The vanity area in a bathroom typically includes:
FAUCET
WASHBASIN
CABINET
MIRROR
The area is used for a wide variety of activities
ranging from different personal hygiene and
grooming tasks to storing practical items, etc.
However, the affordable products available do not differ from each other except in terms of
aesthetic appearance, finishes, designs, etc., but the performance and functionality remains the
same.
We want the participants to tackle the situation in this area, which we believe offers a whole
landscape of opportunities:
THE VANITY AREA
THE CHALLENGE:
Redesign one or a combination of several products in the vanity area of the bathroom in order to
deliver SUPERIOR VALUE for the user in an innovative and affordable way