...News and Views Unlimited
advertising opportunities
in Nigeria’s top-class
online newspaper
www.thecable.ng
Who we are...
TheCable 101
Behind the vision
The publishing company
Simon Kolawole, who
served as Editor of THISDAY
from 2007-2012, is the
Founder and CEO of Cable
Newspaper Ltd. He earned
a bachelor’s degree in Mass
Communication from the University of
Lagos and a master’s degree in Governance
and Development from the University
of Sussex, UK, as a British Chevening
Scholar. Kolawole was named among
Africa’s next generation of leaders by
The Banker, a publication of Financial Times
of London, in 2009. He was Mo Ibrahim
Fellow on the Governance for Development
in Africa Initiative at the School of Oriental
and African Studies, University of London,
in 2010. In March 2012, he was named
Young Global Leader by the World
Economic Forum. Kolawole concentrates
most of his thoughts on nation-building
and its impediments, and has written
extensively on governance, conflict and
development.
Cable Newspaper Ltd
The newspaper
The Cable
websiTe
www.thecable.ng
The mandaTe
To deliver knowledge-driven journalism
in the pursuit of
Nigeria’s progress
The vision
To become Africa’s No. 1 online
newspaper - in influence,
content and traffic
ediTorial Focus
Politics and business - and a lot of
entertainment, lifesyle and sport
TargeT readership
Leaders in politics and business
- and youths in their millions
ediTorial values
Independence
Impartiality
Integrity
Defence of Public Interest
Respect for Diversity
Why online journalism is the real deal...
Online journalism on
an upward swing...
TheCable is different,
apparently
Growing IT use: There are over 50 million
Nigerians currently using the internet, as
well as over 120 million mobile phones.
The market is rapidly expanding, with
the growing availability of broadband
nationwide
First and foremost, business and politics.
The Cable is a top-class online newspaper for
decision makers in business and politics.
It is primed to be where they go for credible
information and quality analyses
New generation: For the youth, the best
channel of news delivery is online. That is,
fewer words and lots of multimedia content
Instant news: Online publishing provides
instant reporting of breaking news, often
repeated by the print media the following
day. Nobody waits for morning newspapers
for news anymore
Instant feedback: Unlike in the print
media, readers’ reactions can be quickly
accommodated
Free information: Information wants to
be free and people want free information. A
perfect match then, via the internet
On-the-go access: Readers can read stories
on websites anywhere they are, as long as
there is internet service
Entertainment, lifestyle and sport galore.
Our coverage of matters of interests to millions
of youths is unmatchable: from entertainment
and lifestyle to sport, vacancies, scholarships
and fellowships
First-class professionalism. In this age
of anything-goes journalism, TheCable is a
professionally run newspaper. It is not a
blog or an aggregator but a classy newspaper
produced by those with the professional
expertise
Uncompromising independence. We are
not a tool in the hands of any political, ethnic,
business or religious interests
Plain integrity. We do not engage in threats,
intimidation or blackmail
All-day breaking news. An outstanding
feature is our live reporting of news and
views round the clock. Every minute counts
Moderated Readers’ Comments.
Readers’ comments are moderated and edited.
