Address
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Jailbird Toolkit
Muscular Dystrophy Association • mda.org • #MDALockUp
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Phone
(LOCK-UP LOCATION)
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(JAILBIRD NAME)
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BAIL
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Z-4
Cash
(LOCK-UP DATE)
Check &MPP1I Credit
Card
$ Amount
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AMEX
AMEX
AMEX
AMEX
AMEX
AMEX
AMEX
AMEX
AMEX
AMEX
VISA
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VISA
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VISA
VISA
VISA
VISA
VISA
MC
MC
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MC
MC
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MC
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MC
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Credit Card Number
AMEX
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DISC
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Exp. Date:
Exp. Date:
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'SRƤHIRXMEP'VIHMX'EVH-RJSVQEXMSR
Your dedication will help us achieve a world where
no one has to experience the harmful effects of
QYWGYPEVH]WXVSTL].
Thank you!
WHAT IS MDA LOCK-UP?
KEYS TO SUCCESS
Kids and adults in our community are
living with muscular dystrophy, ALS
and related life-threatening diseases
that take away everyday freedoms
like walking, talking, hugging and even
breathing.
By becoming a Jailbird, you bring
strength, independence and life to
individuals and families in our
community living with these
life-threatening diseases.
Tell your story of why you’re going behind bars and add a photo to your
personal fundraising web page — a personal link was sent to you from
your local MDA office. This will take you to your online participant center
where you can access other great tools.
Download the Lock-Up mobile app to fundraise with the touch of a button.
Send an email to your colleagues asking for support.
Use social media to keep your company aware of your efforts, ask for
donations and thank supporters in posts. Reach out to your company
vendors and business partners to donate toward your bail.
Double your money. Contact your company’s human resources department
to find out if your company has a matching gifts program or search
mda.org/matchmygift. Encourage your donors to do the same.
LOCK-UP SNAPSHOT:
$10.5 MILLION
75,000+ RAISED
BY JAILBIRDS 500
BIG-HEARTED
MORE THAN
JAILBIRDS LAST YEAR
JAILBIRD CHECKLIST
EVENTS
EACH YEAR
Submit an article or brief announcement about your Lock-Up in your
company newsletter. Visit your digital toolkit to customize your “Wanted”
poster and post it in high-traffic areas.
Add your Lock-Up date and time to your Outlook or other calendars. You
can’t miss the impactful time and the difference you’ll make helping kids
and adults live longer, stronger lives.
WHAT’S INSIDE?
Earning Your Stripes
UnbelievaBAIL Fundraising Tips
Unlocking Progress
Your Escape Plan
Keys to Success
STAY CONNECTED WITH MDA
facebook.com/MDANational
@MDAnews
@mda_usa
#MDALockUp
EARNING YOUR STRIPES
YOUR ESCAPE PLAN
The dollars you raise through MDA Lock-Up fund urgently needed research,
treatments and support. We encourage you to share MDA’s mission and ask
for a donation that aligns with your donor’s interests.
“For families living with life-threatening diseases like
muscular dystrophy and ALS, daily activities such as
walking, standing, getting dressed, brushing teeth, eating
and even breathing can be a challenge. Can I count on
you to support my bail and help ...”
• MDA double their research spending in drug development
and clinical trials by 2020.
• Support the world’s best scientists who are working on
projects that will make an impact across the diseases in
MDA’s program.
• Provide families best-in-class, comprehensive care from
a wide variety of health care specialists at one location
on the same day at MDA Care Centers nationwide.
“MDA provides nearly 75 weeklong summer camps —
offered at no charge to families thanks to MDA supporters —
that give kids with limited muscle strength and mobility a
life-changing experience in an environment without barriers.
Can I count on you to support my bail and help cover the ...”
