PURELLTM Surface Sprays
Powerful Germ Kill, PURELL Peace of Mind.
Kills 22 germs in 30 seconds. No Rinse required.
Is the size of the prize right for a PURELL brand entry?:
$432M B2B Liquid Opportunity for Sanitizers & Disinfectants
2014 B2B Sales by Product Type (000s)
RTU
Sprays
$140M
$432M
Dilution
Systems
$292M
Liquids make up $432M of the $940M in B2B
2
The vast majority of liquid
disinfectant products USED are
concentrated / dilution systems
Is the surface category right for a PURELL brand entry?
Surface Category and Innovation Trends
Surface category trends
•
•
•
•
•
Greater awareness of risk profile
Importance of efficacy
Safe, sustainable, and highly efficacious product differentiation
Wipes are the fastest growing segment
“Hot spot” and “high touch” cleaning
Innovation trends
•
•
•
3
Little to no ‘active’ ingredient innovation (aside from accelerated
hydrogen peroxide)
Most incremental innovation via dilution systems (cost)
New tech adoption has been slow
CONFIDENTIAL
From the industry leader in infection control comes a revolutionary
new product line.
NEW! PURELL Surface Disinfectants and Sanitizer!
PURELL™ Healthcare Surface
Disinfectant
4
PURELL™ Foodservice Surface
Sanitizer
PURELL™ Professional Surface
Disinfectant
Powerful Germ Kill, PURELL Peace of Mind
Superior Performance
Superior Safety
RAPID KILL TIME:
PURELL TOUCHABLE™
Technology:
• No rinse required on food
contact surfaces
• No handwashing, gloves or
safety glasses required
• No harsh fumes
•
POWERFUL PEACE OF MIND:
MULTI-SURFACE FORMULATION:
• Lowest EPA toxicity rating
• EPA Design for the Environment
Certified
Proven performance across
most hard and soft surfaces
•
EASY TO USE:
FORMULATED for FOOD
CONTACT SURFACES:
•
• No rinse required on food
contact surfaces
• NSF certified D2 classification
5
Kills 27 organisms including
Norovirus, MRSA, VRE, and
Cold and Flu virus
30 second disinfection for 22
organisms
•
•
CONFIDENTIAL
Patented 1-step disinfectant
cleaner
No-mix, no-rinse, quick-dry
formula
What is Design for the Environment?
•
Design for the Environment (DfE) is part of the EPA’s Safer Choice program aimed at
“helping consumers, businesses, and purchasers find products that perform well and are
safer for human health and the environment.”
– Few active ingredients approved for use in DfE products:
– Ethanol, Isopropanol
acid, Sodium Bisulfate,
DfE– Peroxyacetic
logo assures
~ Citric acid, Hydrogen peroxide, L-lactic acid
•
A product is only allowed to carry the logo if each ingredient is among the safest in its class
•–
•
•
Least-hazardous
classes (i.e. III and IV)
NOTE: There are two distinctly different labels within the Safer Choice Program:
Unlikely
or endocrine
Design
forcarcinogenic
Environment and
Safer Choice.disruptor
Unlikely developmental, reproductive, mutagenic, or
neurotoxicity issues
• Does not require agency-mandated PPE
• No unresolved or unreasonable adverse effects reported
• Surface
No unresolved
efficacy failures
Learn more via our
Sanitizers and Disinfectants
Design for the Environment Fact
• may
And
onlymore…
apply for the
Sheet
Design for Environment label
6
No competitor can match the PURELL™ brand’s high
standards for performance, people and the planet.
1
Fastest
kill times
Disinfects bacteria and
viruses faster than any
DfE product
<10
Earned EPA’s Design
for Environment certification
<100
Products earned EPA’s lowest allowable
toxicity rating (Cat IV)
~3000
EPA Registered Surface Sanitizers/Disinfectants
7
Category IV
Lowest Toxicity
Proven Program: Key in-market Insights
1.
The PURELL BRAND is a major asset
– Uniquely positioned to stand for efficacious, safe and better for you.
2.
Our PURELL Surface spray is an innovation in this category.
3.
It’s a GREAT product experience
8
Proven Program: Market-Specific Feedback
Foodservice
•
Top Selling Points: Brand, no smell, kill time (especially 30 second Norovirus claim)
•
Most are using it in the Front of House
•
–
Made tables shine and look nice
–
Also used on baby chairs, bathroom counters, and office space
Restaurant patrons noticed it, asked about it, and were happy the restaurant was using quality products.
Professional
•
Top Selling Points: Product performance in-use (nice fragrance, good cleaner, streak-free shine), Combined
efficacy and safety claims
•
Education and Day Care are strong markets due to combined efficacy and safety profile
–
•
30 second Norovirus claim has been very powerful
Pyramid graphic, competitive chart, and label comparison are great selling tools
Healthcare
•
Top Selling Points: Kill time, safety, surface compatibility, and the competitive chart
•
Reaction to the low smell/odor was very positive
•
Long Term Care, Pediatrics, and Dental are very strong segments
•
Closed 30% of accounts within two weeks
9
CONFIDENTIAL
PURELL Surface Sprays
Competitive Comparisons
Foodservice Competitors:
No competitor can match the PURELL™ brand’s high
standards for performance, people and the planet.
11
Professional Competitors:
No competitor can match the PURELL™ brand’s high
standards for performance, people and the planet.
12
Healthcare Competitors:
No competitor can match the PURELL™ brand’s high standards
for performance, people and the planet.
