market
&
branding
guidelines
t
table
of contents
About .LOVE
02
Target Markets
03
Value Propositions
04
Blog Content
05
06
Email Content
07
Suggested .Love Tweets
10
keywords
11
Logo and Identity
13
Basic Brand Color
15
Typography
17
Tag Lines
fun facts
about .Love
oPeople in love have similarities with people with OCD
oThe biological sign for women is the symbol of the goddess of love Venus and her mirror
oWomen’s hearts beat faster than men’s hearts
oA typical person will have sex 2,580 times in their life
oOver 4 million people get married each year in the United States
oThe process of undressing a partner burns 187 calories
o Women are more influence by how a man smells than how he looks
oThe Kama Sutra was written by Vatsyayan, a man who has never had sex himself
o 10% of women fall in love on the first date
01
02
target
markets
.Love is a provactive and passionate TLD
It arouses our senses, triggers our memories and stiumulates our
thoughts. Love reflects the exhilaration of a new romance, the search
for that special someone, a romantic novel, an event or a passion for
a product, a place, a sports team or a hobby. It is also a great way
for couples to share their .love story from engagement to weddings
to birthdays and anniversaries. Love is finding and celebrating that
special ...
While .love is generic it is applicable to specific markets including:
value
Proposition
Have you Found Your .Love?
Whether you are searching for .love, celebrating .love, expressing romantic
thoughts or relishing your passion of an object or a hobby, .love is an expressive
choice.
Each of these billion dollar industries are highly competitive and eminently
visible on the Internet. .Love provides these trailblazing industries a new avenue
to create or reflect their existing business.
Domain Name Registrations:
• Existing domains with ‘love’: ~ half a million
Weddings & Planning
• Portion ending with the term ‘love’: ~one fifth
Online Dating & Matchmaking
Target Industries:
Literature, Books & Music
• Online Dating: Over $2 billion with a 3.5 % yearly growth rate. 91 million
people around the world use dating apps.
• Wedding Services: Over $55 billion with a 1.9% growth rate and over 500,000 businesses in the US.
Passions & Interests
Fortune Tellers
• Psychic Services: Over $2 billion in revenues with a 2.2% growth rate and 80,000 businesses in the US.
03
04
taglines
Weddings & Wedding Planning
• Begin your life together with a .love domain
• Found your love, share your story with a .love web address
• Engaged? Create your online story with a .love web address
• True love never dies with a .love web address
Online Dating & Matchmaking
• Discover true love with a .love web address
• Fancy a new relationship, start with a .love web address
• Find that special someone with a .love domain
• Start a new romance with a .love web address
Literature, Books & Music
• Looking for a literature .love affair? Start with a .love domain
• Cite your romantic passions with a .love domain
Blog Content
.Love is the oxygen to your soul - - show your passion online for the
world’s most powerful and unifying emotion.
The most powerful emotion in the world has come to the Internet, and
popular .love domains will go fast! Don’t miss out on your chance to
ensure that your business or personal online presence includes .love.
Love is sure to be a popular domain moniker for any business that
caters to couples, romantics, and anyone looking for .love.
From Hallmark to Coca-Cola, everyone is encouraged to Share the
.love. And now, a .love domain suffix will do the same for your website!
It’s the perfect domain to find and share your passions.
Consumers will love using .love too. Whether planning a special event,
a wedding or an anniversary, why not share your joy with others online
and make your website a .love – examples: KateandWilliam.Love or
PamandTony.Love or April21.Love
Is there something you’re passionate about? Share your interests,
hobbies, life, music, stories, photos and enthusiasm for a product or
idea with a .love blog, portfolio or website.
What’s .love got to do with it? It’s definitely not a second-hand emotion.
Passions & Interests
• Publish your passion with .love web address
• Share your enthusiasm of a person, place, hobby or idea with a .love domain
• Show your love of sport, music or shoes with a .love domain name
05
06
60
email
content
Sunrise
SUBJECT: All You Need Is .LOVE - the internet’s most exciting new gTLD!