TheCable is a platform where only intelligent
and edifying comments, devoid of abusive
language, are published
PREMIUM ADVERTISING: PARTNERSHIP DEALS CATEGORY ‘A’
Front Page Partnership
970x108 pixels
970x460 pixels
(Expanded)
700x60 pixels
Break-in
(i)The Front Page Partnership
• ThisistheNo. 1advertisingspaceavailable
inThe Cable
• Itisapush-down advertonthehomepage
• WhenanyuserhitstheHomePage,the
advertwillappearabovethenameplate
• Itfirstappearsas970 x108px,end-to-end
• Itwillimmediatelyexpandto970x460 px,
pushingdownallelementsbelowit,
includingthenameplate,thereby
dominatingthesiteandengaginguser’s
attention
• Itwillthengobackto970x108px,
end-to-end
• Theadvertwillalwaysexpandto970x460 px
onmouse-over
Special Benefits:
• Theadvertwillalsoappearasa“break-in”
700x60pxinthemiddleofallstoriesin
theTopStoriessection
Note: Top Stories are the most important
stories of the day
• The Cable shallregularlytweetinformation
onthepartner’sactivities
• EditedvideosofPremiumPartner’sevents
willbepostedonHomePageonaregular
basis
• My Cable,thetwice-dailye-newsletterofthe
newspaper,senttoanintial150,000email
addresses,willbebrandedinpartner’s
identity
Product: Call
Condition:One-year minimumcontract
PREMIUM ADVERTISING: PARTNERSHIP DEALS CATEGORY ‘B’
Prime Sections Partnership: Politics, Business, Sport, Inside Nigeria and Hot Celebs
970x108 pixels
300x60 pixels
300x60 pixels
700x60 pixels
Break-in
(ii) Prime Sections Partnership
• ThePrime SectionsarePolitics, Business,
Sport, Inside NigeriaandEntertainment (Hot
Celebs)
• Eachsectionwillhaveanadvertising
partner
• Theadvertwillappearas300x60pxontop
ofthesection’sbuttonontheHomePage
• ItwillappearontheHomePageofthe
sponsoredsection,abovethenameplate
• Whenauserclicksanystoryinthesection,
abig970x108pxadvertwillappearontop
ofthepage,fromoneendtotheother
• Itwillimmediatelyexpandto970x460px,
pushingdownallelementsbelowit,including
t henameplate,therebydominatingthesite
andengagingattention
• Itwillthengobackto970x108px,
end-to-end
• Theadvertwillalwaysexpandto970x460px
onmouse-over
Special Benefits:
• Theadvertwillalsoappearasa“break-in”
onallstoriesinthesponsoredsection.
Thebreak-inwillbeatthemiddleofthe
story
• The Cableshallregularlytweetinformation
onthepartner’sactivities
• EditedvideosofthePrimeSection’sPartner
willbepostedontheHomePageatleast
fourtimesayear
Product: Call
Condition: One-year minimum contract
SPECIAL POSITIONS
(i) Pre-Home Page Billboard (Welcome Page)
• DisplaysjustbeforeHomePage
• Itisaninterstitialadvertmeasuring640x480px
• Firstpagetobeviewedbyusers
• Offersoptiontoclicktogototheadvertiser’swebsiteor
tocontinuetothecable.ng
640x480 pixels
The Rates
Product: N750,000 foroneweek
Political:N937,500foroneweek
(ii) Pre-Home Page Video (Welcome Page)
• Arunningvideoonthefirstvisit,notmorethan30sec
• Firstpagetobeviewedbyusers
• PlaysjustbeforetheHomePage
• Givestheoptionof“skip”tousers
The Rates
Product: N1m foroneweek
Political:N1.25mforoneweek
(iii) Video Companion
• Thereisaspecialvideo
sectionontheHomePage
• Thevideosaredesignedto
goviral
• Sponsor’slogowillappearin
allthefeaturedvideos
The Rates
Product: N800,000 foroneweek
Political:N1mforoneweek
REGULAR ADVERTISING
(i) Leaderboard (Maynotbeavailable)
• Thislargebannermeasures970x108px
• ItrunsatthetopoftheHomePage,abovethenameplate
970x108 pixels
The Rates
Product: N2.3m foronemonth
Political:N2.9m foronemonth
(ii) Large Rectangle
• Theadvertmeasure300x250px
• ItdisplaysontherightcolumnoftheHomePage
