O6 ALEXANDER MOORE ¡ Ethnohistory 30 (2) 107-119 (1983) Buechler Howe, James. 1976 Smoking out the Spirits: a Cuna Exorcism. In Ritual and SYm bol e inCentral Nativ Amenca. Philip Young and James Howe, eds. Portland: Universit oloNo. 'cal Pa 9; r Yof 8Ore p on 8tAnthro pe s, 69-76. Levi-Strauss, Claude. 1963 The Effectiveness of Symbols. In Structural anthro pology, trans. Clatre Jacobson and Brooke 8. Shoepf. New York: Basic Books. Chapter Ten: 186.205. Marsh, Richard. 1934 White lndians of Darien. New York: Putnam. Moore, Alexander. 1978 The Cuna Congress House: its Proxemics and S r r 77th Annual Meeting of the Ymbolism. pe ead Pa at the American Anthropological Association. Los An geles. Sherzer, Dina & Joel Sherzer. 1972 Literature in San Blas: Discoverin8 the 6(2). Cuna Ikala. Semiotica 182-199. Stout, David B. 1947 San Blas Acculturation: An Introduetion. New York: Viking Fun d Publications in Anthropolo8y. Torres de Arauz, Reina. 1974 Etnohistoria Cuna. Panamá; Partimonio Hist&ic o, folleto, 51 pp., iIlus. Whitten, Norman E., Jr. TRADE AND MARKET IN BOLIVIA BEFORE 1953 : AN ETHNOLOGIST IN THE GARDEN OF ETHNOHI5TORY by JUDITH-MARTA BUECHLER Hobart and William Smith Colleges 1974 Black Frontiersmen: A South American Case. New York: Hal sted (Wiley). ABSTRACT The prehistoric and historic ori8t'n and changes in the relationshiP between hiShly differentiated ecosystems and the emergente of intra and interre 8 ional exchan 8 e, trade, and marketing is exp1ored in the Andes with particular referente to Bolivia. Distinct economic exchange systems existed side by side affected by complex patterns including widespread population chan8es, involvin8 mi8ration and urbanization land tenure sYstems, and work relationships. These patterns maY have ori8inated in pre-Incaic times but were profoundly altered by the landed estate or hacienda sYstem which prevailed from the mid-seventeenth century to 1953. The Problem The concern of this article is the relationship between highly differentiated ecosystems and the emergence of intra- and interregional trade and market place exchange in the Andes in general in order to provide an historical perspective on a particular case : marketing in the province of La Paz, Bolivia, prior to Agracian Reform of 1953 . Certain complex interpersonal socioeconomic, spatial, and sequential relationships involved in present day marketing can be traced to pre-Reform times . The most important of these were interregionai dependence of three ecologically distinct zones; the highlands, the vatleys and the tropics, and widespread population changes, including migration and urbani zation, processes which originated in settlement patterns, land tenure systems, work, exchange and other subsidiary activities during this period . These patterns may have originated in pre Incaic times but were profoundly altered by the hacienda or landed estate system which lasted from the second half of the seventeenth century to 1953 . It is herein postulated that economic transactions between members of a community within a region and between regions were governed by a complex interaction of different exchange systems extant today . That, in fact, distinct economic exchange systems may exist side by side . Similar patterns have been found in Mesoamerica, where a Glose proximity of different ecological zones was of major importance in the evolution of complex societies . "The geographical diversity provides conditions that permitted and, with population growth, even forced a stimulation of local commerce and the probable early development of markets - a situation linked intimately and casually with the growth of cides . Trade in the highlands was thus local, as well as long distance or interregional . " (Pazsons and Price 1977 : 166) . Further, Berdan demonstrates that among the Aztecs in Central Mexico, tribute, foreign trade, and mazket place exchange coexisted and were differentiaily embed ded in the society . (1977 :91) Such articles, among others, (Earl and Ericson 1977) suggest that all three of Polanyi's modes of exchange, reciprocity, redistribution, and mazket ex - ion 108 JUDITH-MARIA BUECHLER Trade and Market in Bolivia Before 1953 109 chane that no one Y s stem nee that rp market 8 ma Ycombine d edominate and exch auge maY build uP on social ties of reciProcitY and r edistribution. This problem will be investigated with r esPect to market place exchan$e sYstems. T o paraphrase Smith "a market place lace is an authoriz ed concourse of at least ed one buYr an seller of commodities and/or services meeting eriodicallYted ata place more or lessor lima P deflned which may or ma not beP enclos or ermanent Smith 1978.12 Y . edHe is careful to distin$ uish eriodic marketing from P psuch enodic markets and enodic marketing p systems which 1 the existente of com 1 cl ' ose p Yim ementar eriodicities amon markets in Y P g ose $eo$raphical proximitY Smith 1978:17). The resence and/or imPr p o tance of markets in the Andes in recolonial times has be en en the subJect of considerable debate. Some authors Craig 1978' Alberti and MaY er 1974•eciProcitY and Murra 1956 , 1972 contend that r and administered redistribution were theP ri mar forms of reg ional and lnterre $ Y tonal distribution while others Baudin 1961' Hartmann 1968 and 1970, 1974 to , Rostworowski point the existence of markets either in a subsidiarY or central role. Pre-Con q uest Markets Archaeolog ical evidence trade is mor e for easilY established than for market place exc ane8 since thisp mastructures occur in o en arcas without Y not in villa $ es , towns or cides even in modern times. For the Late Perio d A.D. 1000 in the southern Andes northern Chile northwestern Argentina) Pollard 1979 Pr ' esents convmcm$ archaeolo$ical evidente for lnterre 8 tonal relations the puna and twobetween valleYs in terms of settlement systems. He h YP othesizes that these fundament 11 Y a economic lnterre tonal volvin $exchanes $, m $ basic forms of reci p rocitY common andwere served to link differin$ or quantitY variable resources. But to date onlY one lar e villa e si te Tashil , can be, sus ected $ $ Pof havin 8 developed central market prior InBolivia, esPeciallY