Trademark holders and brands should act swiftly to advance their reputation
and protect their trademarks. Registration for .love domain names in the
Sunrise period begins on May 6th.
.Love is expected to swiftly gain popularity among internet consumers due
to its universal nature and acceptance in a multitude of foreign languages.
Brands should be proactive in seeking to protect themselves from losing their
trademark terms within the .love TLD.
In addition to protecting a brand, a website accented by your brand.love
can provide additional benefits either as part of a promotional campaign, as
a niche website, or to promote a particular line of products or services that
your brand offers to the public.
The word .love is so ubiquitous and recognizable that it is already a term
used internationally by many brands -- from McDonald’s “I’m lovin’ it” to the
Cartier “Love Collection” to Coke’s “Share the Love”, many popular brands
already rely on the popularity of the term “love”.
.Love is a great way for brands to connect social media with their existing
marketing activities. In fact, the word “love” is one of the top used hashtags
on Twitter.
07
With over a half a million existing domain names that contain the term
“love”, this is a great opportunity for brands – All You Need Is .Love!
Early Access Program
SUBJECT: All You Need Is .LOVE -- Early Access Program
The exhilaration of a new romance, the search for that special someone,
a romantic novel or an elderly couple celebrating their 50th wedding
anniversary - everyone knows about that Crazy Little Thing Called .Love.
.Love Knows No Boundaries as it touches all ages and demographic
groups and crosses many commercial market verticals including dating and
matchmaking, weddings, romance, literature, books, flowers, jewelry, along
with generic interests and passions. Now .love domain names will provide
the opportunity to demonstrate a passion for events, people, places, fashion,
beauty, sports, music and much more:
• wine.love
• poems.love
• newyork.love
• summer.love • travel.love
• horoscopes.love
• puppy.love
• shoes.love
• williamandkate.love
From July 7 to 17, .love domain names will be launched via an Early Access
Program - - and all the best domains will be SNAPPED UP FAST. From
Hallmark to Coca-Cola, everyone is encouraged to Share the .Love. Small
businesses and domain experts won’t wait to get all the best domains in this
exciting, instantly recognizable moniker.
With almost a half million registered domains names containing the word
‘love’ and almost a 90,000 ending with ‘love’, .love will be popular with
consumers and businesses alike. From Gandhi to the Beatles, the message is
the well known: All You Need is .Love.
.Love is Oxygen for the Soul - - show your passion with the world’s most
powerful emotion.
08
General Availability
SUBJECT: Love for Sale!
Finally...Money Can Buy You .Love!
All You Need is .LOVE and beginning July 17th it’s for sale!
.Love domain names arouse our senses, triggers our memories and stiumulates
our thoughts. Love reflects the exhilaration of a new romance, the search for
that special someone, a romantic novel, an event or a passion for a product,
a memorable place, support of a sports team, enjoyment of an activity or
the interest of a hobby. It is also a great way for couples to share their .love
story from engagement to weddings to birthdays and anniversaries. Love is
finding and celebrating that special ...
.LOVE
tweets
.LOVE is finally available on the Internet. Click here for more.
Share That Crazy Little Thing Called Love with a .love domain. Click here for more
Have you found love? Click here for a .love domain name.
.LOVE domains will go fast! Don’t miss out on your chance to ensure that your
business or personal online presence demonstrates .LOVE.
Start a new relationship with a .love domain name. Click here for more.
.Love is Oxygen for the Soul - - show your passion online by using .LOVE -the World’s most powerful and best known emotion.
Still looking for love? Click here for for a .love domain name.
The world’s most powerful emotion is now on the Internet. Click here for a .love
domain name.
