See how easy it is... The mission of academic advising is to

Session Goal and Objectives
Developing a Mission Statement for
Academic Advising
Introductions
George Steele
Lecturer., The Ohio State University
[email protected]
With special thanks to:
ƒ Wes Habley in the NACADA Clearinghouse article
ƒ Susan Campbell in the 2nd edition of Academic Advising: A
Comprehensive Handbook
ƒ Rich Robbins NACADA Assessment Institute
ƒMarsha Miller NACADA Assistant Director (Original author)
“Making the simple complicated is commonplace; making the complicated
simple, awesomely simple, that's creativity.”
Charles Mingus (American jazz bassist and composer, 1922 - 1979
Building A Mission Statement
Our mission is to…
This presentation will answer the questions:
ƒ What is a mission statement?
ƒ Why do we need an advising mission
statement?
ƒ What are the characteristics of an effective
mission statement?
Participants will:
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ƒ
ƒ
ƒ
Rate & critique actual advising mission statements
Discuss the sample mission statements
Revise one of the mission statement s
Create a mission statement 1st draft for their advising situation
Dilbert’s Mission Statement Generator
Just pick a noun, an
adjective, a verb, and an
adverb and put them
together
©1998 United Feature Syndicate, Inc. ("UFS") and United Media ("UM")
All Rights Reserved
Building a Mission Statement
Insert a Word
Developing an Academic Advising
Mission Statement
See how easy it is...
The mission of academic advising is
to efficiently build timely methods
of empowerment while continuing
to interactively create progressive
catalysts for change while
maintaining the highest standards.
Our job is to draft a “simply elegant”
mission statement that adequately
reflects academic advising on our
campuses
Developing an Academic Advising
Mission Statement
CAS Standards
Mission statements must…
ƒ be developed, recorded, disseminated,
implemented, and regularly reviewed
ƒ incorporate student learning and student
development
ƒ be consistent with the vision, mission, and
goals of the institution
Developing an Academic Advising
Mission Statement
What is a mission statement?
A mission statement describes….
ƒWho we serve
ƒWhy - Our reason for being
ƒWhat we strive to achieve
Wes Habley
Developing a Mission Statement for the Academic Advising Program
NACADA Clearinghouse of Academic Advising Resources
Developing an Academic Advising
Mission Statement
What is a mission statement?
A mission statement articulates…
ƒOur values
ƒOur purpose
ƒOur direction now and in
the future
Susan Campbell
Vision, Mission, Goals, and Program Objectives for Academic
Advising Programs
Academic Advising: A Comprehensive Handbook, 2nd edition
Developing an Academic Advising
Mission Statement
Why do we need a mission statement?
Alice came to a fork in the road.
“Which road do I take?” she asked.
“Where do you want to go?” responded the Cheshire cat.
“I don’t know,” Alice answered.
“Then,” said the cat, “ it doesn’t matter.”
Lewis Carroll, Alice in Wonderland
Developing an Academic Advising
Mission Statement
What is a mission statement?
A mission statement reflects:
ƒOpportunities
ƒCompetence
ƒCommitment
Drucker, P. F. (2003). What is our mission? In Business
leadership: A Jossey–Bass reader. San Francisco:
Jossey - Bass.
Developing an Academic Advising
Mission Statement
Why do we need a mission statement?
“Unless the mission is explicitly expressed,
clearly understood, and supported by
every member of the organization, the
enterprise is at the mercy of events” (p. 371).
Peter Drucker
Drucker, P. F. (2003). What is our mission? In Business leadership:
A Jossey–Bass reader . San Francisco: Jossey - Bass.
Developing an Academic Advising
Mission Statement
Developing an Academic Advising
Mission Statement
Why do we need a mission statement?
A mission statement guides the
decisions we make about what we
do and how we accomplish it. It is a
vital portion of any institutional effort
to restructure or revitalize academic
advising.
Developing an Academic Advising
Mission Statement
MISSION STATEMENT
ƒConsistent with institutional mission & vision
ƒIncludes a wide variety of constituencies
ƒServes as a guide to the decisions we make
ƒLays the foundation for assessment
ƒ Oregon State University academic advising is a teaching and learning
process dedicated to student success. Academic advising engages students in
developing a plan to realize their educational, career and life goals.
ƒ The mission of Engineering Advising is to provide services to assist
Engineering students in achieving their academic goals and personal
successes at Cornell University.
Developing an Academic Advising
Mission Statement
MISSION STATEMENT
Vision Statement
Designing a Mission Statement
1.
2.
3.
4.
5.
6.
7.
Identify Key Stakeholders
Brainstorm Current State of Academic Advising
Identify the Ideal for Advising on Your Campus
Synthesize the Ideal with Existing Standards
Draft Tentative Vision and Mission Statements
Identify Goal Statements
Identify Objectives
Susan Campbell
Vision, Mission, Goals, and Program Objectives for Academic
Advising Programs
Academic Advising: A Comprehensive Handbook, 2nd edition
Developing an Academic Advising
Mission Statement
MISSION STATEMENT
Vision Statement
• Vision statements represent the core priorities in
the institution’s culture.
• Advising vision statements connect to institution’s
vision statement.
• Advising vision statements drive the intent and
planning for advising and advisors’ priorities.
Developing an Academic Advising
Mission Statement
MISSION STATEMENT
Vision Statement
The mission of Engineering Advising is to provide services to assist Engineering students
•Oregon State University aspires to be recognized nationally for excellence in
academic advising among land grant institutions.