northern La Paz , toa ca intrusion. For lithic and shell materials discovered in IskanwaYo, a nucleated Moho settlemen t dated between 1100 and 1450 A.D. demonstrate intense and constant commercial movement amon $ ecologicallY diverse $ re ions oero oad 1978: 98, 102, 103). Further, a Prehistonc r network Takese connectin Bolivia which maY hav $racticall P Yall eof been initiated in the Tiwanaku epoch hased beenoero di over 1978:155 ) . Browman 1974 1975 , 979 sc altiplano model of exenodic ' posits chan ean includin llama caravan tr ade networks markets and fairs awhich fmd their ' 'm A.D. ex m Tiwanaku an urban center P 300. In contrast Crai$Morris 1978 1979 em P hasi zes non-market exchan$e at virtuallY all levels of recolonial Andean societ . Al $ eco$nition p thou h he admite that the "rof formal Y market not for ur ban sites andeas even more diffi 1 v' rules P Ylaces cu tare for ella$es,he out lar 8 e scale$ market exch ane m the Inca provincial capital of Huanaco Pampa but allows that "a certain amoun t of casual exchan$e took place within the citY and PerhaPs between its residente and outsiders" (1978:323). One possible exP lanation ma beusion that m arkets diminished the mtr Inca Y ofwrth the Em ire. Therefore, ce prior to the more Inca EmPire, oeviden r P on the PerePherles of 'the Empire mi8 ht exist. Thus Marta Rostworowski de Diez Canseco marshalls imPressive evidence for theP resence re- Incaic andValleY Incaic market exchan$ in Chinca , Pofe the in a few hundred kilometers so uth of Lima. Here a varietY of merchante from the coast exchan8 ed fish cotton bead s and amted calabashes for hi$hl pchili and $oods. metals charqui and wool usin$ co er ieces P (1970, 1974). The Inca in thishave ca PP se seem to used marketing for their own u oses i .e. to obtain shells forindicates therr retes. Further, P rP she that contrary to Alberti and Ma 74 e r91markets disaPPeared rather th Y an aPPeared, with the Spanish Conquest and with th em the prosPentY of the valleY (1970:136). SimilarlY in Quito and in the who1 e northern Andean chiefdom dur 8 the a $ e of the Inin cas and beY ond "evidentelace for athe central for barter place of comm odities g amon aborig fines inde endent ofis S ani h infl mdeed almost irrefutable . p s uences stron Salomon 1978:143. An Acta d r v'iejo, a ated 1536p ovides am le evidente for ttanguez p a fixed marketplace, established inand antequitY where both luxuries necessities from the coast, nearb andY distant hi hland communities montaña were exchan ed b $and the $ Y barter and with coins. A later source from 1573 refers to the rotation of Indian markets in the area which "maY also be autochthonous" 1978:148. Salomon warns that one should exercise caution in distin$uishin$ earlY Indian markets from those established far and wide by the SPanish colonists for therr own needs 1978:150. Trade was carried on by sPecialists the mindalaes. These were a Privile$ed $rouP of women and men who Paid tribute but were exemPted from corvee and PlaYed imPortant roles in local and regional Politics. The Y lived at cross routes connectin ma'or ecolo ical zones interandian basa'nsmore remote coasts and Amazonian re8ions. Their relative imPortance rose when other forms of exchane were obstructed by Political 0. or ecolo8ical crises 1978:31 $ The co-existence of interzonal "rescate" market exchange and ' ' archipelago' formations is consistent with Salomon's theorY and histori cal data. The Y trade carried on b mm- dales is seen as a third tier co in a n ri cent c structure with a microvertical or$anization at the center in which local lords or caciques commanded resources from ecolo8icallY forei$n , conti$ uous re$ions hY a sYstem o f by $neralizcommoners , e edsurrounded exchan$es associated with mig ration and affinal re1 ations connectin8 moderatelY distant re$ions 1978:201 310. In other passages however, he seems to place grcater emphasis on the role of the tiang ues in both the8 exchan e of s P ecialistsand h Y ouseholds for luxur andP consum tion oods from remote and nearbY zon es (1 978 : 1 7 1 ) . g Preconquest is also described f r h north of Quito in o commerce t e Otavalo area documents written between 1 583 and 1588 for the Audiencia of Quito Bromle Y 1978:273-274. Coastal hi hland exchanes occurred at regular markets where a hi h status $rouP not subservient to the local caciques traded in $old, raw cotton, cotton cloth, sPices , salt dried fish and beads. Both long d'astance trade and ml$ration was sPurred by coca cultivation. Hartmann 1971 $oes even further. She mal'ntal'n s that native markets and fairs can be documented for Cuzco ' as as the we11 PeriPherles of the Inca EmPire. Based on archaeolo8Y, PrimarY ' of buYin$ and secondarY sources, thc sPecializedand terminolo$tes sellin $ in earlY AYmara and Quechua dictionaries, she describes a vast arraY of 8oods, food and herbs 1971:74 reeds 77 fish (79) coca and other medical and ma$ical suPPlíes, cotton, wool dY es bel and Precious stones 87 'n$ sold m periodic markets and fairs 95 where mostlY female 168 vendors, s eated according to craft or Ovare 112 bartered (123, 133 or exchan$ed $oods wei$hed on sca1es with sPecial PurPose moneY. These women sou$ ht clients b offerin $The bon Y uses. exchan ge between P roducers and yapas ordirect consumers was sometimes mediated by middlePersons 1971:171 172 i sts li in and by, sPeca Ecuador 176. Hartmann places the ori8in of mark etPlace exchan8e m Pre-Incaic times and claims that there are no indication s t hat the Inca attemPted to diminish or suPPress them 1971:187-188. Rather , she characterizes the Inca as begabte Parvenue" or clever uP starts whoinstitutions not onlY took advanta$ e offor ancienttheir Indi an own ende but made conscious efforts to suPPr o t market trade for social, economic and reli$i ous Puroses 1971:189 209. This inter P reta ion is t s considered too extreme" or far reachin$ b Y another GermanGolte, who is sk ePtical of the Ovay in which she relates present day data to the chronicles. He re8 ards enon mar ket exchan$e as aInca marginal Phenom in times, Present onlY on theP eri herles andP in newlY conecentl uered arcas 1973.29 250) r q , . More Y Galdos 1976:72 