VISIONS | YOUR SHOT
This page features two photographs: one chosen by our editors and one chosen
by our readers via online voting. For more information, go to ngm.com/yourshot.
THE Website for
the Action Class
NationalGeographic.com
Send Us Your Cities
As part of our yearlong series on sustainable cities, National
Geographic is looking for city-themed photographs for the March Your Shot section. Take a look around
your city—and take a picture of what catches your eye. Then send it to us at ngm.com/yourshot.
OUR MISSION
To inspire, educate, and empower our audience
by delivering world-class editorial content,
using state-of-the-art multi-media tools, in a
highly informative, entertaining, and visually
compelling format.
THE WHOLE WORLD ONLINE
NationalGeographic.com attracts more than 23
million global unique visitors a month with its
best-in-class, timely, and original content.
EDITORS’ CHOICE
Xavier Coll Sola Barcelona, Spain
Darío Barrio plunges earthward during the
BASE Jump Extreme World Championship
in Benidorm, Spain. “He really seems to be
enjoying his flight,” notes Coll, 34, who snapped
this shot of Barrio parachuting from Europe’s
tallest hotel—the 610-foot-high Gran Hotel Bali.
NationalGeographic.com
captivates a passionate
VISIONS | YOUR
SHOT
audience of digital consumers with on-demand
news, photography, and video. Interactive and
online-only features are presented throughout
core content sections: Daily News, Travel, the
Magazine, Adventure, Environment, Science &
Space, Kids, and Animals.
Jon Luigi Pido
Dumaguete, Philippines
Pido inscribes the
sky with spheres by
spinning rapidly with an
LED light. “I was near
the sea in this area, and
I saw this pile of waste
from an old building,” he
says. “I was encouraged
to do three balls of light
and see what effect
there was.”
READERS’ CHOICE
Richard W. J. Koh Singapore
Two nights after a heavy rain fell on his parents’
Singapore garden, Koh, 39, found fungus growing
on an old log “and fuming with what I think are
spores dispersing—an amazing display of new life.”
A black velvet backdrop sets off the image.
 national geo graphic
VISIONS | PHOTO JOURNAL
THE
City
• de c e mb e r  
Thomas Shahan
BY ROBERT KUNZIG
Why cities are
the best cure for
our planet’s
growing pains

national geo graphic • month 
Shruthi Venkatasubramanian Chennai, India
At Marina Beach in Chennai, freelance photographer Venkatasubramanian, 32,
was drawn to this carousel: “Something about the spinning colors was attracting
kids (myself included) like moths to a flame.”
MISSION
SOLUTION
Jumping spiders like this one
are often seen grooming their
claws and wiping their eyes,
as though they were little cats.
I found and photographed
this Phidippus sp. near Tulsa.
I found this young Phidippus
audax while strolling through
a field of tall grass and wildflowers in Norman, Oklahoma.
The yellow you see coating
its body is pollen, perhaps
acquired after a messy tussle
with a bee.
Meet Smasher—the male in the background. That’s
the name Steve Winter gave this youngster, cooling
off in a watering hole in Bandhavgarh National Park,
after he slapped the automated camera trap until
it stopped clicking. Both tigers are thought to have
killed people, and Smasher is now in captivity.
story name here

NationalGeographic.com
Photo of the Day…Your Shot…Daily Dozen...
Photo Tips…Galleries…Wallpapers
Nothing speaks to National Geographic’s visual leadership
like the stunning images and video footage that populate our
broad-based photographic and video-graphic content pillar.
We reach a passionate and engaged community of amateurs
and professionals who nurture their own images as much
as they relish the premium content they interact with on a
daily basis. Our audience is tech-savvy, early-adopting, and
influential, taking onboard expert tips from NG photographers
and fascinated by the voyage of discovery afforded by video;
sharing and commenting on their peers’ contributions and
professionals’ revelations.
The Photography and Video vertical includes Photography,
National Geographic magazine­, Video, NG’s channel on
YouTube, and Your Shot, National Geographic’s dynamic
social photography community.
PREMIUM CONTENT
Photography
and Video
NationalGeographic.com
Top 10…Traveler Magazine…Tours of
a Lifetime... Gear Guide…Destinations
Rated…Adventurers of the Year…
Intelligent Travel Blog...Urban Insider
The Travel and Adventure pillar provides award-winning,
destination-based content that is simultaneously
inspirational and aspirational. Cultural insight, off-thebeaten-track advice, and stunning photography are all
interwoven with an impressive sense of adventure, attracting
a well-traveled and well-heeled audience.
