naada annual conference
TEXAS A&M UNIVERSITY | COLLEGE STATION, TX
JUNE 16-19, 2015
REGISTRATION
WELCOME
Howdy! Welcome to Texas A&M University! We’re thrilled
you could join us in Texas for NAADA’s annual conference, the
40th year of NAADA’s existence. Like your institutions, we are
proud of our campus and traditions. Aggie traditions include
Yell Leaders, the Corps of Cadets, Fish Camp, Muster, Reveille,
the Aggie Ring and so many more. If you don’t know what
any of those are, you will find out at this year’s conference.
Additionally, our goal is to provide you with valuable information
to build upon our respective professions in development, alumni
relations, communications, volunteer coordination and student
professionals. Together we can all Motivate, Organize, Visualize,
and Empower.
Darin Paine, Conference Chair
Welcome to Aggieland!
Jon Rigelsky, Sponsorship Chair
NAADA 2015 CONFERENCE GOALS
The NAADA Annual Conference will provide education sessions and tours that seek to:
• Create educational opportunities to enhance the member institutions;
• Create meaningful volunteer experiences for former students and friends of AgriLife;
• Involve not just the college, but also our agencies, to encourage participation in the advancement process throughout the
organization;
• Provide opportunities for our students to be involved in a professional organization, specifically our students in related fields
such as Recreation, Parks and Tourism, and Agricultural Communications. We hope to use these students to staff activities
as well as provide value-added opportunities (like creating a multi-media, social-media experience to weave throughout the
conference).
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TABLE OF CONTENTS
Conference Agenda
4
Keynote Speakers
6
Pre-Conference Information
7
Educational Session Details
8
Spirit Night 12
Educational Tours
13
Accommodations
14
Registration Form
15
Guest Registration Form
16
ABOUT NAADA
MISSION STATEMENT
NAADA provides education, support and recognition for individuals dedicated to expanding resources for land-grant and other
colleges of agricultural sciences and related programs.
VISION STATEMENT
The National Agricultural Alumni and Development Association, Inc. (NAADA) will be the premier organization providing
enhancement opportunities for advancement professionals in institutions of higher education associated with agricultural sciences
and their related programs.
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CONFERENCE AGENDA
MONDAY, JUNE 15
9 a.m. - 4 p.m.
3 - 5 p.m.
Noon - 6 p.m.
Pre-Conference Workshop, “Outfitting Your Tool Belt”
Walking Tour of Texas A&M Campus
Registration
TUESDAY, JUNE 16
8:30 - 10 a.m.
9 a.m. - 5 p.m.
10:30 - 11:30 a.m.
1 - 2:30 p.m.
2:45 - 3:30 p.m.
3:30 - 4 p.m.
4 - 4:45 p.m.
5 p.m.
5:30 - 6:30 p.m.
6:30 - 8 p.m.
Executive Committee Meeting
Registration
Board Meeting
Conference Kickoff - Welcome to Texas A&M and Advancement Panel
Track Networking Session
Alumni
Communications
Development
Student Professionals
Volunteers
Break
First Timers Meeting
Board Buses to George Bush Presidential Library
Welcome Reception at George Bush Presidential Library
Dinner and Keynote Speaker: Fred McClure, CEO of George Bush Library Presidential Foundation
WEDNESDAY, JUNE 17
8 a.m.
8:30 - 9:30 a.m.
9:30 - 11 a.m.
11 a.m. - 12:30 p.m.
12:30 - 1:30 p.m.
1:30 p.m.
2 - 3 p.m.
3 - 3:15 p.m.
3:15 - 4:15 p.m. 4:15 - 5:30 p.m.
5:30 p.m.
5:30 - 9 p.m.
Board buses to Breakfast and Bickford Lecture
Breakfast and Bickford Lecture at AgriLife Center: Dr. Doug Steele, Director of Texas A&M AgriLife
Extension
Industry Experts Panel at AgriLife Center
Educational Tours
Bonfire Memorial
Corps of Cadets
Kyle Field
Rosenthal Meat Center
Lunch
Board buses to Hilton
Education Track Session (1)
Break
Education Track Session (2)
Break
Board buses for Spirit Night
Spirit Night at Equine Center
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THURSDAY, JUNE 18
8 - 9:30 a.m.
9:30 - 10:30 a.m. 10:30 - 10:45 a.m. 10:45 - 11:45 a.m.
Noon - 1 p.m.
1 - 1:15 p.m.
1:15 - 2 p.m.
2 - 2:15 p.m.
2:15 - 3 p.m.
3 - 3:15 p.m.
3:15 - 4:15 p.m.
4:30 p.m.
5 p.m.
6 - 8 p.m.
Breakfast/Publications and Project Award Presentations and Annual Meeting
Education Track Session (3)
Break
Education Track Session (4)
Invitational Lunch
Break
Texas A&M On-Site Track Session Presenters
Break
Texas A&M On-Site Track Session Presenters (Repeat of 1:15 session)
Break
Beg, Borrow, and Steal Session
Alumni
Communications
Development
Student Professionals
Volunteers
Board buses to Reception and Awards Banquet
Reception at Association of Former Students
Awards Banquet at Association of Former Students
CONFERENCE ADVANCEMENT PANEL
INDUSTRY EXPERT PANEL
In Texas, the bigger the better, so we are bringing everyone
together to kick off the 2015 NAADA Conference. The kickoff
will consist of a welcome to Texas A&M and an Advancement
Panel representing each NAADA track: development, alumni,
communications, volunteers, students. We all work together,
not in silos, and this is an interactive opportunity to collaborate.
