Facebook Parties Explained...
More and more Organisers are benefiting from virtual book parties.
This document should help you create your own successful Facebook Party.
What is a Facebook Party?
A Facebook
Party is an online
event where Organisers
invite connections, or
those of a host, to join
them on Facebook for
a live book-buying
opportunity.
out
b
a
t
s
Po Offers!
l
Specia
ons!
Competiti
Games
Share your
excitement fo
r
the books
Offer ad
vice
Why should I organise a Facebook Party?
• It can be hosted by you, at a time convenient to you,
Have your
at relatively short notice from the comfort of your
images & text ready
own sofa - perfect to continue working during the
in advance. It will
school holidays... you really have nothing to lose.
give you more time to
• Your customers can also attend from their own
engage with your
sofas, so there is no need to arrange childcare.
customers during
your event.
• The potential reach can be huge. You could gain new
customers and this could result in new ‘likers’ of your
business page.
• It can generate excitement. As some customers
start buying, others will want to join in.
How do I do a Facebook Party?
• Create a public event from your Usborne business page.
Facebook Parties should take place through a business page, not
through groups and events that are administered by personal timelines.
• Personally invite your guests. Ask everyone you know.
• Add posts to your event as soon as you’ve set it up. This makes the event look busy
and exciting for potential attendees. Think about posting special offer pictures or
details of any competitions - but don’t give away too much too soon!
• Be sure that the images and messages you post comply with company guidelines.
You can use any images that Head Office have put online, but please do not edit
or doctor them in any way.
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Facebook Parties Explained...
continued...
• At the beginning of the event... welcome everyone and
explain that orders can be placed by commenting on the
picture of the book. Explain what methods of payment
you accept as well as delivery charges and times.
Remember
the event can
be unique to
suit you!
• During the event, make sure you post about the
books regularly and write down customer orders.
Engage with your guests during your set time frame.
It will help to create a sense of urgency.
• At the end of your Facebook Party...
Thank everyone for coming! Remind all attendees
of the current joining offer, the benefits available for
hosting their own traditional or virtual party, and school
services. Ask if anyone is interested in discussing any of
these in more detail. Finally, explain you will be in
contact regarding payment/delivery.
• Contact each customer privately to arrange payment.
You could use Paypal, take card details over the phone,
accept online transfers or cash if they live locally.
TOP TIPS for a successful Facebook Party:
Less is more - It is better to have fewer
attendees that are engaged and interested
than hundreds that do not interact.
If you have a host, add them to the event
and make them a co-host - They can then
invite their own friends to the party!
Set the event up early - Think about when
your potential customers are online and
will therefore be more likely to attend...
Sunday evenings tend to be popular.
Keep posting regularly up until the party
with special offers or useful information to
remind people about the event.
Keep it simple - remember that you want
your team (or future) team members to be
able to copy what you do.
Make it FUN - Why not incorporate quizzes
or raffles with Usborne books as prizes?
It’s a great
way to do what
you love & increase
your customer base,
plus you can top
up your earnings
during quieter
months.
You still
can’t beat doing
parties in person,
but this is a
fantastic way to
get your name
out there.
Mirror your home book parties Use your experience and love for the books
in the same way. Don’t just post pictures,
remember to give details about the books
e.g. age range and key selling points.
Don’t rely too much on Facebook - Remember
our business is built on relationships which are
far easier to develop face to face. Facebook
also has its own rules that can be applied at
any time and this can create some challenges.
Like all areas of our business, perseverance
is key - It may take time to gain momentum
with your Facebook Parties so don’t give up
after your first attempt. Make this a part of
your business offering.
Speak to your
Usborne Mentor if you
would like further
guidance.