The Travel and Adventure vertical includes Travel & Cultures,
Adventure, Photography, and National Geographic
magazine content channels and features.
PREMIUM CONTENT
Travel and
Adventure
NationalGeographic.com
Environment…Cultures…Space/
Technology…Photos…News Video…
News Blogs…Energy
The News pillar is the cornerstone of NationalGeographic.com’s
thought leadership and editorial authority, aligning
advertisers with daily, original, and trusted content. The
News channel is consistently one of our highest trafficked
site sections, with our journalists delivering relevance and
wonderment in equal measure, providing a uniquely trusted
perspective complementary to other news media.
The News vertical includes Daily News, National Geographic
magazine, and Video content channels.
PREMIUM CONTENT
News
NationalGeographic.com
Science &
Innovation
Innovation and Technology…Science and
Space…Phenomena…Earth…Health and
Human Body…
At the heart of the Science & Innovation pillar is an
astounding mix of aggregated content that covers
the award-winning journalism of National Geographic
magazine’s features and departments (groundbreaking
explorations of the world around us alongside scientific
and technological innovation in the Phenomena science
salon and Innovation and Technology) to the more
informational facts of life investigated in Health and
Human Body. Our popular NewsWatch blog adds a layer
of community-based discussion to this vibrant content
channel.
The Science & Innovation vertical includes Science &
Space, the Innovation & Technology rotation, National
Geographic magazine, News, and NewsWatch blog
content channels and features.
A centuries-old supernova remnant, its rose-tinted
shock wave blasting outward at more than 11
million miles an hour, hangs in the Large Magellanic Cloud like an iridescent holiday ornament.
THE AUTOPSY
IMAGE PRODUCED BY COMBINING AND COLORING OPTICAL AND X-RAY DATA.
NASA/ESA/CHANDRA X-RAY TELESCOPE/SMITHSONIAN ASTROPHYSICAL
OBSERVATORY/STSCI/AURA/JOHN HUGHES, RUTGERS UNIVERSITY
PREMIUM CONTENT
less invasive explorations of the remains were
conducted there, including x-ray and CT scan
imaging studies and an analysis of the mummy’s
mitochondrial DNA. The most astonishing revelation came in 2001, when a local radiologist
named Paul Gostner noticed a detail that had
been overlooked in the images: an arrowhead
buried in the Iceman’s left shoulder, indicating
that he had been shot from behind. Later work
by Gostner and his colleagues with more powerful CT imaging devices revealed that the arrow
Venosta Valley. Pollen found in his body placed
his final hours in the springtime, and his last
hike probably along a path up the Senales Valley toward an alpine pass just west of the Similaun Glacier. Close examination of his hand
revealed a partially healed injury, suggestive
of a defensive wound from an earlier fight.
DNA analysis of food remnants found in his
intestines—his stomach appeared to be empty—indicated that sometime before he met his
demise, he had eaten red meat and some sort
Probing and snipping for nine hours, scientists harvested dozens of biological cl
death—of the Iceman. Neurosurgeons retrieved bits of a blood clot (opposite), s
around the time he died. X-rays guided the team in their attempt to find the fata
The cross tattoo near the knee may have been a folk remedy for arthritic joint p
Iceman’s stomach and last meal (in test tubes) prompted one doctor to say, “He
his rib cage and appeared to Gostner to be full.
If he was right, it meant the Iceman had eaten
a large, and presumably leisurely, meal minutes
before his death—not the sort of thing someone
being chased by armed enemies would likely do.
“Gostner came over and told us he thought
the stomach was full,” said Albert Zink, director
of the EURAC Institute for Mummies and the
Iceman in Bolzano, who oversaw the autopsy
last November. “And we thought, OK, then
we have to go inside and sample the stomach.”
an
Andreas Schwarz, as he
ical endoscope into the
Like the other scientist
was wearing 3-D glasse
instrument deeper insid
image appeared on a co
a little after 1 p.m., an
man had already unde
ing, probing, gouging,
The surgical teams had
“THIS IS THE BRAIN,”
NationalGeographic.com
Energy…Freshwater…Global Warming…
Habitats…The Ocean…Green Guide
From light green to dark green, the Environment pillar
delivers impartial, unbiased reporting on the world around
us. Aligning advertising clients with a depth and breadth of
content that attracts concerned citizens, thought leaders,
and influentials alike. It delivers prize-winning and respected
reporting on climate change alongside quirky digital
interactives such as calculators and quizzes on personal
energy or water use.
