copyright protection: from Monkey Selfies to Cézanne Mike Seyfang via Flickr. By Kimberly Peaslee Every day each of us interacts with works protected by copyright – at work, at home, online. Understanding what can be protected via copyright, how it can affect us as both consumers and creators, and when we need to seek permission to use another’s work enables us to avoid potential legal disputes. Copyright protection in the United States is based on the Constitution and is governed primarily by federal statutes.1 Additional statutory rights are afforded to authors who federally register their copyrights with the Copyright Office within either three months of publication, or before there is any infringement of the work.2 These additional rights can be significant and will be discussed in more detail later in this article. Also outside the scope of this writing is the fact that US copyrights are also protectable around the world through various treaties.3 As stated in the Copyright Act of 1976, “copyright protects an author’s creative expression once it has been fixed in a tangible medium.”4 While this statement may seem simple, further inspection reveals that it is complex. Copyright is not a single right, but rather a bundle of rights including the right to copy, distribute, perform publicly, display publicly, and create derivative works.5 Each of these rights can be owned and/or licensed, separately or as a whole.6 Copyright Ownership To be an “author,” one must contribute sufficient creativity to a “work” to satisfy the requirements for copyright protection. The Copyright Office has recently clarified that an author cannot be a plant, an animal, or nature itself.7 While that might seem obvious to some, a series of “monkey selfies” recently garnered international attention when a photographer’s camera was stolen by a Black Macaque and used to take a series of self-portraits. See, for example, Figure 1. When the portraits were uploaded onto Wikipedia as part of their creative commons project, the owner of the camera, David Slater, attempted to claim ownership of the copyright in the images, arguing that the camera was his and had cost 26 him a lot of money. As Slater soon found out, ownership of the camera has no bearing on the authorship or ownership of the copyright in the resultant photographs. The now famous “monkey selfies” are not a case of joint authorship, either. Generally, barring a written agreement, a work created by co-authors is jointly owned by the authors.8 To be a joint work, the work must be created by two or more authors, the contributions by each author must be inseparable or interdependent parts of a single work (e.g., art for a graphic novel), and the authors must have intended their contributions to be merged into a single work.9 Furthermore, each contribution must be of sufficient originality as to be independently copyrightable. When a work is jointly owned, each owner has an undivided interest in the rights to the whole work.10 Joint authors have the right to exploit those rights without permission of the other owner, but they also have a duty to account to the other owners their share of the profits from any exploitation of the work.11 While it may seem counterintuitive, two people can independently create the “same” work.12 If there is no evidence of copying, either direct or indirect, then each individual person is the sole author and owner of his or her respective work, even though the works are not unique. Generally, an employer is the author of a work created by an employee within the scope of his or her employment.13 This is referred to as a “work made for hire.” A classic example is a software developer working for a software company. A “work made for hire” is statutorily defined and also refers to limited instances of commissioned works.14 Having agreements in writing is important in issues of copyright ownership. Because ownership in a copyright initially vests in the author, it is very important to have the artist/author assign the copyright to you, so there is no confusion as to the intention of the parties.15 To ensure that you own the copyright to works that you have created specifically for yourself, it is prudent to have an agreement in writing. Qualifications for Copyright As expected, there must be some element of creativity in a work for it to warrant copyright protection at all.16 Copyright protection does New Hampshire Bar Journal Fall 2014 Figure 1: One of the now famous “monkey selfies” at the center of the Wikipedia/David Slater spat. not extend to single words, slogans, ideas, facts, processes, or the like.17 Those types of “expressions” may be protectable through other means, including trademark or patents if they cannot be copyrighted. An “expression,” as defined in the statute, includes, but is not limited to, a literary work, musical work, dramatic work, pantomime or choreographic