2014 Q2 Financial Update Company Presentation Q2 Financial Highlights (continued) Income statement snapshot Revenues - Go series - Mobile reading - Mobile portal - Others Cost of revenues Gross profit Gross profit margin Research and development expenses Selling and marketing expenses General and administrative expenses Operating income Investment income on short-term investment Interest income Income before income taxes Income tax expense Net income Accretion of redeemable convertible preferred shares Net income applicable to common stock Non-GAAP Measure: Adjusted EBIT Adjusted net income 2013 Q2 2014 Q2 (RMB in millions) 80.0 100.1 36.9 52.9 24.9 18.0 13.4 14.5 4.8 14.7 (24.1) (34.2) 55.9 65.9 69.9% 65.9% (9.7) (21.3) (12.8) (19.3) (8.9) (21.0) 24.5 4.3 0.4 0.1 7.3 24.6 12.0 (2.6) (5.4) 22.0 6.6 (14.3) 7.7 6.6 24.7 22.2 18.2 20.1 Variance (RMB in millions) (%) 20.1 25.2 16.0 43.5 (6.9) (27.7) 1.1 8.2 9.9 205.0 (10.1) 41.9 10.0 18.0 (4.0%) (5.8) (11.6) 119.6 (6.5) 50.8 (12.1) 136.0 (20.2) (82.4) 0.4 100.0 7.2 7,200.0 (12.6) (51.2) (2.8) 107.7 (15.4) (70.0) 14.3 (100.0) (1.1) (14.3) (6.5) (2.1) (26.3) (9.5) 1 Strong revenue growth Quarterly revenues (RMB in millions) 98.9 96.7 100.1 90.7 93.0 93.3 45.1 46.1 80.0 60.5 50.2 33.4 3.0 41.1 4.7 11.0 16.8 18.3 41.6 59.3 50.9 48.8 26.3 27.5 52.9 36.9 15.4 24.0 22.7 24.9 29.2 19.3 15.0 13.4 12.9 14.5 10.7 5.9 4.5 4.8 7.0 7.2 9.7 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 15.1 14.3 16.5 3.9 4.5 6.6 1Q12 2Q12 3Q12 GO series 27.5 14.5 11.5 11.5 18.0 Mobile reading Mobile portal 18.0 14.5 10.7 14.7 2Q14 9.7 14.7 1Q14 2Q14 (excluding (excluding GetJar) GetJar) Others 2 Revenue growth driver Mobile applications products & services - quarterly revenues breakdown (RMB in millions) 50.9 41.6 15.7 7.9 11.0 3.0 4.7 0.8 3.1 1.3 0.4 4.1 7.1 8.8 1Q12 2Q12 3Q12 4Q12 Paid downloads (1) 15.2 17.8 17.5 19.8 13.8 13.0 (1) 5.6 5.3 0.8 2.2 46.1 15.2 10.9 7.4 45.1 14.8 24.0 15.4 48.8 17.8 17.8 36.9 8.9 52.9 20.1 15.9 17.4 16.1 15.3 3Q13 4Q13 1Q14 2Q14 16.1 15.3 1Q14 2Q14 11.0 1Q13 2Q13 Advertising Distribution (excluding (excluding GetJar) GetJar) Paid downloads revenue in 2Q2013 includes recognition of deferred revenues of RMB5.2 million due to adjustment in product support policy of Next Launcher 3 Operating expenses Operating expenses breakdown (RMB in millions) 61.5% 57.9% 39.3% 61.5% 55.6% 61.6 57.9% 61.6 54.0 51.0% 54.0 53.8 21.0 21.0 47.4 19.4 19.4 27.1 23.9 31.4 19.3 8.9 19.3 17.6 17.6 10.4 9.5 12.8 21.3 17.0 16.3 2Q2014 (excluding GetJar) 1Q2014 21.3 14 9.7 2Q2013 R&D 2Q2014 Selling & Marketing G&A 2Q2014 1Q2014 (excluding GetJar) 17.0 2Q2014 (excluding GetJar) as % of revenue 4 Balance sheet and working capital Balance sheet snapshot Cash and time deposit Accounts receivable, net Others Total current assets PP&E and intangible assets Goodwill Other non-current assets Total non-current assets March 31, 2014 June 30, 2014 (RMB in millions) 718.7 712.3 99.0 91.7 73.7 103.8 891.4 907.8 Variance (RMB in millions) (6.4) (7.3) 30.1 16.4 (%) (0.9) (7.4) 40.8 1.8 33.0 16.2 7.9 57.1 36.1 16.2 23.2 75.5 3.1 15.3 18.4 9.4 193.7 32.2 Total assets 948.5 983.3 34.8 3.7 Accounts payable Accrued expenses and others Income tax payable Total current liabilities 12.0 52.0 11.0 75.0 10.4 58.4 14.6 83.4 (1.6) 6.4 3.6 8.4 (13.3) 12.3 32.7 11.2 Deferred tax liabilities Other non-current liabilities Total non-current liabilities 0.2 3.0 3.2 1.1 1.2 2.3 0.9 (1.8) (0.9) 450.0 (60.0) (28.1) Total liabilities 78.2 85.7 7.5 9.6 Total shareholders’ equity 870.3 897.6 27.3 3.1 Total liabilities and shareholders’ equity 948.5 983.3 34.8 3.7 5 Balance sheet and working capital (continued) Accounts receivable days (1) (days) 95 83 82 2Q2013 2Q2014 2Q2014… 92 1Q2014 94 95 1Q2014 (excluding GetJar) 2Q2014 (excluding GetJar) 82 2Q2014 (1) Account receivable days is calculated based on the account receivable at the end of that period divided by the revenue of the respective period, multiplied by the number of days in the period (365 days for annual, and 182.5 for semi-annual) 6 Balance sheet and working capital (continued) Accounts payable days (1) (days) 31 2Q2013 28 2Q2014 25 2Q2014 (excluding GetJar) 34 1Q2014 28 29 2Q2014 1Q2014 (excluding GetJar) 25 2Q2014 (excluding GetJar) (1) Account payable days is calculated based on the account payable at the end of that period divided by the cost of revenue of the respective period, multiplied by the number of days in the period (365 days for annual, and 182.5 for semi-annual) 7 Balance sheet and working capital (continued) Cash and time deposit balance (RMB in millions) 96.1 712.3 707.2 718.7 712.3 715.3 707.2 424.0 424.0 424.0 424.0 424.0 424.0 288.3 283.2 294.7 288.3 291.3 283.2 1Q14 2Q14 96.1 2Q13 2Q142Q14 (excluding GetJar) Cash and cash equivalent 1Q14 (excluding 2Q14 (excluding GetJar) GetJar) Time deposit 8
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