WHO IS KMVT 15 SILICON VALLEY MEDIA?
KMVT 15, the local non-profit 501(c)(3) award winning community media center, has been providing
training, education and equipment to the residents of Mountain View since 1982. Today, KMVT 15
provides those same services to Los Altos, Cupertino, Sunnyvale and Foster City. KMVT 15 continues
to be a much needed service and resource, linking the community to the latest technologies of
communication.
REASONS TO UNDERWRITE KMVT 15
IMPACT via Television and Online
Television offers eight times the impact of any advertising that is read or heard. Consumers watch
an average of 4 hours of television per day, while 82% are consuming on line video content.
Television and on line media has the power to grasp the attention of the viewer. The audio-visual
quality of television and online is the optimal showcase for your facility, product or service.
KMVT 15 has a potential viewership of 400,000 via Comcast Channel 15 and AT & T Uverse Channel
99 throughout the Bay Area. KMVT 15 has a strong viewership on line that includes over 1.6 million
views on Youtube with over 2,300 subscribers. KMVT 15 can also be seen via Roku providing a
streaming channel with the potential to reach 5 million viewers. KMVT 15 volunteer and staff
produced programming which runs for 18 hours, while a community message board runs for a
minimum of (4) four hours a day 365 days a year.
BUILD YOUR CIVIC REPUTATION WITH CUSTOMERS
Businesses who strive to be known as community supporters can relate to the uniqueness of
community media. Partnering with programs that benefit the Mountain View, Los Altos, Cupertino
and Sunnyvale will build your company’s reputation as a solid civic citizen and business leader.
KMVT 15 provides many programs that you can support while reaching potential customers and
showing your civic engagement.
COST EFFECTIVE
Underwriting on community media outlets provides cost effective ways to reach a local audience.
Traditional advertising via broadcast, cable, internet or print advertising can add up very quickly in
terms of ad dollars. KMVT 15 Community Media provides an opportunity for underwriters to
support local educational programs while also spreading your business message to the community.
PROGRAMMING & GEOGRAPHIC AUDIENCE
KMVT 15 offers a wide variety of programming for viewers in the Silicon Valley area. Most programs
are produced by volunteers and range from news, educational pieces, music shows, cooking
segments and much more. Each year KMVT 15 staff produces an estimated 35 individual shows not
including sports programming. Programs range from Art & Wine Coverage, Mountain View Parades,
Veterans Day programs, State of the City, local election coverage and much more.
Reach your potential customers without wasting ad dollars on viewers outside your immediate trade
area and expand your community communications in a socially responsible manner. Most people
shop within 10 miles of home and most businesses obtain 90% of their business from their local area.
KMVT 15 VIEWERS
Our viewers are very loyal to community media. On average, access TV viewers tend to have more
disposable income and are more likely to purchase products across a broad range of consumer
categories. Underwriting KMVT 15 provides a great opportunity for your company to brand and bond
with the viewers.
SPECIALIZED PROGRAMMING
KMVT 15 offers you the chance to support many of our educational programs and needs. Here are
some to name a few:
Go Digital! Capital Campaign
This is to raise $375, 000 the remainder to upgrade studio & field cameras, lights, audio and servers.
KMVT High School Sports Program:
A program that started in 1989. Individuals get to learn the in’s and out’s of producing a variety of
High School Sports coverage. In the past year we have covered over 100 sports events ranging from
Football, Baseball, Basketball, Soccer, Softball, Water polo, Volleyball and more within Cupertino,
Mountain View and Los Altos. Some of this years sports programs can be viewed on line
http://www.youtube.com/playlist?list=PL47LpytMIxu645eie8JAgkKQ9Se98P8n_
Annual average cost to run this program is $72K
MV Youth Productions:
Is an afterschool program we started January 2013 and will continue for the entire school year. This
program was created for middle school students looking to learn more about video production. They
are taught the basics of shooting, directing, audio, editing and color commentary. They shot football,
soccer, track, art performances, graduations and The Project Cornerstone awards show where the
students personally interviewed Steve Young of the 49ers. You can check it out here:
http://www.youtube.com/playlist?list=PL47LpytMIxu7cBooZ1E360nH07agh4KPh
The program’s annual cost is, $25K which includes overhead and two instructors
Project Connect: Engaged Community Citizens:
Project Connect is meant to provide social inclusion through technology. Folks of all ages with little
to no technology experience would have the opportunity to come and learn in a collaborative &
cooperative environment. The idea is to increase digital access understanding while learning basic
computer skills on laptops so that individuals would have equal access to tools they may not get
anywhere else. Participants would learn how to create resumes and video resumes, and receive
media literacy and social media training. It is essential for all individuals to be able to have the access
and the understanding of the most basic technology tools that are used today to communicate and
distribute content.
