THE RICHMOND REGION CULTURAL ACTION PLAN > Five-Year Update, March 16, 2014 troduced Center, in y r to is H unity give mond ural comm a larger tine Rich lt n u c le a d V n e a f tin, of th at the arts ction . . . as part o “Bill Mar posing th e ir ro al plan d p r f u o m lt e u se it c a erent esh sen h fr o c a an agend a d ting n te a a pport y to cre . The mee renewed su about the necessit ht all subscribe. . . o on ously: T mig conversati which we eing passed unanim . . .” to . . . n io b g ... plan for the re following a regional cultural e th in d culminate ommissioning of ec support th um ] emorand uary 18, Jan d from a [ Excerpte 2008 m Exactly five years ago – March 16, 2009 – the 110-page Richmond Region Cultural Action plan was published. The Plan was the result of direct input from 3,000 residents of the Richmond region, direction of a Bostonbased consulting firm, and leadership by a 27-person task force guided by Bill Martin, executive director of the Valentine Richmond History Center, and composed of representatives from corporations, foundations, city and county administrations, and arts and culture organizations and practitioners. Ryan Bechard in Cadence Theatr e’s Sons of the Prophet by Ste phen Karam photo by: Jason Collins Photogra phy ey Arts in the All 2013 Arts & Culture Xpo, Stavna Ballet Why was the Plan developed? The idea was to put together a plan that would make comprehensive and strategic sense out of the region’s rich and complex arts and culture organizations, programs, events, and practitioners – a plan that would provide guidance for an ever better Richmond region. What were the Plan’s aspirations? The Plan’s fundamental aspirations were based on making arts and culture ever stronger in the Richmond region and leveraging strong arts and culture to strengthen other facets of the region such as education and economic development. Undergirding all of this was the recommendation to form an independent organization that could help facilitate, coordinate, serve, and lead: CultureWorks. Is the Plan still relevant? The Plan’s aspirations remain firmly in place. All of the Plan’s specific recommendations and directives have received ongoing attention from the beginning, and they are continually modified to meet an ever-changing landscape and an ever-better knowledge and understanding of the region’s arts and culture. For example, the Plan’s initial recommendation to create more festivals was discarded after recognition of the already-in-place overflowing abundance of festivals. And for example, the Plan’s absence of mention of any national involvement by CultureWorks has been replaced by CultureWorks’ leadership roles among the nation’s 3,000+ similar organizations. Who paid for the Richmond Region Cultural Action Plan? The following entities provided a total of $125,000 for the services of the Boston-based consulting firm, WolfBrown, that directed the process that created the Plan: Altria, Bank of America, The Community Foundation, Dominion Foundation, First Market Bank, Genworth Financial, Mary Morton Parsons Foundation, MeadWestvaco Foundation, SunTrust, University of Richmond, Wachovia Foundation, Richmond Symphony, Valentine Richmond History Center, Arts Council of Richmond, Visual Arts Center of Richmond, and Barksdale/Theatre IV. All other costs and services for the Plan’s development were provided pro bono by organizations and residents of the Richmond region. During the five years since the Plan’s March 2009 publication, many entities have made financial gifts that have enabled CultureWorks to carry out the Plan’s directives. Altria and Dominion have been at the forefront of corporate donors. The Community Foundation and the E. Rhodes & Leona B. Carpenter Foundation have led the way among foundation donors. The City of Richmond has been the philanthropic leader among the region’s city and county governments. And among many individual donors, Joan O. Oates merits singular recognition for her eager and smiling philanthropy. Following is the list of those who have provided financial support to CultureWorks from January 1 through December 31, 2013. There are many other donors whose gifts have taken place before and after this period. In addition