While money can’t buy you love, it can buy you a .love domain. Click here for more
Reflect your passions with a .love domain name. Click here for more
Whatever your passion, .love is all you need. Click here for more
09
04
10
Keywords
dating, liking, like, emotion, amour, engagement, wed, wedding, wedding planning, zodiac, match, marriage, heart, beloved, fancy, admiration, romance, relationship,
couple, ardor, crush, desire, liaison, fiance, sweetheart, engagement, relationship, hobby, activity, fan, leisure, activity, pursuit, interest, game, pastime, sport, occasion,
poem, poems, Valentine
Spanish
de citas citando, cariño, afición, simpatía, inclinación, pasión, tener cariño, gustar, emoción, amor, aventura amorosa, citas, contrato, combate, acción, noviazgo,
contratación, compromise, casarse, casar, unirse con, boda, enlace, casameinto, casorio, nupcial, planificación de la boda, zodíaco, partido encuentro, casamiento,
cerilla, igual, concurso, igualar, emparejar, hacer juego con, armonizar, partida, boda, union, enlace, casamiento, corazón, amado, dilecto, gustar, tener ganas de, admiración, romance, novella, cuento, romanza, trato, relación, parentesco, conexión, enlace, afinidad, Amistad, par, dos, acoplar, juntar, unir, pareja, ardor, vehemencia,
entusiasmo, aplastar, triturar, machacar, abrumar, estrujar, exprimir apabullar, inclinación, gana, querido, anhelo, necesidad, propósito, desear, querer, tener, anhelar,
ansiar, conexión, coordinación, coordinador, lío, relación, amorosa, relaciones, prometido, novio, embeleso, encanto, querido, compromise, cita, obligación, combate, acción, noviazgo, contratación, hobby, pasatiempo, libre, tiempo libre, tiempo de inocupación, movimiento, actividad, persecución, caza, ocupación, pasatiempo, interesar,
estar interesado, estar curioso, interesarse, gustar, ofrecer, provecho, beneficio, partida, partido, jugar, juego, hobby, afición, sport, deporte, estrenar, oportunidad,
Launch Promos
To celebrate the launch of .love, we are giving away 10,000 free
domain names in July to all those .Lovely couples.
Simply Tweet or Facebook the desired .love domain name with or
without a dash ‘-’ or an ‘and’ between two names along with #getdotlove #free hashtag for a free promo code.
motive, vez, coyuntura, poema, poemas, tarjeta amorosa, enamorado, postal de san valentín
French
datation, recontres, affection, comme, émotion, amour, engagement, se marier , épouser, célébrités de marriage, zodiaque, Match, Marriage, cœur, bien aimé, fantaisie, admiration, romance, relations, couple, aptitude , écraser, désir, liaison, fiancé, amoureux, engagement, favori, loisir, activité, poursuite, intérêt, jeux, passe-temps,
sport, occasion, poème, poèmes, valentine
Italian
incontro, uscire con qualcuno, simpatia, gradimento, gusto, predilezione, inclinazione, come, come se , come dire, piacere, gradire, simile, pari a, del genere, emozione,
tresca, intrigo amoroso, relazione amorosa extraconiugale, impegno, fidanzamento, reclutamento, scontro, appuntamento, sposare, sposarsi, matrimonio, nozze, sposalizio, nuziale, pianificazione di nozze, zodiaco, partita, incontro, gara, fiammifero, uguale, combaciare, uguagliare, accoppiare, combinare, confrontare, armonizzare,
riscontro, matrimonio, unione, connubio, cuore, centro, nocciolo, nodo, nucleo, anima, fondo, affetto, amato, caro, diletto, adorato, fantasia, capriccio, estro, ghiribizzo,
voglia, immaginazione, gusto, di fantasia, stravagante, decorato, immaginare, fantasticare, gradire, ammirazione, stima, romanticismo, romanzo, romanza, romanzarosa,
racconto, romanzare, relazione, rapporto, parentela, coppia, paio, due, aggancio, pariglia, accoppiare, accoppiarsi, agganciare, associare, mettere in relazione,
