FUNDRAISING PACK
Contents Page
Page
1.
Contents page
2.
Introduction
3.
Top fundraising tips to get you started
Sponsorship - where to start
4.
Asking for sponsorship
How the money you raise will make a difference
Useful Starfish information
5.
Asking for sponsorship continued
The Starfish story
Starfish case study
6.
Asking for sponsorship continued
Starfish blog
Sponsorship email
7.
Sponsorship - all you need to know
Setting up a fundraising page
8.
Sponsorship - all you need to know continued
The good old sponsorship form
Paying in your sponsorship money
9.
Two simple ways to make your money grow
Matched Giving
Gift Aid
10.
A-Z of fundraising ideas
11.
A-Z of fundraising ideas continued
12.
Dynamic warm up from Pure Sports Medicine
13.
Nutritional guide from Pure Sports Medicine
14.
And finally
1
Thank you very much
for choosing to run for Starfish Greathearts Foundation
Dear Starfish runner
Thank you very much for choosing to take on a challenge to support Starfish!
Welcome to the Starfish fundraising pack. This pack aims to provide you with
a variety of fundraising support, including:
♦
Ideas for fundraising events
♦
Advice on setting up an online fundraising page
♦
Top tips for reaching your fundraising target
This pack also includes dynamic warm up exercises and a nutritional guide.
Starfish Greathearts Foundation is committed to bringing life, hope and opportunity to children in
southern Africa who have been orphaned or made vulnerable by HIV/AIDS. Due to the AIDS
pandemic there is a generation of children growing up in southern Africa without parental support
and relying on increasingly strained communities. These children are exceptionally vulnerable to
neglect and abuse. Starfish is a vehicle for delivering change, helping these children to rebuild their
lives. Starfish believes by helping one child at a time, we can make a difference.
The money you raise by taking part in a running event will help Starfish reach more children and put
a smile on their face and for that we are truly grateful.
My name is Hester Enthoven, I’m a community fundraiser for Starfish and will be your point of
contact throughout your challenge. I have lots of fantastic fundraising ideas to suit everyone and
know many tricks of the trade, so please do ask me for any fundraising advice you need and about
any queries you may have. I will be in regular contact with you - so look out for my emails!
My contact details are:
Email: [email protected]
Telephone number: 0207 597 3797
Address: Starfish, 2 Gresham Street, London, EC2V 7QP
Website: www.starfishcharity.org
Thank you again for choosing to run for Starfish Greathearts
Foundation, your support is greatly appreciated.
Good luck with your training and fundraising!
Hester Enthoven
Community Fundraiser
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Top tips to get you started!
Sponsorship - where to start
Who do you know already that you can ask?
♦
Friends and family - not only great for sponsorship but also for ideas and support when
planning your fundraising events.
♦
Work - take advantage of notice boards and the intranet at work to let people know what you
are up to. Also many companies will support your fundraising through their Corporate Social
Responsibility programmes and Matched Giving schemes (see page 9).
♦
Your community - if you live in a small town or village, ask a local business in your area to
sponsor you. They can donate both ‘in cash’ or ‘in kind’ by giving prizes for a raffle perhaps.
♦
Groups - let people know about your challenge in any groups you are part of, for example
sports clubs / church groups / rotary clubs / book groups etc.
♦
Other peoples networks - find out who your contacts know and use their networks, for
example can your spouse ask their work? Can your sister/brother tell their friends?
Let everyone know
Make sure that all your friends, family members and colleagues know about your challenge so they
can offer their support. The easiest way to do so is to send out a facebook message or an email
detailing your challenge, including a link to your online fundraising page and perhaps the
inspirational story behind Starfish and information about how their money can make a difference
(please see pages 4-6).
Play it safe and keep it legal
If you decide to collect money in public or private venues, host a party selling alcohol or organise a
raffle, you need to contact your local council for further information and permission. Also make sure
your have made all provisions for Health and Safety and have a qualified First Aider on site. Give
Hester a call if you are in any doubt.
Don’t be afraid to ask! You will be surprised by peoples generosity.
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Asking for Sponsorship
How the money you raise will make a difference
When asking people for sponsorship it is always nice to be able to let them know how their money will
make a difference, so please do refer to the list below.
