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TABLE OF CONTENT
History
About Tchibo Group
Unique Selling Point
The Tchibo Prozente Experience
Instore Experience
Targeted Shopper
The Tchibo Prozente Range
Home
Kids & Baby
Women
Men
Technology
History
over six decades, many have come to know and love Tchibo, the one-stop-shop for every household item under the sun.
over the years Tchibo has established itself as a household name in Germany, with more than two thousand stores and
sixty six thousand retail points around the world. It is now making waves all over Europe, with a loyal following comprising
millions of satisfied customers in Germany, Austria, United kingdom, Holland, Switzerland,
Poland, Czech Republic,Turkey and others.
For
From its humble beginnings as a coffee mail-order firm, Tchibo expanded from just coffee to coffee machines and other kitchen items in just a few
years. Today, it is synonymous with
lingerie to laptops.
enjoyment and lifestyle, offering a myriad of products for all, from kitchenware to camping,
About Tchibo
Maxingvest AG is the mother company of the Tchibo Group, and is made up of asset management subsidiaries and two
operating sub-groups: Tchibo and Beiersdorf . These sub-groups provide maxingvest with a stable Group portfolio,
managed and developed in line with it’s long-term strategy.
Maxingvest AG also holds a majority stake (over 50%) in Beiersdorf AG, parent of the Beiersdorf subgroup.
Beiersdorf is best known around the globe for skincare and beauty care products such as NIVEA, Labello,
8x4, and JUVENA brands.
Unique Selling Point
In a market where it has become harder to impress the shopper, Tchibo Prozente manages to stand out from the rest by creating an air of
Each week boasts a new range of affordable, innovative, and high-quality German products, each exclusive
to Tchibo Prozente, providing customers with choices and a shopping experience like no other.
anticipation.
The Tchibo Prozente Experience
weekly
collection and limited quantities, Tchibo Prozente creates a need to come into the store, to discover and to
Tchibo Prozente offers much more than affordability and variety, it offers that brilliant element of surprise. With its ever changing
explore its aisles time and again.
The Tchibo model has been instrumental in building buzz around the store, successfully drawing in customers to its doors, and
keeping
them coming back for more.
Each week, as new stock arrives, lines of eager shoppers line up outside every Tchibo Prozente, ready to make a dash for the latest treasure Tchibo
Prozente has in store, each time in hopes of landing a
unique piece before it is sold out.
The ‘experience’ in store for shoppers.
Reception Counters
If you think money can’t buy happiness, you simply haven’t shopped
at Tchibo. Stepping into a Tchibo Prozente is an experience unlike any
other. You begin to feel better even before you buy anything.
To transcend your shopping experience, our thoughtful design team
has left no stone unturned to give the stores an atmosphere conducive
to shopping. Tastefully done, Tchibo Prozente is a must on every serious
shopper’s places-to-visit list.
Stands, Shelves &
Gondolas
In-store signs
Packaging and
Product Tags
Customer Service
Lighting
Display
Wellcome in store
Reception Counters
Welcome to Tchibo.
The aesthetically designed blue
& gray counters ensure luring
customers into the Tchibo shopping
experience.
The entire look is inspired from
colour therapy research which
guarantees that the customers feel at
home with the place at first sight.
Stands and Shelves
Our inventory is placed in a highly
organised and visually appealing
fashion. Everything that shoppers
need is within arm’s reach. Making
shopping a less tiresome experience.
The theme of the reception counter
extends to the shelves and stands to
maintain the visual flow throughout.
At the same time, the shelves follow
a basic safety standard to keep wares
from toppling over. This allows even
mothers to shop without any worries.
Gondola Displays
Our display strategy doesn’t end at the
window, shelves and stands. We have
also incorporated those handy gondola
displays. Made of well-finished metal
and wood, these smart looking gondola
displays make it easy for shoppers to
look for those little articles that they can
use around their house – from kitchen
rags to DVDs and other items.
In-store signs
Ever had the feeling of being lost
in a store? Ever looked around
for customer service only to find
them busy with fellow shoppers?
Thankfully, in the Tchibo Prozente,
shoppers will always be able to find
their way around our wide range of
products.
Each category of products is very
clearly marked and defined with a
specific colour code assigned to it.
