EY Academy of Business
Effective
Communication
Why is it important to participate in the training?
Business communication is an essential part of corporate culture,
one of the brightest indicators of its state and an effective tool for its
development.
Our ability to persuade other people and to achieve the desired results
depends on the ability to apply communication techniques.
Training gives the opportunities:
 To analyze your level of assertiveness and communication style
 To familiarize with the components of business communication
and success factors for each of them
 To acquire necessary tools and techniques of effective
communication and practice in their application.
Who should attend?
 Employees of all levels in different business departments
 Could be provided for higher effectiveness of business
communication for specialists working with external and internal
clients.
Objectives
Duration
2 days/ 16 academic hours
16 CPD units/ 14 СPE credits/
16 PDU-units
 To show importance of managing communication process
 To understand parts of business communication
 To provide most powerful communication tools and techniques
 To find out how we can influence on others through communication
«Knack of communicating with
people is more important to
succeed in life than possession
of talent.»
D. Lubbock
 To create personal recommendations for communication quality
improvement.
| Training outline
Place and time
Open trainings are conducted at EY
Academy of Business from 9:30
to 16:30.
Сertificates
Certificates of the EY
Academy of Business.
Training methodology
 Training is delivered by two professional business trainers, that
helps to make high dynamics and energy level and provide quality
feedback for each participant
 Training is delivered in interactive form with experiential learning
approach: discussions, practice exercises, role plays, video
recording, video analysis and feedback
 Training is delivered in Russian.
Effective Communication
Training outline
How to apply?
Please complete registration
form online at our web site:
www.ey.com/cis/academy
1-st day
2-nd day
Importance and main rules
of communication
Non-verbal communication:
Assertiveness in communication:
 Concept of assertiveness
Recommended training
scheme
MBTI®: Improving Personal
and Team Effectiveness
Effective Communication
Delivering Presentation
 Behavioral and communication
styles and key factors
 Practice: strengths and risk
areas of each behavioral
and communication style
 Personal style analysis
Verbal communication:
 Information loss analysis
 Cycle of communication.
Triangle model
 Posture and presence
 Gestures. Sending message
with gestures
 Facial expression
Feedback:
 Quality feedback. SBI/BI model
 Receiving feedback. SARAH
model
Business correspondence:
 Main rules
 Structure of business letter
 CTQR approach.
 Questioning techniques
 Active listening
 Power of positive vocabulary
 Assertiveness persuasion
Academy of Business EY | Page 2