Job Description
Job Title: Campaign Executive – Branch
Reports To: Campaign Manager - Acquisition
Conduct Role: Yes
Department: Customer and Digital
Band: Team Manager/Specialist 1
Main Purpose of Job
Key Accountabilities
To develop and execute branch marketing plans in order to achieve retail and
brand objectives and provide general Marketing support to the acquisition
team.
Competencies
Competency
Level
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Achievement Drive
Building Relationships
Commercial Awareness
Customer Focus
Direction Setting
Influencing & Interpersonal Skills
Judgement & Decision Making
Operational Excellence
People Development
Team Working
2
2
2
2
1
2
2
2
1
2
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Educated to A-Level standard, or equivalent.
Excellent communication skills – verbal and written.
Database/analysis knowledge and experience
Excellent Microsoft Office skills
Internal & External Relationships
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Qualifications, Skills & Experience
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Marketing & Ecommerce team
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Respond to branch marketing requests and work directly with the branch
in order to ensure specific objectives are met.
Work with the Senior Marketing Executive – Campaigns to champion
brand consistency across the branch network.
Coordinate the branch marketing forum meetings ensuring feedback is
acted upon and queries are responded to.
Manage the stock of promotional items and coordinate the ordering of
new items as and when required.
Coordinate the monthly branch communication to ensure branches are
informed of the key activities being delivered across all channels.
As brand guardians ensure that all materials (irrespective of channel)
meet the brand proposition and guidelines.
Maintain effective working relationships with key internal and external
stakeholders to ensure projects are delivered on time and to budget.
Monitor and report on competitors campaigns as and when required.
Process invoices and maintain the budget spreadsheet to ensure the
Campaign Manager is able to report on budget position.
Develop the advertising plan for the branch network as and when
advertising is required. Coordinate the booking of media and the
production and sign off of advertising artwork.
Co-ordinate and book media to support the Society’s business objectives,
using the full range of appropriate media. Liaise with agencies to
ascertain best channels of media & best possible price and ensure
accurate and effective advertising material is developed, with appropriate
sign-off obtained and records kept.
Create and maintain effective, clear and compliant literature/advertising
ensuring all relevant sign-offs are obtained and records kept for audit trail.
Manage literature stock control, ensuring that the business has sufficient
supplies available at all times.
Manage delivery and display updates to ensure that branches are fully
V4.0 January/2017
Job Description
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PR
Direct Distribution colleagues
Legal
Finance
Agency relationships
Maintain the highest standard of integrity in all business relationships
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informed of new branch campaigns/marketing activities as per campaign
schedules. Ensure branches understand their role and any results
monitoring required.
Answer general branch queries on an ongoing basis
To adhere to all relevant regulatory rules and guidance applicable to the
role.
To maintain required standards of the Conduct Rules at all times in
accordance with prevailing regulatory requirements.
To maintain full awareness of and conformance to the Risk Management
Framework including but not limited to the Information Security and Data
Governance supporting frameworks.
V4.0 January/2017