Success Story www.cutwel.co.uk
Cutwel’s online revenue soars
by 52% after implementing
PureClarity’s personalised site
search.
Cutwel achieves its goal of increasing
online average order with the help of
PureClarity.
Cutwel is a family owned business and one of the UK’s
largest independent engineering tooling distributors,
employing over 50 people.
James Maack, Digital Marketing Supervisor for Cutwel,
-45%
decrease in
load times
highlighted a number of key pain points that were
negatively impacting online sales. Cutwel required a
SaaS site search solution that was powerful enough
to manage its large product portfolio whilst delivering
highly relevant results.
PureClarity was selected due to its market leading
Cutwel’s requirements were for the ability for
customers to search using product codes or synonyms,
advanced reporting for search terms yielding a zero or
single result, a reduction in a currently high exit rate
on search results pages and an increase average order
value for customers.
52%
increase in
total
revenue
The Perfect Partnership
personalisation feature, highly intelligent search
function, understanding of the B2B industry and ability
to integrate with Cutwel’s existing platform.
Cutwel’s customers are now presented with highly
relevant, personalised search results based on their
previous behaviour and the behaviour of similar
customers, whether they have misspelled a word, used
a synonym or searched by product code. Search results
are loaded in lightning fast speed, load times have
decreased by a huge 45%.
Find out more: www.pureclarity.com
Success Story www.cutwel.co.uk
In addition, Cutwel is enjoying the following features:
The Results
• Automated multi-faceted filters
Since going live with PureClarity, Cutwel has already
• Lightning fast page speeds
achieved ROI and is continuing to see impressive
• Advanced real-time reporting
results, over and above original expectations. Sessions
• Multiple search rules, allowing Cutwel to promote
with search are up 43% - customers are using the
certain products, set up synonyms and eliminate any
search much more due to its increase relevance and
‘no results’ keywords
advanced features.
All supported by PureClarity’s highly secure and
Following the whopping success of the PureClarity
scalable infrastructure.
Searchandising module, Cutwel is now aiming to
implement further modules including Personalised
Merchandising and Automated Email Marketing.
+23%
transactions
via search
+8%
revenue via search
Find out more: www.pureclarity.com
+11%
time after search