£3.50 can feed a child for a month – crisis intervention and providing food parcels to families in need is
vitally important to give immediate care.
£6 can buy school shoes for a child.
£20 can provide an emergency medical pack for a caregiver – these care visits ensure that in child
headed households the children have everything they need to feed younger siblings, send elder
children to school and generally offer care.
£50 can send a child back to school by providing them with a uniform, school shoes, books and
stationery – the children that we support need to attend school to escape the cycle of vulnerability and
poverty. Children in southern Africa need a school uniform in order to attend school.
£100 can provide equipment for a crèche for 50 children – Starfish funds crèches so that the older
children of child headed families can go to school knowing their younger siblings are safe and cared
for.
£210 can provide the seeds and fertiliser for a Community Organisation’s vegetable garden start-up.
Food gardens promote sustainable living, allowing centres to grow food for the children they care for
whilst also giving the children the chance to learn practical skills.
£500 can provide an educational and esteem building outing for children at day care.
£1,000 can provide funds for an Orphaned Vulnerable Child Care coordinator for 6 months at a day
centre.
Useful Starfish information
When asking for sponsorship it is great to have a few facts about Starfish and the work that Starfish
does in southern Africa. Please feel free to use any of the ones below:
♦
Starfish Greathearts Foundation is an international development charity responding to the AIDS
pandemic in southern Africa.
♦
Due to the AIDS pandemic, there is a generation of children growing up in southern Africa
without parental support, and relying on increasingly strained communities. These children are
extremely vulnerable to abuse, malnutrition, dropping out of education, turning to crime and
contracting HIV.
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♦
Starfish supports grassroot organisations in order to reach the most vulnerable children.
♦
Starfish believes that to make a difference it is essential to help one child at a time, ensuring
measures are sustainable and replicable.
♦
All the work of Starfish is focussed on achieving the highest impact at the lowest cost. Starfish
currently delivers crisis intervention, comprehensive care and development programmes
through partnerships with non-governmental and community based organisations at
grassroots level in communities throughout southern Africa.
♦
With your help Starfish can reach more children and put a smile on their face.
The Starfish story
The inspirational story behind Starfish is really great to use when asking for sponsorship. One of our
past runners quoted the story in her email signature and got a great response.
An old man had a habit of early morning walks on the beach. One day, as he looked along
the shore, he saw a human figure moving like a dancer. As he came closer he saw that it
was a young woman and she was not dancing but was reaching down to the sand, picking up
starfish and very gently throwing them into the ocean.
"Young lady," he asked, "Why are you throwing starfish into the ocean?"
"The sun is up, and the tide is going out, and if I do not throw them in they will die."
"But young lady, do you not realise that there are miles and miles of beach and starfish all
along it? You cannot possibly make a difference."
The young woman listened politely, paused and then bent down, picked up another starfish
and threw it into the sea, past the breaking waves, saying:
"It made a big difference to that one."
Starfish case study
This case study shockingly highlights the importance of the work that Starfish does so will be useful
to consider when asking people to support you in raising money for Starfish.
Leseding Day Care is a community based organisation in the Western Cape which Starfish
supports. As part of their development programme the children at the centre were asked to write
‘their story.’ This is one of their stories:
“I hate you AIDS you are a killer. You are dangerous. You killed my parent, you killed my brothers
and sisters, you killed the people who are taking care of me, now you are smiling, thinking that I am
alone. It is a shame with you because I am not alone anymore. Leseding Day Care is always with
me. Leseding Day Care is fighting for me.”
5
Starfish blog
A great way to get people interested in your challenge at different stages in your journey is to write a
blog, updating people on how your training is going. Below is a blog written by one of our runners for
other Starfish Royal Parks Half Marathon runners.
Training for the Royal Parks Half Marathon - Angela Isherwood
In July I ran the British 10k for starfish, and a few weeks ago I ran the Starfish Breakfast 10K which was a fantastic
training run for the Royal Parks Half Marathon. Prior to the Starfish 10k I had an unfortunate knee injury from a
go-karting accident, and this race was great to test my confidence on my knee and get me running properly again.