These signs are placed at strategic
locations in the store so that
customers can find them at a glance.
Besides, even our main sign on the
store front is lit up in a style that is
sure to catch the eye.
Packaging and
Product Tags
As often is the case, it is the packaging
of a product that captures the initial
attention of a shopper. It is towards
this end that Tchibo’s team of
designers have conjured up packaging
designs that awe and draw customers
like bees to a jar of honey.
Of course, it doesn’t end with the
packaging itself. Even the tags on
each product are comprehensive
and designed in a way that makes it
easy for customers to look for details
without wasting too much time.
Customer Service
Our customer service staff is
approachable and is known to
be extremely helpful. Dressed in
pleasant navy blue uniforms, each
member of the staff is well-versed
with every product line and is
always willing to go that extra mile
to satisfy customers.
Furthermore, their pleasing
personality is augmented with
impeccable conversational skills,
making the experience mutually
amiable.
Lighting
Every Tchibo Prozente is enhanced
by its signature mood-lighting,
enhancing every colour, every
product in the best highlight
possible.
The shopper does not feel even for
a second, the strains that harsh or
bright lighting brings about.
It enriches the senses of the
onlooker, lacing every action
with a certain kind of therapeutic
feel. This results in the shopper
lingering longer and taking in the
details of each product.
Display
What you see is what you get.
Our windows are a display of fine
visual merchandising. Simple,
classy and precise, our displays
compel passer-by’s to turn heads. It
summarizes our entire store at one go.
Even if the shopper decides
to continue walking, he’d now
know exactly what we are about.
However, if the shopper decides to
walk in, he’d know exactly what to
find without leaving disappointed.
Targeted Shopper
Tchibo Prozente’s “a new experience every week” strategy appeals to every member of the family. Customers yearn for items that are unique and
affordable, and are always on the look out for great bargains. What makes Tchibo Prozente appealing is that it provides a break in the monotony of
shopping on a daily basis for personal and household items.
At Tchibo Prozente, not only are product lines changed on a weekly basis, the in-store arrangement is also changed. No aisle stays the same, and
this technique adds to the suspense and excitement. The Tchibo model uses minimal store space due to its quick stock turnover and this translates
into savings that can be passed on to the shopper, something many housewives will appreciate.
The Tchibo Prozente Range
Home
Kids & Baby
Exclusive, innovative, affordable, and of excellent quality, no other store offers a range quite like Tchibo Prozente. Every
item is a fusion of fresh, modern design and functionality. From stylish fashion and accessory lines, to impressive pieces for
your bedroom and bathroom, the beauty lies in the details of each product, and the details are part of the Tchibo signature
experience.
Men’s
Women’s
Technology
Home
Every week, Tchibo Prozente brings the finest bits and pieces that are sure to create a relaxing and appealing ambiance. From bowls to baskets,
towels to tool boxes, we stock up on items that are carefully selected and exclusively made with excellent quality standards.
Crackers - Fresh Box
Mass : Approx: 19 x 14 x 9 cm
Color: Blue
Bread - Fresh Box
Mass : Approx: 45 x 18 x 16 cm
Color:White
AluminiumFrying pan
Mass :Each approx:
22 x 15 x 4 cm
2 Jumbo mug,
Blossoms
Cold cuts Fresh Box