has warn 'vities such as marketing, ed that the assum tion tha t acta describedp in later Sshould anish ' ante rearlier times. documents not be eted as trae for The case for re-Incaic and In caic market place exchange then is far from settled. It i s s based on controversies both of ínterPretation of documentarY evidente and theoretical considerations. Readin the Visitas Zuni a 1562.11:29 ,36 , 58), there are a number of su estive es some of which refer sPecificallY 8 P assa $ to the Past. In addition to numerous referentes to personal r eciP rocal there to are al so fer scale market soexchanes e entes small exchan es restricted ' by P ett traders. heto ex barter $ tent of commerciál actlvlt Y ,Further, t he 1 JUDITH-MARIA BUECHLER Trade and Market in Bolivia Before 1953 the varied modes of exchange among households (Zuñiga 1562:11:210,211) and the distino tion between poor persons who exchange for their personal needs (158) those who trade for the cacique (108) lends credence to such a possibility. The case for specialists is less clear. Salomon suggests that the specialist yapa (288) resembles the mindala. But, some persons are mentioned specifically as traders of coca, honey, salt and wax (Zuñiga 1562:1: 59, 78, 80). Sp alding 1974. Theated nature and extent of these can ill r be ust by enumeration of all the ro ert P owned Y b 'ust one regidorJ Juanned de Ribas in Latwo Paz in 1564. He ow P Y shops on Mercaderes Street controlled a hacienda in MecaPaca, aeY vall h of the citY, a coca sout lantation thetextile Yungas knownfactorY, as Asiento Guar tribute from an enp anaina comienda in Viacha and 1500 ducats in rent from ' Sevelle (Crespo 1972:78). Indians resented bein8 Pressed into the service th 'mterfered with their e State of which own trading ventures Browman 1975. Yet stat and markets flourished e sPonsored trade clon8 intense subsistence entr reneut r' ' e al llama caravan trade and markets in th 16th p e and 17th centuries. Traders,p eddlers m erchants> dealers bazterers exed h ngers exchang ca oods from all three ecolo8ical zones around mina 8 n8 oPeratlons ofthePotosi Browman 1975 , 1979• cf. also Otero 1958:255). The Preconquest pattern of periodic markets was aleo affected by dePoPulation and evang elization. EPidemics and harsh labor to decrease the PoPulation demande combined The Spanish Conquest The Spanish conquest transformed marketing by the forced repopulation of Indians finto new towns, a series of decrees, the siphoning off of wealth and surplus through tribute, the establishment of conflicting commercial networks for the Crown, missions, haciendas, mines and industries, and the introduction of disease and religion. The Colonial Period was associated with the establishment of new towns and villages which became centers of governmental administration, Catholicism and commerce. Periodic markets were a means of providing fodder, food and fuel for urban residente, revenues for the Crown and Indian souls for the Church (Bromley 1974, 1975, 1978). During the viceroyalty of Toledo, Indian communities were "reduced" finto one lazge Spanish tocan for Indians arranged in grid pattern complete with central plaza, church, municipal office and biweekly market (Hopkins 1979:13). In these new towns and in the cities the market population consisted primarily of female small scale producers, petty local traders of Indian and Mestizo origin, a few large scale long distance traders, some hacienda owners or employees and some Indian textile workers selling their wares (Bromley 1978:277). The oldest document located by Bromley describes the designation of squazes and streets for different types of commerce in Quito in 1548 including both periodic markets and daily trading activities. It would appear that the weekly mazkets gradually come to replace the more integrated rural cycle of markets which survived from preconquest times (1918:275). Otero in his La Vida Social en e! Coloniaje describes La Paz as a commercial center connecting Alto Peru with Buenos Aires (1958:229, 255). Tambos, wholesale depots, markets and fairs flourished. They are viewed as outgrowths of precolonial patterns affected by the ordinances of Viceroy Toledo and the Law of the Indies. Spanish decrees governed all aspects of local and interregional trade. Strict regulations defined every aspect of marketing: the quality and quantity and types of goods, weights, measures, erices, the number and kind of vendors, the location, taxes, and usury. But, evasions and iliegalities were aleo common (Otero 1958:325-327; Bromley 1978:275-276, 279; Crespo 1972:108; Buechler, R. 1972). In the Fragmento sobre los Indios (quoted in Buechler, R. 1972:9) the life of the Indian trader is described as even harder than that of the native farmer because "very hazd work in the fields was followed by the laborious procese, full of obstacles of getting their products to mazket and sold." A series of documente attest to abuses with regazd to illegal double sales taxes enforced in the place of origin and destination, taxes demanded from taJc free persone, or tax exempt goods, and the control of mazket premises by unscrupulous "managers" and the attempts of officials and traders to rectify them (Buechler, R. 1972:1417). Tribute to produce marketable surplus was siphoned off in the form of labor, material goods and other services which were provided to the local kuraka or headman by members of indigenous communities and shared by the encomiendero, a Spaniard who received a repartimiento de indios or encomienda, a grant from the provincial governor or viceroy (Spalding 1974:107). In later colonial times some of these administrators engaged in the forced sale of Spanish goods to peasants (Hopkins 1979; Spalding 1974:133). Compedng large scale commercial networks were established by the Crown, the missions, the haciendas, mines and Obrajes, or primitive clothing factories managed by both Spaniards, kurakas and worked by tributaries (Bromley 1974; Lynch 1958; Golte 1973; 111 in Ecuador Bromle 1975), Peru Golte and Bolivia ch Y San ez 1973.84 Abornos 1978.22 which in turn curtailed the un be m rof markets. Sunday became market day. In the six e Relaciones Geo g ra