PRESS RELEASE
HeineMack® GmbH enters into licence agreement with Group
JWA Sal for a total of 17 countries
First RollercoasterRestaurant® to open in Abu Dhabi in 2014 with more
restaurants already planned
Nuremberg, March 11th, 2014 – HeineMack® GmbH, creator of restaurant
systems, has recently entered into a licence agreement with Group JWA Sal to
open RollercoasterRestaurants® in 17 countries. The restaurants will have their
own brand identity. Group JWA Sal is licensed to use the restaurant system in
the following countries: United Arab Emirates, Saudi Arabia, Bahrain, Oman,
Qatar, Lebanon, Jordan, Iran, Iraq, Turkey, Philippines, Syria, Egypt, Algeria,
Libya, Morocco and Tunisia.
With 380 seats, the largest and most spectacular RollercoasterRestaurant® in
the world to date will open its doors in Abu Dhabi at the end of November. The
restaurant will be situated in the largest mall in Abu Dhabi, located just outside
the city on Yas Island, right by the Formula 1 racetrack and Ferrari Park. From
2015, a minimum of two additional themed restaurants will open every year.
“I was actually looking for a supplier of playground equipment,” confesses
Jessica Wadih Al-Absi, CEO of Group JWA Sal. “One of my business partners
drew my attention to this unique concept of experience dining, so I got in touch
with the company behind the idea. There’s no doubt these restaurants will be
very successful.”
Michael Mack, CEO of the HeineMack® GmbH think tank, is enthusiastic about
this ongoing international collaboration. “Following our successes in Germany
and opening our first restaurant in Kuwait, I’m really pleased that we have been
able to take the next step on an international level – our successful expansion
will continue from here.”
About HeineMack® GmbH
HeineMack GmbH® is a successful blend of an innovative, creative and unconventional
think tank. The RollercoasterRestaurant® is an event gastronomy concept and the
company’s most successful brand.
Each restaurant has its own individual rollercoaster concept that transports the food and
drink to guests via a network of stainless steel rails using the force of gravity. All system
components are made in Germany. Guests order food and drink in the restaurant via a
touchscreen or tablet PC. In Germany, guests enjoy service with a swing at
RollercoasterRestaurants® in Hamburg, Dresden, Rust (Europa Park) and Nuremberg.
Further information is available from: www.heinemack.com.
Press contact:
Monika Götzmann
Chief Marketing Officer (CMO)
HeineMack® GmbH
Fürther Straße 215
90429 Nuremberg
Tel: +49 911 / 32 37 93-12
email: [email protected]
www.heinemack.com