the following companies have declined to send us a bill for their services: 501 Advisors, Chesterfield Chamber of Commerce, Data Network Services, Greater Richmond Chamber, Maymont Foundation, North Highland, PhotoOps, REVOLVE, River City Tattoo, Staples (aka SFA) Fine Art Services, TVJerry, University of Richmond School of Professional and Continuing Studies, Virginia Museum of Fine Arts. 1708 Gallery, FortMakers January 1 through December 31, 2013 DONORS BUSINESS AND ORGANIZATION Altria Group Aragon Group Bank of America BB&T BCWH, Inc. CharacterWorks Chesterfield Center for the Arts Dominion Giving Change Historic Richmond Foundation James River Air Conditioning Company K Dance Luck Stone Foundation Markel Corporation McGuireWoods MeadWestvaco Foundation PadillaCRT Richmond CenterStage SunTrust Bank Union First Market Bank Wells Fargo FOUNDATION AND GOVERNMENT Arts and Cultural Funding Consortium E. Rhodes and Leona B. Carpenter Foundation City of Richmond County of Hanover County of Henrico Virginia Commission for the Arts Windsor Foundation The Community Foundation Serving Richmond and Central Virginia, and the following component funds: Ted and Laura Lee Chandler Fund Doherty Family Fund Terrell & Elliott Harrigan Family Fund Koval Family Fund Mutual Assurance Society of Virginia Fund Barbara B. and James E. Ukrop Fund INDIVIDUAL Mr. Rick Albee Mr. Jonathan Austin Ms. Peggy Baggett Mr. Tom Baise Mr. Stanley Baranowski Margaret and Richard Beckstoffer Mr. and Mrs. Scott Belleman Mr. John F. Berry, Jr. Mr. Foster Billingsley Mr. Victor K. Branch Mr. Victor Smith and Ms. Robin Brewster Ms. Amy Bridge Ms. Donna Brodd Dr. and Mrs. Stuart Broth Ms. Andrea Brown Dr. Patricia and Mr. Dewey Brown Mr. Robert Payne and Ms. BJ Brown Dr. and Mrs. Charles F. Bryan, Jr. Mr. and Mrs. J. Stewart Bryan, III John Bryan and JC Gilmore-Bryan Ms. Kelly Bryan Mr. Lonnie Calhoun Mr. David Camden Mr. David B. Campbell Ms. Elinor Capehart Ms. Betsy Carr Ms. Rejena Carreras Mr. Roy Carter Ms. Jewel Caven Mr. Alejandro Cedeno Mr. and Mrs. Theodore L. Chandler, Jr. Ms. Briar Harris Chatterjea Ms. Ann Chenoweth Mr. David Christian Ms. Ann Comfort Ms. Pamela Comstock Dr. John R. Cook Dr. and Mrs. William D. Covington Ms. Sara Cowherd Mr. and Mrs. David Robinson, CPA Mr. Donald L. Creach Nancy and Clayton Crouch Ms. Jane Crouse Ms. Heather Curler Mr. C. Benjamin Dacus Ms. Linda Dalch Ms. Margaret Porter-Daniel and Mr. Thomas Daniel Ms. Tammy Day Ms. Blanche DePonte Mr. and Mrs. James Doherty Mr. W. Birch Douglass, III Ms. Jane Dowrick Ms. Melissa Dunn Dr. Fred and Mrs. Ellen Ende Martin and Hope Armstrong Erb Mr. Michael Falzone Ms. Sandra Elaine Faulkner Mr. and Mrs. Charles Fischer Mr. Samuel S. Forrest Ms. Melody Foster The Harry Frazier III Family Mrs. Sharon Freude Mr. Gordon Fruetel Mr. Donald B. Garber Mr. Griffin T. Garnett IV Mr. James Gaston III Mr. Andrew Gerber Mr. Lee Gimpel Mr. and Mrs. William M. Ginther Mr. Rob Goodall Ms. Julia Gore Ms. Nancy Grand Mr. Chris Guidry Ms. Barbara Haas Mr. Bob Halbruner Dawn and John Hall Mr. and Mrs. Brenton S. Halsey Mr. Lee Hanchey Mr. and Mrs. Elliott M. Harrigan Mr. Lee Harris, Jr. Ms. Judy Harris Ms. Christie Hartwell Ms. Kathryn Henry-Choisser Ms. Katharine Herndon Ms. Mariana Hess Ms. Kristin Hicks Ms. Erin Holland Ms. Jennifer Hoover Mr. Randy Howard Ms. Ceci Hull Ms. Mitzi Humphrey Ms. Anna Johnson Ms. Vivian Keasler Mr. D. Brennen Keene Mr. and Mrs. Heyn Kjerulf Mr. and Mrs. Andrew Knight Mr. Dean Knight Mr. and Mrs. BJ Kocen Patte annd Barry Koval Mr. Justin Laughter Mr. John C. Leonard Mr. and Mrs. Thomas A. Lisk Ms. Ardyth Lohuis Mr. William Manson, Jr. Ms. Emma Lou Martin Ms. Elizabeth J. Matthews Kelly and Rob McAdams Shannon and Chad McConville Mr. David McCormick Ms. Sarah A. McMahon Mr. Bruce Miller Ms. Mason Mills Mr. and Mrs. G. Gilmer Minor, III Mr. A. Curtis Monk Ms. Beth Cook Moore Ms. Charlotte G. Morgan Mr. and Mrs. George D. Nan Ms. Carol S. Nance Dr. James L. Narduzzi Mr. Tyler Nichols Ms. Elizabeth Norris Mr. and Mrs. Neilson November Ms. Judith O’Brien Ms. Darcy Oman Mr. Dick Page Ms. Donna Pendarvis Mrs. Mary Bryan Perkins Mr. Thomas Perry Ms. Laurie Petronis Dr. Tawnya Pettiford-Wates Mrs. Hunter Pettus, Jr. Mr. and Mrs. Charles