rcas Indians who defaulted from mas rY 8 s-tenhcuaordi could be flogg ed or Nave their hal 'r cut off andt in mancases the Indians caere brouh by force to hear the evan elical 1 w ' ' If manmarket a and theass Christian doctrine. d 8 caere held on the same day, rural able t multaPurPose o o dwellers ake a were single, triP to the nearest market center each week to attend chur ch to PaY tribute, and to ParticiPate in market tradingand recreati n1 o associated a activities. It mmimized the amount of time awaY from production Bromley and BromleY 1975. In the later colonial erio da after 1680, market exchan em p aleo have been affected b 8 Y Y two other develo ments: annua1 fortni 8ht long tradeshoPs. fairs Browman 1979), p and Browman describesg 1az 1 eme e catt fairs for Peruchants and Bolivia' and the rlse of r wi th shops, kiosks and g rocert'es is well documented between 1680 nd 1740 ibb a for Cuzco G s 1979. Similarly, SPaldin8 wri amassin8 of wealth on the Pazt of manY kurakas tes of the and members of their fami1'tes bY the 18th sm 1 a 1centurYwho stores had where theY sold local and foreig n 8 oodsaders. and who became longof dlstance tr most famous of One the these was Jose Gabriel T upac Amaru the leader of the famous native rebellion who was kuraka of the rovin ceo fTinta and whoand traded between Lima, p Potosi other Andean re8 ions aldmg 1974:53). Neither fairs nor sePazated from mazkets in p SshoPs can be neatlY terms of 8oods or vendors. Fairs serv ed as entrepot markets rowman 1979.21 and shopkeeP ers were long distant traders with direct links toa1so Peasant communities as well as landed estates textil e e factonesP andpurchasing S anish a ente Gibbs 1979:22; aldin 8 S P 8 1974:53). The Nineteenth Cent ury Accordin8 to Bromle (1975), PoPulation growth urbani Y zatlon, and the imProvement of communications are and linked to increasingP roduction commerci al 'vi acta ties includin g the rice of rofession market traders and th ch 8 es'm the scheduhn g of markets m the p al e an central hi8 hlands Ecuador. Similar transformsettlement on atiofin PoPulation, Patterns and communication are af iirmed b Golte for P eru 1973.90 93, 100, 103, 104 with dissimilar effect son the economic activitis of communities in the ChancaY e two valle Y 1973:129 158, 161 174-178). Dureng the same time, in Puno re gional distribution of mazketplaces were close1 associated with urban thirds settlemen 23 of the 35 adY ts. ' tTwo ministrative centers w hose urban o ulati onp in 1876 exceeded 200 Persons have dev p eloPed a SundaY market the turn of the centurY1978.179. Yb APPlebY In Bolivia es P eciallY '^n thep rovmce of La Paz there is also evidence for low s but stead Y rowth in es o ulation peciall Y in the capital (Paredes 1955 Cresp o et al. 1 975: 15-54 . The g accompan Y in8 increase commercial activities is s of traders and sho P eeni nin the number merchants the vazietY of oods sold th e inflation in real es tate prices for tambos the extent of contraband and the mcidence of tax conflicts (Crespo et a1. 1975:139-187). Small 112 J UDITH -MARIA B UEC H LE R retail and wholesale lar8e scale trade on the Partof Indians in La Paz and the province, and long distance trade to the Yungas is attested by Paredes 1955:86 91, 134, 135, 141). a descrition of that time which The role of the La Paz markets is clearly indicated by p read YcitY temPerate andof tropical valle s s•' . The had a readY source produce from nearb Y which included meat fruit cocas, goats and other kinds of herds raised on the plentiful pastu rage of the region. In addition the city was provided with merchandise through trade links which connected Potosi with Arequipa via La Paz" Crespo 1975:139 ) . Trade and Mark et in Bolivia Before 19 53 113 For all cate8 orie s of colonos labor and the service obli ations were g accom aneed b P Y economic and socialP rohibitions which included the re striction of the sale of w oods and rasses from astur 8 e Lands and on P draft animal s taboos on sp e aking S anish ande th p wearingofactured manuf clothin g esPeciall in tocan. Fto ' Y ailure meet these dudes and restrictions resul ted in p unishm ent in the form of fines and/or eviction. The landlord in turn, was suPP osed to build and mamtain a church and, in late prereform times a s chool, to rovid eP fordalcohol food an formaJor f easts and to su PPort has colonos duran 8their cris But some es life ates. land1 , ords Lake the one in ComPi Punished their colonos for sending their childr en to a nei 8 hborin g sch ool. Most of the arable land wasP 1 anted altiplanoPotatoe s p tamles. s Solanum andrgenum , barle Y Horde um vul are ocas g Oxalrs tuberosa) and papa liza Ull ucus tuberosus , uinua Chen ^' Q opodium urnoa q and canawa ChenoP odrum P ellydreaul e as well as broad beans Vicia abia or in tropical or tem y In cattle an d shee P Perate Y p valle addition raisingwas an i mportant activit . Some of the haciendas devoted so • 8ingcarian of 1953 the State of La PazRef Prior to orne (he A The Contest of Marketing The extent a marketing d natu aactivities lar8e extent depended to on the place of n re of Ymara extraction res idence. Rural dwellers or small Indian scale farmers and traders of A lived in comunidades haciendas and mixed Mestizo Indian villa 8 es and towns and m igrated to the capital city of La Paz. 'ect Comunidades were "free" communities not subJ to Landlords under the Jurisdictio n 0f cantones or countY seats. Peasants in these com munihes which denved from pre-Conquest sett1ements and Spanish rule enJ'oyed usufruct rihtt 8ed intheir extensive trade. n a direct control over produce and laborande 01and, g 8 The hacrenda a later colonial institution , was a landed estate lar 8 ely independent except in severe judicial matters, which in sorne cases maY have been associated with an encomienfrom the comunidades. It held a group of peasant families subJect da but often oninated g and enforced strict labor and service obliations which restricted marketing considerablY. 