The Environment vertical includes Environment, Environment
News, and National Geographic magazine content channels
and features.
PREMIUM CONTENT
Environment
NationalGeographic.com
Games…My Shot…Quiz Your Noodle…
Blogs…Animals…News
The Kids & Family pillar is home to entertaining, thoughtprovoking, engaging content, providing all-round family
fun in a vibrant energetic mix of articles on wildlife,
entertainment, science, technology, extreme sports,
adventures, amazing kids, and world wonders. This
year NG Kids launched a highly engaging streamlined
site with a vibrant visual design and advanced levels of
interactivity.
The Kids & Family vertical includes Kids, Animals/Wild,
Photography, Travel & Cultures, Adventure, and Science
& Space content channels and features.
PREMIUM CONTENT
Kids & Family
NationalGeographic.com
yy 23.2 MILLION Unique Visitors (Global)
yy 13.5 MILLION Unique Visitors (U.S.)
yy 9.7 MILLION Unique Visitors (International)
yy 105 MILLION Page Views
yy 3.24 Pages Per Session
yy 3:03 Average Session Length
yy 2.5 MILLION Video Views
yy 37.8 MILLION Facebook Fans
yy 10.6 MILLION Twitter Followers
yy 4.2 MILLION YouTube Subscribers
yy 1.5+ BILLION YouTube Video Views
Social Media, November 2015; Google Analytics, October 2015
AUDIENCE
Who We Reach
NationalGeographic.com
Accolades &
Awards
TOP 10 MEDIA PUBLISHERS FOR MARCH 2015: NATIONAL GEOGRAPHIC
DOMINATES
“National Geographic once again dominated social engagement on Instagram with over
90.5 million actions.”
15 INSTAGRAM ACCOUNTS YOU SHOULD START FOLLOWING IMMEDIATELY
“The National Geographic Instagram is among the most followed and engaging accounts on the social platform. As a magazine that has always placed an emphasis on
amazing photographs, they’ve done an incredible job of recreating the experience of
their print editions and telling a story with their content.”
THE 10 BEST EDUCATIONAL WEBSITES
“NationalGeographic.com covers a huge range of subjects, from space and the environment to animals and even world music (where you can listen to thousands of artists).
What’s shared is a passion for the living world.”
25 SITES WE CAN’T LIVE WITHOUT
“There’s a ton of great content here—about animals, world adventures, the
environment, the sciences, space—plus educational stuff, too.”
A PRESTIGIOUS ENVIRONMENT
“National Geographic’s videoplayer is well-placed within a prestigious
environment.”
ONE OF Wired.com’s TOP KIDS WEBSITES
“One of the most wonderful sites! There are all sorts of games you can
play...they have these wonderful animal videos!” (As featured on CBS
Morning News)
PRESS & AWARDS
NationalGeographic.com
Accolades &
Awards
2015 Winner of 2 ASME Awards
Photography
Best Tablet Edition
2014 Praised for our “digital magic”
Multimedia
Best Tablet Edition
2014 Winner of 2 Webbys
Best Use of Video or Moving Image (Webby)
Best Use of Photography (People’s Voice)
2014 MIN Integrated Marketing Awards
Winner: Special Advertorial Section
5 Honorable Mentions for: WOW Award, Social Media Initiative, Custom Publishing
Project (web/print), Contests/Sweepstakes, Total Integrated Program
2013
2 Honorable Mentions for Custom Publishing Project (web) and Customized
Website/Microsite
2014 M&M Global Awards
Best Contribution to a Campaign by a Media Owner
PRESS & AWARDS
NationalGeographic.com
Partner Sites
THE NATIONAL GEOGRAPHIC CHANNEL ON YOUTUBE
National Geographic’s dedicated channel on YouTube caters to a highly engaged, male-skewed, young audience of
passionate brand content enthusiasts who seek out the NG brand, share it, and love it. YouTube attracts a diverse
audience of millions of viewers watching three billion videos every day. YouTube viewers are highly engaged: they spend
23 minutes per day on the site, and they rate or add comments to more than half of all YouTube videos. They share
and favorite millions of videos daily, and they watch it anytime and anywhere—over 400 million videos viewed with
YouTube mobile.
RANKS IN THE TOP TEN MEDIA BRANDS ON YOU TUBE.