Other than the small injury that had me resting for 2 weeks and taking it easy for a further 2 weeks, my training has
been going really well. On the Sunday just gone I managed to run 12 miles. This will be my
longest run before the race, and was a great opportunity to test out my race nutrition plan,
which involves sports drinks and carbohydrate gels.
Now I’m in my taper, which personally I find the best part – maximum 45 minutes running
at a time before the race, and I can eat what I want (within reason). Because the half
marathon distance takes the majority of people beyond the energy supplies they can usually
store in their muscles, it is important pre-race to try and get these energy supplies as high as
possible, which means plenty of carbohydrates (pasta, rice, bread, fruit).
The other key variable that will effect performance on race day is hydration. For this I am
cutting out alcohol, and drinking lots of water. Unfortunately I cannot get through the day
without my tea and coffee, but if you do have the will-power to cut down on that as well, and
focus on fruit and herbal infusions, I’m sure that’s very good for you too.
With only a few weeks to go I am really concentrating on staying healthy and injury free.
When the seasons change, as they are now, it is easy to catch a cold, so I am trying to keep
warm when outside, and wash my hands regularly to avoid getting ill.
When training for a half marathon you need to think not only about your fitness and training
but also about nutrition so I have been talking that into consideration on a daily basis.
Sponsorship email
When writing an email to your contacts asking for sponsorship, it is useful to include information
from this section, for example the Starfish story and Starfish facts. It is important to think about what
will appeal to the people you are asking. Please use the email template below if it will be of use.
Dear … (name)..…..
On the ...(date)..... I’m running the .....(race name)......for Starfish Greathearts Foundation, an international
development charity which aims to bring life, hope and opportunity to children in southern Africa who have been
orphaned or made vulnerable through HIV/AIDS.
Due to the AIDS pandemic, there is a generation of children growing up in southern Africa without parental
support, and relying on increasingly strained communities. These children are extremely vulnerable to abuse,
malnutrition, dropping out of education, turning to crime and contracting HIV. Starfish works with community
based organisations to reach these children and help them to rebuild their lives.
The inspiration for Starfish comes from this lovely story:
An old man had a habit of early morning walks on the beach. One day, as he looked along the shore, he saw a
human figure moving like a dancer. As he came closer he saw that it was a young woman and she was not
dancing but was reaching down to the sand, picking up starfish and very gently throwing them into the ocean.
"Young lady," he asked, "Why are you throwing starfish into the ocean?"
"The sun is up, and the tide is going out, and if I do not throw them in they will die."
"But young lady, do you not realise that there are miles and miles of beach and starfish all along it? You cannot
possibly make a difference." The young woman listened politely, paused and then bent down, picked up another
starfish and threw it into the sea, past the breaking waves, saying: "It made a big difference to that one."
Please sponsor me and support Starfish in making a big difference to children in southern Africa by going to …...
drop a donation by my desk.
(insert online fundraising page link)...... or
Thank you!
………………….
6
Sponsorship - All you need to know
There are two great ways to fundraise through sponsorship:
1. Setting up an online fundraising page
Virgin Money Giving
This is an online fundraising site which allows you to set up your own fundraising page on which you
can include descriptions of the challenge, information about Starfish, a running total of sponsorship
money raised, photographs and personal messages. To set up a page please go to
http://uk.virginmoneygiving.com/giving/, type in ‘Starfish Greathearts Foundation’ in the ‘Donate to
charity’ section, click on our homepage and then click ‘start fundraising’.
Justgiving
Justgiving is a similar fundraising site. To set up a page go to http://www.justgiving.com/starfish and
click ‘make your page.’
We preference Virgin Money as the transaction fees charged to Starfish are less.
Example of a Starfish Virgin Money fundraising page:
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2. The good old sponsorship form
Some people prefer giving donations offline, using a sponsorship form is the best way to do this. A
copy of the form can be found at the back of the pack. Please make sure your donors fill in all their
details and tick the gift aid column if applicable.
Please fill in your details
here.
Please make sure the
full name of the donor
is filled in.
Please make sure the gift aid
column is ticked if applicable.
Please make sure the full
home address of the donor
is included. We cannot claim
gift aid if it is not.
