R A M
F A C T
# 6
C A NA DA’ S LO N G E S T- L A S T I NG
LINE OF PICKUPS
Ram has always prided itself on building pickups with legendary power, towing and payload capabilities, standout
styling and class-leading cargo versatility. And now, you can add another attribute to the list: Ram is Canada’s LongestLasting Line of Pickups – a testament to the quality and durability of Ram pickups. According to R.L. Polk Canada
information, Ram pickups are more durable and longer lasting than the competition.
Proof of Ram quality is irrefutable, and proof of Ram being Canada's most durable and longest-lasting line of pickups is
in the numbers, on the highways, and on the job site.
Ram trucks equipped with the Cummins Turbo Diesel are proven to outlast the competition and have proven their longlasting reliability. In fact, Cummins equipped Ram trucks exceeding 500,000 kilometres are common, with some even
surpassing the 1.6 million kilometre mark! Cummins has established a High Mileage Club to recognize those whose
trucks have reached high-mileage milestones.
CANADA’S
LONGEST-LASTING LINE OF PICKUPS
MANUFACTURER
% of total pickups sold since
1987, still on the road today
CANADA’S
PICKUPS
MOST DURABLE & LONGEST-LASTING DIESEL
MANUFACTURER
% of total diesel equipped pickups sold since
1993, still on the road today
RAM
77%
RAM
90%
CHEVROLET
73%
GMC
84%
GMC
72%
CHEVROLET
82%
FORD
63%
FORD
71%
FACT: Of all pickups sold in the past 24 years,
Ram has the greatest share of its trucks
still on the road today. MORE THAN
FORD AND MORE THAN CHEVY.
FACT:
Of all Ram diesel trucks sold since 1993, 90% of them
are still on the road today. That’s a greater
percentage than Chevy, GMC and significantly more
than Ford. In addition, Ram is the BEST SELLING
Diesel pickup in Canada
ABOUT R.L. POLK R. L. Polk Canada, Inc. is the automotive industry’s leading provider of automotive market intelligence and data
solutions. Polk has over 50 years experience in the Canadian automotive industry and works with every manufacturer at all levels of
their organization. Polk’s Vehicles in Operation (VIO) data is an annual census of all vehicles registered in Canada. For the Ram
Trucks Longest-Lasting Line of Pickups claim the VIO data is as of July 1, 2010, for model years 1987-2011.