Piper Ms. Patricia Poupore Ms. Leighton Powell Ms. Carly Prussman Mr. and Mrs. Mark Raper Ms. Dee Raubenstine Ms. Leslie Reeks Mr. Scott Reeks The Ripperton Family Ms. Rebecca Robertson Ms. Beth Rosenberg Mr. Tom Rosenberg Mr. James A. Rothrock Mr. and Mrs. William Royall, Jr. Mr. Anthony J Ruzicka Ms. Lisa Schaffner Ms. Dorothy Schoeneman John Jay and Gail Schwartz Joe and Suzanne Seipel Ms. Anita Shaia Ms. Liz Sheehan Ms. Susan Kurzman and Mr. Tom Silvestri Mr. and Mrs. Geoffrey P. Sisk Ms. Deborah Sommers Mr. Norfleet Stallings Chris and Caron Sterling Ms. Kathryn Strawn Ms. Lisa Streat Mr. and Mrs. James Thomasson Ms. JoAnne Wade Draucker and Mr. Jim Thompson Linda and Steve Tissiere Mr. and Mrs. J. Edward Ukrop Mr. and Mrs. James E. Ukrop Ms. Jana Usry Mr. Matt Varnell Mr. William B. Vaughn Mr. Brent Ward Mr. Scott Warren Dr. Frederick Wayne Ms. Debra Webb Ms. Cathy West Mr. and Mrs. Elmer West, Jr. Ms. Patricia White Ms. Anne Williford Janie and John Wilson Ms. Amanda Winger Mr. and Mrs. Jack Winn Mr. Thomas Wohlfarth Ms. Patty Wood Mrs. Willie Anne Wright Mr. Tom Wulf What are the Plan’s six goals and what progress has been made? It is important to note that many organizations, individuals, and coalitions throughout the Richmond region have – with and without the involvement of CultureWorks – conducted operations and programs that have productively addressed the Plan’s goals. There have been hundreds of accomplishments, both intentionally and coincidentally, in accordance with the Plan’s six goals. A few examples are listed here. GOAL NUMBER ONE Leverage Arts and Culture For Economic Vitality Examples include the Greater Richmond Chamber’s establishment of a priority focus on innovation and creativity; Ashland’s Main Street designation; the City of Richmond’s creation of a downtown Arts and Culture District; and Hopewell’s renovation of its historic Beacon Theatre. GOAL NUMBER TWO Expand Cultural Participation Examples include Venture Richmond’s arts and culture activities that now annually attract 350,000 attendees; the Virginia Museum of Fine Arts’ growth to include more than 40,000 members; the region’s 1,000+ active bands; and the third of VCU School of the Arts’ 3,000 students who, after graduation, stay in Richmond to make their careers. GOAL NUMBER THREE STRENGTHEN CULTURAL DIVERSITY ican Art Latin Amer Center for Virginia Examples include the emerging Virginia Center for Latin American Art; the region-wide conversation, “The Future of Richmond’s Past;” and the multitude of gatherings — ranging from the India Festival to the Down Home Family Reunion to the Que Pasa Festival — that celebrate ethnicity. GOAL NUMBER FOUR Strengthen Creative Education There are ever-increasing opportunities for arts and culture education offered by hundreds of organizations ranging from public school systems to the Visual Arts Center of Richmond to the West End Assembly of God to Petersburg Area Art League to the Richmond Department of Parks and Recreation. GOAL NUMBER FIVE Serve and Sustain Arts and Culture Organizations and Practitioners CultureWorks has established a wide range of services ranging from grants, to marketing and fundraising consultation, to spreading the word about arts and culture events and organizations. The Richmond region – unlike many cities – has emerged from the Recession not only without losing any of its major arts and culture organizations, but with significant growth. Examples include the $75M-renovated and expanded CenterStage, the $150M-renovated and expanded Virginia Museum of Fine Arts, the forthcoming Steven Holl-designed Institute of Contemporary Art at VCU, and the still-growing, multi-location Children’s Museum of Richmond. GOAL NUMBER SIX Provide Coordination, Advocacy, and Dialogue This is the goal that caused the formation of CultureWorks which has, in meaningful ways, become the region’s go-to organization not only for coordination, advocacy, and dialogue regarding arts and culture, but also for information, expertise, facilitation, and vision. An example of “coordination” is the CultureWorks-produced annual one-day spotlight on 100+ arts and culture organizations under one roof at the Arts & Culture Xpo. An example of “advocacy” is the