Hight: Each approx: 11 cm
Filling amount:
Each approx: 550 ml
Mass :Each approx:
22 x 15 x 4 cm
Tea box
2 Safekeeping baskets
Mass: Approx: 21 x 9 x 16 cm
Color: White-Blue
Mass: Each approx: 27 x 21 cm
Color: Pink - turquoise
2 Washing-up liquid bottles
Mass: Each approx: 12 x 15 cm
Laundry: 40°
Wooden bank
Tea Glass Pot
Mass: Hight: Approx: 12 cm
Filling amount:
Approx: 1 l
Garden shower
Mass: Hight: Approx: 220 cm;
Base plate: Approx: 90 x 90 cm; Shower
head: Approx: 21 cm
Mass: Approx: 213 x 96 x 94 cm;
Sitting Hight: Approx: 46 cm
Bath towels
Door hooks
Material 100% Cotton
Mass: Approx: 140 x 70 cm
Color: Orange, green, Blue
Laundry: 60°
Length: Approx: 33 cm
High floor-Carpet
Material: Upper side/Floor: 100%
Polyester; Carrier material: 58%
Cotton, 42% Polyester
Mass: Approx: 140 x 200 cm
Color: Beige, green
Home Products
Bed sheet sets,
Standing light
Material:100% Cotton
Mass: Standard size: 1 Quilt cover: Approx: 135 x 200 cm;
1 Pillow-case: Approx: 80 x 80 cm
Design: Raspberry-Orange checked
Laundry: 60°
Mass Hight: Approx: 148
cm; Screen: Approx: 30
cm; Inlet cable:
Approx: 2,50 m
Luminous: E27
Luminous means
Max. 15 Watt Energy/60
Watt Light bulb
Color: Orange, Pink, White
Deco-Pillowcases
Material: 100% Polyester
Mass: Approx: 50 x 50 cm
Color: Orange, Pink, Green,
Turquoise
Laundry: 40°. FineLaundry
Shelve module
Shelve module
Mass: Approx: 100 x 42 x 45 cm
Color: White
Mass : Approx: 100 x 100 x 30 cm
Color: White
Parents only have to walk down a few aisles to come face to face with everything their child might need. Tchibo Prozente offers a wide range of
products for all ages, from cute and cuddly to fun and adventurous, all designed with excellent safety standards.
Kids & Baby
6 Salt shakers,
Color: white
Size: Approx: 2 cm; Hight : Approx:
4 cm
Plaster box
Color: green
Size: 12 cm
6 Egg cups
6 Egg spoons
Size:Hight: Each approx: 5 cm
Color: White-Blue
Size:Lenght: Each approx:
12 cm
Mini-cool bag
Size : Approx: 25 x 29 x 14 cm
Color: Turquoise
Picnic rug
Material: Upper Side: 100%
Polyester;
Down Side: 100% Polyethylen
Size: Approx: 130 x 150 cm
Color: Blue-green-White striped
Laundry: 30°. Special Laundry
Duck
Color: Green-Black-Yellow
Size: 25 x 15 cm
Hotwater bottle
Color: Lilac
Size: 24 x 16 cm
Sandbox with Sun
cover
Size: Approx: 113 x 113 cm; Hight
inkl. Roof: Approx: 127 cm
Color: Roof: Brown
4 Cutting Boards
Size: Each approx: 24 x 16 cm
Color: Blue-White
Girl’s bikini
Material: 82% Polyamid, 18%
Elasthan (Xtra Life LYCRA®);
Paspeln: 73% Polyamid, 27%
Elasthan (Xtra Life LYCRA®)
Color: Red-White-Blue
Laundry:40°. FineLaundry
Children-garden tool-set
Size: Tools: Each approx: 22 cm long;
Pocket : Approx: 24 x 16 x 10 cm
Canvas-Beach bag
Material: 100% Cotton
Size : Approx: 30 x 34 x 15 cm
Color: Red-White striped
Girl’s bathing suit
Material: 82% Polyamid, 18% Elasthan
(Xtra Life LYCRA®);
Paspeln and Träger: 73% Polyamid,
27% Elasthan (Xtra Life LYCRA®)
Color: Blue-White striped
Laundry: 40°. FineLaundry
Kids & Baby Products
Boy-bath shorts
Material: 100% Polyester, PU-coated
Mesh: 100% Polyester
Color: Blue With White All overprint
Laundry: 40°
Girl-beach dress
Material: 85% Cotton, 15% Polyester
Color: Red-White striped
Laundry: 40°
Young swimming trunks
Material:82% Polyamid, 18% Elasthan (Xtra Life
LYCRA®); Feed: 100% Polyester
Color:Blue-White-Red
Laundry: 40°. FineLaundry
Men’s
Shopping need not be complicated. At Tchibo Prozente, you will find the latest in men’s fashion and accessories, and everything else in between,
without having to go very far. Distinctive yet practical, our men’s lines are ideal for every need and every occasion.