ardore, fervore, foga, zelo, schiacciare, stritolare, frantumare, premere, essere cotti di qualcuno, schiacciamento, calca, folla, frantumazione, infatuazione, spremuta,
desiderio, voglia, brama, richiesta, amore, preghiera, desiderio carnale, desiderare, bramare, collegamento, relazione, legame, fidanzato, innamorato, moroso, spasimante, es. dolce cuore, cuore mio(nomignolo), impegno, fidanzamento, assunsione, reclutamento, scontro, hobby, passatempo, svago, passione, passatempo preferito,
tempo libero, ozio, agio, comodo, piacimento, attività, movimento, ricerca, inseguimento, passatempo, svago, interesse, partecipazione, interessamento, interessare,
vantaggio, gioco, partita, selvaggina, cacciagione, caccia, mano, scherzo, pronto, tempo passato, sport, gioco, divertimento, diporto, svago, divertirsi, esibire, occasione,
opportunità, caso, avvenimento, motivo, ragione, pretesto, poesia, poema, poemetto, poesie, poemi, poemetti, San Velentino, innamorato, Valentino di qualcuno
Portuguese
namoro, encontro, gosto, preferência, simpatia, inclinação, afeição, afeto, como, gostar, querer, desejar, apreciar, escolher, preferir, simpatizar com, semelhante,
otimamente, emoção, sentimento, comoção, abalo, agitação, amor, aventura amorosa, noivado, compromisso, ocupação, obrigação, promessa, convite, engajamento,
envolvimento, contrato, casar, contrair matrimônio, desposar, ligar, unir, boda, matrimônio, núpcias, enlace, casamento, planeamento do casamento, Planejar o casamento, zodíaco, partida, corresponder, combinar, igualar, equiparar, condizer, experimentar, coincidir, competição, fósforo, igual, casamento, matrimônio, núpcias,
bodas, coração, centro, núcleo, âmago, amor, afeição, amado, querido, adorado, amada, querida, adorada, extravagante, fantasia, chique, imaginação, sofisticado,
luxuoso, ideal, invulgar, imaginário, imaginar, julgar, desejar, crer, supor, gostar, prefenir admiração, romance, história romanesca, novela, conto, novela sentimental,
aventura amorosa, fábula, ficção, idílio, romancear, fantasiar, relacionamento, relação, afinidade, conexão, casal, par, dupla, parelha, trela, acoplar, juntar, ligar, unir,
copular, ardor, paixão, fervor, calorintenso, grande entusiasmo, veemência, esmagamento, compressão, aglomeração, aperto, paixão súbita, namoro, esmagar, triturar,
moer, enrugar, espremer, queda, desejo, apetite, vontade, ânsia, aspiração, cobiça sexual, desejar, ansiar, cobiçar, querer, apetecer, ligação, contato, concubinato,
conexão, articulação, noivo, namorada, namorado, amada, amor, coração, amado, noivado, compromisso, ocupação, obrigação, promessa, convite, batalha, combate,
passatempo, hobby, passatempo favorito, cavalo de pau, cavalo pequeno, cisma, idéia fixa, esmerilhão, lazer, ócio, descanso, tempo livre, atividade, ação, presteza,
movimento, afazeres, energía, perseguição, busca, procura, caça, carreira, profissão, interesse, interessar, comover, cativar a simpatia, despertar a atenção, juros,
proveito, empenho, vantagem, participação, jogo, partida, divertimento, diversão, passatempo, rodada, peleja, atividade, plano, brincadeira, jogar, valente, corajoso,
resoluto, decidido, passado, esporte, jogo, passatempo , diversão, divertimento, brincadeira, gracejo, exercício ao ar livre, ocasião, ocorrência, oportunidade, ensejo,
causa, razão, motivo, ocasionar, causar, originar, motivar, provocar, poema, poesia, poemas, poesias, valentine, dia dos namorados
Additionally, we are providing every .love registrant with the option
of using a unique, custom designed templates to share their love story:
“Share details of your engagement, plan your wedding, annouce your
pregenancy and share photos of your birthdays, anniversaries and
other life events. -- The Best Love Story is Yours --”
Templates are currently being developed and expect to be ready
before General Availability.