dozen issues-related commentaries that CultureWorks has written for the Richmond Times-Dispatch. An example of “dialogue” is CultureWorks’ monthly one-question survey of thousands of arts and culture patrons. What are community leaders saying about the Plan’s progress? “Five years after the publication in 2009 of the Richmond Region Cultural Action Plan, CultureWorks can be justly proud of the leadership role it has played as a catalyst and champion of arts development in the city of Richmond and the surrounding counties. Although the recession initially prevented some of the Plan’s objectives from being pursued, the call for a new regional agency was ably met by the creation of CultureWorks and by the work that John Bryan and his team have since accomplished. All of us involved in the production of the Plan can be pleased with what has been implemented, while pressing for further regional progress to be made in the coming years, as resources allow. The Plan’s recommendations remain relevant; its six Goals are as meaningful and necessary as ever.” — David J.L. Fisk Executive Director, Richmond Symphony “I am proud of the City of Richmond’s ongoing relationship with CultureWorks as it continues to pay steadfast attention to the goals of the Richmond Region Cultural Action Plan in helping to make our city and our region ever better. I am especially pleased with CultureWorks’ role as a catalyst and leader as we leverage strong arts and culture as tools not only for economic vitality, but also for regional collaboration as evidenced by the Arts & Culture Xpo that annually gathers more than 100 or our region’s arts and culture organizations all under one roof in the heart of our downtown Arts and Culture District. The Cultural Action Plan and CultureWorks will continue to be significant factors as we move forward in building a better Richmond region.” — Dwight C. Jones Mayor, City of Richmond “At Altria, we believe that a vibrant community, rich with diverse arts and cultural offerings, helps create the kind of environment where our company and employees can be successful. For us, it’s about demonstrating that Richmond has a lot to offer to those who live here, those who visit, and those who are considering relocating here. The Cultural Action Plan was an important milestone in establishing Richmond’s cultural identity for the future, and we commend CultureWorks, arts organizations large and small, and the artists that make Richmond an engaging, vibrant community.” – Charlie Agee Director, Corporate Contributions and Community Relations, Altria Client Services Inc. 2013 Arts & Culture Xpo “We at The Community Foundation recognize and salute the continued importance of the Richmond Region Cultural Action Plan and the ongoing good work that has resulted since its publication in 2009. Under CultureWorks’ leadership and the contributions of many dedicated individuals and organizations, the Plan’s goals were met and, in some cases, exceeded our expectations. The Plan’s five-year anniversary provides an opportunity for the Richmond region to take energized stock of our rich arts and culture community, and to commit even stronger trust and support to CultureWorks as it provides service and leadership. A strong and vibrant arts and culture sector contributes in meaningful ways to our region’s quality of life” — Darcy S. Oman President & CEO, The Community Foundation Serving Richmond and Central Virginia Xpo, ulture rts & C roject 2013 Aonciliation P The C 2013 Arts & Culture Xpo, Studio Two Thr ee Arts in the Alley One Voice Chorus What are the priorities for the next five years? O N E To continually strengthen and modify the Plan’s goals and directives to meet an ever changing landscape and ever emerging opportunities. T W O To aggressively facilitate an atmosphere of harmony, collaboration, good will, and collegiality among the region’s arts and culture organizations and practitioners. T H R E E To help the voice of arts and culture be a fundamental element of strategies and plans for all significant facets of the region: economic development, education, social services, health and wellness, transportation, etc. F O U R To leverage arts and culture for ever increasing national attention that