News in Liberal Studies
Audio
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Worksheets
in Teacher’s Corner
背
景
資
料
設 計 師 P a u l
Hebert檢視世
界最多人使用
網站網頁設計
Go to http://goo.gl/4ziwXE (secondary) or http://goo.gl/QEyZdC (primary) to listen to the news stories.
● Text : Lon Yan
Blue is king on the internet
Facebook, Google and Twitter all use blue in their logos and websites.
B
also uses a surprising range of other colours – almost
biggest and most popular websites. A study
three times as many as Google, Wikipedia, and Baidu.
found blue is used nearly twice as much as
yellow and red.
The study by designer Paul Hebert surveyed sites
Facebook，
Wikipedia, Amazon, Qq.com and Twitter.
的百度幾個最大
He found blue and its various shades the
的網站用藍色
dominant colour on Facebook, Google and Baidu
最多。Yahoo就
pages, but not Amazon and Yahoo.
主要用色，而
Blue is usually seen as a soothing colour that
Amazon更很少
brings calm and serenity. Many websites use blue
用藍色。專家認
because it is not aggressive and works to keep visitors
為藍色給人平靜
longer on a website.
祥和的感覺，不
會太奪目，有令
Amazon, on the other hand, hardly incorporates
blue in its design at all, relying instead on a broad
including Google, YouTube, Facebook, Baidu, Yahoo,
並非以藍色為
(Reuters)
LUE is the most-used colour on the world’s
的用色，發現
Google 和中國
Personal Development
& Interpersonal
Relationships
Relationship
ps
● Photo : Reuters
While Facebook uses a lot of blue in its design, it
spectrum of warmer tones.
Hebert wanted to use the data to answer some
deeper questions about colour and design, like whether
they vary across cultures and time.
Currently, blue is apparently the favourite colour of
the world too, according to a 10-country survey by UKbased market research firm YouGov. The second-most
popular colour varies more from place to place.
But it is always one of three options – green (US,
China, Thailand), red (Indonesia, Singapore, Germany,
Britain) and purple (Hong Kong).
(Xinhua, 16 September)
瀏覽者停留時間
較長的效果。有
學者亦認可從顏
色喜好看性格。
P 2-3
@
Is there any relationship
between colour preference,
personality and jobs?
@
Website
https://goo.gl/BaLBOH
Website
Why is blue the world’s
favourite colour?
https://goo.gl/Jop0iF
22 September 2016
6 words to know
Worksheet
popular (adj) 廣受歡迎的; 流行的
Junior level
• Hot dogs are the most popular snack in our school.
twice (adv) 兩次;兩回;兩倍
• He kicked me not once, but twice.
dominant (adj) 首要的
• Sport is the dominant theme of our school exhibition
this year.
soothing (adj) 使平靜
• The sound of running water is very soothing.
serenity (n) 安詳; 寧靜
Thursday
Match sentence fragments in Column A with those in Column B to make
complete sentences.
Column A
Column B
1. Facebook, Google and Baidu
A. colour of the world.
2. Blue is a colour that can make
B. like to use blue on webpages.
3. Facebook also uses
C. people stay longer on a website.
4. Blue is the favourite
D. many other colours..
• I love the serenity of the countryside.
broad (adj) 闊的
• We have a broad range of extracurricular activities to
choose from.
Writing tips
1.
2.
3.
4.
Advanced level
A. Fill in the mind map
Please complete the mind map below:
Aggressive is an adjective. It means ready or likely to
attack or confront.
– The new boy in the class is uncooperative and
aggressive.
Blue 2. ________ the pages of
Reason: Blue is seen as a 3.
Google, Baidu and Facebook.
________ colour.
Being aggressive is not a good personality trait. But in
business or work, it has a positive meaning.
A survey on colour use by the world’s
most 1. ________ websites.
It means behaving or done in a determined and
forceful way, or using strong methods to sell or
persuade.
– The company’s aggressive sales strategy has boosted
revenue.
Reason: Blue is considered a
Amazon hardly 5. ________
4. ________ colour.
blue in its design.
– To succeed in business, you have to be aggressive.
Aggression is a noun, meaning attacking without
provocation.
Answers on P12
B. Critical thinking
– We must take strong actions to stop the aggression
of our enemy.
1. Do you think people can tell your personality by your favourite colour?
Regression is a noun that means a lessening of the
severity of a disease or its symptoms.
3. If you can decide the colour of your home, what would it be?
– There is clear regression of the symptoms after the
patient took the new drug.
2. How important is colour to home design? Why?
4. What is the colour of your school bag?
5. What are the favourite colours of your best friends?