
and Social together by viewing Facebook™, Twitter ™, and LinkedIn profiles directly from your constituent records. Take any action from any device with access to real-time information on the go.
Full Lifecycle Relationship Management
Manage the entire student journey from prospect to student to alumni. Connect students to individuals and accounts, courses, and academic programs to create a holistic view that enables personalized communication and services.
Flexible Standard for Higher Ed
Leverage a newly established data standard and managed package to meet the needs of any institution. Institutions can continue to deliver value across campus by building on core objects, fields
and automation and integrating with a growing number of Higher Education AppExchange apps that
are standardized on HEDA.
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