results in increased tourism, influx of residents and companies, funding, and media attention. F I V E To develop and encourage ever more financial resources and services to strengthen arts and culture. How can residents of the Richmond region help? O N E Register to be a Cultural Shareholder. Go to www.richmondcultureworks.org and click on “Join Us.” There is no fee, and you will join thousands of others who learn about unadvertised discounts, receive monthly spotlights, and register their voices on important issues. T W O Attend the annual Arts & Culture Xpo. You will be able to see and talk with more than 100 of the region’s arts and culture organizations all under one roof and learn how they can enrich the lives of you and your family through their programs, events, and educational opportunities. T H R E E Give money. Write your priority checks to those arts and culture organizations that interest you in special ways. And please also make a gift to help the vital operations of CultureWorks. Who are the members of the CultureWorks team? CultureWorks relies on volunteer assistance from many persons throughout the Richmond region who compose evaluation panels, discussion groups, task teams, Xpo volunteers, and consultants to help carry out CultureWorks’ operations and services. CultureWorks is staffed by Administrative Manager Leslie Huffman, Development and Marketing Associate Caron Sterling, and President John Bryan. CultureWorks is governed by a board of directors composed of Dave Christian (Chair), Dave Campbell, Pam Comstock, Sara Cowherd, Gordon Fruetel, Tammy Hawley, Hugh Joyce, Brennen Keene, Jessica Noll, Charles Piper, Jim Rothrock, Kim Scheeler, Geoff Sisk, Brooks Smith, Deborah Sommers, Norfleet Stallings, Lisa Streat, and Jerry Williams. What does CultureWorks do? O N E CultureWorks gives grants to arts and culture organizations and to individual practitioners. T W O CultureWorks acts as a convener, gathering diverse opinions and interests to address issues, solve challenges, meet opportunities, plan strategies, and facilitate partnerships and collaborations. T H R E E CultureWorks conducts advocacy, working to assure that elected officials and other decision makers are knowledgeable about issues and actions related to arts and culture. F O U R CultureWorks provides an extensive range of services to individuals, not-for-profit and for-profit entities, community organizations, and government bodies. F I V E CultureWorks acts as a repository of information and knowledge about the region’s arts and culture via its website links, personal relationships, attendance, and involvements with many hundreds of arts and culture entities and individuals. How is CultureWorks involved nationally? CultureWorks’ national involvements have resulted in a productive Richmond knowledge of best practices and best practitioners throughout the nation. CultureWorks has topmost involvement, networking, and recognition among the nation’s 3,000+ similar organizations. This includes being the recipient of the annual Selena Roberts Ottum Award presented by the National Endowment for the Arts and Americans for the Arts; chairing the nationally-elected 22-person Private Sector Council that includes directors of similar organizations in cities including Miami, Portland, Detroit, Dallas, New York, Boston, Cincinnati, Charlotte, and others; hosting the inaugural Creative Conversation conducted by The Conference Board and Americans for the Arts; publishing articles in national arts media such as Arts Link Magazine; presenting at national conferences such as the annual Americans for the Arts Convention; and being an invited participant at the annual Executive Leadership Forum hosted by Robert Redford at the Sundance Resort. CONTACT: THE DOG, ch oreographer/p erformer Ka ye Wein photo by: Sa stein Gary rah Ferguson John Bryan, [email protected], (804) 340-5284, (804) 356-9552 cell Leslie Huffman, [email protected], (804) 340-5281 Caron Sterling, [email protected], (804) 340-5282 2013 Arts & Culture Xpo, Richmond Sh akespeare o Culture Xp 2013 Arts & 1906-A NORTH HAMILTON STREET | RICHMOND, VIRGINIA 23230 804.340.5280 | www.richmondcultureworks.org
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