We see the program as an opportunity to support the bridging of the digital divide by providing our
youth access to learning tools for school, adults an opportunity to keep up with technology and
seniors the opportunity to still feel connected. Classes would be taught in English and Spanish.
Program to begin November 2013 - Annual cost of $35, 000 which includes overhead and two
instructors and will be donation driven as well.
Silicon Valley Nonprofit Presents:
This is a program that has been recently developed that would allow a sponsor to support
highlighting nonprofits within Silicon Valley. Each nonprofit is allowed 15minutes to tell their story
and their importance to the community. The video would be highlighted on our channels of
distribution as well as can be used on any of their distribution resources. New program will launch in
early 2014- Annual cost of $20,000
Channel Sponsor:
This is a new opportunity to us. KMVT15’s new playback system provides us an opportunity to be
able to distribute content on multiple platforms. The first roll out will be Pegmedia.org on Roku as
well as a dedicated KMVT Roku channel that can be branded with a “brought you by/or presented by
banner”. Distribution on Roku allows us to reach a newer audience nationwide that is streaming
content. (fyi.. our current youtube channel by itself has over 1.5mil. views). The subscription and
maintenance for these services cost $10,000 annually.
100% TAX DEDUCTIBLE
KMVT 15 is a 501(c)3 non-profit organization. Underwriting contributions made to KMVT 15 are
recognized by the Internal Revenue Service as tax-deductible contributions. Your marketing dollars
will benefit your company in more than one way!
Underwriting Guidelines
As a non-profit 501(c)(3) organization, KMVT 15 cannot cablecast commercial content, including advertisements.
However, we are allowed to carry “underwriting” messages. You’ve seen them many times before - all the messages
on PBS stations are “underwriting.” We are bound to the same restrictions.
An underwriter may be identified by name, logo, and/or contact information using audio, video, or both.
FCC policy statements, rulings, advisory opinions and letters have cautioned against the use of certain types of
language and phrases in underwriting announcements, such as:
call to action (e.g., "Get Met. It pays.");
superlative description or qualitative claim about the company, its products, or its services (e.g., "the most
intelligent car ever built");
direct comparison with other companies, or with other companies' products or services (e.g., "when a
Cadillac just isn't good enough");
price or value information (e.g., "only $160 down and $160 per month," or "7.7% interest rate available
now," "affordable," "discount");
inducements to buy, sell, rent, or lease (e.g., "six months' free service when you buy," or "guaranteed for
life");
endorsements (e.g., "recommended by 4 out of 5 doctors for headache pain").
Slogans or mottos are allowable as long as they do not violate the above rules
Underwriting Packages
Bronze Sponsor
$1,000 or more
- hyperlink to your organization on the KMVT 15 website –
--one 15 second static screen shot to run on our community message board for 1 year
*****(displayed a min. of 225 times per week)
- Receive acknowledgement of your organization on KMVT 15 Donor wall
Gold Sponsor
$2,500 or more
--one 15 second static screen shot to run on our community message board for 1 year
*****(displayed a min. of 225 times per week)
--one 30 second video spot on the channel and on sports
- hyperlink to your organization on the KMVT 15 website –
- Receive acknowledgement of your organization on KMVT 15 Donor wall
- 4x mentions and logo shown throughout each game
-Get a VIP tour of the KMVT 15 studios for up to 10 people (clients, employees, friends, etc.)
**If sponsoring High School sports for another $1000($3500 total) you would also sponsor MV Youth Voices
Platinum Sponsor
$5,000 or more
--one 15 second static screen shot to run on our community message board for 1 year
*****(displayed a min. of 225 times per week)
--one 30 second video spot on the channel and on sports
- hyperlink to your organization on the KMVT 15 website –
- Receive acknowledgement of your organization on KMVT 15 Donor wall
- 4x mentions and logo shown throughout each game including middle school sports
--1 annual membership
- Access to four free workshops KMVT 15 offers
-Get a VIP tour of the KMVT 15 studios for up to 10 people (clients, employees, friends, etc.)
Diamond Sponsor
$10,000 or more
--one 15 second static screen shot to run on our community message board for 1 year
*****(displayed a min. of 225 times per week)
--one 30 second video spot on the channel and on sports
- hyperlink to your organization on the KMVT 15 website –
- Receive acknowledgement of your organization on KMVT 15 Donor wall
- 4x mentions and logo shown throughout each game including middle school sports
- underwriting end credit on all staff produced programs i.e, election coverage, ribbon cuttings, etc
-Get a VIP tour of the KMVT 15 studios for up to 10 people (clients, employees, friends, etc.)
--1 annual business membership
- Access to four workshops KMVT 15 offers
- KMVT 15 to produce (1) one – 1-3min viral marketing video segments at the request of donor
**All these underwriting sponsor opportunities can be specified to support a specific program