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Rethink
As a certified
dietitian who
works with many
elite athletes, Sharon
Richter is used to
teaching clients
about nutrition.
But one day, about
seven years ago,
the teacher became
the student.
ZICO (pronounced “ZEE-koh”)
was launched in 2004 out of the
garage of New York athlete
and entrepreneur Mark
Rampolla. Having worked
and served as a Peace
Corps volunteer in tropical
countries, he saw first-hand
how coconut water could
be part of a healthy, active
lifestyle. And today, pure,
all-natural ZICO is produced
from hand-harvested, young
“I was in Brazil
green coconuts sourced
working with a top
from trees around the world.
triathlete,” explains the
It’s available nationwide
New York-based Richter.
on retail shelves as well as
“As we trained together, she
online retailers like Amazon
introduced me to something
and GNC.
she’d used for years —
Richter likes ZICO for
coconut water. I began
two reasons: Its hydration
incorporating it into my own
qualities and the fact that
diet, even cooking with it.
it’s an all-natural product.
And now, I use it with every
“I suggest it to all my
athlete I work with. I’ve
clients who work out
found it to be the best thing
for 45 minutes or more
to use for hydration, hands
to replenish what they
down.”
burn and lose through
Richter’s conversion to
perspiration,” she says. “The
coconut water mirrors the
beauty of coconut water
experience of a growing
is that the right balance
number of people interested
of sodium, potassium and
in nutrition and top
other needed nutrients
performance. For thousands
occurs naturally. The body
of years, coconut water
absorbs it quickly and
has been part of everyday
well. It contains
The newest trend in hydration is 4,000 years old incredibly
life in parts of Asia and
natural sugars with only 60
the Americas, but now
calories in a 14-ounce bottle.
it’s gaining speed in the U.S. And professional athletes and
“And it’s real,” Richter adds. “It comes from a plant. It’s not
celebrities are helping to fuel the high-profile buzz.
the result of a bunch of lab experiments. From a dietitian’s
“Across the past year or so, coconut water has exploded onto
point of view, it’s a no-brainer.”
the U.S. scene as a replacement for what a lot of people have
ZICO is available in delicious natural and flavored varieties.
been using for hydration,” says Bill Lange, a spokesman for
And in 2010, ZICO became the only coconut water available in
ZICO, a leading coconut water brand. “Some people are looking
resealable, fully recyclable bottles convenient for active, on-thefor something more interesting than water, others want to
go consumers (and their kids, who love it, too!). Learn more
avoid a lot of the sugars and unnecessary ingredients that
about all-natural ZICO and find a complete list of retailers at
sports drinks contain. For many reasons, it’s quickly becoming
zico.com.
mainstream.”
the
spOrts
drink
special
advertising
section
I am true. I am pure. I believe in replenishing mind, body and spirit.
I drink ZICO Pure Premium Coconut Water. With five
essential electrolytes including more potassium than a banana.
ZICO. The Ultimate Hydration Drink.
ZICO.COM