• Italsodisplaysonallnavigationpages
300x250 pixels
The Rates
Product: N1,050,000 foronemonth
Political:N1,312,500foronemonth
(iii) Half Page
• Theadvertmeasures300x920px
• ItdisplaysontherightcolumnoftheHomePage
• Italsodisplaysonallnavigationpages
• Itisveryprominentandengaging
300x920 pixels
The Rates
Product: N2m foronemonth
Political:N2.25m foronemonth
(iv) Advertorials
• Advertorialwillberunastext,jpegorpdf
• ItwillbeontheHomePage
• Onlytitles/headlineswillshowontheHomePage,withADVERTORIAL
asprefix
• Onclick,theadvertorialwillappearastext,jpegorpdf
The Rates
Product: N200,000 foroneday
Political:N250,000 foroneday
REGULAR ADVERTISING
(v) Platinum Middle Banner
• Theadvertmeasures970x150 pixels
• Itdisplaysacrosstwocolumnsjustbelowthe
twotopsections(Politics and Business)
The Rates
Product: N1.1m foronemonth
Political:N1,175,000 foronemonth
970x150 pixels
(vi) Gold Middle Banner
• Theadvertmeasures970x150 pixels
• Itdisplaysacrosstwocolumnsjustbelow
Inside Nigeria and Sport
The Rates
Product: N700,000 foronemonth
Political:N875,000 foronemonth
Platinum Middle Banner
970x150 pixels
Gold Middle Banner
ONLINE APPEARANCE GUIDELINES
Animation
• Withinadunitsdefinedbyfixedin-page
dimensions(likebanners)uninitiated
animationofanyformcanrunfora
maximumof30secondswithoutbeing
re-initiatedbytheuserthroughaclearly
labeledinteractionwiththead.Thisincludes
animations,suchasflashing‘clickhere’
buttonsandsmallicons.
• Oncere-initiated,theremustbeaclearway
tostopanyin-unitanimationthatrunsfor
longerthan30seconds.
• Animationspawnedfromafixeddimension
adunitmustfollowtherulesforoverlayads,
withthatportionoftheadappearingfora
maximumof10secondswithaclear‘close’
buttonincloseproximitytotheanimation.
• Therearenoanimationlimitsforpop-upand
pop-underads.Animationlimitsforoverlay
andfullpageinterstitialadsaredefinedby
theirdisplaytimelimits.
Display Time Limits
• Fullpageinterstitialadsthatappear
betweenpagescanappearforamaximum
of15secondsandmustcloseautomatically
afterthat.Suchadsmustincludea‘skip’or
‘close’buttonaswell.Refertoadspecsfor
Interstitialadsfordetailedguidelinesfor
buttoninclusionforthevarioustypesof
interstitialads.
• Adsthatpartiallyoverlaypagecontent(suchas
Eyeblasters)canappearforamaximumof10
secondsandmustcloseautomaticallyafterthat.
Suchadsmustincludea‘close’buttonaswell.
• Adsappearingwithinapop-uporpop-under
windowdonothavedisplaylimitsbutmust
followtheguidelinesbelowforclosebuttons.
Close Buttons
• Anyadorportionofanadthatappears
outsideoftheconfinesofafixedin-page
adspacemustincludeaprominentclose
button.Thisappliestopop-upandpop-under
windows,free-formadsthatoverlaythe
page,interstitialadsthatappearbetween
pages,andfixedin-pageadsthatspawna
free-formoverlayuponamouse-overorclick
interaction.
• Forpop-upandpop-underads,thecornerX
oftheadwindowisacceptable.
• Foradsthatoverlaythepage,aclear‘close’or
‘clickheretoclose’buttonmustbeincludedin
closeproximitytotheoverlayportionofthe
ad.An‘X’withintheadisnotacceptable.The
admustautomaticallycloseafteramaximum
of10seconds.
• Forinterstitialads,aclear‘skip’or‘close’
buttonmustbeincludedintheupperright
quadrantoftheadastheskipfunctionality
willbeadded.Theadwillautomatically
redirectafteramaximumof15seconds.
• Fixedin-pageadunitsthatexpandupona
mouse-overbutdonotcontractbackinto
theconfinesofthefixedin-pageadspace
whentheuser’smouseleavestheadmust
includeaclosebuttonincloseproximityto
theexpandedportionofthead.Theexpanded
portionoftheadmustcloseautomatically
afteramaximumof10seconds.
