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Friend or Foe Christmas Campaign "Naughty & Nice List"
SEND LIST TO A FRIEND
~ 77kids – “An American Eagle Outfitters, Inc. brand.
Web site: Wish 4 Snow and Spread the holiday love
themes on home page. Gift Guide populates to numerous
click-throughs with “Christmas” not mentioned anywhere
on site. “Christmas” search produced 0 items. American
Eagle traditionally “Christmas” unfriendly.
~ aerie – An American Eagle Outfitters, Inc. brand. Web
site: Christmas not mentioned anywhere on site.
“Christmas” search produced 0 items. Company
unusually “Christmas-unfriendly.”
~ American Eagle Outfitters, Inc. – Web site: Holiday
Catalog 2010 on home page and search yielded no
“Christmas” items. Entire site purged from
“Christmas” references.
~ Athleta – A Gap, Inc. brand. 2010 Web site: Winter
snow theme but does not mention “Christmas.” Search
yielded no “Christmas” items. Company does not
promote “Christmas” in stores or other advertisements.
~ Banana Republic – A Gap, Inc. brand. Web site: Again,
winter snow theme with no mention of “Christmas.”
Company purged “Christmas” in stores or other
advertisements.
~ CVS/pharmacy – Web site: Give More, Save More this
holiday season on home page. Link populates to more
holiday links but no “Christmas” links. Even “Christmas”
items were renamed holiday. CVS does not appear to
promote “Christmas.”
~ EB Games powered by GameStop - Consumer Web Site
Report: when asked why “Christmas” was labeled
“Holiday” on the company's calendar, Customer Solutions
Supervisor, Joe Capps, responded “ ... GameStop uses
the word ‘Holiday’ in this case to express that on
12/25/10 our stores are closed in observance of the
holiday season, which supports many religious holidays
such as Hanukkah, Kwanzaa, Yule, and other holidays.
GameStop does not discriminate against any religion and
has therefore chosen neutral verbiage in this
case ....” When the consumer pointed out to the
supervisor “Closed for Thanksgiving” (also rooted in
Christianity) was listed on the calendar, he changed
“Closed for Thanksgiving” to “Closed for Holiday.”
~ Gap – Web site: No “Christmas” mention but,
instead, “What do you want this holiday?” on home page.
Search did not reveal any links for “Christmas.”
2009 yielded one “Christmas” out of several Gap
commercials. Company purges “Christmas” in stores or
other advertisements.
http://lc.org/index.cfm?PID=17981
√ AC Moore Arts & Crafts - a Naughty & Nice success
story ... this company transferred from last year's
Naughty list! Web site: “Christmas Stems,” “Christmas
Bushes,” “Christmas Picks,” “Christmas & Winter Plush
Décor,” “Christmas Ready Made Arrangements” and
numerous other “Christmas” items. Search turned up 576
additional Christmas” items.
√ Belk – Web site: home page links to guide that
reference “Christmas.” In store: Employees greet with
Merry Christmas.” Circular and some printed ads: “Merry
Christmas” on front page, “ ... Christmas
Carnival,” “Colorful Christmas Trees” and “Christmas
keepsake ornaments.”
√ Boscovs.com – 2010 Web site: “Holiday Home
Sale” may give way to “Christmas” references after
Thanksgiving. 2009 site included “Christmas Home
Accessories” section, “Nativity” section and other
“Christmas” sections. Gift cards say “Merry Christmas”
and “¡Feliz Navidad!”
√ √ Boss Creations – Web site: “Bringing CHRIST Back
into CHRIST-mas and America,” “Celebrate Jesus”
and “Rescue Christianity" on home page. “The “CHRISTmas Tree™” is designed so that the tree trunk is a
wooden cross to specifically bring back Christ as the real
reason for “Christmas.”
√ √ Bronners CHRISTmas WONDERLAND – Web site:
“World’s Largest Christmas Store” and “Enjoy
CHRISTmas all Year.” “Christmas Trees,” “Christmas
Lights,” “Christmas Ornaments,” “Advent Calendars,”
“Nativity Scenes” and “Christmas” truly everywhere on
site!
√ Cabela’s – Web site home page: “Christmas” catalog
icon displayed. Printed catalog: “... CHRISTMAS
2010,” “ ... order by December 23 to receive ... by
Christmas,” “Need it by Christmas” and numerous
“Christmas” references throughout catalog.