• 14 NG branded Channels
• Main channel: Over 4.2 million subscribers
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• Total NG You Tube audience is 4.2 subscribers with 1.5 billion video views
ADVERTISING EXTENSIONS
NationalGeographic.com
EXECUTIVE
Declan Moore
Chief Executive Officer
202-857-7180
[email protected]
Claudia Malley
Chief Marketing & Brand
Officer
212-822-7440
[email protected]
John Campbell
VP & US Publisher, National
Geographic & NG.com
212-822-7445
[email protected]
Kimberly Connaghan
VP & Publisher, National
Geographic Traveler & Kids
212-822-7431
kimberly.connaghan@
natgeo.com
Eileen Moroney
VP, Digital Advertising
Business and Operations
212-822-7441
[email protected]
NEW YORK
Bob Amberg
National Brand Director
212-822-7437
[email protected]
Tammy Abraham
Director, Global
Corporate Partnerships
212-822-7442
[email protected]
CONTACTS
Danny Bellish
National Brand Manager
212-822-7429
[email protected]
Hilary Halstead
National Brand Manager
212-822-7430
[email protected]
Danielle Nagy
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212-822-7428
[email protected]
CHICAGO
Bill Graff
Brand Manager
312-467-1590, ext. 3
[email protected]
DETROIT
Karen Sarris
Brand Manager
248-368-6304
[email protected]
FLORIDA & CARIBBEAN
Maria Coyne
Sales Representative
305-756-1086
mecoyne@
mecoyneinc.com
HAWAII
Debbie Anderson
Sales Representative
808-739-2200
debbieanderson@
dmhawaii.com
Online Sales
Contacts
LOS ANGELES
Eric Josten
Brand Manager
424-293-5715
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ROCKY MOUNTAIN
STATES
Tanya Scribner
Scribner Media Services
940-387-7711
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DIRECT RESPONSE
Jim Smyth
Sales Representative
914-409-4242
[email protected]
NationalGeographic.com
INTERNATIONAL
Charlie Attenborough
Int’l Managing Director,
Global Partnerships
+44-203 426 7290
charlie.attenborough@
natgeo.com
David Middis
Business Partnership
Director, British Isles
+44-203 426 7296
[email protected]
Nadine Heggie
International Director
+44-203 426 7294
nadine.heggie@
natgeo.com
FRANCE
Isabelle Mollat du Jourdin
Sales Representative
+33-6-12-56-99-79
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publicitas.com
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Sales Representative
+81-3-3222-7811
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Tom Denning
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+44 203 426 7295
[email protected]
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Sales Representative
+82-2547-0388
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AUSTRALIA/NEW ZEALAND
Sally Anderson
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+ 61(0) 2 9212-5355
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Adelina Carpenter
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+52-55-5543-7677
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CANADA
Francoise Chalifour
Sales Manager
416-363-1388 ext. 237
francoise.chalifour@
publicitas.com
SINGAPORE
Simon Cholmeley
Sales Representative
+65-6223-7149
[email protected]
CONTACTS
Online Sales
Contacts
(continued)
SOUTH AFRICA
Dene Strain
Sales Representative
+27-21-446-1542
dene.strain@
media24.com
OPERATIONS
Helen Serrano
Operations and Client
Services Manager
202-457-8468
helen.serrano@
natgeo.com
PRODUCTION
Jennifer Wallace
Director, Digital
Marketing & Production
202-828-8035
jennifer.wallace@
natgeo.com
Caitlin van der Graaff
Senior Digital Production
Manager
202-857-7265
caitlin.vandergraff@
natgeo.com
Amanda Polli
Digital Production
Manager
212-822-7433
amanda.polli@
natgeo.com
For contact details
of all our other
International Sales
Representatives,
please call:
+ 44 203 426 7000
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NationalGeographic.com
AD UNIT SIZES & SPECS
All ads are served through Doubleclick for Publishers (DFP Premium). All units must include a 1x1 pixel border and all rich media units must be third-party served with the z-index set to 0. Polite creatives are required if the initial load is more than 40kb.
CREATIVE SPECIFICATIONS
Acceptable Animation Max Initial File Max
Expansion
Audio
File Types Restrictions Size
Expansion Direction
Ad Spec
Leaderboard
728x90
.gif, jpg,
html5,
third-party
15 Seconds
40kb,
HTML5 max
150 kb,
Richmedia max
Desktop/Tablet
2 MB
728x315
down
user-initiated
autoinitiated
Desktop
Tablet
Looping - 5 max.