$110:
$334:
$650:
$2000:
WHO YOU CAN
ASK TO HELP
RAISE YOUR BAIL
Vendors
Colleagues
Friends
Family
Business Executives
Nutritionists
Physicians
Mechanics
Engineers
Officers
Realtors
Networkers
Beauticians
Lawyers
Chiropractors
Veterinarians
Families are living with life-threatening diseases that create immense daily
challenges but currently have few treatments and no cures. The Muscular
Dystrophy Association (MDA) is leading the fight to free individuals — and the
families who love them — from the harm of these diseases that take away
physical strength, independence and life.
Every dollar you raise through MDA Lock-Up helps families in our community and
across the country today. Contributions fuel MDA’s efforts to find research
breakthroughs across diseases; to care for kids and adults from day one; and
to empower families with services and support in hometowns across America.
You are hereby sentenced to serve time at MDA’s maximum appreciation
“jail” site. Once you arrive, you will have your “mug shot” taken, enjoy some
“jailhouse grub,” network with business leaders and members of your community
and help kids and adults break free from the harm of muscular dystrophy.
THANK YOU FOR BEING ONE OF MDA’S
MOST WANTED!
Cost of one day of medical supplies at an MDA Summer Camp
Cost of one day at MDA Summer Camp for one child
Cost of one week of medical supplies at an MDA Summer Camp
Cost of one week at MDA Summer Camp for one child
ONLINE PARTICIPANT CENTER TOOLS
Lock-Up Mobile Application
· Seek, support and thank donors
· Share messages to Facebook,
Twitter and LinkedIn or via
email and SMS text messages
· Update your personal web page
· Stay engaged via push notification
Other:
· Ask your MDA Parole Officer about social media samples,
company donation letter, “Wanted” poster and more.
Facebook Application
· Share progress and
ask for support via
News Feed
· Automated posts
based on reaching
milestones
· Ability to thank
donors via email
and Facebook post
TIP:
Get to know your cell mates at the event. One benefit for Jailbirds is the
opportunity to network with other elite executives and show their community
how much they care. Don’t forget your business cards!
UNBELIEVEA-BAIL FUNDRAISING TIPS
UNLOCKING PROGRESS
TOP 10 FUNDRAISING TIPS
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Lead the way by making your own donation to your personal fundraising
page — a personal link was sent to you from your local MDA office.
4
Rally support from your personal network. Reach out to your family,
friends and business associates — start by asking them to donate $50
or more to get the ball rolling.
5
6
Search mda.org/matchmygift to see if a donor’s employer matches
charitable contributions made by their employees.
7
Download the Facebook and Lock-Up applications from your online
participant center — check your progress, update your personal page,
send fundraising requests and make social posts all from the palm of
your hand.
8
Get your office involved and boost some morale by hosting activities
that contribute to your bail (e.g., a “dress down” day, pot luck or “bail
me out” canisters).
Customize your fundraising page and update it regularly. Let everyone
know why you’re going behind bars.
Use the templates included in your online participant center to send
emails to your vendors, family, friends and co-workers asking them to
help make a difference in the lives of families in your community.
Add the Lock-Up email badge to your email signature. With every
email you send, your contacts will see your goal, current progress and
be able to link directly to your fundraising page to make a donation.
Create your badge and extend your fundraising efforts today.
9
Visit your online participant center to download other helpful tools to
help post your bail like; a company letter template, a wanted poster for
your office, an email signature and social media samples.
10
Try your best to raise your bail prior to the event — this guarantees you
more time to mingle with our MDA families, network and enjoy your
hour in jail.
Your bail allows MDA to stand alongside families in our communities by caring
for kids and adults from day one so they get the very best treatment at MDA
Care Centers. MDA empowers families with services and support in hometowns
across America to help them thrive and stay independent, including MDA
Summer Camps for kids, support groups, a national resource center and more.
Current research
commitment
totals about
150 research
projects
around the world
$
1 billion
in research
investments
over the last six
decades
Dozens of
clinical trials
are in progress
thanks in part to
MDA’s long-term
research investments
MDA’s fingerprints
are on nearly
every major
advance
in neuromuscular
disease research
TIP:
Bring your full bail — cash, credit card, check contributions and online
donation record — to receive the minimum sentence and not have to raise
your bail the day of the event.