The panel will provide insight into best practices, keys to
collaboration, and pitfalls to avoid in an open dialogue with
questions encouraged throughout the session. You will not want
to miss this opportunity whether you are part of a team or a
single-person operation.
In a continued effort of teamwork, the Industry Expert Panel
will consist of partners to our respective categories who are not
employed by Texas A&M. These strategic partners work with us
in development, alumni relations, communications, volunteer
opportunities, and student engagement. The panel brings
exceptional expertise to the conference and features alumni
from many of your universities. Again, this is an open dialogue
where questions and interaction are encouraged.
DR. DANIELLE HARRIS
DR. GORDON DAVIS
MR. JOEL COWLEY
President/CEO, Houston Livestock Show and Rodeo
Assistant Dean for Student Success, College of Agriculture & Life
Sciences
Chairman, iCEV Multimedia
MRS. SHEROLYN CARROL
Manager, United Agricultural Cooperative, Inc.
MR. JIMMY ROPPOLO
Associate Vice President, Marketing & Communications
MR. CLAYTON WOLF
MR. IAN GREENHALGH
Wildlife Director, Texas Wildlife & Parks Department
MR. JOE GOLDING
CEO, Advancement Resources
Student, Corps of Cadets, COALS Council
MR. JOE GOLDING
CEO, Advancement Resources
MR. JEFF MODER
MR. JAY STEWART
CLO, Capital Farm Credit
Director of Marketing & Communications, Capital Farm Credit
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KEYNOTE SPEAKERS
KEYNOTE LECTURE
BICKFORD SPEAKER
Frederick D. McClure, Chief Executive
Officer, George Bush Presidential
Library Foundation, Texas A&M
University
Dr. Douglas L. Steele, PhD, Director,
Texas A&M AgriLife Extension Service
Dr. Douglas Steele was appointed as
Director of the Texas A&M AgriLife
Extension Service by the Texas A&M
University System Board of Regents in
November 2012. AgriLife Extension is an
education agency within the Texas A&M
University System to “improve the lives
of people, businesses, and communities across Texas and beyond
Frederick D. McClure is the chief executive
officer of the George Bush Presidential
Library Foundation. Fred was recently the
Washington, DC, managing partner of the
international law firm, SNR Denton. He
has also served as assistant for legislative
affairs to President George Bush and special assistant for
legislative affairs to President Ronald Reagan. In 1995, Governor
George W. Bush appointed Fred to a six-year term on the Board
of Regents of the Texas A&M University System, where two years
were served as vice chairman. His additional U.S. government
service includes legislative director to U.S. Senator John Tower,
associate deputy U.S. attorney general, chairman of the Board of
Visitors of the U.S. Naval Academy, and member of the National
Civil Aviation Review Commission. Fred serves on the Board of
Alex Lee, Inc., and the Cotton Bowl Athletic Association, where
he served four years as chairman. Recognized as a distinguished
alumnus in 1991, Fred graduated from Texas A&M University in
1976 with a degree in agricultural economics earning summa cum
laude honors and serving as student body president. He received a
Juris Doctor degree from Baylor University in 1981. A native of San
Augustine, Texas, Fred and his wife, Harriet, have two children.
through high quality, relevant education.” The Extension network
consists of 250 county offices and 12 District Research‐Extension
Centers supported by a long‐standing partnership of county, state,
and federal governments.
Prior to his current appointment, he was Vice President for
External Relations and Director of Extension for Montana State
University from 2004 to 2012. Steele previously held Extension
positions at Colorado State University, where he was assistant
director and State 4‐H Program leader, and at Purdue University,
where he served as an Extension specialist and assistant professor
in the Department of Curriculum and Instruction. From 1981 to
1992, he held various Extension positions within the Texas A&M
University System. Doug has been active on national Extension
committees, serving as chair of the Extension Committee on
Organization and Policy (ECOP), chair of the National 4‐H Congress
Board of Directors, Trustee for National 4‐H Council, and co‐chair
of the ECOP Marketing and Communications Task Force.
Some awards of distinction Doug has received include the
Visionary Leadership Award, Epsilon Sigma Phi, Montana State
University Extension; the F.A. Anderson Distinguished
Service Award, Colorado State University; and the Superior Service
Award, United States Department of Agriculture. Doug and his
wife, Lori, reside in College Station, Texas, and have four grown
children.
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PRE-CONFERENCE
MONDAY, JUNE 15, 9 a.m. - 4 p.m.
EXPERTS INCLUDE:
OUTFITTING YOUR TOOL BELT:
A DEVELOPMENT NEWCOMER’S GUIDE TO
THE TOOLS YOU NEED FOR FUNDRAISING
SUCCESS
Dr. Bryan Rowland
Vice Chancellor for Development and Alumni Affairs and
Executive Director of the UC Foundation, Inc.