8 Peasants also lived in and around "mixed" villa 8 es and towns 8 overned by officials apPointed by the national government, which as we have seen were established as 8overnmental and marketingrente rs after the Sanish p Con4uest, where theY owned land and sometimes worked for wages for Mestizos. Deplorable conditions in the countryside had aireadY ributed to 1ar e g scale mi8ration to La Paz at this time where as we small see , cont mi 8 rants en g a g ed in small and lar 8 er scale commercial activities. Before the Reform a sYstem of forced labor was the common pattern throughout the area under considerate 'on. The most common Pattern of land tenure on haciendas involved a triple distinction of 1ands. Lands used for the direct benefit of the P atron or landowner , Lands usedby b the co lonos for their direct benefit and land available to both. A colono was a peasant or serf who worked for a landowner in return for a plot of land. Most culta'vatab1e 1and was of the first and second kind, Pasture land belon8ed to all three while etc. usua 11Y was of the third. The landed estates, ran8in8 in size un le^ p una o r rassland, g Jg from 335 to 9,408 h^ ctares 1 hectare = 2.46 acres with an estimated total population of 25,000 persons, were owned by absentee landlords who visited only durang the peak a8 ricultural eriods. harvest. The estates were managed by Mestizo ad P P g lantin and istrators while peasant families fulfilled certain labor obligations each week as well as min sPecified services in exchan8e for a lar8er Plot on which the house stood, o f say ána and a number of additional plots in sections of land which followed a rotational pattern, the aynoka Plo ts were usually inherited. The labor and service obligations to the p atron varied with the amount of land held. Personas mayores or full colonos had the largest parcels of land and also the most obligations. In Compi an ex-hacienda on Lake Titicaca where detaaled studies were conducted by H.C. and J.M. Buechler in 1966/67), these Persons had while labor obliation to Provide four adults per familY for sixelsewhere daYs athe week, 8 ranged from three to twelve man-days of labor per week. Other duties included agricultural tasks on the patron's estates in different regions as well as milking, herding, road and houserepair and construction, personal services such as cooking and waiting on tables plus marketing and selling in the landlord's store in the citY. For marketin g the most im P ortant service roles were: the aP iri, or trans P orter of hacienda g oods , the a lJ'iri or seller , the camani who froze and dried staP les for sale and the p ong o or servant. Most families cultivated onl Y half a share i.e. the Y had access to aynoka P lots of about half the size of the Personas mayores althou 8 h their saYanas were usuallY e9ual to the latter. These media p ersonas, in ComPi Provided onlY two Persons for six daYs a week nlus other obliaations. N me of their efforts to non-a8ricultural tasks as well. T hese includ ed minang and small factori es. Hacienda Marketing: Th e Personnel Landlords doma nated most of th e marketing of a ricultural Produc 8 ts for cash. The pro- reduces for sale were vara ed . Some solthe landlord,s store in the cit Y, producewas din some directly to th e consumer, and others to Mestizo intermediarles. In th e first case the landlord ' ointed a colono, PP known as an aprrl who was in charge of a the transPortation of hacienda8 o ods to theanother cit lono, and co an alJrri ho or seller w was r uir ^1 ed to remaro in La Paz for six months of the year, in order to sell the produce at the s tore to Mestizo v endors from th e Camacho R odreguez and Lanza markets the traditional markets in La Paz. M ost of these mar ket wom en were born and' ri ased' in La Paz. Som e of the • brou t tstore w as also sold to other landlord produce o the famihes. Oth er hacienda produce was sold directlYinfairs larga or rural to stores and restaurants in nearbY towns. For examP 1 e,on onethe hacienda Sun Island in Lake Titirara rovided an P dmeat cheese to the maro restaurant in Copacabana a il e p rima g center, durang the peak seasons. Althou produce wa s often deliver ed directl Yto,the fair consumers orstore other sometimes it ,Landlords was sold ' ' in situ. On such o ccasions their orre cesen p tataves sold to Mestizo bu . ers who Y eddeliver the ood g s to towns, mines convents m onastenes the Y, arm ^ distillenes breweri es and mi11s. To ill ustrate. one hacienda own er sold has produce from has land near Viacha a community twent kilometers fr Y om La Paz both t o wholesalers in the markets and tambos, urb an wholesale d e ots which were s P ometimes converted < <r „ est houses as well as on contract to the Arm a convent i Y dan n La Paz. While produce from another of hi s estates in Sapaha , aquinearb valle y Y state in Rio Abajo, was also sold to wholesalers in situ fruit was br oug ht az to La P sale to wholesalers w ith whom he enfor r Jo ed Y acacera elationshi . These were P and contmue , to be rece ro ielationshiP Pcal s between P roducer, mi ddleman-v endor and co nsumer whereb y on e maintains a re g ular clientele by b rovidin P g a set service better q ualY it ofse merchandi at chea erprat es and/or on credit. On th e wholegood s were not sold on credit exce P t to well known and ion term customers. In sum dur in8hacienda ti mes marketing inv olved contractual relations between the • contrserfs and a variet d inlandlor the P erson of has olled Y of Mestizo retailers and whole salers who boughtresale for or for established industries. Hacienda Marketing: The Goods Since m anhacienda owners Possessed lan d m anu mber of diff •Yerent ecolo ical zon g es.. on the altiplano or high P 1 ainsthe as well as tem perate and tropical v alíeYs, the 8 oods traded includ . ed the aforementioned altiplano staplesesh plusdned fr and salted m eat cheese e s and wool• ' 88 fruit and v e8 etables fromtem the erate valle Y s Lake P Rio Abajo; coca, citrus fruits pePPers and cane alcohol from the Yungas and coffee, or tropical valleYs. We might cite one 1727 hectar e hacienda on the Sun Isl and which in ood Years pro 8 duc- 1 14 JUDITH-MARTA BUECHLER Trade and Market in Bolivia Before 1953 115 ed the fol1 owin 8 amounts on 1010 hectaries of arable land. 40,000-60,000 lbs. of potatoes; 60,000 64,000 lbs. of ocas 5,000 lbs. maize • 1,400 