√ Chic-fil-A® – In Store Report: Employees say “Merry
Christmas” and “Christmas” music plays. Sometimes
songs are Christian “Christmas” carols that reference
“God,” “Christ” and true meaning of “Christmas.”
√ √ Christmasplace.com – Web site: “Christmas”
everywhere! “Christmas” sections include: “Christmas
Floral,” “Christmas Lights,” “Christmas Ornaments,”
“Christmas Music,” “Christmas Trees,” “Christmas
Villages,” “Nativity” and “Christmas Stockings.”
Consumers can shop and stay at “The Inn at Christmas
Place.”
11/22/2010
Liberty Counsel
~ Garmin – Web site: Winter snow scene with Holiday
Gift Guide but no mention on US site of “Christmas.” Site
search revealed 574 links to dated blog and “Christmas”
items on prior years' advertisements for cash and car
promotions. Consumer Report: bought product from
competitor because Garmin appeared “unrepentently
Christmas-unfriendly.”
~ J. Crew Outfitters – Web site: Shop the Very Merry Gift
Guide on home page. “Christmas” search revealed error
message “Unfortunately, your search for ‘Christmas’
produced no results.” No other mention of “Christmas.”
Although J. Crew uses “Christmas” symbols to draw and
profit off “Christmas” shoppers, the company does not
appear to promote “Christmas.”
~ Old Navy – A Gap, Inc. brand. Web site: No mention of
“Christmas.” Instead, “Season's Treatings” and “Great
Gifts at any price” appear on home page. Search
revealed no “Christmas” items. Company does not
promote “Christmas” in stores or other advertisements.
~ Piperlime – A Gap, Inc. brand. Web site: No mention of
“Christmas.” Search revealed “Hmmm. We couldn't find
“Christmas.” Did you mean "christa”? Company does not
promote “Christmas” in stores or other advertisements.
~ Plow & Hearth – Web site: “Holiday Shop is Now
Open,” “New Holiday Catalog”and “Shop Our Gift Center”
links on home page. Profits from Christmas sights, colors
and symbols but no mention of “Christmas.” Search
yielded 196 manufacturers’ “Christmas” items but most
of these items were listed as “Holiday” this or that.
Printed Catalog: “Holiday 2010” did not mention “
Christmas” until page 6. Consumers canceled $200 order
and requested reason “Christmas” expunged from site
but company did not respond.
~ Polo Ralph Lauren – Web site: “Christmas” colors and
symbols prominently displays with “Holiday Favorites” on
home page. No mention of “Christmas” anywhere on site.
“Christmas” appears to be the site's keyword to link
to holiday items. Ralph Lauren profits off “Christmas”
images but omits actual references to “Christmas.”
~ Radio Shack – Web site: No mention of “Christmas”
anywhere on website. “Christmas” search revealed no
results.
~ Sprint – Web site: Literally nothing about “Christmas!”
anywhere on site. “Christmas” search revealed blogger
comments wishing each other “Merry Christmas” or
asking for holiday hours but Sprint did not address
“Christmas.”
~ Staples – Web site: Web site: No mention of
“Christmas” anywhere on home page. Search
for “Christmas” located ten non-Staples manufacturer
products. “Christmas” unfriendly.
Page 2 of 4
√ ComputerGear.com – Web site: “LED
Motherboard Christmas Tree ...” on home page.
“Christmas Delivery Schedule” and “Christmas” is
sprinkled throughout the site.
√ Cracker Barrel – Web site: “Christmas” not yet
featued on home page. Stores generally are all about
“Christmas” and “Christmas” music plays in restaurants
and stores.
√ √ Dick's Sporting Goods - another 2010 NN success
story ... this company transferred from three year’s of
Naughty status! Vice-Chairman, Bill Columbo, stated the
organization has “ … made significant changes from past
years, when ‘holiday’ was the dominant theme of our
advertising.” Changes to be made will begin almost
immediately on Dick’s website that will include the
“Christmas” message in time for Thanksgiving Day, TV
commercials that refer to the “Christmas Season” and
November 28th Sunday inserts that advertise “Christmas
2010” and continue throughout the Christmas Season.
Liberty Counsel commends Dick’s Sporting Goods for
listening to its consumer base that supports “Christmas,”
the real meaning of the Season.
√ Dillard’s – Web site: “Christmas” not yet featured on
home page. Stores generally Christmas-friendly.” Search
revealed “Christmas” items and “The Style of Christmas”
gift cards.
√ Disney.com – a third Naughty & Nice success story ...
this company transferred from last years Naughty list!
