Zoomer U Poll Results:
Outlook for 2013 and Buying Intentions
February, 2013
1. What do you think will happen to the Canadian economy in 2013?
It will get better: 23%
It will stay about the same: 66%
It will get worse: 11%
What do you think will happen to the
Canadian economy in 2013
11%
It will stay the
same
23%
It will get
better
66%
It will get
worse
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2. In the coming year, do you expect to have more, less, or about the same
amount of time to do the things you want?
More time: 15%
Same amount of time: 76%
Less Time: 9%
3. Please indicate whether you intend to spend more, less, or about the same
one each of the following products or services?
More
Same
Less
Gas/automotive
24%
64%
12%
Groceries
29%
64%
7%
Vacation travel (Canada)
24%
56%
20%
Vacation travel
(outside Canada)
32%
39%
19%
Clothing, shoes,
accessories
10%
67%
23%
Furniture
12%
37%
50%
Jewelry, watches
3%
37%
60%
Gifts
7%
68%
25%
Cosmetics, skincare,
fragrance
4%
69%
27%
Dining and entertainment
13%
68%
19%
Saving and Investment
17%
63%
20%
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3. (cont’d) Please indicate whether you intend to spend more, less, or about
the same one each of the following products or services?
More
Same
Less
Technology
14%
56%
30%
Alcohol, wine
4%
69%
27%
Appliances, electronics
13%
43%
44%
Intent to spent on vacation travel
outside Canada
More
19%
32%
Same
Less
39%
4. How likely are you to purchase each of the following products or services in
2013?
Very
Some
Not
Automobile (buy or lease)
1%
13%
79%
Real Estate
3%
8%
89%
Fine Jewelry (self or gift)
1%
10%
89%
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4. (cont’d) How likely are you to purchase each of the following products or
services in 2013?
Very
Some
Not
Large Appliance
6%
15%
79%
Furniture
6%
20%
74%
TV/Home entertainment system
5%
18%
77%
Smart phone
6%
19%
75%
Cruise travel for vacation
15%
22%
63%
Domestic airline for vacation
28%
31%
41%
US airline for vacation
15%
24%
61%
Foreign airline for vacation
12%
18%
70%
Home renovation/décor over $10,000
9%
15%
76%
Investments over $10,000
11%
15%
74%
E-reader or tablet computer
7%
20%
73%
5. Demographic Questions
Male: 44%
Female: 56%
Of the compiled results of over 8,000 respondents, 99% are over the age of 45.
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