lbs. ofquinua 60, lbs. of broad beans; 3,514 c heeses and SO lbs. o fbutter. The8oods were dist ributed in the followin8 manner: on e t he was sold. Half of the Potato harvest s imated 60-80produce p ercent of t the averag e an whi h were toasted on the hatienda were b rou8ht to a mine in the broad beans c and d ale the remainder was sold in t h e landlord store in La Paz to other elite families or to Oruro reg ular Mestizo wholesale vendors from one of the urban markets. Some potatoes and ocas roto chuno frozen and dried we e frozen and dned Potatoes and c'aYa, frozen and dried r brou 8ht Y and then respectwel Y, b y the camani the colono who served in this ca Pacit oca, was sold directly to a brewerY in La Paz o r to a rePresentative who conto market. Barle Y at the estate. Some was y to dependent families for p tracte iven awa exam le, d the crop 8 servant families. kbreedin8.in Meat fresh, rds nor easants s ecialized stoc Ingeneral, eneral necther landlo p P salted and dried and meat products, milk, cheese and wool were sold in a similar fashion as sta les. s itY PrimarilY for home consumPtío were brou t to the c heeC e and 88 weeklY pe s iY milis or washed spun and woven into blankets and ru8s by n while wool was sold to ct landlord. Fruits and ve8etab1es from were Rio Abajo also the colonos for sale by the 'o rou ht either to the markets of La Paz or sent to the mines. In one case the mine belonged b g to thebrothe r of the hacienda owner. Another owner, in the same area suppleed chernes to Ste eg ner, and a preserves in both of which are canorog factoríes for fruits andLa Paz. W 8 P he estate and retailed in the r es were marketed in a similar manner or distilled on t Ga landlord's liquor store in the citY. Dealin rice, an dcoffee tropical Products , coca andfruits such as bananas , 8 in Yungas -. Posed sPecial roblems res ect to both p p with Preservation and papaya and chirimoya tran sPortation. Some of the 8oods were brou t by the haciendas and colonos to the road and rda semi-Professional trader middlemen from the Satu Y sold markets duren lar g 8 eto altiplano who sold or exchanged altiplano produce in situ. Coca, from estates was also istnbuted and acked b the hacienda. Coca Packing firms owned by the landlord in the d p by gas soid coca a middlemen.its But one hacienda in Nor Yundirectl 8 the mines. Coffee from Sur Yungas haciendas was transported as f ar away as Argentina. In far fewer fruí Perishable 8ht toones the in hacienda ts P esecíaleY werecities brou general, times. Transp ortation Posed a maJor Problem elsewhere too. 0n the altiplano, after the under t he general su ervision of a n aP iri were resPonsible for es rvest easant fama' li 8 ha P P transportmg a11 agncultural produce to the landlord's other haciendas if he had anY , to his r sto y g firri For instance, the directle, to contractin ^s or Pots. to the wholesalers' de ComPi Patron owned a hacienda near Sorata a town in a temPerate valley. So the Compi aPirr was ob li8ed to drive Pi8s and sheeP down to Sorata where none were raised and altiplano staples to the citY store. Ba 1es or llamas, were furnished by the peasants 8s of P wool and animals mu woven shee who 1so were a 8oods to beofdelivered. held resPonsible for the amount and condition the from one hacienda onds the Sun Island on LakePP Titicaca had to be shi ed by Thus , 8 oo henof b mule to thelake citY of La Paz a J'oune a P ort town the and t Y boat to Guau by 9 l^ roads were and remain well ni8h imPassable durf r da s.Y In the tem erate valle s, the of ou Y P yramseason. ,produce, P Y cesPical slo Unti11924 ecia11 eastern oca from the troes p m 8 the rans of the Andes The Yungas, was t Ported by mule to the train which ran from the entrancee of the valley to La Paz. After 1928 a truck road was built but to this day, coffee in the e Valley hein Yungas, have to brin8 out their harvest by mule. P Y^ aBo valle t 8 rowers days b y mule from the nearest road. However, from the 1940s Parts o f t his area are three on, many 1andlords began to own or rent imported trucks to move their merchandise to the city or to transport it by traen between the m aJ'or cities Gua9ui La Paz and Oruro. Hacienda Marketing : Distribution Some owere f destined directlY, to the alJerra. AlJerras were f these goods for the co both stores and warehouses he pateo gr ' of the t he floor,located the cellar oron second landlord's citY house.aided Landlor ds and/or their relatives by a Peasant alJ trr who sometimes doubled asa pon go or servant ran the store. The alJ'iri served for f r m ^ ou onths toa ear ca acitY . In Com i," 8 t neof Y in pthis when the randmother the las t r p was Patron the alJ'irie went to her store in litt1 La Paz to sell produce. EverY dY f Year, he was 8iven da y a carga 163 lbs. of eachYP t e ofproduce. Ateac the daY, end ofthe h accounts were rendered with strin esemblinrePresented the Inca quiPus. Uniw 8s of gknots tsr ere by knots on a single thread and tensby b knots d u lin g At that time there o bmade thealter thread. was alsopong a inoLa Pazlater . .. In times the alJ'iri went to Sorata and directed other servants• this service was later red uced to six months." Besides renderin8 accoun ts and directin 8 servants the aJ 1ir announced the arrival of i and showed them goods to interested consumers. The actual sale was Performed by the landlord or an entr usted relative or Mestizo administrator. The ' 'seller also had to delever the produce to the firm , home market stall , oforthe vendor. Occasion 1Y s qes mall uantiti al were sold directly to the con sumer to8 ain additional Profit. Some e88cheeses an s d brooms were sold in th is manner. In addition to the alJ'erra marketing t rtook place in markets and tambos, ansactions which were organize d in a manner which c places to this daY. Each tambo ontinues in some or market was under the J 'urisdiction a maestra whoofwas a mayor ointed annuallY b PP Y her p redecessor andtwo ardes, the alcaldes may ores who wer e suPPosed to inone or vestí8ate4uarrels an d settle themthe on thadvice and consent ofothe e spot with r ven dors or at the w _ hichPolice maY be foun near alestations lar8 er marketoffense s. dWhen the war ranted