In his two-decade career, Bryan has amassed an extensive
background in land-grant and agriculture fundraising including
his role as director of development at the College of Ag and
Life Sciences at Virginia Tech and at the University of Arizona
where he was director of development and alumni relations
for the College of Agriculture and Life Sciences as well as vice
president for development for Arizona Health Sciences with the
University of Arizona Foundation. From 2008 to 2010, he served
Whether you are brand new to advancement, have a few years
under your belt and are looking for a jump start, or are in
another advancement field and want to see what development
is all about, this pre-conference seminar will give you the tools to
chart a course for success! Specifically tailored to agriculture and
life sciences development professionals with three or less years
as president of the Wright State University Foundation and vice
president for advancement and special assistant to the provost.
He also served as the chief development officer at Longwood
University and the chief operating officer of the Longwood
University Foundation, Inc.
of fundraising experience, this seminar is uniquely designed to
give you the essential tools and tips you need to succeed.
This is the second year of the pre-conference newcomer’s
session. Last year’s attendees said, “This experience was a
fantastic way to start off the week. Regardless of our titles and
roles, we had a wonderful dialogue about how fundraising for
agriculture is done around the country. We forged new contacts
that we stuck close to for the remainder of the conference (and
beyond!).”
Angela Throne
Gift Planning Officer, Texas A&M Foundation
Angela has worked in the Office of Gift Planning for the Texas
A&M Foundation for 11 years, working with many estate
advisors such as financial planners, accountants, attorneys, and
other estate-planning professionals to provide information for
their clients on charitable giving options to support Texas A&M.
She also oversees the marketing efforts for the Office of Gift
Planning and has extensive knowledge of planned giving for
female donors.
Some of the sessions are “Overview of the Academy: Why is
it so difficult to get my faculty members and administrators
involved in fundraising,” “Communications Skills for Fundraising
Success,” “The Visit: How to open the door and succeed once
inside,” “Working with Faculty and Administration to Create
BIG Fundable Ideas,” and “When to Call in the Planned Giving
Officer.”
Monica Delisa
Vice President for University Advancement, Georgia College and
State University
Monica has spent almost half her 25-year career in higher
education fundraising working with land-grant colleges of
agriculture. From 1989 to 2006, she served in a variety of roles
at the University of Arizona College of Agriculture including
assistant director of development and director of alumni
affairs. From 2009 to 2014, she was assistant vice president for
development for the Texas A&M Foundation working in the
College of Agriculture and Life Sciences. She is currently the vice
president for university advancement at Georgia College and
State University.
You’ll also have plenty of time with the experts who will lead
the discussions allowing you to make invaluable connections for
career success. Cost for this unique seminar and lunch is $175 in
addition to your NAADA conference registration.
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EDUCATIONAL SESSIONS
TUESDAY, JUNE 16
2:45 - 3:30 p.m.
AN INSIDER’S LOOK TO CORPORATE
PARTNERSHIPS AND FUNDRAISING
TRACK NETWORKING SESSION
Join colleagues by track area for an introduction and an
opportunity to review conference details.
Chris Delisio, Chief Advancement Officer, College of Food,
Agricultural and Environmental Sciences, The Ohio State
University
Sherry Johnson, Manager, Corporate Social Responsibility,
CoBank
Tracks: Development
Chris Delisio will lead this roundtable featuring key decisionmakers with corporate agricultural companies who will provide
tremendous insight into corporate partnerships in higher
education. The panel will discuss ways to identify opportunities
for enhancing corporate partnerships with universities. In
addition to learning about ways to engage companies, you’ll
discover how funding decisions are considered and what
companies are looking for in proposals and engagement with
universities. We’ll also dive into how best to steward corporate
support. Bring your own questions to pose to the panel.
ALUMNI
COMMUNICATIONS
DEVELOPMENT
STUDENT PROFESSIONALS
VOLUNTEERS
EDUCATIONAL TRACK SESSION 1
WEDNESDAY, JUNE 17
2 - 3 p.m.
MASTERING LINKEDIN FOR STUDENTS AND EARLY
EMPLOYMENT
Mike O’Neil, President, Integrated Alliances
Tracks: Student Professionals; All
LinkedIn is a critical accelerator in the hiring process. Many
companies use only LinkedIn to find and score candidates in their
recruiting efforts. Learn how to start a professional conversation
with your profile, attract and be found by employers, become
entrepreneurial, and connect with prospective employers. Use
LinkedIn like a pro, even when your career is just getting started.
Attendees will receive Integrated Alliances LinkedIn Profile
InfoGuide, access to basic LinkedIn training videos, and an e-copy
of the Rock The World with LinkedIn v2.1 book.
THE ART (AND SCIENCE) OF MEANINGFUL
MEETINGS
Milford Jenkins, President, Angus Foundation
Tracks: Volunteer
In the world of higher education, we often find ourselves in
countless meetings. From running effective alumni board
meetings to adding value and fun to meetings, this session
will explore the gamut of planning and conducting meaningful
meetings. Learn how and when to utilize Roberts Rules of Order
(in case you didn’t grow up in 4-H and FFA!), whittle down
meeting times, tackle and process agenda items with greater
confidence, and join in discussion with colleagues about the
practices you’ve found to be effective. IS SEEING BELIEVING?
Sara Quinn, Design and Journalism Consultant; Affiliate Faculty,
The Poynter Institute
Tracks: Communications; All
What types of photos do people believe, remember, and
want to share? Important new research shows what types of
photographs draw people’s attention, are most likely to be
shared, and are most memorable. This session offers dramatic
insights into the images that people find most credible—and
how they make sense of all of the images now available through
various media. Practical tips for crafting images and writing the
captions that provide crucial context to help recruit students,
engage volunteers, solicit donations, engage alumni, and more
will be highlighted.
