Press Contact: T-­‐Aira Sims Crier Communications 310.274.1072 x212 [email protected] Sustainable Seafood Meets Convenience With New Albacore Pouches Wild Planet Foods Launches New Lightweight, Single Serve Packaging Ideal for Travel & Easy Meals McKinleyville, CA – Bringing a new level of convenience to sustainable seafood, Wild Planet Foods introduces new Wild Albacore Tuna Pouches, Original and No Salt Added. Packaged in flexible, lightweight, single serving pouches, each feature Wild Planet’s ultra-­‐premium tuna fillets, strictly caught from U.S. pole and troll boats. Unlike other tuna pouches on the market which contain flaked tuna pieces or tuna salad, the Wild Planet pouches feature a solid piece of albacore that is cooked only once in the package, thereby sealing in the flavorful, Omega 3-­‐rich natural juices. Each pouch contains a whopping 20g of protein, along with 1,318mg DHA and 450mg EPA Omega 3.With no added water or oil to drain, the product is mess free – just tear open the top of the package, and it is ready to eat! Wild Planet’s harvesting practices are 100% compliant with the Best Choices for Sustainability recommendations offered by a number of environmental groups. The high Omega 3 content of Wild Planet’s albacore is also due to the smaller, individually-­‐caught tuna sourced by the company. Shared Wild Planet Foods CEO Terry Hunt, “When it comes to our food choices, it’s easy for convenience to trump health and sustainability. Our new tuna pouches are designed to help consumers’ on-­‐the-­‐go lifestyle coexist with a healthy and protected environment. Toss it in your kid’s lunchbox, take it to work for a simple and affordable meal, add it to that mediocre-­‐at-­‐best salad purchased at the airport, or stick it in your bag when you go to work out. Sustainability has never been easier.” The Wild Planet Albacore Tuna Pouches are available nationwide at Kroger, Target and Wegman’s and other natural and mainstream retailers across the country for an SRP of $3.99 to $4.29. About Wild Planet With strict quality control from hook to shelf, Wild Planet Foods’ mission is to produce safe, nutritious, great-­‐tasting, and sustainably fished seafood. 100% US owned and based in McKinleyville, CA, the company operates its own docks where selection and delivery of fish are taken directly from the fishermen, some of whom are also shareholders with the company. All products canned by Wild Planet -­‐
-­‐ Albacore, Skipjack, Shrimp, Sardines, Salmon and the new White Anchovies are considered Best Choices for sustainability by the consensus of environmental groups. Wild Planet was recently ranked #1 in the U.S. by Greenpeace for sustainable sourcing policy. For additional information, visit www.wildplanetfoods.com or call 800-­‐998-­‐9946. ###