Silk Ties
Jeans, Used Denim
Material:100% Silk,
Color: Blue checked, Black checked,
Red checked
Laundry: Chemical Cleaning
Material: 100% Cotton
Color: Used Denim
Laundry: 40°
Shirt
Material: 100% Cotton
Laundry: 40°
Trousers
Material: 100% Cotton
Color: Beige
Laundry: 40°
2 Boxer shorts
Material: 100% Cotton
Design: Lila-White checked and striped
Laundry: 60°
2 Men-slip boxer
Material: 95% Cotton, 5% Elasthan (LYCRA®)
Color: Gray and Dark Blue
Laundry: 60°
Suitcase, Large
Material: Polycarbonat
Size : Approx: 53,5 x 77 x 30 cm
Contents: Capacity:
Approx:101 l
More Information:
Weight: Approx: 3,5 kg
Color: Black
Leather Belt
Color: Brown - Black
Men’s jackets
Material: 80% Pure Wool, 20%
Silk; Color: Blue, Gray
Leather -Shoes
Material: Upper material and Feed:
leather ; Outer sole: Leather ;
Color: Black
Men-Soft-Trekking shoes
Material:Upper Material and Tongue: PU and
Polyester; Inner Material: 100% Polyester; Outer sole:
Phylon and Rubber
Color: Blue-Gray
Sneaker
Material: Upper Material and
Feed: 100% Cotton; Trimmings:
100% Polyurethan; Outer sole: TR
Color: Gray
Cardigan
Material: 80% Pure Wool,
20% Polyamid
Color: Gray
Laundry: 30°.
Men’s Products
7 Pairs Men-Socks
Material: 100% Cotton
Design: Lila-White checked
and striped
Laundry: 60°
Trip-shoe cleaning set
Clocks box
Size : Approx: 23 x 8 x 22 cm
Color: Black
Leather Wallet
Security breast bag
Material: Real leather , Feed: 100% Polyester
Size: Approx: 12 x 10 cm
Color: Black
Material: Upper Material: 100% Polyamid;
Back Side: 100% Polyester
Size: Approx: 14 x 19 cm
Color: Black
Laundry: 30°. FineLaundry
Women’s Products
For women with an independent fashion sense, Tchibo Prozente is the perfect place to shop. Every essential piece to create that fashionable look
can be found in the same store and, because all items are exclusive, shoppers can always find something that not many people will get to have.
3 Pairs Socks
Tunic
Material: 77% Cotton, 21% Polyamid,
2% Elasthan (LYCRA®)
Color: Black, Gray and White
Laundry: 40°
Material: 100% Polyester
Color: Blue With Blossoms Print
Laundry: 40°. FineLaundry
7/8-Treggings, Lilac
Material: 61% Cotton, 35%
Polyester, 4% Elasthan
Size: Length: Approx: 65 cm
Color: Lilac
Laundry: 40°
7/8-Treggings, Coral
Material: 61% Cotton, 35% Polyester,
4% Elasthan
Size: Inside Leg Length: Approx: 65 cm
Color: Coral
Laundry: 40°
Cargohose
Material: 97% Cotton, 3% Elasthan
Color: Khaki
Laundry: 40°. FineLaundry
2 Women-Panties,
2 Vario-BHs,
Material: 90% Cotton, 10% Elasthan
Color: Pink and Pink-Gray striped
Laundry: 40°. FineLaundry
Material: 90% Cotton, 10%
Elasthan; Polster: 100%
Polyurethan;
Feed: 100% Polyester
Color: Pink and Pi nk-Gray striped
Laundry: 40°. FineLaundry
Shoe carousel
Turn top
Material: 95% Polyamid, 5% Elasthan
Color: 1 Side Dark Blue and
1 Side With Blossoms Print
Laundry: 40°. FineLaundry
Yoga bag
Material: 51% Cotton, 38% Nylon,
11% Elasthan (LYCRA®)
Color: Teint, White and Black inSet
Laundry: 40°. FineLaundry
Manicure case
Hand cleaning set
Size: Pocket Bag: Approx: 20 x 12 cm
Contents: Hand peeling and Handcreme: Each 100 ml
Color: Pocket Bag: Pink
Size: Approx: 10 x 11 x 2 cm
