2nd Edition, July 2009
Dear Partner
We are pleased to present our second issue of our
Export Newsletter. Once again, in 2009, we have
reached the middle of the year, and would like to
realize some more projects together with you before
end of 2009.
In this issue, among other things, we are introducing
marketing activities of some export markets. It is
always a source of strong motivation for us to see
that the tools we offer are being exploited, all the
more so if this leads to successful business. In
addition, we view the portrayal of the activities
carried on in individual countries as a sort of idea
market . Active and mutual exchanges of information
provide a fruitful basis for making successful
progress with your sales activities and building an
increasingly stronger relationship of trust with us.
We need you as partners in order to achieve our
common goal of recognition as a successful
company and to establish the Sigvaris brand as that
of one of the leading manufacturers world-wide.
We look forward to working actively together with
you in the second half of 2009.
Department Export
We are pleased to welcome Mrs.
Erja Laakama
Area Sales Manager
Northern Europe; Manage the assigned markets;
Implement together with our partners Sigvaris Sales &
Marketing strategy; Support partners in respect of product
& medical knowledge, education & workshops; Evaluate &
implement sales opportunities for new target groups.
SIGmarketing Award 2009
The winners of the 2009 edition of the SIGmarketing
Awards were announced during the first Sigvaris
Marketing Management Committee Meeting held in
Winterthur on April 2, 2009.
The prize for SECOND BEST MARKETING CAMPAIGN
in the Product Launch Category with SIGVARIS ULCER X
was awarded to SIGVARIS EXPORT.
Content of our 2nd Edition:
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02
03
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05
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07
Department Export
Product News
Information Data Exchange
Server Export
New and revised Sigvaris
promotion material
World Congress of UIP
Highlights, from Export Countries
Country-specific marketing
activities
Contact: [email protected]
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EXPORT NEWS
2nd
Product News
SIGVARIS COMFORT 2010
He likes the waltz.
She likes the tango.
He likes chips.
She likes muesli.
They both like Comfort.
Men and women like different things.
But when it comes to medical
compression stockings, they both
agree.
COMFORT THE COMPRESSION
STOCKING FOR HIM AND FOR
HER.
The new innovative product is
available in calf, thigh, panty, panty
bodyform and panty materna, in
Compression Class 2, in 6 attractive
colours to match any outfit. Men and
women looking for an opaque
compression stocking will be
seduced by SIGVARIS COMFORT.
Edition, July 2009
TRAVENO - Additional Size,
DELILAH - New Colour
TRAVENO - The travel companion
for demanding legs
The COMFORT binder with detailed
information about our new product
will be discussed during the next
visits with your Area Sales Manager.
With him you can plan your business
with our new product.
Traveno Travel Socks are now
available in the additional shoe size
6 (46-47). From now on, also men
with big feet can enjoy the unique
Traveno feeling.
DELILAH - Support, Fashion and
Vitality for your legs
Combining therapeutic efficacy and a
uniquely soft feel, SIGVARIS
launches a new product specially
adapted for men and women who
like it comfortable: SIGVARIS
COMFORT. Its opaque and discreet
look hides venous problem areas,
making legs look highly attractive.
We are looking forward to a
successful introduction of SIGVARIS
COMFORT in close collaboration!
Due to great demand for Delilah by
SIGVARIS we have enlarged our
colour range. Delilah by SIGVARIS
140 den is now additionally available
in the discreet colour light grey. A
bigger selection for you!
The updated order-form will be sent
to you by mail during the next few
days.
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EXPORT NEWS
2nd
Information Data Exchange
Server Export
We proudly present you our
brand new Data Exchange
Server SIGVARIS Teambeam .
Teambeam is a professional data
transfer solution which will allow us
to send and receive large files in a
comfortable and secure way.
Furthermore, we will provide
SIGVARIS logos, leg icons, product
presentations, pictures, etc. for
downloading.
3 simple steps for your
SIGVARIS Teambeam account:
1) Request a user account
([email protected]);
one account available for each
country
2) Login at www.sigvaris-export.com
Edition, July 2009
New and revised Sigvaris
promotion material
31991
Medical Guide
Compression at a
Glance A4
(adoption to new
corporate design)
Updated
43451
CD Quiz Phlebology by
Hugo Partsch
(adoption to new
corporate design)
33038
Flyer Support
Stockings
(update Delilah 140
den colour light grey)
46036
Colour sample
Cotton 211/212
(adoption to new
corporate design)
31364
Assortment brochure
Support Stockings
Delilah by SIGVARIS
(update Delilah 140
den colour light grey
and Traveno size 6)
46037
Colour sample
Cotton 220
(adoption to new
corporate design)
New
3) Send/receive or download files
46035
Colour sample
Traditional
(adoption to new
corporate design)
If you have any questions, please
contact
[email protected].
14148
Colour sample
Top Fine 700
(separated from the
other qualities)
42912
DVD Put on and
remove SIGVARIS
compression
stockings
English, German,
Italian, French
46039
Book Compression
Consensus Document
Please contact us for receiving the
PDF files of the brochures.
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EXPORT NEWS
2nd
Pregnancy and compression
stockings
Please note that the pregnancy
poster has not been printed yet. Let
us know until Monday, the 27th of
July if you are interested in this new
Advertising Material.
Edition, July 2009
New Corporate Posters
Six new posters are now available
with corporate information in English.
Tools for you
Due to several requests from the
markets, we developed a pregnancy
poster, Fact Sheet for doctors and
also a press release about
pregnancy.