PARTNERING WITH ATHLETICS TO REACH ALUMNI
Celeste Derey Brogdon, Director of Alumni and External
Relations, College of Ag and Life Sciences, NC State University
Kris McKay, Associate Director of Development, College of
Agricultural Sciences, Colorado State University
Tracks: Alumni
Partnering with athletics and planning programing around
athletic events can help your institution reach a population of
alumni and prospects who might not attend other events. Hear
from a panel of colleagues who are currently working with
athletics to create successful points of engagement with their
college.
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EDUCATIONAL TRACK SESSION 2
WEDNESDAY, JUNE 17
3:15 - 4:15 p.m.
2014 the groundbreaking for the new CoBank Center for Ag
Education. This session will explore lessons learned from that
partnership, challenges overcome, and thoughts on where this
partnership may go in the future. LINKEDIN: THE NETWORKING TOOL FOR
EXPERIENCED PROFESSIONALS
STORYTELLING WITH DATA
Sara Quinn, Design and Journalism Consultant; Affiliate Faculty,
The Poynter Institute
Tracks: Development; Student Professionals
What is good data and where does it come from? Indispensable
tips for mining data, making sense of it and using it to find
amazing stories.
Mike O’Neil, President, Integrated Alliances
Tracks: Alumni; All
Many professionals use LinkedIn intermittently and are often
challenged with figuring out which online business tools are
most important in creating and sustaining a professional online
presence. Whether you are networking to raise awareness,
raise funds, connect with alumni, or engage with clients, using
the appropriate online tools adds credibility and captures
the attention of your intended audience. Engaging properly
in LinkedIn groups, posting relevant discussions, and creating
industry specific content will strengthen your brand and grow
your network. Attendees will receive Integrated Alliances
LinkedIn Profile InfoGuide, access to basic LinkedIn training
videos, and an e-copy of the book, Rock The World with LinkedIn
v2.1.
MAKING THE MOST OF YOUR ASSETS
Michelle Hall, Marketing Communications Coordinator, College
of Agriculture, Food and Natural Resources, University of
Missouri
Christine Pickett, Director of External Relations, College of
Agriculture, Food and Natural Resources, University of Missouri
Tracks: Communications
We all have outlying properties at our colleges—research
centers or farms, gardens, museums, laboratories, greenhouses,
etc. These assets give us another way to tell our story, often
to different audiences. How do we market them in a cohesive
manner, while showcasing their unique aspects (especially when
they might be hours away from our location!)? Learn how the
University of Missouri College of Agriculture, Food and Natural
Resources is working to create a cohesive marketing plan for
our 13 research centers around the state, with websites and
marketing materials for events and giving opportunities. Learn
how we are working with such a diverse set of entities using
a consistent message that also takes into consideration their
uniqueness.
PHILANTHROPY 2015 AND BEYOND
Joe Golding, CEO and Chairman, Advancement Resources
Tracks: Development
Research on generational patterns and demographics
indicates that we are in the midst of the greatest philanthropic
opportunity in history—an opportunity that can significantly
benefit your work. This Advancement Resources presentation
will reveal the changing face of donor motivation and
philanthropy in 2015 and beyond. The session will be interactive,
enlightening, insightful, fun, and motivating. Advancement
Resources is the world leader in philanthropic research,
breakthrough thinking about philanthropy, and professional
education in development.
TOWARD CULTURAL PROFICIENCY
M. Susie Whittington, Professor, Agricultural Communication,
Education, and Leadership, The Ohio State University
Tracks: Student Professionals
All of us need more exposure to, awareness of, and strategies for
recognizing our actions, interactions, and reactions with those
in our living, learning, and working environments. Are we aware
of potential behaviors and verbal cues that could be exclusive of
others rather than inclusive? Are we listening to one another?
Are we engaging with those who are similar or different from us?
Relationship building is our starting point on our journey toward
cultural proficiency.
FUNDRAISING PARTNERSHIPS FOR
TRANSFORMATIONAL PROJECTS
Nick Lobejko, Director of Development, College of Agricultural
Sciences, Colorado State University
Kris McKay, Associate Director of Development, College of
Agricultural Sciences, Colorado State University
Don Throne, Executive Director, Colorado FFA Foundation
Tracks: Development
In 2011, the FFA Foundation looked at ways to positively impact
the future of FFA instructors in Colorado, and approached CSU to
create a partnership to construct a new educational facility and
model classroom to train future generations of FFA instructors.
This partnership grew into a fundraising effort that paid off with
more engaged FFA alumni and friends, significant relationships
with corporate supporters, an invigorated board, and at Ag Day
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EDUCATIONAL TRACK SESSION 3
THURSDAY, JUNE 18
9:30 - 10:30 a.m.
Tracks: Student Professionals
The job market is more competitive than ever. Whether it’s an
employer looking for new talent or a student looking for their
next internship or entry-level position, increasingly, students
and employers are looking for new and exciting ways to connect.
AFA helps to bridge students to industry professionals to build
mutually beneficial relationships. Learn what AFA is doing
in creating these relationships and what you can do on your
campus to continue to engage new industry partners.
