STRATEGIC PLAN 2015-2019
MISSION, VISION, STRATEGY
www.gbsge.com
STRATEGIC PLAN 2015-2019
Mission. Vision. Goals.
Geneva Business School is a leading business school in Switzerland with an international
approach, dedicated to preparing world changing leaders. GBS encourages students to
develop their full potential and pursue excellence. Our strategic plan is based on our Mission, Vision, and 5 year Strategic Plan.
Mission
One Mission
Vision & Broad-Based Goals
3 Pillars
5 year Strategic Plan
12 Objectives
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STRATEGIC PLAN 2015-2019
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STRATEGIC PLAN 2015-2019
GBS Mission
1. Ensure Student success and Academic Excellence
2. Manage the Institution efficiently in terms of Organisation and
allocation of resources
3. Engage with local and international environments through
mentoring, internships, research, company placements and transfers
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STRATEGIC PLAN 2015-2019
GBS Vision defined by 3 Pillars - Pillar 1
Ensuring student success and Academic Excellence
1. The University guarantees to continuously maintain, improve and develop the quality of its education
---in order to meet changing market needs.
2. GBS offers a transparent presentation of all of its academic programs.
3. Our programs promote innovation and inspire leadership to meet the general needs of the students
---as well as specific requests from companies.
4. We attract faculty and students with outstanding leadership and academic qualities.
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STRATEGIC PLAN
STRATEGIC PLAN 2015-2019
GBS
GBS Vision
Vision defined
defined by
by 3
3 Pillars
Pillars -- Pillar
Pillar 2
2
Manage the Institution efficiently in terms of Organisation and
allocation of resources
1. Continuously improve the communication between the administration teams, students and faculty
---for each campus as well as between campuses.
2. Managing and organising ressources efficiently within and between campuses.
3. Developing the strategic enrolment plan and achieving set targets in order to ensure GBS’s longterm ---financial viability.
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STRATEGIC PLAN 2015-2019
GBS Vision defined by 3 Pillars - Pillar 3
Engaging with local and international environments through
mentoring, internships, company placements, research and transfers
1. Monitoring the short and long term skills acquired by students.
2. Offering student-oriented services, economically, efficiently and targeted.
3. Increasing the awareness of the programs offered by GBS.
4. Continuously improve international relations.
5. Venturing outside of Switzerland in order to develop GBS’s international image.
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STRATEGIC PLAN 2015-2019
Broad-Based Goals
The academic business unit’s mission and goals provide strategic direction for guiding its decision
making. The academic business unit’s outcomes assessment plan provides for the assessment of the
extent to which the unit’s mission and broad-based goals are being accomplished. The broad-based
goals at GBS represent the general aims or aspirations of the academic business unit and flow directly
from its mission. The broad-based goals of GBS are instrumental to the success of GBS in the sense that
achievement of the goals would provide evidence that the academic business unit is accomplishing its
mission.
Broad-Based Student Learning Goals:
1. Understand the major concepts of business applicable to companies of all sizes.
2. Obtain business knowledge and understand the management processes involved.
3. Learn the different types of effective communication skills.
4. Understand the importance of personal and professional integrity.
5. Understand the ethical ramifications of business decisions.
Broad-Based Operational Goals:
1. The curriculum to cater for students in order to provide them with the skills required in the
---professional workplace.
2. Students to have access to all necessary material and facilities to enable them to succeed in all
courses.
3. Faculty members to be composed primarily of active professionals.
4. The program to prepare and allow students to participate in work placements following completion
---of their studies.
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STRATEGIC PLAN 2015-2019
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STRATEGIC PLAN 2015-2019
GBS Strategic Plan in 12 Objectives
The chart illustrates how GBS, from an academic standpoint, looks into methods of setting specific
targets and how we work to ‘close the loop’.
12
Objectives
Budget /
Finance
Actions
Plans
Measurement
instruments
Analysis of
Results
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STRATEGIC PLAN 2015-2019
The GBS Strategic Plan – Developed and inspired by 12 Objectives
Objectives
On an annual basis, each of the programs and majors that we offer at GBS is assesed
using Direct and Indirect Measures. The various measures are meticulously chosen and
implemented. The 12 objectives, presented as 3 pillars, stems from the GBS Vision, which
is linked to our Broad-Based Goals. The entire strategic planing cycle allows GBS to “close
the loop” by prioritizing and assessing all of its primary commitments.
These objectives, chosen and agreed upon by the GBS Steering Committee, are used
as a means of measuring progress over a predetermined 5 year period. For the GBS
objectives, there are defined targets which management strives to meet and once met,
maintain during the 5 year strategic plan period.
Measurement Instruments
From an academic point of view, GBS evaluates and adopts methods of setting and
measuring our specific Student Learning Outcomes for each program using carefully
selected tools and evaluation techniques. GBS determines which tools to be used and
when to implement them for each objectives.
● Online Student Module Evaluations
● SWOT Analysis
● Alumni Survey
● Google, Live Chat, CRM Analytics
● Graduate Survey
● LinkedIn Database
● Professor Culture Survey
● Extranet statistical modules
Analysis of Results
For each of the 12 objectives that are out total measurement duration.
Action Plans
Following analysis of the results, the Steering Committee and the Academic Committee
assess the results and evaluate action plans for each criterion. It is at this pivotal
moment that the decisions are made to not only maintain or improve existing plans but
simultaneously introduce new measures that will assist GBS even further in achieving
the outlined goals.
Budgeting/Finance
The budgeting decisions are made by top management and directly related to the action
plans. Every aspect of the budget is overseen by the steering committee, top management
and decisions are commonly made during the weekly administrative meetings amongst
staff members. Each decision is made with respect to initial criteria.
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GBS Geneva Campus, Avenue Blanc 53, 1202
Tel: +41 22 906 94 94
[email protected]
www.gbsge.com