CarGurusFamilyDrivingSurvey
September,2016
TheCarGurusFamilyDrivingsurveygatheredonlineresponsesfrom1400parentswithchildren
18oryoungerontheirfamilydrivingbehaviorsandvehicleneeds.
Whichofthefollowingbestdescribesyourcurrentprimaryfamilycar(definedasthecaryou
useprimarilywhendrivingwithyourchildren)?
• SUV-36%
• Sedan-20%%
• Minivan–16%
• Crossover–9%
• PickupTruck–7%
• Wagon/hatchback-7%
• Other-6%
• Wedonothaveacar–0%
Doesyourcurrentprimaryfamilycarmeettheneedsofyourfamily?
• Yes,ourprimaryfamilycarmeetstheneedsofourfamily–88%
• No,ourprimaryfamilycarislackinganddoesnotmeetourfamily'sneeds–12%
Whichofthefollowingactivitiesinfluencedyourchoiceoffamilycar?(Checkallthatapply)
• Transportingkids'sportsequipment–45%
• Transportinginfantstroller–33%
• Transportingpets–31%
• Regulartraveltoavacationhome–29%
• Familycamping–27%
• Carpoolingwithotherfamilies–23%
• Transportingkids'musicalinstruments–16%
• Familyskiing–6%
Onascaleof1(notimportant)to7(veryimportant),pleaseratetherelativeimportanceof
thefollowingfeaturesifyouwereconsideringafamilycarpurchasetoday.
Safetyrecord
forthevehicle
Price
FuelEfficiency
Highcapacity
cargo
storage/trunk
space
Safety
technology
features(such
asvideoback
upcamera,air
bags)
Driving
enjoyment
Seating
capacityof
greaterthan5
seats
Resalevalue
Sizedtofitin
ourgarageor
otherparking
spot
Impactonthe
environment
Entertainment
technology
features(such
asbluetooth
orvideo
screens)
Convenience
features(such
asautomatic
tailgatelift)
1(not
important)
1%
2
3
4
5
6
1%
1%
5%
13%
22%
1%
1%
2%
1%
1%
1%
2%
3%
3%
7%
13%
15%
13%
22%
25%
17%
25%
26%
59%
35%
28%
3%
3%
7%
13%
18%
21%
35%
4%
12%
3%
5%
10%
16%
25%
13%
20%
27%
28%
9%
18%
8%
6%
12%
9%
20%
15%
23%
17%
14%
14%
14%
21%
13%
19%
9%
12%
12%
21%
20%
16%
11%
12%
14%
18%
12%
14%
21%
18%
8%
9%
8%
9%
14%
19%
15%
7(very
important)
57%
12%
Whataretheagesofyourchildren(aged17oryoungeronly)?
Infant
1-<5yearsold
Child1
Child2
Child3
Child4
Child5
Child6
4%
4%
6%
5%
16%
7%
19%
20%
23%
27%
16%
27%
5-<10years
old
21%
27%
28%
36%
40%
33%
10-<14years
old
23%
28%
26%
20%
20%
13%
14-<18years
old
33%
21%
17%
12%
8%
20%
Whichofthefollowingbestdescribeswhereyoulive?
• Suburbofacitywithpublictransportation-32%
• Ruralarea–28%
• City–22%
• Suburbofacitywithoutpublictransportation-18%
Howoftendoyou(oryourspouse/co-parent)driveyourchildrento/fromschoolor
extracurricularactivitiesduringtheschoolyear?
• 0daysaweek–12%
• 1-2daysaweek–18%
• 3-4daysaweek-20%
• 5ormoredaysaweek–50%
Howmanymilesaweekdoyouestimateyoucoverdrivingyourchildrentoandfromschool,
extracurricularactivitiesandfamilyerrands?
• Lessthan50milesperweek–47%
• 50-100milesperweek-30%
• 101-150milesperweek–13%
• 151-200milesperweek–6%
• 201ormoremilesperweek–4%
Howmuchtimedoyouestimateyouspenddrivingyourchildrentoandfromschool,
extracurricularactivitiesandfamilyerrands?
• Lessthan1hourperweek–16%
• 1-2hoursperweek–25%
• 2-4hoursperweek–31%
• 4-6hoursperweek–17%
• Morethan6hoursperweek–11%
Whichofthefollowingthingsdoyouallowyourchildrentodowhiledrivingwithyouinyour
car?(Pleasecheckallthatapply)
• Eatfood–78%
• Read–72%
• Usetheirmobiledevices–68%
• Choosetheradiostationormusicweplay–59%
• Watchvideosonourvehicle’sentertainmentsystem–28%
Whenareyoumostlikelytohaveaconversationwithyourchildrenabouttheirday?
• Atthedinnertable–45%
• Whiledrivingwiththeminthecar–45%
• Attheirbedtime–10%
Contact:
BrianKramer
CarGurus
617-949-2826
[email protected]
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