work, pictorial, graphic or sculptural work, motion picture or other audiovisual work, sound recording, architectural work, or some combination thereof.18 Because some works may fall into various categories, or consist of several protectable forms, a license granted to use a particular work must be clearly defined. For example, if you are interested in publicly playing a sound recording, then you may also need permission to use the lyrics, the musical composition, or other copyright-protected components. There are clearinghouses to help establishments, such as restaurants and retail stores, obtain the proper permissions needed to play large libraries of music at their particular venues.19 For a creative expression to be “fixed” in a tangible medium, it must be capable of “being perceived or otherwise communicated for a period of more than transitory duration, either directly or with the aid of a machine or device.”20 Common examples are photographs, recordings, printed or written works, or works viewable on a computer. Examples of things that would not be copyrightable unless fixed in a tangible medium are storytellers, a sports team, or a dancer performing live. It is also important for the fixation of a work to be by or with the permission of the author.21 Once a football game has been recorded with the permission of the NFL, for example, the recorded game is copyright- Fall 2014 able, and broadcasting the game without permission could violate the copyright and be actionable, unless the broadcast falls into the statutory exception.22 Copyright Registration Once you have created a work, the next step is to balance the benefits of registering your work against the risks of not registering your work within a certain period of time. Because there is neither state copyright protection nor any “poor man’s copyright,” your copyright must be federally registered if you wish to sue in court to protect the copyright.23 Federal registration costs roughly $50 per work and consists of a submission of some representation of the work along with a completed application form.24 In some cases, an actual copy of the work must be submitted.25 If certain criteria are met, you may register several works as a collection to save on fees.26 The requirements for registration differ depending on whether the work has been published; “publication” in the copyright context generally relates to the circumstances under which there has been some transfer of ownership.27 If you federally register your copyright within three months of publication, or before an infringement occurs, the benefits of that registration include the right to recover statutory damages and attorney’s fees in actions related to your copyright.28 If you do not register your copyright until after an infringement has already occurred, you can only recover actual damages and lost profits.29 Having to prove damages can add considerable costs to enforcing your rights. There are other benefits to federal registration, as well. Federally New Hampshire Bar Journal 27 registering a work within five years of publication is prima facie evidence that the copyright registration is valid.30 Federal registration also allows you to record the registration with US Customs, which can help prevent the importation of infringing articles. Copyright Terms and Infringement Depending on the identity of the author of a copyrighted work, the term of copyright protection can vary. In the case of an individual, the copyright for a work lasts for the author’s life, plus 70 years.31 In the case of joint authors, the copyright lasts for 70 years after the last surviving author dies.32 For “works made for hire,” the copyright lasts for 95 years after publication, or 120 years from creation, whichever is shorter.33 The extraordinary length of time protection lasts can make the search for permission to use a copyrighted expression difficult, but no less important. As a general matter, the use of any of the bundle of rights (i.e., the right to copy, distribute, publically perform or display, or create derivative works) afforded to the copyright owner without the owner’s permission constitutes copyright infringement.34 To prove direct infringement, a copyright owner must show a valid copyright in the work and that the “infringer” exercised any one of the exclusive rights. Copying can be evidenced indirectly by demonstrating that the alleged infringer had access to the copyrighted work and that there are similarities between the works. It is not a defense to an infringement claim to say that you diligently tried to get permission but could not. This is true even if you could not find the work’s owner. If you cannot obtain written permission to use a copyrighted work, it is generally better to choose another work, or create a work yourself for a particular purpose. The penalties for copyright infringement can include injunctions, the destruction of