Medium
Rectangle
300x250
.gif, jpg,
html5,
third-party
recommend
play time of
<15 Seconds
40kb,
HTML5 max
Desktop/Tablet
150kb, Mobile
40kb and Richmedia Desktop/
Tablet 2 MB,
Mobile 300kb
500x250
left
user-initiated
autoinitiated
Desktop
Tablet
Smartphone,
Feature Phone
Looping - 5 max.
Half-Page
300x600
.gif, jpg,
html5,
third-party
recommend
play time of
<15 Seconds
40kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
500x600
left
user-initiated
autoinitiated
Desktop
Tablet
Looping - 5 max.
Portrait
300x1050
.gif, jpg,
html5,
third-party
recommend
play time of
<15 Seconds
80kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
N/A
left
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
Billboard
970x250 or
970x300
.gif, jpg,
html5,
third-party
15 Seconds
60kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
N/A
N/A
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
Pushdown
970x66>
970x418
Must be
third-party
served
15 Seconds
60kb,
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
970x418
down
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
Sidekick
300x250>
850x500
Must be
third-party
served
recommend
play time of
<15 Seconds
HTML5 max
150 kb,
Richmedia max
Desktop 2 MB
850x500
left
user-initiated
autoinitiated
Desktop Only
Looping - 5 max.
ONLINE SPECIFICATIONS
Video
Device(s)
Miscellaneous
Comments
Unit Name
Advertising
Specifications
NationalGeographic.com
CREATIVE SPECIFICATIONS (CONTINUED)
Acceptable Animation Max
File Types Restrictions Initial File Size
Max
Expansion
Audio
Expansion Direction
Video
980x55>
980x500
Must be
third-party
served
15 Seconds
60kb,
HTML5 max 150 kb,
Richmedia max
Desktop 2 MB
980x500
left
user-initiated
auto-initiated Desktop Only
Looping - 5 max.
Tile
257x90
.gif, jpg,
html,
third-party
15 Seconds
20kb
N/A
N?A
N/A
N/A
Desktop,
Tablet,
Smartphone,
Feature Phone
20kb initial load,
up to 100kb total.
Sponsor Logo
210x50
.eps only
N/A
10kb
N/A
N/A
N/A
N/A
Desktop,
Tablet,
Smartphone,
Feature Phone
Nat Geo will
custom size and
add sponsor
treatment to the
logo. Agency or
client may submit
a 3rd-party 1x1
pixel and clickthru tracker to
be added to the
creative.
Interstitial
Custom
Must be
third-party
served
15 Seconds
80kb,
HTML5 max 150 kb,
Richmedia max
Desktop/Tablet 2 MB
N/A
N/A
user-initiated
auto-initiated Desktop
on Desktop,
Tablet
user-initiated
on Tablet
Close button
required.
Auto-collapse after
15 seconds.
Wallpaper/
Skin
Custom
Must be
third-party
served
N/A
60kb
N/A
N/A
N/A
N/A
Desktop,
Tablet
60kb initial load,
up to 100kb total.
Expandables/
Walkovers
300x250
w/ page
interaction
Must be
third-party
served
recommend
play time of
<15 Seconds
40kb,
HTML5 max 150 kb,
Richmedia max
Desktop/Tablet 2 MB
N/A
left
user-initiated
auto-initiated Desktop,
Tablet
40kb initial load,
60kb subsequent
load, up to 100kb
total. If streaming
video in-banner,
up to 2.2mb.
Looping - 5 max.
Fireplace /
H-Unit
Full page
takeover w/
wallpaper
and video
player
Built
in-house
by Nat Geo
Production
N/A
N/A
N/A
down
user-initiated
auto-initiated Desktop only
Nat Geo will build
and agency or
client may
submit a 3rdparty 1x1 pixel and
click-thru tracker
to be added to
creative.
Theater Unit
Full page
takeover w/
wallpaper
and video
player
Built
in-house
by Nat Geo
Production
N/A
N/A
N/A
backward
user-initiated
auto-initiated Desktop only
Nat Geo will build
and agency or
client may
submit a 3rdparty 1x1 pixel and
click-thru tracker
to be added to
creative.
Mobile Static
Wide Banner
320x50
.gif, jpg,
html,
third-party
N/A
15kb
N/A
N/A
N/A
N/A
N/A
Unit Name
Ad Spec
Tethered ad
on Photo of
the Day
Device(s)
Smartphone,
Feature Phone
Miscellaneous
Comments
Advertising
Specifications
NationalGeographic.com
BANNER CREATIVES
Standard: GIF, JPEG
Rich Media: HTML5, JavaScript, iFrame third-party tags
Third Party Rich Media Accepted:
All ads are served through Doubleclick for Publishers (DFP Premium).