German
dating, ausgehen, verabreden, Partnersuche, Geschmack, Sympathie, Vorliebe, Zuneigung, Faible, mögen, wollen, lieben, gernhaben, liebhaben, geschmack, mögen,
Emotion, Gefühl, Rührung, Bewegung, Affekt, Leidenschaft, Liebe, liebschaft, Engagement, Verlobung, Verpflichtung, ineinandergreifen, verabredung, Verlöbnis,
Gelöbnis, heiraten, vermählen, verheiraten, trauen, ehelichen, sich vermählen, paaren, Hochzeit, Trauung, Heirat, Vermählung, Eheschließung, Verheiratung, Verbindung,
Hochzeitsplanung, tierkreis, Sternzeichen, Spiel, Match, Partie, Wettkampf, Übereinstimmung, entsprechen, zusammenpassen, abstimmen, harmonieren, passen, übereinstimmen, Ehe, Heirat, Hochzeit, Verbindung, Vermählung, Trauung, verheiratung, Ehestand, heiraten, Herz, zentrum, kern, mut, innere, innerste, geliebtwerden, Geliebte,
lieb, teuer, liebgeworden, Meinung, Glaube, meinen, glauben, vermuten, meinen, glauben, phantasie, fantasie, laune, idee, phantasiebild, schick, ausgefallen, kunstvoll,
raffiniert, fein,edel, modisch, chic, phantasie, fantasie, Bewunderung, Verehrung, Romantik, Romanze, Liebesgeschichte, Liebesroman, abenteuerroman, ritterromanze,
fabulieren, phantasieren, fantasieren, Roman, Beziehung, Verhältnis, Verwandtschaft, Verbindung, Bindung, Paar, Ehepaar, Pärchen, koppeln, kuppeln, verbinden,
verkoppeln, verkuppeln, Feuer, Eifer, Begeisterung, Glut, Hitze, Inbrunst, Leidenschaft, heftigkeit, powerful emotion, vehemence, Gier, schwarm, schwärmen, wunsch,
Verlangen, lust, sehnsucht, begierde, Bedürfnis, trieb, begier, begehr, Gelüste, wünschen, wollen, begehren, verlangen, verbindung, zusammenarbeit, verbindungoffizier,
verbindungsmann, Verhältnis, v-mann, Verlobte, Bräutigam, süßes Herz, schatz, geliebte, liebste, liebling, Schätzchen, engagement, verlobung, verpflichtung, ineinandergreifen, verabredung, Verlöbnis, hobby, sport, Frezeitbeschäftigung, Liebhaberei, Zeitvertreib, Freizeit, Muße, Gemütlichkeit, nichtstun, Aktivität, Tätigkeit, Betätigung,
Beschäftigung, Unternehmung, regesTreiben, Verfolgung, streben, Jagd, Ziel, Beschäftigung, Zeitvertreib, Freizeitbeschäftigung, Interesse, beteiligung, anteil, teilnahme,
befangenheit, Spiel, Partie, satz, vorhaben, theater, mutig, lahm, bereit, verspielen, umgeldspielen, Absicht, Absicht, Vorhaben, vergangeneZeit, Vergangenheit, sport,
Sportart, Spaß, speilart, abart, anständigerKerl, feinerKerl, occasion, Gelegenheit, poem, Gedicht, poems, Gedichte, valentine, Valentinsgruß, Valentinskarte, Valentinsgeschenk, Valentinstag
Russian
Знакомство, поиск или выбор партнёра, ухаживание, симпатия, нравиться, эмоция, чувство, любовь, помолвка, обручение, вступить в брак, жениться,
свадьба, Планирование свадьбы, зодиак, подходить под пару, под стать, соответствовать, Они идеально подходят друг другу, брак, замужество,
женитьба, сердце, возлюбленный , любимый, модный; изысканный, украшенный; фасонный, восхищение, восторг, романтика, отношения,
взаимоотношения, пара, пыл, рвение, энтузиазм, раздавить, желание, страсть; вожделение, желать; испытывать желание, хотеть, любовная связь, жених,