Web site: Opens with audial and visual movie trailers “A
Christmas Carol” and heart-warming “Santa
Paws” on home page. “Christmas” search revealed not an
ocassional mention of nostalgic Disney “Christmas” items
but, instead, unlimited DVDs that reference
“Christmas” such as “Mickey's Magical Christmas,” “A
Muppet's Christmas: Letters to Santa,” “The Art of a
Christmas Carol” and “A Mom for Christmas.”
√ Dollar General – Web site: “Christmas Trim a Home”
on home page. Click on Christmas page to see
“Christmas décor” and Christmas gifts” sections. Site
cheerily decorated with Christmas red and green colors.
√ Frontgate® – Web site: “Christmas” is everywhere!
“The World's Finest Christmas Trees,” and “Shop Indoor
Christmas Décor” on home page. Printed Catalogs: “Make
Christmas Beautiful” and “... Dresses up the Christmas
Tree.” Search reveals “Christmas Trees,” “Outdoor
Christmas Décor,” “Indoor Christmas Décor” and
“Christmas Storage.”
√ Hallmark – Web site: “Christmas” page located under
Shop by Occasions pull-down menu. “Christmas is
Saturday, December 25” and “Countdown to Christmas
Keepsake Ornament.” “First Christmas,” “Faith” and
“¡Feliz Navidad!” sections.
√ Hobby Lobby – Web site: “Christmas” section link and
“Christmas Nativity Sets & Inspirational Décor” located
on home page. “Holiday Messages” and cards especially
geared to Christ.” Printed Ads: “Christmas ornaments,”
“Christmas Trees,” “Christmas Categories 50% Off” and
many other “Christmas” categories.
√ HoneyBaked Ham – “Christmas” friendly. In store:
Employees greet and / or respond to consumers with
“Merry Christmas.” Corporate office and stores play
“Christmas” music.
√ JCPenney – Website: “Christmas” not yet featured on
home page. “Christmas” search revealed “Christmas
Trees,” “Christmas Stockings” “Nativity Sets,” “Christmas
Dinnerware” sections and “¡Feliz Navidad!” gift cards.
√ K-Mart – Web site: “free shipping on Christmas
tree, décor ...” “Christmas Celebration Zone” and “Jaclyn
http://lc.org/index.cfm?PID=17981
11/22/2010
Liberty Counsel
Page 3 of 4
Smith Christmas Trees” on home page. “Christmas”
section includes “38 Days 'Til Christmas” and “Get
rewarded for Christmas shopping.” In stores: Some
“Christmas” cards printed with Bible verses and real
meaning of “Christmas.” “Christmas” layaways began in
October!
√ Kohl’s – Web site: “Christmas” not yet featured on
home page but generally very, very “Christmas-friendly.”
Search still revealed many “Christmas” items such as
“Merry Christmas” / “¡Feliz Navidad!” gift cards and ecards.” “Christmas” red and green colors. Direct mail
campaign: “Kohl's Christmas Kickoff Sale.”
√ Land’s End – Web site: Traditionally “Christmasfriendly.” “Christmas” items include “Needlepoint
Christmas Stockings” and “Pewter Christmas Stocking
Holder.” Catalog: Share the Joy” includes “We’ll Get It
There By Christmas,” “Chunky Christmas Stocking,”
“Needlepoint Advent Calendar” and numerous other
“Christmas” items. Positive consumer reports on Land’s
End “Christmas” promotions.
√ L.L. Bean – Web site: Click on “Holiday Gift Shop at LL
Bean” to access “ … ensure Christmas delivery” and “ ...
find the perfect gift for everyone on your Christmas list.”
Catalog: “Since 1912 Christmas 2010” included “LL Bean
A Christmas Tradition.” Call Center: Several Customer
Service Representatives responded with “Merry
Christmas.”
√ Macy's Department Store - Philadelphia in-store video “Random Acts of Culture - Handel's Messiah
10/30/2010.”
√ Martha Stewart – Web site: “Homemade Christmas
Gifts,” “Celebrate Christmas,” “Get Ready for Christmas,”
“Magazine Christmas Trees” video, “Christmas Weekly”
email newsletter, “Christmas Sewing Projects,”
“Christmas Tree Ideas,” “Christmas Cookies,” “Christmas
Bars” and “Christmas Cards.”
√ Menards – Web site: “Drag Racing Christmas Tree
Neon Sign.” Traditionally “Christmas” friendly.
