DEMOGRAPHIC ANALYSIS
MARKETPLACE
AT OLD TOWN HELOTES
THE
Aug 1-2, 2015  Helotes, TX
DLB Industries, LLC 2015
Table Of Contents
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Cover Page
Table Of Contents
Top Ten Zip Codes
Map Of The Top Ten Zip Codes
Gender Distribution
Marital Status
Age Distribution
Income Distribution
Ethnicity Distribution
How Often Have You Visited MarketPlace In The Past Year?
Are You Registered To Vote?
How Many Children 0-17 Years Old Did You Bring?
Top Five Favorite Radio Stations
Survey Format
DLB Industries, LLC 2015
2
Top Ten Zip Codes
Zip Code
78254
78023
78250
78228
78242
78239
78251
78249
78251
78227
Total
Count
54
40
34
24
21
19
16
11
7
6
232
Percentage
23.28%
17.24%
14.66%
10.34%
9.05%
8.19%
6.90%
4.74%
3.02%
2.59%
100.00%
60
78251
7%
50
40
78249
5%
78251
3%
78227
3%
78254
23%
78239
8%
30
20
78242
9%
10
0
DLB Industries, LLC 2015
78228
10%
78023
17%
78250
15%
3
Map Of The Top Ten Zip Codes
DLB Industries, LLC 2015
4
Gender Distribution
Gender
Count
Percentage
Female
198
58.75%
Female persons
represent 51.1%
of Helotes.
Male
139
41.25%
(US Census 2010)
Total
337
100.00%
Male
41%
200
150
100
Female
59%
50
0
Female
DLB Industries, LLC 2015
Male
5
Marital Status
Marital Status
Count
Percentage
Married
205
60.83%
200
Single
112
33.23%
150
Co-Habitant
9
2.67%
100
No Response
11
3.26%
50
Total
337
100.00%
Co-Habitant
3%
250
0
Married
Single
Co-Habitant
No
Response
No
Response
3%
Single
33%
Married
61%
DLB Industries, LLC 2015
6
Age Distribution
Age
Count
Percentage
0-24
68
20.18%
25-34
86
25.52%
35-44
49
14.54%
45-54
42
12.46%
55-70
64
18.99%
71+
4
1.19%
No Response
24
7.12%
Total
337
100.00%
55-70
19%
71+
1%
45-54
12%
No Response
7%
0-24
20%
25-34
26%
35-44
15%
90
80
70
60
50
40
30
20
10
0
DLB Industries, LLC 2015
7
Income Distribution
Income
Count
Percentage
$0-39K
146
43.32%
$40-54K
69
20.47%
$55-84K
58
17.21%
$85K+
52
15.43%
No Response
12
3.56%
Total
337
100.00%
$85K+
15%
Median household
income is $109,313
in Helotes.
(US Census 2010)
No
Response
4%
160
140
$0-39K
43%
120
100
80
60
$55-84K
17%
40
20
0
$40-54K
21%
DLB Industries, LLC 2015
$0-39K
$40-54K
$55-84K
$85K+
No
Response
8
Ethnicity Distribution
Ethnicity
Count
Percentage
Mexican American
124
36.80%
Anglo American
108
32.05%
Asian American
27
8.01%
African American
25
7.42%
Native American
18
5.34%
Other
11
3.26%
No Response
24
7.12%
Total
337
100.00%
140
African
American
8%
120
100
Native
American
6%
Asian
American
9%
80
Other
3%
Mexican
American
40%
60
40
20
0
Mexican Anglo
Asian
African
Native
American American American American American
DLB Industries, LLC 2015
Other
Anglo
American
34%
9
How Often Have You Visited MarketPlace In The Past Year?
Times Visited
Count
Percentage
0 (1st visit)
49
14.54%
1-3 times
153
45.40%
4-6 times
68
20.18%
8-14 times
41
12.17%
>15 times
15
4.45%
No Response
11
3.26%
Total
337
100.00%
>15 times
5%
No Response
3%
160
140
120
100
80
60
40
20
0
0 (1st visit)
15%
8-14 times
12%
4-6 times
20%
DLB Industries, LLC 2015
1-3 times
45%
10
Are You Registered To Vote?
Are You Registered
To Vote?
Count
Percentage
Yes
262
77.74%
No
67
19.88%
No Response
8
2.37%
Total
337
100.00%
No
20%
No
Response
2%
Yes
78%
300
250
200
150
100
50
0
Yes
DLB Industries, LLC 2015
No
No Response
11
How Many Children 0-17 Years Old Did You Bring?
Number Of
Children
Count
Percentage
0
174
51.63%
140
1-2
81
24.04%
120
3-4
52
15.43%
80
5+
23
6.82%
No Response
7
2.08%
Total
337
100.00%
180
160
100
60
40
20
0
0
3-4
15%
1-2
3-4
5+
7%
5+
No
Response
No
Response
2%
0
52%
1-2
24%
DLB Industries, LLC 2015
12
Top Five Favorite Radio Stations
Top 5 Favorite
Radio Stations
Genre
Count
Percentage
Mix 96.1
Pop
41
24.40%
KLOVE 91.3
Christian
35
20.83%
KISS 99.5
Rock
33
19.64%
Y 100.3
Country
32
19.05%
KONO 101.1
Classic Rock
27
16.07%
168
100.00%
Total
KONO 101.1
16%
45
40
35
30
25
20
15
10
5
0
Mix 96.1
24%
Y 100.3
19%
Mix 96.1
DLB Industries, LLC 2015
KLOVE
91.3
KISS 99.5
Y 100.3
KONO
101.1
KISS 99.5
20%
KLOVE 91.3
21%
13
Survey Format
DLB Industries, LLC 2015
14