CROSS-PLATFORM SOCIAL MEDIA MARKETING
Mike O’Neil, President, Integrated Alliances
Tracks: Communications; Volunteers; All
Creating a social media brand and maintaining your professional
presence in an online environment is time-consuming. Whether
you need LinkedIn, Twitter, Facebook, Google+, Instagram,
or others, is open to interpretation. In this session, learn the
platforms that are most useful for your goals and apply strategies
that will capture and keep interested (through content)
your community audience. Learn best practices and policies
associated with creating useful cross-platform social media
presence. Discover the latest trends in social media marketing.
How do we utilize volunteers in utilizing social media?
MAXIMIZING YOUR ADVISORY BOARD: HOW TO
UTILIZE VOLUNTEERS AS ADVOCATES, THOUGHT
LEADERS AND DONORS
Patton McDowell, President, PMA Consulting, LLC
Tracks: Development
The concept of an advisory board is generally accepted as a
good idea, but how do you establish or develop one that is
truly productive and not a significant drain of your time and
energy? This discussion will explore different types of advisory
boards, consider the operational components of setting them up
effectively, evaluate how multiple boards can work together on a
single campus, and then delve into the all-important question of
how to keep them engaged. He will lead a fast-paced discussion
highlighting examples of best practices within the area of board
management, and relate seven keys to board engagement that
will provide practical applications that can be implemented
with your current board or help shape your thinking as you
consider establishing one. Topics include board recruitment and
orientation, integrating board members into your development
cycle, and assuring each board member has a “leadership path.”
THE ART OF PERSUASION
Sara Quinn, Design and Journalism Consultant; Affiliate Faculty,
The Poynter Institute
Tracks: Alumni; Volunteer; All
Every subtle choice in media has the potential to influence.
A nuanced headline, a well-crafted paragraph, the choice
of a photograph or an interface that’s easy to use—each
could change an attitude, influence behavior, or provide an
understanding of a bigger picture. We’ll examine the tools of
persuasion across all venues and how we can catch the attention
of and pitch story ideas to media, legislators, and more.
A 360-DEGREE REVIEW OF YOUR BOARD:
EXPLORE THE POSSIBILITIES!
EDUCATIONAL TRACK SESSION 4
THURSDAY, JUNE 18
10:45 - 11:45 a.m.
Tara Anderson, Director of Alumni Relations and Annual Giving,
School of Public Health, University of Minnesota
Jillian Stevenson, Associate Director of Communications, College
of Agricultural Sciences, Penn State University
Tracks: Volunteer
Join us for an interactive workshop session to see how
performing a 360-degree review of current board activities can
increase focus, outcomes, and successes of current goals and
objectives. Participate in activities to help discover your BHAGs
(Big, Hairy, Audacious Goals), and learn some next steps to take
back to your respective boards and campuses that will help you
explore the possibilities of future success.
ONLINE VIDEO STORYTELLING
Sara Quinn, Design and Journalism Consultant; Affiliate Faculty,
The Poynter Institute
Tracks: Communications; All
What are the essentials for online video? What’s the ideal
length? Do we want to be viral? What does that even mean?
Listen to case studies and discover tips for grabbing attention
with a meaningful video message on a limited budget.
THE PERSONAL TOUCH: HOW ENGAGING
VOLUNTEERS INSPIRES THE NEXT GENERATION
OF PHILANTHROPISTS
GREAT TALENT: HOW CAN WE SHARE THE LOVE?
Nancy Barcus, Vice President of Leader and Organizational
Services, Agriculture Future of America
Amanda Saha, Director of Career Development and Academic
Enrichment, College of Agriculture, Food, and Environment,
University of Kentucky
Stacey Cole, Associate Director of Advancement, College of
Agricultural, Consumer and Environmental Sciences, University of
Illinois
Tracks: Volunteer; Development; Alumni; All
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Looking for a way to engage your volunteers? Learn how you
can leverage the enthusiasm and passion of your students
to motivate and engage your alumni and volunteers to do
big things for your college. Encouraging students to become
active volunteers now will lead to greater engagement and
philanthropy after graduation. Discover how the University
of Illinois College of ACES Student Advancement Committee
attained a 35 percent participation rate in its inaugural year
with the “I Pay It Forward” campaign. This campaign broke
campus records with more than $17,000 contributed by 1,100
donors—nearly 90 percent of them students—an all-time high
for the number of student donors in any fiscal year. Find out
how a little listening, positive energy, and direction helped them
increase student giving and young alumni giving while increasing
engagement and developing volunteers.
The Auburn University College of Agriculture marked a historic
first in the 2013-14 academic year when, for the first time in
Auburn agriculture’s 142 years, the majority of students enrolled
in the college (55 percent) were females. A joint effort between
the College of Agriculture’s Development and Student Services
offices, Successful Women in Agriculture comprises female
donors and alumnae of the college. The program aims to guide,
mentor, and provide scholarship support to these young ladies
as they prepare to work in a traditionally male-dominated field.
Learn about the highlights, events, challenges, and successes
in the first year of this unique program geared toward women’s
philanthropy.
THE DEVELOPMENT DIRECTOR AND
DEAN PARTNERSHIP: STRENGTHENING
THE COLLABORATION WITH UNIVERSITY
ADMINISTRATION
STORYTELLING AND CELEBRATING:
ENGAGE YOUR FULL SPECTRUM OF
STAKEHOLDERS, TELL YOUR STORY, AND
CELEBRATE AGRICULTURAL SUCCESS
Patton McDowell, President, PMA Consulting, LLC
Tracks: Development
The partnership with your Dean and other university
administrators is critical to your success, and to the fundraising
and alumni relations’ success your university hopes to achieve.
