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GOT QUEST
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’VE
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The Rio 2016 Olympic Games
TOLUNA
TOPICS
Across the board, our respondents aim to watch the games multiple times per day,
according to a survey by real-time digital insights company, Toluna.
W
We surveyed 1000 respondents in the US, UK, Italy, Spain, France, Germany, Australia, China and Japan
about the 2016 Olympics using Toluna QuickSurveys. Here’s what we found.
E’
RS
VE
GOT ANSWE
Do you plan on watching the games?
7
0%
90%
Despite all the digital options available and
inevitable social sharing during the course of
the Olympics, 90% of respondents watching
the Olympics in all regions plan to use TV to
get their news about the Olympics.
On average, 70% of respondents
globally plan to tune in for the
2016 Summer Olympic Games in Rio.
How often do you intend on tuning in?
41%
Coca Cola is the most recognized partnering
brand with 68% of respondents naming them
as an official sponsor of the Olympic games.
of watchers globally plan to watch
Olympic events multiple times each day.
What sports do you look forward to watching?
Gymnastics and Swimming are the sports respondents are most looking forward to
watching this year in many countries. Track and Field follow closely behind.
Swimming
59%
Gymnastics was the US
favorite with a 70% vote.
Track & Field was the UK
favorite scoring 60%.
51%
Gymnastics
42%
Track & Field
32%
Tennis
27%
Basketball
24%
Cycling
20%
Indoor Volleyball
Beach Volleyball
19%
Table Tennis
18%
Fan Favorites?
Respondents in the US are most excited to see Michael Phelps and Gabby Douglas compete this year individually, but overall,
most respondents are rooting for Team USA!
Team USA
Gymnasts
Basketball Team
Missy Franklin
Kerri Walsh Jennings
Madison Keys
Divers
Soccer Team
Draymond Green
Ryan Lochte
Kevin Durant
Serena Williams
Usain Bolt
Venus Williams
Allyson Félix
Hope Solo
Michael Phelps
Swimmers
Gabby Douglas
Kyrie Irving
Aly Raisman
Katie Ledecky
Simone Biles