For example: Doubleclick for Advertisers (DFA), MediaMind (Sizmek), PointRoll, Atlas, Eyewonder, FlashTalking, etc.
• All rich media units must be third-party served
• HTML5 creative must be built, served, and QA’d by a third-party. National Geographic will only accept completed third-party tags.
• Serving fees may apply, if agency does not pay direct
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or “stop” button.
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off banner
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PRE-ROLL AND VIDEO
If video ad is clickable, please supply the click-thru URL. Video should not include a title card.
CREATIVE SPECIFICATIONS
Acceptable File
Formats
Video Length
Max Initial
File Size
Audio
Video
Device(s)
Miscellaneous Comments
640x360
(16:9 Standard);
Maintain aspect
ratio off
.mp4, .mov
VAST or
VPAID tag
:15, but :30 may
be accepted with
advance notice
2.2/4.4mb
auto-initiated
auto-initiated
Desktop,
Tablet,
Smartphone
• H.264 codec
• Frame Rate: 30 fps (24 and 25 fps
footage should be encoded as
“Same-as-source”)
• Video Data Rate: 464 kbps
• Audio Data Rate: 48 kbps
• Total Data Rate: 512 kbps
• Keyframe: every 6 seconds
inRead
Video Unit
16:9 HD video
.mp4, .mov, .avi, :15, but :30 may
YouTube, URL,
be accepted with
VAST or
advance notice
VPAID tag
100mb
user-initiated
auto-initiated
Desktop only
• Frame rate: 25 fps
• Bitrate: 2-5MBps
Video
Interstitial
Custom
.mp4, .mov
:15
2.2mb
user-initiated
auto-initiated
Desktop only
• Must be third-party served
• Close button required.
• Auto-collapse after 15 seconds.
Mobile Overlay
Custom
.mp4. .mov
:15
2.2mb
user-initiated
auto-initiated
Smartphone only
• N/A
Unit Name
Dimension
Pre-Roll
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NationalGeographic.com
NEW MEDIA
For full creative specifications, please contact your sales representatives.
Acceptable File
Format
Video
Length
Max File Size
Audio
Video
Devices
Miscellaneous Comments
1080x1920
(must be fullscreen and
vertical)
H.264, .mp4,
.mov
:10
Up to 32 MB
Auto-initiated
Autoinitiated
Smartphone
Maximum of 3 inflow ads
Medium Rectangle,
Mobile Static
Wide Banner
300x250,
320x50
.jpeg, .gif
N/A
15kb
N/A
N/A
Smartphone
N/A
Standard Banner,
MREC,
Double Banner,
Large Banner,
Interstitial,
Pre-Roll, Native
See Apple
Specs
See Apple Specs
See
Apple
Specs
See Apple
Specs
See Apple
Specs
See Apple
Specs
IPhone, Ipad
Full Specifications
Runs on devices with iOS9
and higher
Platform
Unit Name
Dimension
Snapchat
Discover
Inflow
Facebook
Instant Articles
Apple
News
NEWSLETTERS
Only .jpg, .gif, or standard ad tags that redirect to .jpg or .gif
Adventure and Travel newsletters are dropped on a monthly basis. Please contact your regional sales representative to
coordinate timing and availability.
BRANDING
All ads must include advertiser branding in the form of advertiser name and/or logo.
DELIVERY DEADLINE
2 Full Business Days for Standard Media
5 Full Business Days for Rich Media, Video, and Newsletter ads
10 Full Business Days for Snapchat Discover, Facebook Instant Articles, and Apple News
Email all creative submissions to Ad Operations and Media Planning Teams: [email protected]
For questions, please contact Ad Operations: [email protected]
ONLINE SPECIFICATIONS
Na tionalGeographic.com
Advertising
Specifications
ADDITIONAL INFORMATION
• All ads are served through DoubleClick for Publishers (DFP Premium)
• Provide click-thru URL for each ad unit
• All ads, including third-party tags, MUST be tested for approval
• Longer lead-times are required for creative rotations of more than five ads per month
• Polite creative are required for all rich media ads
• All ads running on kids.nationalgeographic.com MUST be COPPA compliant
• If a sponsorship is booked, please send .eps file of the brand logo to have sponsor logo treatment added
CANCELLATION AND TERMINATION
IAB AAAA Version 2.0
ONLINE SPECIFICATIONS