infringing articles, damages, enhanced damages for willful infringement, costs and attorney’s fees, and even imprisonment.35 With stakes this high, it is important to ensure that anyone you hire to create a website for your business, for example, is clear on the risks involved in a copyright infringement action. There are limitations on the scope of copyright protection - including some affirmative defenses to copyright infringement - but it is wise to understand under what circumstances these exceptions may apply, so as to avoid being lulled into a false sense of security. For example, it is becoming easier and easier to copy the images of others and post them to social media sites. It may even appear that no one is being punished for using copyrighted works in this manner. While there may be instances of artists/authors welcoming the added publicity, there are certainly other instances where unauthorized use of another’s work results in a lawsuit. One consolation for visual artists, at least, is that it is getting easier to track the use of your images online, but this does require active policing on the Internet.36 One recent example of copyright infringement on social media involved Daniel Morel, a photographer on location in Haiti during the 2010 earthquake. Morel tweeted several photographs of the devastation; within hours his photographs had been retweeted all over the world and were being attributed to someone other than Morel. The Southern District of New York found that Getty Images and Agence France-Presse willfully 28 copied Morel’s photographs without his permission and awarded Morel $1.2 million in damages.37 While this case involved sophisticated parties, these types of lawsuits could impact anyone who uses social media. It is important that every social media user has an understanding of what is and is not permitted on the respective sites and, at the very least, reads the terms and conditions for each such platform he or she uses. One often-discussed affirmative defense to copyright infringement is Fair Use.38 Fair use generally falls into two categories: parody and commentary/criticism. The first major category of fair use, parody, is typically a piece of writing or music that deliberately copies another work in a comic or satirical way. By definition, parody requires that a substantial amount of a relatively well-known work be used by another. The second major category of fair use, commentary and criticism, encompasses news reporting and educational uses. When commenting on or criticizing a copyrighted work, the fair use doctrine allows some of the copyrighted work to be reproduced to achieve that purpose. However, to qualify as fair use, courts typically take the position that you should use only what is necessary. As you might imagine, what is “necessary” depends on the situation. Some examples of commentary and criticism include quoting lines from a song for a music review, summarizing a scientific study for a news report, or copying a portion of an article for a class you are teaching. Determining fair use requires the court to use a balancing test, and each case is very fact-specific. Some of the factors considered by the courts include 1) the purpose and character of the unauthorized use, 2) the nature of the copyrighted work, 3) the amount and substantiality of the portion used without permission, and 4) the effect of the unauthorized use on the potential market for the copyrighted work.39 The first factor, the “purpose and character of the use,” focuses on two issues; first, whether the use is a commercial use, and second, whether the use is transformative.40 A transformative work is one that adds something “new” to the copyrighted work, whether that is a new meaning, a new expression, or a new message. The second factor, the “nature of the copyrighted work,” reflects both the level of creativity and whether or not the work was “published” in the copyright context. The Supreme Court has held that it is unlikely to be fair use if the work has not been published, because the author generally has the right to control the first public appearance of his or her work.41 Also, if the work is highly creative, it is generally afforded greater protection than informational or functional works.42 A highly creative work might be a painting or a sculpture, while an informational work might be an instruction manual. The third factor, the “amount and substantiality of the portion used,” assesses the quality, not the quantity, of what is used. If, for example, another uses critical passages from a work or summarizes the whole work (e.g., the unauthorized use goes to the “heart” of the work), then it may not be fair use.43 However, the amount and substantiality used may need to be high if, for example, the new work is a parody. The fourth factor, the “effect of the use on the potential market to the copyrighted work,” focuses on whether