This session will focus on the different topics that are often
part of the Dean/Development Director dynamic, including
budgeting, personnel management, short and long-range
planning, and of course, all elements of the fundraising process.
How does your Dean want to be engaged in that process? What
can you do to make them more comfortable in a fundraising
role? The discussion also will include ideas that might help them
better engage with each phase of your development activity,
including prospect research, cultivation, solicitation, and donor
stewardship.
Carly Raska, Donor and Alumni Relations Coordinator, College of
Agricultural and Life Sciences, University of Idaho
Paulette M. House, Assistant Director of Recruitment, College of
Agricultural and Life Sciences, University of Idaho
Shea Saralecos, Constituent Development Coordinator, College of
Agricultural & Life Sciences, University of Idaho
Tracks: Alumni; Student Professionals; Development
Learn how the University of Idaho College of Agricultural and
Life Sciences has created a one-weekend event to celebrate the
statewide impact and success of agriculture, strengthen industry
support, and attract the state’s top agricultural students.
“Celebrating Idaho Agriculture” engages the full spectrum of
stakeholders from prospective and current students, faculty, staff
and administration, to alumni, donors, legislators, and industry
partners through a series of engaging events and activities.
A sample of events includes: an immersive preview weekend
for nearly 300 prospective high-school students; a celebratory
gala; an ag-centric football tailgate; and in-game promotion
of our college and programs. This session will explore how
strategic partnerships across development, alumni, recruitment
and communications are utilized to pull off this multi-faceted
weekend of events and what the future looks like for our
programming.
TEXAS A&M ON-SITE PRESENTERS
THURSDAY, JUNE 18
1:15 - 2 p.m. & 2:15 - 3 p.m.
DR. EDDIE JO DAVIS, President, Texas A&M Foundation
MR. TIM WALTON, Real Estate/Natural Resources/Planned
Giving, Texas A&M Foundation
MR. MARK BROWNING, Real Estate/Natural Resources/
Planned Giving, Texas A&M Foundation partnerships serving
rural America
SUCCESSFUL WOMEN IN AGRICULTURE:
USING PHILANTHROPY TO CONNECT SUCCESSFUL
WOMEN OF THE PAST, PRESENT, AND FUTURE
DR. JERRY STRAWSER, CFO Texas A&M University; Former
Dean, Mays School of Business
Amanda Nims, Development Coordinator, College of Agriculture,
Auburn University
Amanda Martin, Student Recruitment and Alumni Relations,
College of Agriculture, Auburn University
Tracks: Development
MR. JOSH REINBOLT, Director of Former Student Programs,
Association of Former Students
11
DR. DANIELLE HARRIS, Assistant Dean for Student Success,
College of Agriculture & Life Sciences
SPIRIT NIGHT
WEDNESDAY, JUNE 17
5:30 - 9 p.m.
MR. JAY STEWART, Capital Farm Credit, Programs and
partnerships serving rural America
THURSDAY, JUNE 18
3:15 - 4:15 p.m.
BEG, BORROW, AND STEAL SESSION
ALUMNI
COMMUNICATIONS
DEVELOPMENT
STUDENT PROFESSIONALS
VOLUNTEERS
Spirit Night will be at the new, state-of-the-art Thomas G.
Hildebrand, DVM ’56 Equine Complex. The Equine Complex is a
recently built $29-million complex, which is only phase I of this
multiphase project. Tours and additional information will be
available from Dr. Jim Heird, the Glenn Blodgett Equine Chair
Executive Professor & Coordinator of the Equine Initiative.
Interim President Dr. Mark Hussey will be on hand to welcome
everyone to Texas A&M. We will celebrate NAADA’s 40th year
of existence, in addition to live music and special student
organization presentations.
SPIRIT NIGHT HOST
JIM HEIRD, PhD
Glenn Blodgett Equine Chair; Executive Professor &
Coordinator, Equine Initiative, Texas A&M University
12
EDUCATIONAL TOURS
WEDNESDAY, JUNE 17, 11 a.m. - 12:30 p.m.
BONFIRE
MEMORIAL
KYLE FIELD:
(75-PERSON MAX)
Cost: $10 per person
The Bonfire Memorial
embodies many layers
of meaning associated
with the Aggie
Spirit—a deep sense of belonging, a strong spirit of teamwork
and leadership and an enduring sense of tradition that unites
thousands. The Bonfire Memorial celebrates the tradition,
history, and spirit of Texas A&M, and the dedication of those
involved in the tragic collapse of the 1999 Bonfire. Uniting Aggies
past, present, and future, the Memorial is comprised of three
design elements: The Tradition Plaza; The History Walk; and The
Spirit Ring.