Paying in your sponsorship money
Cheques
Please make cheques payable to ‘Starfish’ and post them (with a note stating who the money is
from and that they are supporting you) to:
Starfish, 2 Gresham Street, London, EC2V 7QP
Bank Transfer
You can deposit funds directly into our bank account. If you do, please email Hester
([email protected]) and let her know when you will be making the transfer and
how much it will be for. The Starfish account details are:
Starfish Greathearts Foundation
Barclays/Holborn
Account No: 50446564
Sort Code: 20-41-41
* Cheques and bank transfers are eligible for gift aid. Please ask donors to post or email a
copy of the donation form to us (you will find a copy at the back of this pack).
8
Two simple ways to make your money grow
1. Matched Giving
Matched Giving is a fantastic scheme which many businesses and organisations are on board with.
Matched Giving is when your employer matches the amount of money you raise. This is therefore a
great way to double your money! It is certainly worth talking to your Corporate Social Responsibility
or HR department about it. Starfish are willing to complete any documentation needed to support
requests for funding.
2. Gift Aid
Believe it or not, the tax man does help with your fundraising! For every £1 donated, the Inland
Revenue will donate an extra 25p to Starfish if the donation is eligible (donated by a UK tax payer).
So please don’t forget to gift aid your donations and make sure people sign and tick the relevant
box on the sponsorship form!
Photographs from The Starfish Breakfast Run by Loredana Denicola and Miles
Hart
9
Your A to Z of Fundraising
A fantastic and fun way to raise money is by organising your own fundraising activity or event. There
is a wide range of events you can put on - please see the ideas listed below. If you are thinking
about organising an event and would like some support then contact Hester. For other ideas keep
an eye on the Starfish website to see what Starfish events are happening - www.starfishcharity.org.
A
Auction
Afternoon tea party
Art exhibition / sale
B
BBQ
Bike Ride
Band Night
Bake Sale
C
Comedy night
Car boot sale
Car wash
Coffee morning
Dog walking
D
Dress down day
Dance off
E
Egg hunt
Eighties night
Film night
F
Face painting
Football Match
Fashion show
G
Golf Day
Games night
H
I
J
K
Hair shaving
International party
Job swap
Hawaiian party
Indie music party
Jumble sale
Karaoke night
10
Kick boxing tournament
L
M
Ladies who lunch
Murder mystery party
Music festival
Netball tournament
N
Night time hide and seek
Odd jobs day
O
Open mic night
pampering party
P
R
Poetry night
Raffle
Scrabble competition
Salsa night
S
Street Party
T
Treasure hunt
V
X
Talent show
U University challenge
Variety show
X-men party
Y
W Wine tasting
Yoga party
Z
Zorbing
Fancy organising a dinner party? Why not make it a Starfish Dinners of Hope?
Dinners of Hope is all about getting your friends or family together
for a fantastic dinner party, then at the end of an enjoyable evening
asking your guests to make a donation to Starfish (and in this
case as sponsorship towards your challenge). The idea being that
the money they would have spent on a meal in a restaurant is now
donated to Starfish. To host a Dinners of Hope, Starfish will send
you a pack which includes a step by step guide and recipes from
award winning Alan Coxon TV Chef. You will also receive a
wonderful reusable shopping bag. If you are interested in hosting a
Dinners of Hope then contact Hester.
11
Dynamic warm up from Pure Sports Medicine
Pure Sports Medicine is a ‘unique, sports injury practice dedicated to the prevention, diagnosis,
treatment and rehabilitation of sports injuries and musculoskeletal problems.’ Below are some
fantastic dynamic warm up exercises for running which Pure Sports Medicine recommend. Dynamic
stretching utilizes movement to stretch the body before exercise. It is widely regarded as the most
effective and safest form of stretching in order to prepare the body for exercise by increasing
flexibility and reducing the risk of injury. The exercises below are designed to ‘wake up’ your
muscles and improve nerve impulses (brain-muscles). For a visual understanding of dynamic
stretching, please view this video on youtube - http://www.youtube.com/watch?v=DkCZym9CT54
The exercises below should be done before each training session and should take no longer then
10 minutes to complete.