it maestras mayores brou8 ' P officials who were ht their cases to hmun icipal i8her resP onsible for the market s. These maestras also P id off the market police who controlled prices and measur es. In addition to these obli 8 ations theY were reQuired to finance an d or8 anize feast and/or to acelebrate a mass for th e market's Patron saint. Since feast or mass s P onsorship was an exone ensiv e affair, ncher firml 1i ^ Y P Ythe estab shed invariabl Y Mestizo women wer e aPPomted to this office. Colono Marketing Prior to 1953 and Com unario Marketing Parallel to this land1ord dominated marketing sYstem was the one in which the Peasant albeitmore in partici p a ated much limited waY. Befor e the reform hacienda serfs particiP ated on the villa 1eve1 pririsarilY e at local fairs with Mestizo i g ntermedianes. On this level p easant w and sometimes meo if th e sale was a maJor one such asan animal, ornen sold their produce in Sunda fairs or ano ual fairs in neior Bonn8 Y ages in vill plazas of rivincial ca itals o r cantones. ManY p p of ornen the market w interviewed in La Paz in 1967 70 had sold in the fair s and at feasts in their h orne communities Before the 1952 revolution but enera11Y, the size of theirp lo g ts and their work and sPrecluded rvi e ce load Production for the m arket to anconsiderable extent. So theY were Pri Y marfilY onented towards f amil subsisten ce ce and consumPtion. Th eY tended to barter small amounts of staPles and to sell some meat e 88 s and cheese Pots for condi ments salt dYes, coca cloth wool and other household n eeds. TheY also at tended fairs ar h ld 1 g er settlements on saints e annual in days. There, theY sold their shee Pand for mules an agricultura1 im d pigs llamas for lements and st p1 a es ons from other re i coffee rice p such as noodles 8 , fruit su 8 ar, etc. Some manufact ured goods like cotton cloth kerosene mirrors combs thread needles buttons cande es ribbons Pots an d P ans soa soft drinks cuPsO P1 p, beer, ates nails> etc. were bou t at this time as well. Hacienda serfs w ere also allowed tos el1 their own goods in sPecial patios reserved for them in the la ndlord s domain in the citY. Mi rant Marketing In con'unction wi th era of heral marketing ^ colonos w e P e must also note the mercantile activities of mi8 r ants from both haciendas and the cro wded free communitie s on Lake Titicaca in La Paz, the Yungas, and Alto Beni ValleY s cf. Buechler52. H.C. 1966.125-1 1 lv J U DITH - MARIA B UEC H LE R Trade and Market in Bolivia Before 1953 1 17 In the last twentY - five Years before the 1952 revolution, land Pressure and intolerable confather died since he had t o o est bananas in the hect of Coroico to P a Y for the funeral mass. At the age of 21 he was ind the militar Y serví ce. A few Y ears later , in 1938 ditions on the estates had contributed to considerable miSration to La Paz and elsewhere. ucted finto or 1939 , he was ed camani to serv " maker , for the landlord. hen gobli e as From Como some miS rants be S an their urban careers as ett hi88 lers of bread and Po or chuno W he had P p Y P finished his task of dr Y in and freezin the otato corn or other oods which re uiredts. little capital exPenditures or shoP assistan of S q Some S S p es, a certain q uantit Y was missin S because he had used the laJJ " ra v ariet otato whi ch,since it contains more moisture to beSin the women who owned a cow or two sold the milk from house to house . Othe r mi gran ts Y of p with alwa y s resulted in 1 the 1:3 ratio of fr esh to froten p ess than became acq uainted with La Paz merel as ay stop on their waY to Yungas, for seasona1 wor k otatoes re uired by th q e atron loss was considered for the landlord . Yungas Peasants -also contributed to part-time or temporarY miSration P a. This serious misdemeanor . At first the landlord a s idot n hin g, but three or four d aY and trade . These Peasants JourneYed as transPorters, dealers and laborers for short term s afterwardseto the sota, th p task master nominated b y the P atron from among the colon os, and the alcalde the communit Y official who watched the fields in contracts when the work load on the altiplano estate Permi tted it or when crowded conditions in the free communities necessitated it. Thi n order to prevent anima1 s from strayinS finto th awaY his best bull. Lates his other s evetuallY led to some settlinS and com em took tuerce bull died from swallowm of metal. Since 1 S aPiec eecon d then noh lonSer plow, and since he was alread Y At the same time some ersons in crowded " free"comelemented subacquainted with the cihis p communities t he took h sewinS machine Y, siblinSs, is croP, his sistence by extensive trade in coca J ' erke d meat anded" and donkey to T auca,a where free enclave within aniline dYes. Therr tricorner hacienda , had a small plo t his the mother of land . From there he left for La Paz where he and his sibling trade linked La Paz the tropical valleYs and the hi$h platean. s first found in s with g lod g a relative of his rother' s. Less than aY For examPle from two free communities o n Lake Titicaca Chiqui Pata and Calata , ear lates en hiswh sister was married the y lived with her p arents-in-law in men travelled the tricornered route from thehe v'e toS another barrio . His sister h ad met her future husband an electricean, La Paz and on to the S Yungas tradin in their firstq uar ters. in coca which theY boughtthe in thecitY Yungasand and sold in local faers. Some of R.C . communit in knew a fnend from h' es Y of origen who worked in a baker Y . This these later established small stores in where AraPata ' frienbaker d brouS ht him to ,atown near Coroico theY contenued the after wor three ' ywhere kenS for some or four their enterPrise. das a bread yaspacker , he was S iven part-time , the 6 to 8 a.m. , J ob as bread vendos to Peasants from free communities also miSrated h citY. Since a Person's initial transismall stores. Some time lates,another b to te aker offered him a better J' ob, whereuPon he beSan to supervise and distribute ' tion to citY lifey is facilitated b former "paisanos" i that a larSe percent is not surPrisinS some seven larSe baskets of bread earlY everY