Regarded as one of the
nation’s most intimidating
road venues, Texas
A&M’s Kyle Field has been the home of the Aggie football team
since 1905. Kyle Field was named for Edwin Jackson Kyle, who
served as Texas A&M’s dean of agriculture and athletic council
president. Kyle donated a 400-by-400 foot area of the southern
edge of campus that had been assigned to him for horticultural
experiments. The permanent seating on the east and west
sides of Kyle Field was added in 1927 and the horseshoe was
completed in 1929. The stadium was expanded in 1967 to
include two decks of grandstands, and the third decks were
added to the east and west sides in 1980. The Aggies played
on grass through the 1960s, but A&M became one of the many
schools that switched to artificial turf in the early 1970s. Grass
returned to Kyle Field in 1996 and the Aggies currently play on
grass. In April 2012, it was announced that Texas A&M University
and the 12th Man Foundation engaged Populous to lead the
design study phase for the renovation and redevelopment
of Kyle Field, recognized as the nation’s top college football
gameday experience and “Home of the 12th Man.” The Texas
A&M Board of Regents approved a $485-million renovation of
the famed stadium, the first phase of which was completed
prior to the start of the 2014 season and the second to be fully
completed prior to the 2015 campaign. More information can be
found online at www.kylefield.com.
bonfire.tamu.edu/memorial
ROSENTHAL MEAT CENTER:
(30-PERSON MAX)
The purpose of the Rosenthal Meat Science and Technology
Center (RMSTC) is to provide a facility to conduct teaching,
research, and public service activities of the Department of
Animal Science. As such, it is the most comprehensive facility of
its kind in the USA, devoted to the development of science and
the application of that science to the solutions of problems in
animal and meat science. Rosenthal has been featured in the
New York Times and most recently on CBS Sunday Morning. As
part of the tour, you may purchase beef, pork, lamb, sausage,
beef jerky, Aggie honey, or cheese for your trip home.
kylefield.com
agrilife.org/rosenthal
13
ACCOMMODATIONS
HILTON COLLEGE STATION AND
CONFERENCE CENTER
CORPS OF CADETS
The Corps of Cadets develops well-educated leaders of
character who embody the values of honor, courage, integrity,
discipline, and selfless service, who are highly sought-after and
prepared for the global challenges of the 21st Century. The
Corps of Cadets may be best known for preparing students for
commissions in the military, but more than 60 percent of cadets
enroll in the Academic Certificate in Leadership Studies program
instead of pursuing a
military career.
The Corps is also
home of The Fightin’
Texas Aggie Band.
Nationally known
for its precision
military marching formations on the football gridiron, it is
the largest military marching band in the nation. This 300+
member Corps of Cadets unit is the official marching band of
Texas A&M University. Performing at all home football games
and several away games, this organization is one of the mosttraveled collegiate marching bands in the nation. The Aggie
Band operates under strict military guidelines as an integral
part of the Corps of Cadets. During their time at A&M, cadets
grow as leaders, are challenged and given more responsibility
within the Corps. Academic excellence is the top priority of
the Corps of Cadets. The grades of freshman and sophomore
cadets consistently match or exceed those of other Texas A&M
students. Many cadets benefit from the fact that the units
they join are based on their interest in the band, ROTC, major,
sports, and special units creating an environment where the
upperclassmen are available to help and mentor younger cadets.
In addition, all units offer volunteer academic assistance, hold
cadet-led scholastic programs, and receive access to Corps
study and computer facilities. Freshman and sophomore cadets
have mandatory study periods. The Corps of Cadets provides
a balanced lifestyle and gives students all of the tools and
advantages they need to succeed academically.
801 University Drive East
College Station, Texas 77840-2116
Phone: 979-693-7500
Room Rate: $139 plus tax
Room Block Deadline: May 24, 2015
LOCAL AIRPORTS
Houston Intercontinental Airport
The Houston Intercontinental Airport is about 90 miles from
College Station with an approximate 1 1/2-hour drive.
William P. Hobby Airport
The William P. Hobby Airport is about 112 miles from College
Station with an approximate 2-hour drive.
College Station Easterwood Field
The Easterwood Field Airport is just minutes away from the
university. (Free shuttle to the Hilton)
* Hilton has a free shuttle to and from the airport.
San Antonio International Airport
San Antonio airport is 165 miles away from College Station
with an approximate 2 3/4-hour drive.
Austin-Bergstrom International Airport
Austin airport is 100 miles away from College Station with an
approximate 1 1/2-hour drive.
Dallas/Fort Worth International Airport
DFW airport is 198 miles away from College Station with an
approximate 3-hour drive.
corps.tamu.edu
14
2015 NAADA CONFERENCE REGISTRATION FORM
JUNE 16-19, 2015 | COLLEGE STATION, TEXAS
Fill out a separate form (or copy) for each registrant. Please print clearly. You can also register online at www.naada.org. The early registration
deadline is May 15, 2015.
First name: _______________________________________________ Last name:______________________________________________________
Institution/company:______________________________________________________________________________________________________
The following address is (check one): home
business
Mailing address:_____________________________________________________ City:_________________________________________________
State: _________________ ZIP:_________________________________________ Phone:_______________________________________________
E-mail:_____________________________________________________________ Fax: _________________________________________________
Pre-Conference Activities (Monday, June 15):
Pre-Conference Workshop, “Outfitting Your Tool Belt” - $175
Walking Tour of Texas A&M Campus – no fee
Which Conference Education Tour do you plan to attend? (See p. 13-14)
Bonfire Memorial
Corps of Cadets
Kyle Field - $10
Rosenthal Meat Center
Full conference registration fees:
Member
Nonmember
Professionals (early)
$540
$645
On or before May 15
Professionals (regular)
$640
$745
After May 15
Volunteer/Students (early)
$515
$540
On or before April 15
Volunteer/Students (regular)
$615
$640
After April 15
Total due: $_________________
Do you have any special dietary considerations (vegetarian or food allergies)?
