Aaron’s Books
35 E. Main Street
Lititz, PA 17543
717-627-1990
AaronsBooks.com
[email protected]
Owners: Todd Dickinson
Sam Droke-Dickinson
In the heart of Lancaster County, PA; located between Philadelphia and Harrisburg
Aaron’s Books opened in 2005 and has grown in size and reputation each year
 We serve as the county's only indie bookstore, reaching a wide audience.
 County Population: 500,000
 Service Region: 1 million
 NY Times and BookScan reporting store
 Aaron’s can hold 60 standing or 35 seated in the store
 Aaron’s works with many locations for larger offsite events
While Lancaster County has a reputation for rural living, it is made up of families and retirees looking
for educational and entertainment opportunities and is a vibrant, modern, arts and literatureloving community. There are three reputable colleges in the area, as well as major industry, bringing in
an urban and educated population. Lancaster County sits near three major mid-Atlantic cities and
draws tourists and residents from all three.


Lititz was recently named by Budget Travel as “America’s Coolest Small Town” and has the
reputation as a foodie destination, with two wine stores, four micro-brew pubs, a chocolate factory and
the country’s oldest pretzel factory. Lititz is also home to the “Rock Lititz” project, bringing in major
touring musical and performance artists to design their tour productions.
DRIVING TIMES

Philadelphia
75 min.
Aaron’s Books
Outreach

Baltimore
90 min.
Email Newsletter 2x/month- 1100+

Washington, DC
2 hrs

New York
3 hrs
Community Partnerships
Lititz & Manheim Township Libraries
Venture Lititz (downtown management
non-profit)
Lancaster County Parish
Resource Center
Pennsylvania Chautauqua
Facebook - 1400+
(facebook.com/aaronsbooks)
Twitter- 6100+
Local Weekly Newspaper
County Books Section
Quarterly Book Talk on local
NPR station
Lititz Retailer Association
Society for Creative Anachronism
Window & in-store display
Warwick Education Foundation
Posters & fliers in community
Lititz Storytelling Festival

15 minutes from PA Turnpike

15 minutes from Lancaster train
station (Direct trains to NYC &
Philadelphia each day)

35 minutes from Harrisburg
Airport

Lodging at General Sutter Inn
or Lititz House Bed & Breakfast both walking distance to store
(@AaronsBooks)
Promotions on region’s local
NPR/PBS stations
Library System of Lancaster County
TRAVEL OPTIONS
Offsite Venues

Lititz Public Library- seats
80
 General Sutter Inn- 150
standing, 100 seated
 Linden Hall School- 250
in theatre
 Access to larger spaces with
advance noticeseating 450-1500
Aaron’s Books, Lititz PA
Annual Teen & Kids Literature Festival

Now planning our 7th year

Weekend in November (perfect for
pre-holiday shopping)

Mission: To bring kids, parents, and teachers
together with authors to celebrate the beauty
of the written (and illustrated) word.

2014 featured Newbery Honor winner
Jennifer Holm, Lambda Award Winner David
Levithan, New York Times Bestseller Tom
Angleberger, Newbery Honor Winner Cece
Bell, and Printz Honor Winner A.S. King.

Previous featured authors include David Wiesner, Chris Grabenstein, Debbie Dadey, Nick Bruel,
Brian Biggs, Daniel Kirk

Attendance: 200-250 (including teachers/librarians)

Total related book sales in 2014: 250+
2015 dates: November 13-15
Lancaster Libraries Annual Luncheon
Aaron’s Books formed a partnership with the Council of Friends in
2010, which encourages community support for county libraries.
With the Council, Aaron’s Books sponsors a luncheon event each
Spring to celebrate the role of the library, where the speaker is an
established bestselling author.
2012- Geraldine Brooks (Penguin)
575 attended, 700 total books sold
2013- John Boyne (Random House/Other Press)
450 attended, 550 total books sold
2014- Nathaniel Philbrick (Penguin)
275 attended, 350 total books sold
Nathanial Philbrick speaking (2014)
2015– Sue Miller & Jennifer Chiaverini (Penguin Random House)
Weekday Evening &
Sunday Afternoon
Presentations