дорогой, милый, дорогая, милая, помолвка, обручение, хобби, свободное время, досуг, деятельность, стремление, интерес, заинтересованность, игра,
11
занятие, хобби; приятное времяпрепровождение, развлечение, игра, спорт, повод, стихотворение, стихи, возлюбленный, возлюбленная
Chinese
约会,趣味,喜欢,情感,恋情,订婚,结婚,婚礼,婚礼策划,生肖,匹配,婚姻,心脏,爱人,别致,
赞赏,浪漫,关系,夫妇,热情,粉碎,渴望,联络,未婚夫,甜心,订婚,关系,爱好,活动,球迷,休
闲,活动,追求,兴趣,游戏,消遣,运动,场合,诗歌,诗歌,情人节
Arabic
‫بحلا ديع‬, ‫ةدعاوم‬, ‫علو‬, ‫بجعم‬, ‫ةفطاع‬, ‫بح‬, ‫ةبوطخ‬, ‫جوزت‬, ‫فافزلا‬, ‫فافزلل طيطختلا‬, ‫ جاربألا‬,
‫ةيكلفل‬, ‫قفاوت‬, ‫جاوزلا‬, ‫بلق‬, ‫بيبحلا‬, ‫رخاف‬, ‫باجعإ‬, ‫ةيسنامور‬, ‫ةيفطاع هقالع‬, ‫ىئانث‬, ‫هريغ‬,
‫باجعإ‬, ‫ةبغر‬, ‫طابترا‬, ‫بيطخ‬, ‫بيبح‬, ‫ةبوطخ‬, ‫بيبح‬, ‫هحارلاب ساسحا‬, ‫طاشن‬, ‫ةقحالم‬, ‫ قوش‬/ ‫مامتها‬,
12
logo
Logo with Tagline
identity
Final Logo
The .love logo was carefully stylized to
reflect a modern style with provocative and
sophisticated accents of the traditional red
that global users instinctively recognize.
Logo Usage
Isolation Zone
13
14
basic
brand color
Breakdown
No’s & Tints
It’s important to remember that the tints are just that: a
secondary choice to accent and complement our primary
palette of red, yellow and dark charcole. An
overpowering use of certain secondary colors and color
combinations can evoke the branding.
Color Palette
.love red
The color palette for .love was carefully chosen to reflect
its modern feel yet maintain traditional and instinctively
romantic notions. The use of color in both print and digital
marketing should be simple and clear. Please utilize the
palettes below to compliment the logo and any other
images that are used. Avoid using other colors when rep-
FOR WEB USE
Red: 161 Green: 029 Blue: 032
FOR PRINTING USE
Cyan: 23 Magenta: 100 Yellow: 100 Key: 21
dark charcole
.love yellow
HEX: A10000
FOR WEB USE
Red: 249 Green: 211 Blue: 049
FOR PRINTING USE
Cyan: 03 Magenta: 14 Yellow: 91 Key: 00
HEX: FAD430
FOR WEB USE
Red: 008 Green: 008 Blue: 008
FOR PRINTING USE
Cyan: 74 Magenta: 68 Yellow: 66 Key: 87
HEX: 080808
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16
typography
Hierachy
Minion Pro is used as body copy for all .love marketing
materials. Do not use it for headline purposes. Utilize
bold when trying to give emphasis to any copy.
Typeface
FONT SIZE 22 PT
Title
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢™®
The typography choices for .love were based on keeping
a simple, clean classic feel that .love represents.
FONT SIZE 16 PT
Heading
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢™®
PRIMARY FONT
Minion Pro Regular
ABCDEFGHIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
01234567890!@$%
FONT SIZE 11 PT
Subtitle
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢™®
HEADING
Minion Pro Bold
ABCDEFGHIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
01234567890!@$%
FONT SIZE 9 PT
Content
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢™®
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reach us
E [email protected]
W
getdotlove.domains