13
PURELL Surface Sprays
Launch Policies
Opening Order Policy
• All Distributors:
– We recommend one pallet layer of each new product (Healthcare, Foodservice,
Professional).
– All interested distributors (direct or associate) must take an opening order of at least
two full pallet layers per ship to location to ensure product is available to support DSR
sales activity.
– May elect to purchase:
• One full layer of two different products (e.g. one full layer of 3341-06 and one full
layer of 3342-06)
– or –
• Two full layers of the same product.
– Customers should add their Surface Spray opening orders to a regular stocking order
to avoid added shipping costs.
– Opening order requirements will be in place until 12/31/16
15
Opening Order Recommendations:
Unique Case Configurations
6 Capped Bottles
+6 Triggers
•
For selling/shipping in full case quantities:
– 6-pack loose trigger SKUs (3340-06, 3341-06, 3342-06)
– 4-pack gallon SKUs (4340-04, 4341-04, 4342-04)
12 Capped Bottles with
Trigger Banded
•
For breaking cases and selling/shipping each quantities:
– 12-pack banded trigger SKUs (3340-12, 3341-12, 3342-12)
3 Capped Bottles
+3 Triggers
16
•
For ecommerce selling/shipping in full case quantities:
– 3-pack loose trigger SKUs (3340-03, 3341-03, 3342-03)
Promotion: Q4 GOJO REWARDS™
•
Performance Period: 9/1/16 – 12/31/16
– Note: Close reporting / redemption will not be available on
winwithgojo.com until 9/15/16
•
Points can be earned for:
– LTX™, ADX™, PURELL ES, FMX-20™, PRO™: 200 pts / dispenser
– Surface Spray: 500 pts / case
•
Points can be redeemed for:
– Merchandise
– Gift cards
•
Kickers (prizes TBD):
– Sales Manager: Top 3 Sales Managers nationally w/the most Surface
Spray points
– DSR Kicker: Top 5 DSRs nationally with the most LTX or ADX points
(min. 300)
17
Next Steps
• Place opening order
• Schedule seller training
• Incorporate into marketing plans
18
THANK YOU!
19
Powerful Germ Kill, PURELL Peace Of Mind
PURELL Healthcare Surface Disinfectant Spray
Ideal solution for
• Doctor Offices
• Dental Offices
• Long Term Care Facilities
• Clinics
• Acute Care – Nurses Station,
In-between cleaning
20
Order Information
Refillable
container
labels
Healthcare bottles are
shipped with optional ‘flipcap’ lid – format preferred in
Acute Care settings
PURELL™ Healthcare Surface Disinfectant Order Information
SKU
3340-06
3340-03
21
Recommended Sales Unit
Full Case
Full Case
3340-12
4340-04
LBL-4340-6CTSHEET
Description
6 - 32 fl. oz. sealed flip-cap bottles with triggers
3 - 32 fl. oz. sealed flip-cap bottles with triggers
12 - 32 fl. oz. sealed flip-cap bottles
with triggers banded to bottles
4 - 1 gallon Refills
1 sheet of 6 refillable container labels
Sample Skus
3140-12
3140-EA
12 - 16 fl. oz. sealed flip-cap bottles with triggers
1 - 16 fl. oz sealed flip-cap bottles with triggers
Full Case
Eaches
Eaches
Full Case
Eaches
Powerful Germ Kill, PURELL Peace Of Mind
PURELL Foodservice Surface Sanitizer
Ideal solution for quick service,
fast casual, or casual family
dining establishments,
including:
• Independent restaurants
• Chain-owned restaurants
• Franchise chain restaurants
22
Order Information
Refillable
container
labels
PURELL™ Foodservice Surface Sanitizer Order Information
SKU
3341-06
3341-03
23
Recommended Sales Unit
Full Case
Full Case
3341-12
4341-04
LBL-4340-6CTSHEET
Description
6 - 32 fl. oz. bottles capped & sealed with triggers
3 - 32 fl. oz. bottles capped & sealed with triggers
12 - 32 fl. oz. bottles capped & sealed with triggers
banded to bottles
4 - 1 gallon Refills
1 sheet of 6 refillable container labels
Sample Skus
3141-12
3141-EA
12 - 16 fl. oz. bottles capped & sealed with triggers
1 - 16 fl. oz bottle capped and sealed with trigger
Full Case
Eaches
Eaches
Full Case
Eaches
Powerful Germ Kill, PURELL Peace Of Mind
PURELL Professional Surface Disinfectant Spray
Ideal solution for
• Small offices (up to 100
employees)
• Small office BSCs
• Health & Fitness
• Schools
• Daycare Centers
24
Order Information
Refillable
container
labels
PURELL™ Professional Surface Disinfectant Order Information
SKU
3342-06
3342-03
Description
6 - 32 fl. oz. bottles capped & sealed with triggers
3 - 32 fl. oz. bottles capped & sealed with triggers
12 - 32 fl. oz. bottles capped & sealed with triggers banded to
3342-12
bottles
4342-04
4 - 1 gallon Refills
LBL-4342-6CTSHEET 1 sheet of 6 refillable container labels
Sample Skus
3142-12
3142-EA
25
12 - 16 fl. oz. bottles capped & sealed with triggesr
1 - 16 fl. oz bottle capped and sealed with trigger
Recommended Sales Unit
Full Case
Full Case
Eaches
Full Case
Eaches
Full Case
Eaches