Route​ Fifty Relaunches Award-Winning Site Covering News and
Innovation in State and Local Government
Website redesign driven by public sector audience needs
Washington, D.C. (February 23, 2017)​ –​ ​Route Fifty, the digital and events brand serving U.S. state
and local governments as part of Atlantic Media’s Government Executive Media Group, relaunched its
award-winning website yesterday. The new design employs improved functionality to facilitate greater
best-practice sharing among its target audience, state and local government managers who make up 85
percent of the larger
​
​Route Fifty audience.
“We’re always looking for new ways to share the stories of government leaders who are solving complex
issues at the state and local levels,”​ said ​Route Fifty Executive Editor Michael Grass. “Our revamped
website is a great home to showcase the laboratory of ideas that we’ve built one story at a time.”
The
​
new ​Route Fifty features new capabilities focused on enhancing the audience experience including:
● More clearly defined and accessible topic verticals -- I​ nfrastructure, Management, Tech &
Data, Smart Cities, Public Safety, Health & Human Services, and Finance -- through a new
navigation bar -- enhancing the user experience with more easily accessible relevant news and
information.
● Mobile optimization ​allowing for more usable, easier to read news for the government workers
on the go.
● An events portal,
​
​where the​ Route Fifty audience around the country can come together in a
virtual space to learn from each other.
“Through its coverage, events, and digital
​
offerings, ​Route Fifty has continued to solidify its reputation ​as
a digital media hub for connecting the people and ideas that are advancing state and local governance
across America​,” said Hilery Sirpis,
​
Publisher of ​Route Fifty.
Route Fifty launched in April 2015 following the success
​
of ​Government Executive’s State & Local
channel, which proved there was a need for quality, broad-reaching coverage of news and ideas at the
local government level. Serving an audience of readers from all 50 states that has doubled in size in its
second year off the ground, the brand has set itself apart by focusing on innovative solutions to challenges
developed by smaller governments that are typically limited by budget and resource constraints.
Route Fifty was named one of StateTech’s list of must-read state and local tech blogs, and received the
Jesse H. Neal Award for Best Website in 2016.
Route Fifty’s website relaunch is sponsored by Amazon Web Services and Intel.
###
About ​Route Fifty:
Route Fifty is a digital, business-to-business publication and events brand covering and connecting state,
county, and city governments across the United States. Building on the success of ​Government
Executive’s State & Local channel, ​Route Fifty is designed as a standalone brand serving the needs of state
and local government managers with news, analysis, and tools to help them better serve their citizens.
Media Contact:
Brandon Stallings
[email protected]
(202) 266-7347