Nonfiction
Lititz is a music and
foodie town
Demonstrations
Can include book with
ticket price
PAGE 2
2015 Event Requests
10th Anniversary
Festivities in July
10 author events
Book signings, Skype
visits, multiple author
presentations
 Variety of genres
and ages
Friday Night Book
Signings

Held on 2nd Friday of each month

Entire downtown busy until 9pm
with music, food tastings, art and
trunk shows

Approx. 100 people come through
Aaron’s Books that night

Perfect for authors of children’s
and adult books, multi-genre
authors, debuts and “mid-list”


Aaron’s Books
Lititz, PA
WITF NPR & PBS Partnership

One featured book per month

42 radio spots AND 42 TV spots

A blog on WITF webpage—can include author interview—with link to
purchase

Book discussion at Aaron’s Books

Opportunity for radio interview on WITF Radio Smart Talk (airs daily from
9am-10am)

Opportunity for store and community author events/signings

Book selected 3-4 months in advance, many related to upcoming PBS programing or local awareness
projects

2015 selected books: February– Beautiful Boy by David Sheff (Houghton Mifflin), March– Midnight
in Siberia by David Greene, author event 3/9 (W.W. Norton), April– Company of Heroes by Eric
Poole (Osprey), tie-in to PBS Show– American Experience, May– The Eureka Factor by John Kounios
& Mark Breeman (Random House)

Upcoming 2015 themes: June– special healthcare topic TBA, July– Summer/beach read, August– “Back
to School” children’s book
About WiTF
Serving Central Pennsylvania for 50 years
Only Public TV station in region, only NPR news station in region
Serves 17 counties between Philadelphia and Western PA– population approx. 2.5 million
Storefront in a lovely snow
Tom Angleberger at
Legendary Rock DJ Jerry Blavat at Aaron’s
2014 Kids’ Literature Festival
Shop Dogs
Mr. Tumnus and ShyGuy
PAGE 3
Teeny Lamothe Pie Demonstration, August 2014
Aaron’s Books, Lititz PA
Recent Featured Author Events
Date
Author
Publisher
Attended books
Event
Location
sold
November
2014
Anne Lamott
Penguin
1300
1375
Parish Resource Center
Speaker
Lancaster Bible
College
November
2014
Multiple
Random House,
HarperCollins,
Candlewick
200
170
2014 Lititz Teen & Kids
Literature Festival
Linden Hall School
October
2014
Lee Bacon
Random House
30 +
School
visit
48
2014 Educator Night
Aaron’s Books,
Lititz Elementary
October
2014
A.S. King
Little Brown
45
90
Book Launch
Aaron’s Books
Sept 2014
Philip Gulley,
Bill Haley
HarperCollins,
Hachette,
Peachtree
400
115
Lititz Storytelling Festival
Middle School,
Lancaster Friends
Meeting House
August
2014
Teeny
Lamothe
Workman
25
85
(pre &
post)
Pie Baking
Demonstration
Zest!
(local food, kitchen,
gadget shop)
July 2014
Stephanie
Evanovich
HarperCollins
90
50
“Ladies Night Out”
Fundraiser
General Sutter Inn
March
2014
Jerry Blavat
Running Press
50
55
Talk and signing
Aaron’s Books
August
2013
Erica
Bauermeister
Penguin
125
40 @
event
“Ladies Night Out”
Fundraiser
General Sutter Inn
250
lifetime
Local Media
Lancaster Sunday News
Book Section
Lancaster Newspapers, Inc.
8 W King St
Lancaster PA 17603
(County’s daily paper)
Blue Ridge Cable,
Channel 11 News
Peter Taraborelli,
features reporter
[email protected]
(local cable station)
PAGE 4
Lititz Record-Express
Steve Seeber, Editor
[email protected]
(town weekly paper)
Scott Lamar
Host, WiTF Radio
[email protected]
(regional NPR station)
Regional Magazines
County Lines Magazine
Central PA Magazine
Lancaster County Magazine
Susquehanna Style
35 E. Main Street
Lititz, PA 17543
717-627-1990
AaronsBooks.com
[email protected]