No
Vegetarian
Gluten-Free
Other:___________________________
This is my first NAADA conference
I would like to be a NAADA Buddy
I would like more information on exhibiting
Number of years in the profession: _______
The primary advancement area I most closely associate with:
Alumni professional
Communications professional
Development professional
Student professional
Volunteer
College/University Administrator Dean
Other
List other areas in which you work if one advancement area doesn’t fully
encompass your position: ______________________________________
REGISTRATION INFORMATION
Fees: The full conference registration fee includes Educational Tours; Tuesday
breakfast, lunch, and dinner; Wednesday breakfast, lunch, and Spirit Night dinner;
Thursday breakfast, lunch, and awards banquet; all breaks and conference materials.
NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you
cancel before May 15, 2015. Cancel May 16–May 31 and receive a 50 percent refund.
No refunds will be given after May 31, 2015. Notices of cancellation must be faxed to
the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations,
please.
Hotel accommodations are NOT included in the registration fees. Hotel reservations
must be made no later than May 24, 2015, at the Hilton College Station and
Conference Center. Call 979-693-7500.
Per standard by the Payment Card Industry, NAADA has met the requirements of the
Payment Card Industry-Data Security Standards (PCI-DSS). We cannot accept credit
card information via email.
For questions, please contact the NAADA office at 651-203-7246 or at [email protected].
Method of payment: Check enclosed (made payable to NAADA)
P.O. number _______________________
Visa/MasterCard
AmEx
If paying by credit card, all of the following fields are required:
Card Number:_____________________________________________________________ Security code: __________ Exp. Date:________________
Name on card (please print): _____________________________________ Cardholder signature:__________________________________________
Cardholder phone: _____________________________________
Billing Address:
same as mailing address listed above.
If different than above, Street Address: ________________________________________________________________________________________
Billing Address City/State/Zip: _______________________________________________________________________________________________
Mail or fax with payment to the NAADA office:
1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114
p. 651-203-7246 | f. 651-290-2266
or register online at www.naada.org
2015 NAADA CONFERENCE GUEST REGISTRATION FORM
JUNE 16-19, 2015 | COLLEGE STATION, TEXAS
Please print clearly. The early registration deadline is May 15, 2015. You can also register online at www.naada.org.
(Guest) First name: _________________________________________ Last name:______________________________________________________
Institution/company:______________________________________________________________________________________________________
The following address is (check one): home
business
Mailing address:_____________________________________________________ City:_________________________________________________
State: _________________ ZIP:_________________________________________ Phone:_______________________________________________
E-mail:_____________________________________________________________ Fax: _________________________________________________
Additional Guests (include first and last name):
1.______________________________________________________________________________________________________________________
2. ______________________________________________________________________________________________________________________
3.______________________________________________________________________________________________________________________
Activities and Meal Options
Pre-Conference Activities (Monday, June 15):
Pre-Conference Workshop, “Outfitting Your Tool Belt” - $175
Walking Tour of Texas A&M Campus – no fee
Tours (choose one):
Bonfire Memorial – $10
Corps of Cadets – $10
Kyle Field – $20
Rosenthal Meat Center – $10
Meals (choose all that apply):
Tuesday Dinner and Keynote Speaker – $45
Wednesday Breakfast (Bickford Lecture) – $25
Wednesday Lunch – $30
Wednesday Dinner (Spirit Night) – $60
Thursday Breakfast – $25
Thursday Invitational Lunch – $30
Thursday Awards Banquet – $60
# of Guests
Attending
Sub-Total
____
____
________
________
____
____
____
____
________
________
________
________
____
____
____
____
____
____
____
________
________
________
________
________
________
________
REGISTRATION INFORMATION
Hotel accommodations are NOT included in the
registration fees. Hotel reservations must be made
no later than May 24, 2015 at the Hilton College
Station and Conference Center. Call 800-233-7505.
NAADA Conference Cancellation policy: A
cancellation charge of $50 will apply if you cancel
before May 15, 2015. Cancel May 15–May 31
and receive a 50 percent refund. No refunds
will be given after May 31, 2015. Notices of
cancellation must be faxed to the NAADA office at
651-290-2266. No-shows will be billed. No phone
registrations, please.
Per standard by the Payment Card Industry,
NAADA has met the requirements of the Payment
Card Industry-Data Security Standards (PCI-DSS).
We cannot accept credit card information via
email.
For questions, please contact the NAADA office at
651-203-7246 or at [email protected].
Total due: $______________
Do your guests have any special dietary considerations (vegetarian or food allergies)?
Method of payment: No
Vegetarian
Gluten-Free
Other:________________________
Check enclosed (made payable to NAADA)
P.O. number _______________________
Visa/MasterCard
AmEx
If paying by credit card, all of the following fields are required:
Card Number:__________________________________________________________________ Security code: __________ Exp. Date:___________
Name on card (please print): _____________________________________ Cardholder signature:__________________________________________
Cardholder phone: _____________________________________ Billing Address:_______________________________________________________
Mail or fax with payment to the NAADA office:
1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114
p. 651-203-7246 | f. 651-290-2266
or register online at www.naada.org