the unauthorized use harms the owner or even replaces the original work. This is another very important factor in the fair use analysis, in addition to the purpose and character of New Hampshire Bar Journal Fall 2014 the use. When there is direct competition between the works, the courts will typically rule against the alleged “infringer.” As with other applications of fair use, fair use in the copyright context is a balancing of one’s intellectual property rights with another’s First Amendment, or free speech, rights and requires the consideration of multiple factors. It is generally not fair use to post copies of another’s photos, quotes, or writings on the web without permission, especially on your business website. Similarly, posting items on social media can be problematic because the simple act of “liking” something is unlikely to qualify as commentary or criticism. A review of a particular website’s terms and conditions can clarify many circumstances in which potential infringement could occur. As a consumer or creator of copyrightable works, a written agreement is generally well worth the effort and expense. A well-crafted agreement between the author of a work and a commissioner/user/purchaser of a work can help avoid the cost of defending against or enforcing a copyright claim in court by clearly memorializing the intent of the parties. It is wise to seek out competent counsel versed in copyright issues to determine whether a license or an assignment is better suited to a particular situation and also to determine what terms might be relevant to the particular relationship. It is also important to note that while you may purchase a work (e.g., a painting or a sculpture) from an artist or a gallery, the copyright does not flow with the work. One related area of the law that has caused some confusion is the First Sale doctrine, which permits a purchaser of a particular work to sell, display, or otherwise dispose of the particular copy of the work that was purchased.44 This right is somewhat unique to the United States and in no case does it extend to additional copies of the work. Additionally, under New Hampshire law, art dealers are required to have a written agreement with their artists.45 As an artist/author, if you are interested in showing your work in a gallery, you should carefully review the written agreement with the gallery to make ensure that each party’s expectations are clearly defined. As a third-party purchaser, it is also wise to have a written bill of sale to memorialize the agreement. Copyright law is broad and has many nuances. Copyright protection touches fine art, branding, industrial design, and countless other aspects of our daily lives – even the simple use of social media. I hope this article has provided you with a basic understanding of copyright’s commercial and cultural value and has sparked an interest in learning more. ABOUT THE AUTHOR Kimberly Peaslee, who is admitted to practice in several states and to the national patent law bar, works with a range of clients to help capture and protect their intellectual property assets. She practices at Upton & Hatfield, LLP in Concord. Fall 2014 Endnotes 1 United States Constitution, Article 1, Section 8, Clause 8;Copyright Act of 1976, 17 U.S.C. §§101-805. 2 17 U.S.C. §504; the Copyright Office is part of the Library of Congress. 3 Id. §101. 4 Id. §102. 5 Id. §106. 6 Id. §201. 7 U.S. Copyright Office, The Compendium of U.S. Copyright Office Practices §306 (3d ed, 2014). 8 17 U.S.C. §201. 9 Id. §101. 10 Id. §106A. 11 H.R.Rep. 94-1476 at 121. 12 Feist Pubs., Inc. v. Rural Tel. Svc. Co., Inc., 499 U.S. 340,345 (1991). 13 17 U.S.C. §101; §201. 14 Id. 15 Id. §201. 16 Feist, infra n. 14 at , 358. 17 17 U.S.C. §102. 18 Id. 19 There are several clearinghouses for music licensing including, but not limited to, BMI, ASCAP, and SESAC. 20 Id. §101. 21 Id. 22 See Id. §110. Establishments of certain size, etc. may be allowed to display the game under certain circumstances but are not able to rebroadcast the game. 23 Id. §301. 24 See www.copyright.gov/eco. 25 Id. 26 Id. 27 17 U.S.C. §101. 28 Id. §412;§§504-505. 29 Id. §504. 30 Id. §410. 31 Id. §§302-303. 32 Id. 33 Id. 34 Id. §501. 35 Id. §§502-506. 36 There are services and websites directed to mining the internet for image files. One such example of a reverse image lookup is by Tineye at https://www.tineye.com. 37 Agence France-Presse v. Morel, case number 1:10-cv-02730, in the U.S. District Court for the Southern District of New York (2013). 38 17 U.S.C. §107. 39 Id. 40 See Cariou v. Prince, 741 F.3d 694 (2d Cir. 2013). 41 See Harper & Row Publishing, Inc. v. Nation Enterprises, 105 S.Ct. 2218 (1985). 42 See Stewart v. Abend, 110 S.Ct. 1750 (1990). 43 See Harper & Row, 105 S.Ct. at 2231. 44 17 U.S.C. §109. 45 N.H. REV. STAT. ANN. § 352:7 (2014). New Hampshire Bar Journal 29
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