mornenS with the aid of stevedores who even helped carry the bulkY tag e ofSmies rants from all these communiti sPecialized en the marketing of ta9 upa llama load of enflated mone .c. Y . Thereu p on R married but his wife di ed in childbirth Less th an a Y ear lates. After that he "fell on evil dun formerl used forice cookinS fuel. Others sol dtransPorted on llama Y d which theY way s"to -- he beSan and gamble. from Mt. ChacaltaY a, while from tailors, Amak drink aramiSrants became oJ'e, bakers, etc. In Durin8this time his went br some of the more crowded communities th re i s s a tradition of female weavinS of woolen others to school one com p leted elementa the rY school and shawls belts blankets cand ponchos ' on other S raduated from academ the national olí _ we e and continue to bewhi sold inh thercides ce . Toda the latter is Y sY a traffic p olice leeute order from individuals or b rerchan w nant. husband Another y ts ho are sometimes the weavers erbroth moved to Ar gentina. males from the who trade in ddition to sellen . coca.communit Theseq also taelors. take re uests.for w so , bread R.C.wethout al so oven oods ... S worked PaY for His first tailor 1 er . was a mmunit ith names of s eciflc individuals and d woven ._, . paisano , a person from his honre co , . em , Y, the second he met in tocan. WorkinS forstableshen both laid the basas for e hemself a fu11 gas time taelor in his own work The Life Histo of R.C. shoP.. The life histor of R .C.tminS ht be instructeve demonsProcesses^of rate Y 8 both mthe RC.'s life histor is r elated at lenS th beca use use his enence ellustrates en er_ 1 p t exsett ement marketing and migration the R e m before as well asfor the interrelateonshiP betcaeen the relationshi m' p s, igratory atterns, and mercantele activitee r in Andean P s ooted deeP1Y various marketing groups and r ion e s. R.C . was born 'en Compi. His father h ad ad been a history. connecteons R.C.'s wrth'the hacienda comm unidad cety and Yungas , as we11 as Com eno too and his mother was a c om unera, a member of one of the enclaves of free his trading ex perience , common to colonos and comun eros alike were crucial in rovedin P S communities which remained in the midst of the hacienda of comPi even after all the other him with the o ' when for miS rata p ssibiletY on conditeons beca me intolerable. Relatives and families were forced to seil their 1and to the hacienda . In the 19 30s duranS the Chaco War , others from his nativ e asea living n cet aenabled him and his f mil Y i the Y to find their initial when R.C. was fifteen to twent Years of aS e, he was on travellenS the road constan Y tlY, weth and subseq uent lo dgengs, trainin and emPloYment. For S, R.C. and for others like him , three mules transp ortin dried shee and llama meat and som S P etimes Potatoes and quina marketing served as a means towards u p ward mobele t . Man of the weves of men who Y Y from Compi to the Yungas. He used to s end the flrst niSht en Batallas in a rest house, and migrated to at the that time marke ted too and contin ue to do so to thes daY.SinSle citY the second nightGuachalla in another one in en a secteon of La Paz w here colonos from the women frequently ' se withtho elleSi temate left befor echeldren thewho Reform also hacienda of the Guachalla famil Y transP orted lowenS the hacienda produce. The fo1 thed or became market vendors since there w ere few other ob oPPor J tunities available for women nig ht unit he sleptnear in Unduavi a comm the entrance of the Yungas v 1 Y a leYs, and the except en marketing and domesti c service. fourth night in Huarinilla a vill aS e even farther down . Theremained niSht after that he in R.C.'s mule trad e maY be tinuit veewed asof a con the kinds Y of s connection between Coroico the province capital , wher e he staY ed for free with som owners. Hese , e hacienda antiplano and communities exestent en Pre_Incaec an d Inca times which the yungas he and others who had a bit of capital bou t coffee and coca cland estenel Y from the serfs Spaniards emP lo ed their for own ben Yfor efit trans orters at a latesrY date . The lefe histo P who were obliS ed toproduce sell their derectl to the landlord f r Price a1 y o ower . If theY had illustrates the c onflect of interests a nd the interlinkaS e of different sYs ms w teexchanSe hech no moneY the orted cargo, the Yungas Ysirpl trans Y either from to the 'verP the cetY or vice was also true earlier durang the Inca and the colonial Penod. Fina11Y, marketing strateSíes sa. such as R.C.'s w ere profoundl affected r ocesses on level the n Y Y pbational such as was , in R.C. brought his goods throuS h the center of the cit Y . Others who caere afrae dofbein g this case the Chaco was and enp reveous eno ds the Inca intruseon P and the SPanish Con_ inducted into the armY brou htS their a fruit and coca toa the Tambo Guachal1 on more ciruest. Further rofound q chau es ASrarian resulted fr m _ p g o the Reform and Social Revolu cuitous route . There women from the Camacho market and the former market n ear the tion of 1952/53 whi ch cae have analY zed elsewhere Buechl r e J.-M . 1972 , 1980) . Chok ' e Yapu River urchased their ' oods wholesale . ThenSs Sseca wor P S se when R.C, s N 1 ; g JUDITH-MARIA BUECHLER Trade and Market in Bolivia Before 1953 119 NOTES tField research pro8ressed between 1965 and 1975 sPonsored by McGill University Center for Developing Área Studies, The Social Science Research Council, and Hobart and William Smith Colleges Faculty Research Grant. 21 am deepIY indebted to RaYmond BromleY. David Browman, Bruce Mannheim, and Diane Hopkins for their generous sharing of published and unpublished materials. Their bibliographic suggestions were extremely valuable. aEFEUENCEs Alberti, Georgio and Enrique Mayer, Ed. 1974 Reciprocidad e intercambio en los Andes peruanos . Lima: instituto de Estudio Peruanos. Appleby, Gordon 1978 Exportation and its Aftermath : The Spatioeconomic Evolution of the Regional Marketing System of Highland Puno, Peru , Ph.D. Dissertation , Stanford University. Baudin, Louis 1961 A Socialist Empire : The Incas of Peru . New York : D. Van Nostrand. 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