REGULAR ADVERTISING
Sound
• Soundeffectsoflessthan1second(suchasa
‘beep’)areacceptablewithoutuserinitiation.
Thecable.ngreservestherighttoprohibitsuch
soundifdeemedtoointrusive.
• Anyaudiothatlastsover1secondinlength
mustbeinitiatedbymouse-overorclick
interactionwithanareaoftheadclearly
labeledwith‘rolloverforsound’,‘soundon’,
orwithappropriateiconssuchasaGclefor
speaker.Onceinitiated,theremustbeaclear
waytoturnoffthesoundwithanareaofthe
adlabeledwith‘mouseovertoturnoffaudio’,
‘soundoff’,oranappropriateicon.
Frequency Caps
• Frequencycaplimitationsareimposedonall
adsthat,withoutuserinitiation,overlayor
interrupteditorialcontent.Thisincludespopups,pop-unders,fullpageinterstitialsand
free-formoverlayssuchasEyeblasters.These
frequencycapsmayvarybysection.
• Frequencycapscanalsobeappliedto
campaignsatadvertiserrequest,oneithera
session,hourlyorlifetimeofcampaignbasis.
Amaximumofonetypeofcap(session/
hourly/lifetime)willbeappliedpercampaign.
• Allcampaignlevelfrequencycapsmustbe
setthroughtheThecable.ngadserver.They
cannotbesetthroughthirdpartyservers.
Clicking to Other Web Sites
• Allclickinteractionsthatinitiatetheloadofa
newwebpagemustopenthatwebpageina
newbrowserwindow.
• Aclick-thrucanlaunchonlyonenewbrowser
window.
• Anyclick-thruincludedwithanadmust
takeuserstothewebsiteoftheadvertiser
whopurchasedtheadspaceunlessthe
advertiserhasprovidedwrittenpermission
fromanothersitetolinktothemwiththeir
advertising.
• Mouse-overinteractioncannotlinkausertoa
newWebsite.
• Withinapop-uporpop-underadwindowa
mouse-overcanlinkuserstoanewwebsite
withinthesamewindowthatthepop-up/
underappearsin.
Deceptive Functionality
• Allfunctionalityvisuallyindicatedwithinads
mustbeworkingandnotdesignedtodeceive.
• Non-functioningdrop-downmenus,radio
buttonsandtextboxeswillnotbeaccepted.
• ‘Close’or‘Skip’buttonsmustfunctionaslabeled
andcannotlinkuserstoanewwebsite.
Creative Submission
• Allads,includingadsrunningthroughthird
partycode,mustbesubmittedtoTheCable.ng
forapproval.
• ThirdpartyserversshouldcontactThecable.
ngatleast1businessdaybeforerotatingnew
adsintoanexistingadcampaignandprovide
thosenewsadsforreview.
• Adsfornewcampaignsormid-campaign
changesthatrequirenewadstobeuploaded
intoThecable.ngadservershouldbeprovided
fortesting&reviewaccordingtonormallead
timerequirements:3businessdaysforstandard
adsand5businessdaysforrichmedia.
ONLINE APPEARANCE GUIDELINES
Content Guidelines
1.
General Advertisements that
contain fraudulent, deceptive
or misleading statements or
illustrations. Attacksofapersonal
nature.Advertisementsthatareoverly
competitiveorthatreferabusivelytothe
goodsorservicesofothers.
2.
Offensive to Good Taste-Indecent,
vulgar,suggestiveorotheradvertising
that,intheopinionofTheCableonthe
Web,maybeoffensivetogoodtaste.
3.
Discrimination Advertisements
thatfailtocomplywiththeexpress
requirementsoffederalandstatelaws.
4.
Investments Advertisements thatdo
notcomplywithapplicablefederal,state
andlocallawsandregulations.