• Indiana State University will be known as an institution where every student is
matched with an academic advisor dedicated to aligning student talents
and ambitions with sound curricular and co-curricular choices.
•Academic Advising at the University of Louisville aspires to be a dynamic,
nationally- recognized system that sets standards of excellence focused
on student learning, technological innovation, and a collaborative
commitment to student success in a diverse and changing society.
•The vision of the NACADA Executive Office is to be the most innovative,
responsive, and supportive Executive Office in the global education community.
in achieving their academic goals and personal successes at Cornell University.
GOALS/OUTCOMES
1. to provide accurate and current information
2. to work in partnership to promote student success
3. to work with students in an environment emphasizing the developmental process
4. to constantly improve our services to students
5. to promote the shared responsibility of academic advising between student & advisor
6. to evaluate and assess our programs and services
Based upon Cornell University College of Engineering Goals and Objectives
Also in the Clearinghouse: Louisville, Oregon State, and U of MN
Developing an Academic Advising
Mission Statement
Developing an Academic Advising
Mission Statement
MISSION STATEMENT
MISSION STATEMENT
GOALS/OUTCOMES
Advising Program Strategies and Criteria
Vision Statement
GOALS/OUTCOMES
Vision Statement
Advising Program Strategies and Criteria
Organization
Assist students in their consideration and clarification of educational goals
Assist students in developing an educational plan consistent with their goals
Provide accurate information about institutional policies, procedures, and resources
Assist students in evaluation or re-evaluation of progress toward established goals
Make referrals to resources within and outside of the college as appropriate
Empower and encourage students to be self-directed learners
Delivery
Roles/
Responsibilities
Training and Tools
Program and Advisor Assessment
Based upon Eastern Michigan University
Developing an Academic Advising
Mission Statement
Characteristics of a quality mission
statement
Developing an Academic Advising
Mission Statement
Characteristics of a quality mission
statement
Broad
Visionary
ƒ Ties to the vision of what we
aspire to be/deliver
ƒ Says what we want to be
remembered for
ƒ Helps our people understand how
they can contribute
ƒ Does not claim to be all things to all
people
ƒ Does not narrowly define what we do
ƒ Provides the umbrella for our
services
Developing an Academic Advising
Mission Statement
Characteristics of a quality mission
statement
Realistic
ƒ Practical
ƒ Workable
ƒ Easily turned into program goals
Developing an Academic Advising
Mission Statement
Characteristics of a quality mission
statement
Motivational
ƒ Inspires commitment among
employees
ƒ Something to strive for
ƒ Presents an ideal
Developing an Academic Advising
Mission Statement
Characteristics of a quality mission
statement
Short and Concise
Developing an Academic Advising
Mission Statement
Characteristics of a quality mission
statement
Easily understood
ƒ Elevator pitch
ƒ 25 words or less
ƒ Tee shirt
ƒ No more than three sentences
Developing an Academic Advising
Mission Statement
Sample Advising Mission Statement
The Mission of University College
Academic Advising is to assist
new, transfer, and transitioning
students to develop and
implement individual plans for
achieving educational and life
goals.
ƒPlain language
ƒWithout jargon
ƒSimple sentences
Developing an Academic Advising
Mission Statement
Sample Advising Mission Statement
The primary purpose of academic advising
is to assist students in the development of
meaningful curricular and co-curricular plans
and to align those plans with attainable life
goals.
Indiana State University
University of Utah
Developing an Academic Advising
Mission Statement
Sample Advising Mission Statement
Academic Advising at the University of Louisville is an ongoing, intentional, educational partnership dedicated to
student academic success. The University is committed
to an academic advising system that guides students to:
–
–
–
–
discover and pursue life goals,
support diverse and equitable educational experiences,
advance students' intellectual and cultural development, and
teaches students to become engaged, self-directed learners and
competent decision makers.
University of Louisville
Developing an Academic Advising
Mission Statement
Academic advising is an active, ongoing partnership between the
advisors and students grounded in teaching and learning. Advising
is based on students gaining accurate and appropriate information
and direction to help make their educational experience relevant,
coherent, and meaningful. It is a process that assists students in
connecting with the University of Arkansas, making thoughtful
decisions related to their academic experiences, and maximizing
their educational and career opportunities. Quality academic
advising is essential to achieving the University’s vision.
University of Arkansas
Developing an Academic Advising
Mission Statement
Developing an Academic Advising
Mission Statement
Let’s try one together:
Mission Statement Rating - Circle all that apply
What is an especially good characteristic about this mission statement:
•Visionary
•Has Breadth
•Is Realistic
•Is Motivational
•Short/Concise
•Easy to Understand
The primary purpose of the academic advising program is to assist
students in the development of meaningful educational plans that are
compatible with their life goals. Academic advising should be viewed
as a continuous process of clarification and evaluation. The academic
advisor assists in decision making about life goals and educational
plans by helping to identify and assess alternatives and the
consequences of decisions.
North Dakota State University
Developing an Academic Advising
Mission Statement
Small group exercise
ƒ Individually rate the advising mission
statement assigned to your group using the
rating form
ƒ Discuss your ratings with others in your group
ƒ Share your feedback with the group
Pick one mission statement and rewrite
to fit your situation.
ƒ What vision statement might you suggested?
ƒ What goals/outcomes could be drawn from
the mission statement?
ƒ Share your mission statement and suggested
goals/objectives with the session participants
Developing an Academic Advising
Mission Statement
Share your thoughts
ƒ What did you like from the mission
statements? Why?
ƒ What goals/outcomes could be drawn
from this statement?