Color: Blue-White-Red
Sandals
Toe sandals
Material: Upper Material and
Feed: PU;
Color: White
Material: PU
Color: White-Cognac
Leather-Pumps
Material: Upper Material:leather ; Inner
material:Polyurethan;
Color: Brown
Sneaker
Material: Upper Material:100%
Polyester;
Color: SilverGray
Peeptoe, Lilac
Material: Upper Material and Feed: 100%
Cotton;
Size: Hight: Approx: 5 cm
Color: Lilac
Cosmetics Bag, Black
Material: Cultural Bag: 100% Polyester;
Cosmetics Bag: 100% PVC
Size : Cultural Bag: Approx: 26 x 21 x 15 cm;
Cosmetics Bag:Approx: 25 x 16 cm
Color: Black
Jewellery suitcase
Size : Approx: 25 x 19 x 18 cm
Color: Lilac
Canvas-Bag, Turquoise
Material: 100% Cotton; Feed: 65% Polyester, 35% Cotton
Size : Approx: 37 x 21 x 9 cm
Color: Turquoise
Leather armband,
White
Women’s Products
Size: Length: Approx: 20 cm
Color: White
Leather armband, Lilac
Size: Length: Approx: 20 cm
Color: Lilac
Viskose-Schal, Rosé
Hand watch
Material: 100% Viskose
Size: Approx: 190 x 75 cm
Color: Rosé
Laundry: Hand Laundry
Color: White
Leather belt
Sunglasses
Size: Width: Approx: 4 cm
Color: Cream
Color: Brown, Black
Be it business or pleasure, Tchibo Prozente has a large variety of innovative products for everyone, from the tech-savvy to the average shopper.
In each store, this section is always staffed with salespeople who have extensive knowledge of each and every product.
Technology
Multifunction-shower
head
Size: Length: Approx: 170 cm
Cafissimo
Nightflight
Hairdryer
Size: Approx: B 20 x H 38 x T 29 cm
Color: Dark lBlue
Size: Cabel Length: Approx: 170 cm
Color: Black-Red
Electric lawn mower
Size: Cutting width: Approx: 34 cm
Weight: Approx: 13 kg
Achievement: 1.000 Watt
Cyclone vacuum cleaner
Size : Approx: 30 x 112 x 34 cm;
Cabel Length: Approx: 6 m
More Information: Capacity: Dust container:
Approx: 1,5 l
Achievement: 1.400 Watt
Color: Pink-Black
Steam cleaner
Size : Approx: 37 x 17 x 22 cm,
Cabel Length: Approx: 6 m
Weight: Approx: 1,6 kg
More Information: Achievement:
Max. 1.050 Watt
Color: Yellow-Black
Heating cushions
Material: 100% Polyester
Size: Approx: 61 x 39 cm;
Cabel Length: Approx: 2,60 m
Achievement: 100 Watt
Color: Lilac
Physical moor-pack
Size: Total Length: Approx: 87 cm
Shiatsu seat- massage
Material: 100% Polyester
Size: Approx: 125 x 45 x 2 cm
Weight: Approx: 6,7 kg
Solar-Bicycle computer
Color: Silver Color-Black
Portable DVD-Player
Digital picture frame
with camera
Size: Approx: 19 x 17 x 4 cm
Color: Black
Upper arm-Blood
presure- and
Pulse measuring
instrument
MP3-Radio-Sound
system
Size: Approx: 27 x 18 x 3 cm
PC-speakers
Size: Each approx: 7 x 10 x 8 cm
Achievement: 2x 0,5 Watt
Color: Black
USB-reader
Size: Approx: 4 x 10 x 2 cm
Size: Approx: 27 x 15 x 11 cm
Color: Black
MP3-Player
Size: Approx: 5 x 3 x 1 cm
Color: Pink
Navigation device
NAVIGON 40 Plus EU
Size: Approx: 12 x 7,5 x 1,5 cm;
Screen: 10,9 cm (4,3”)
E-Book-Reader
Acer LumiRead
Tragbarer DVD-Player
Size: Approx: 12 x 21 x 1 cm
Weight: Approx: 250 g
Color: White-Gray
Size: Approx: 23 x 5 x 18 cm
Technology Products
P. O. Box: 80794 Dubai, U.A.E.
Tel: +9714 8809144, Fax: +9714 8809433
Email: [email protected]
www.tchibo.de | www.tchibo.com