5.
Political advertisements thatdonot
identifythepaidsponsorineveryframe
oftheadwillnotbeaccepted.
6.
Tobacco Advertisementsfor
cigarettesandothertobaccoproducts.
7.
Occult Pursuits Advertisementsfor
fortunetelling,dreaminterpretations
andindividualhoroscopesexceptwhen
orderedforentertainmentsections
orguidesorwhentheemphasisis
onamusementratherthanserious
interpretation.
8.
Endangered Species
Advertisementsofferingfursor
productsmadefromthefursorhides
ofanimalsincludedongovernment
endangeredspecieslists.
9. Online Gaming Advertisements
promotingonlinegamingorwageringsites.
10.Advertisements that, in our opinion,
simulate TheCable.ng web pagesand/
orTheCablesnewsoreditorialmatter
orthatmaybeconfusedwithourweb
pagesand/ornewsoreditorialmatterare
unacceptable.
ONLINE TEChNICAL SPECIfICATIONS
1. All ads should be coded sothatclickthroughlaunchanewbrowserwindow
usingtarget=”_blank”.
2. HTML Formatting:
• Codeshouldbesubmittedwithout
HTML,TITLE,HEADorBODYtags
• AllHTMLattributesmustbeproperly
double-quoted
• Alltagsshouldbecorrectlynested
• Nestedtablesshouldbenomorethan
fourlevelsdeep
• AllformMETHODattributesmustbeset
to“GET”,not“POST”
• Thereisnocapabilitytotrackclicks
throughforms
3.
•
Flash Specifications:
AlllocallyservedFlashadsneedtohave
aclicktagencodedratherthanahard
codedclick-thrucommand.Thefollowing
codeneedstobemanuallyaddedtothe
.SWFfilebeforetheAdissentto
TheCable.Codemustbeaddedtothe
timeline(notdirectlyonthebuttonor
MovieClip!):
• ExampleforActionscript1.0&2.0:
myButton.onRelease = function() {
getURL(clicktag,”_blank”);
}
• ExamplecodeforActionscript3.0:
myButtonaddEventListener(MouseEvent.CLICK,
handleClick);
function handleClick(e:MouseEvent):void{
var req:URLRequest = newURLRequest(root.
loaderInfo.parameters.clicktag);
navigateToURL(req,”_blank”);
}
• Pleasebesurethattheclickablebutton
ormovieCliphasaninstancename(ex:
“myButton”)
thecable.ng acceptsFlashVersions7and
above.Asthesearecasesensitivewhen
exportingintotheseversionsmakesure
“clicktag”isalllowercase.
• Adefaultgifmustbesubmittedforvisitors
withoutFlashorJavaScript
• Clientmustsubmitboth.SWFand.FLA
files.Ifmodificationstothe.FLAare
necessary,wewillaskthatyoueither1)
provideallrequiredfontsinWindows
TrueTypeorType1format,or2)provide
detailsonnecessarychangestobemade.
4. No ad can prompt the download of
a plug-in, andmustbecodedtosearch
foranyrequiredplug-insanddisplayan
alternateadtothosewhodon’thaveit.
5. All Expandable ads MUST be third
party served.
ADVERTISING DIMENSIONS
Billboard
Regular: 957x108
Expanded: 957x320
Rectangular Banner
Regular: 300x250
Filmstrip (skyscraper)
Regular: 300x600
Article Banner
Regular:300x60
Middle Banner
Regular:600x90
Image File Size (PNG/GIF/JPG)
Normal:60k
Polite: 100k
Animations (SWF/GIF)
For Billboards:7secondsonautoexpanded
(30secsonre-expand)
Others:Upto30seconds
Video File For Streaming (MP4)
Regular: 1.5MB
Click and
you shall
find!
Cable Newspaper Ltd
5b Iyalla Street,
Alausa, Ikeja,
Lagos State, Nigeria
t +234 811 397 5331
e [email protected]
w thecable.ng