√ Michaels – Web site: “Michael's Exclusive Peanuts
Christmas Crafts” on home page. “40% Off Celebrate It™
Christmas Stems & Bushes” and “20% Off Dr Suess™
Grinch Christmas Crafts.” Circular: “Celebrate IT™
Christmas” items and “Huge Savings on Christmas Trees”
along with numerous other “Christmas” items.
√ Mrs. Fields Cookies – Web site: Festive with “Christmas
Gifts,” “Merry Christmas Cookie Cakes, ” “Twelve Days Of
Christmas Box,” “Twelve Days Of Christmas
Bundle” “Santa arrives with his right-hand elf ready to
spread Christmas cheer!” and “Packed and ready to
spread Christmas cheer ....” “Merry Christmas Cookie
Cakes” and many other “Christmas” items.
√ Ollie’s Bargain Outlet – Web site weekly ad: “Outdoor
Christmas Décor” and “Deck the Halls with Ollie's
Christmas Stuff.” Radio ad: “Have a Jolly Ollie’s
Christmas” greeting. In stores: Plays “Christmas” carols
that represent the true meaning of “Christmas” such as
“The First Noel” and cashiers greet and respond with
“Merry Christmas.”
√ Sears – Web site: “Web site: Thirteen different
“Christmas” sections. “Sears TV Commercial: promoted
“Save up for Christmas,” “Christmas Layaways” and
“Biggest Savings for Christmas.” Tradionally very
“Christmas-friendly.”
√ √ Smithsonian.com – Web site: “Sing Along to the
Messiah,” “The Glorious History of Handel’s Messiah,”
“Artists Homemade Christmas Cards,” “Top 10 Real-Life
Grinches” and “Holiday Delivery from the Graf Zeppelin”
links. “Christmas” search revealed 55 “Christmas” and
holiday articles.
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11/22/2010
Liberty Counsel
Page 4 of 4
√ Stein Gardens & Gifts – Web site: “Christmas Open
House,” “Lifelike Christmas Trees,” “ ... bushes
and Christmas silks ....” and “Christmas” section link all
on home page. “Christmas Open House”
populates “Lighted Nativity Window Decoration,” and
“Have a Charlie Brown Christmas.” Circular Ads:
“Christmas Light Set,” “All Christmas Merchandise ....”
and “Christmas Open House Sale.”
√ Target – Web site: “Christmas” section link on home
page that populates “Christmas Deal Feed,” “Check the
Christmas Catalog ....,” “Dazzling Deals on tons
of Christmas Décor,” “Shop Christmas Trees,” “Merry
Christmas 2010,” and “¡Feliz Navidad!” gift cards
and unlimited other “Christmas” items. Very “Christmasfriendly.”
√ ToysRUs - Web site: “Great Big Christmas Book,” and
“‘R’ Biggest Christmas Ever,” “‘R’ Christmas Collections”
and “Christmas Store” all on home page. “‘R’ Christmas
Collections” link populates to “Celebrate Christmas.” Site
all about Christmas!
√ √ WallBuilders – Web site: Online and printed
“Wallbuilders Christmas Catalog ... 2010” prominently
displayed on home page. Cover reveals Bible verse “For
unto us a Child is born, unto us a Son is given ....”
Search for “Christmas” populated an 1877 quote by John
Quincy Adams “In the chain of human events, the
birthday of the nation is indissolubly linked with the
birthday of the Savior.” Historical articles of “Christmas”
interest include an “1844 Christmas Sermon”
and “Christmas With The Presidents” “Christmas”
cards reveal the true meaning of “Christmas.”
√ Walmart – Web site: “Christmas Shop” link on home
page. Christmas section includes “Christmas
Trees,” “Festive Christmas Trees,” “Indoor Christmas
Décor,” “Christmas Tabletop” and “Outdoor Christmas
Décor.” In store: giant “Merry Christmas” signs and
employees already greet and respond with “Merry
Christmas.” Printed advertisements promote “Christmas”
decorations. “Christmas” was everywhere in some stores
in early November!”
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Disclaimer: We cannot always verify the current accuracy of all reports submitted to us.
Stores often change their actual or stated policies in response to inquiries so be sure your printed list is current.
Check for updates before you go shopping -- www.LC.org
Last updated 11/20/2010
Liberty Counsel · Post Office Box 540774, Orlando, FL 32854 · (800) 671-1776 · ©Copyright 1995-2010
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11/22/2010