Poster
This poster highlights why pregnant
women should wear compression
stockings and what they can do for
leg health during pregnancy.
Attached you can find the pdf-file of
this information.
Fact Sheet for Doctors
To target doctors, we can offer you
an information sheet with facts and
figures regarding the effect of
pregnancy on the venous system;
available on request.
The pregnancy poster is intended
for:
Gynecologist Offices, waiting
area
Pharmacies
Home Health Care Stores
Hospitals, waiting area
It will have the same format as e.g.
poster veins (42 cm x 59.4 cm). We
can offer you to produce this poster
in your language if you send us the
translated text.
Press release pregnancy
Furthermore, we proudly present a
press release concerning pregnancy
on our website.
http://www.sigvarisexport.com/s/Pregnant-Women
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EXPORT NEWS
2nd
Roll-ups
Ideal for exhibition areas or point of
sale display the roll up banner stand
is an effective eye catching way of
grabbing your customer s attention.
From March till June we have
dispatched more than 2000 Roll-ups
to you free of charge!
The different motives:
Edition, July 2009
World Congress of UIP,
MONTECARLO
SIGVARIS Platinumsponsor of
World Congress of UIP,
MONTECARLO
The XVI World Meeting of the UIP
(Union Internationale de Phlébologie)
will take place in the world-acclaimed
«Grimaldi Forum» Congress Center,
MONTECARLO from August 31st September 4th 2009.
SIGVARIS will welcome you at
stand 8 on Level 1 of the Grimaldi
Forum.
The ambitious scientific programme
of the UIP will cover the following
main topics:
Basic research
Diagnostics
Chronic venous diseases
Venous thromboembolism
Vascular alformations and
venous injury
Lymphology
The stand:
SIGVARIS Symposium: Friday,
September 4th 2009, 14:00-16:00,
Room Carmille blanc
For further information, please visit
our website.
Your doctors are welcome to visit
our booth!
You can download the print pdfs from
our server.
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EXPORT NEWS
2nd
Highlights, from
Export Countries
Turkey
Together with our partners in Turkey,
we organised in April a SIGVARIS
phlebo-workshop in Girne, Northern
Cyprus. The idea was to create
among specialists (vascular, cardiovascular & plastic surgeons) a
platform for discussions on vein
disease in general and compression
therapy in particular. Prof. Partsch
guided a group of 30 doctors through
an interesting program and talked
about CVI, CEAP classification,
diagnosis, definition of vein disease,
ulcer treatment. On our initiative,
Prof. Partsch presented the PhleboQuiz and engaged an interactive
discussion.
The little free time left was mainly
spent in the casinos, where the
author of this article lost 100 dollars
in a matter of minutes.
Edition, July 2009
Israel
Our Ulcer X has been officially
launched in Israel during a dinnerevent at the Crown Plaza Hotel, Tel
Aviv, in March. Prof. Sandro, Head of
the Israeli Vascular Association,
opened this launch event, followed
by Prof. Arie Bas who spoke about
ulcer treatment and Dr. Kantarovski
presenting the RF procedure.
Networking was done during
cocktails and dining thanks to the
organizers and co-sponsors, the
dynamic crew of AMI Technologies.
Kingdom of Saudi Arabia
Denmark
SIGVARIS was present at the Int.
Vascular Congress organised by
King Fadh Military Medical Complex,
17 19 March, Dammam. Our
participation allowed us to introduce
SIGVARIS in several large hospitals
in the Eastern Region, such as the
Aramco-Hospital, Saad Specialist
Hospital (one of the largest private
hospitals in the Middle East) and the
University Hospital. Varicose vein
disease being very prominent in this
part of the world, there are excellent
opportunities for SIGVARIS.
In Denmark several SIGVARIS
brochures were created: Magic flyer,
Magic folder, Magic sizing chart,
Pregnancy brochure, leaflet for
patients and information about
Ulcer X congratulations!
Country-specific
marketing activities
China
Our distributor in China created a
brochure which is used to show
SIGVARIS products to doctors,
pharmacy and patients. It is a brief
introduction of main SIGVARIS
products sold in China: indications,
contraindications and suggestions for
patients:
Netherlands
A mailing to Gold and Silver
customers and to skin therapists was
sent out about the new arm sleeves.
In the mailing all the improvements
were explained. An updated product
overview/measuring table for arm
sleeves was created which was sent
out with the mailing as well.
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EXPORT NEWS
2nd
Edition, July 2009
Export Special
Austrian speciality
Emporer's Omelette
(Kaiserschmarrn)
The Kaiserschmarrn is something
like a torn omelette and cannot
only be served as dessert but also
as a main course.
Ingredients
6 egg yolks, 1pinch salt, app. 1/4 l
(8fluid oz) milk or fresh cream, 150g
(5oz) flour, 6 egg whites, 50g (2oz)
sugar, 50g (2 oz) butter, 50g (2 oz)
raisins
Preparation
Russia
Russia proudly presents its new
website www.sigvaris.ru. Look and
see!
Mix milk, salt, yolks and flour into a
batter. Beat egg whites until stiff,
beat in sugar spoon by spoon. Fold
egg whites into batter. Heat butter in
a pan, pour in batter, sprinkle with
raisins. Cover the pan with lid and
cook app. 3 min. over a medium
flame until brown underneath. Turn
the omelette and cook the second
side until brown. Tear the omelette
with two forks into little pieces. Serve
immediately dusted with sugar.
Stewed fruit goes well with it.
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