Ladder Hammy
Walks
Rotating Squats
Glute Knee Hugs
Pop/ups Straight
Leg Runs
Walking Lunges
Dynamic Psoas
Stretch
March/Skips
Dynamic Calf
Pure Sports Medicine
Focused Treatment for Focused Individuals
Telephone 08447 700 800 www.puresportsmed.com
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Nutritional Guide
Nutrition Tips for Runners – Countdown to Race Day
Race Week
•
Hydrate well - water is best and in particular, during the carbohydrate loading period.
•
Start carbohydrate (CHO) loading three days before the event. So continue with your high
carbohydrate training diet (CHO making up 50-60% of your diet). Then increase carbohydrate
intake slightly in the 3 days before the race (CHO making up to 70-85% of your diet).
The Night before the Race
•
Avoid eating lots of salad items and vegetables (roughage) as these may prove to be
troublesome on race day, possibly causing digestive problems. Keep pasta sauces simple.
•
Stick to water during the evening meal. Avoid coffee and tea containing caffeine, as these can
disrupt sleep.
The Day of the Race
•
The pre-race meal should contain about 200-300g of carbohydrate and be low in fibre, so as
not to cause stomach upset. Suggestions include: Oat based breakfast cereal with
skimmed milk, fruit, toast and juice, porridge with skimmed milk, mixed berries and banana
and fruit juice, Fruit smoothies with milk and oatmeal or yoghurt.
•
In the hour before the race take a snack or drink for an extra boost of energy to help delay
fatigue; dried fruit, low fat fruit yogurt, cereal or energy bar or a sports drink are good
options.
•
Drinking 400-600mls of fluid, two hours before the race, to enable you to hydrate and also
find time for a visit to the bathroom.
During the race
•
If your race is going to last longer than an hour (e.g. marathon) then you will need to start
topping up carbohydrate levels to ensure you don't run out. Start after about 30 minutes into
the race, aim for about 30-60g carbohydrate per hour and continue at regular intervals. Try
energy bars, gels, bananas, dried fruit-bars or an isotonic sports drink.
•
Don't wait to become thirsty start to replace fluids early into exercise. It is easier to drink
small amounts frequently. Start replacing fluids within the first 30 minutes of exercise.
•
Ideas for carbohydrate during the race
800 sports drink
2 pieces of fruit
Energy gel
Flapjack
2 handfuls dried fruit
2 cereal bars
After the race
•
Remember to eat within the hour to make sure that your body has the fuel to start to
recover. Chooses a snack with some protein i.e. fruit yogurt and sandwich, banana and yogurt
drink, sandwich.
•
Start replacing lost fluids by drinking until urine appears pale in colour. Eat a high
carbohydrate meal following the race and continue to eat carbohydrate rich meals for the next
week to replenish stores.
Pure Sports Medicine
Focused Treatment for Focused Individuals
Telephone 08447 700 800 www.puresportsmed.com
Henrietta Bailey
Nutritional Therapist
[email protected]
13
Thank you and good luck!
Thank you very much for choosing to run for Starfish Greathearts Foundation, your support is
greatly appreciated. Do keep an eye on our website for details of upcoming events:
www.starfishcharity.org. If you have any queries or would like some advice at any point then please
do not hesitate to contact Hester on [email protected] or 020 7597 3797.
Thank you letter from a child Starfish supports
Hello,
My name is Grace*. I am 11 years old. I live in Alexandria. I live with my granny in a small
shack. My granny is not well, she is not even getting any pension. We survive with the
money we get when she is ploughing for our neighbour.
But now my granny is very much ill. She can’t afford to get money to buy for me food,
clothes and uniform. She was very much happy for Impilo project [one of the centres run by
SizaBantwana, a partner of Starfish] to help us with food, because she is happy when I get
food.
The project have also help her giving me a school uniform. She said to me she feel like she
can cry when I came home with a new school uniform. I am also very much happy for that.
To go to school without a uniform is not good. You can’t be free or relaxed.
A child is looking beautiful when she go to school with a school uniform. You can not see
the difference that I don’t have any one to help, when I’m in uniform. So God must be with
those who have that big heart to help us and give us school uniform. I’m very much happy
for them.
*Name changed to protect child’s identity
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